CC 02-21-2024 Item No. 8 Potential November 2024 Revenue Tax Measure Opinion Research_Written Communications (2)CC 2-21-2024
Item No. 8
Potential November
2024 Revenue Tax
Measure Opinion
Research
Written Communications
From:Long Jiao
To:City Council; City Clerk
Subject:Cupertino Voice Survey Results for New Taxes
Date:Tuesday, February 20, 2024 9:10:42 PM
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Dear City Council,
Please include this email as written communication for the City Council meeting on
02/21/2024, for agenda item #8.
Cupertino Voice is a group of Cupertino residents who care passionately about our
community and the welfare of our city. We performed many surveys related to Cupertino
issues. Please see https://cupertinovoice.org/?page_id=13 for a full list.
In January 2024, we performed a survey about the new taxes weighed by the City Council.
The survey was sent to about 15,000 registered Cupertino voters and people who
subscribed to our surveys. We received 341 total responses, including 296 responses from
registered Cupertino voters. Given there are a little more than 33,000 registered Cupertino
voters, the margin of error is ±5.67% with 95% confidence level.
The conclusion is people who participated in the survey rejected most of the new taxes
except the hotel tax.
But people who participated in the survey overwhelmingly (78%) agreed on a measure to
reduce spending: “scale back the Staff Per 1,000 Residents to FY 2014-15 level”.
Please see https://cupertinovoice.org/?p=111 for detailed results.
Below is a table for the support level of each tax measure.
Measure Support Oppose Not Sure %Support
0.25% TUT 102 230 6 29.9%
2-3% Hotel Tax 254 77 6 74.5%
Flat Rate Parcel Tax 53 271 14 15.5%
Progressive Rate Parcel
Tax(*)
121 190 26 35.5%
Business Operations Tax 146 166 24 42.8%
Sincerely,
Long Jiao on behalf of Cupertino Voice