CC 03-05-2024 Item No. 6. Appeal of Planning Commission Decision – Shane Co. Sign Exception EXC-2022-004_Staff Presentation19900 Stevens Creek Blvd.
December 12, 2023
APPEAL OF THE PLANNING COMMISSION’S
DECISION TO APPROVE A SIGN EXCEPTION TO
ALLOW TWO WALL SIGNS FOR A SINGLE TENANT
(SHANE CO) AT AN EXISTING RETAIL BUILDING
EXC-2022-004
CC 03-05-2024 Item No. 6
Background ●Retail Building with
three(3)tenants.
●September 28, 2023, Shane Co.
received ASA-2023-004
approval for façade
improvements.
●On December 12, 2023,
Planning Commission approved
Sign Exception with
modifications, limiting it to one
unlighted wall sign by a 4-0
vote.
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Appeal
December 20,2023,the applicants /appellant,representing
Shane Co.,appealed Planning Commission’s decision to
modify sign exception.
●Building set further back from Stevens Creek Boulevard,
obscured by mature street trees.
●Design of retail building has the front entrance along the
east façade and not along Stevens Creek Boulevard
●Design of building is more industrial/office than retail.
Council’s review of the Planning Commission’s determination
is de novo
North Elevation –Stevens
Creek Blvd.
East Elevation
CMC 19.104 Signs –Wall Signs
Permitted
Wall Signs
North
Façade(Existing)
Location One
(Proposed)
Location Two
(Proposed)
Number of Wall
Signs
One sign per business with exterior
frontage.One additional for:
-Businesses with no ground sign and
adjacent to more than one street or
shopping center driveway.
-Sign directed to interior of project and
not visible from any public right-of-way.
-Single tenant building pad with more
than 5,000 s.f.
Permitted Although adjacent
to a shopping
center driveway,
the business is not
permitted to have
a second wall sign
since they are
utilizing space on
an existing ground
sign.
A single business is
not permitted to
have a third wall
sign.
Findings
●That the literal enforcement of the provisions of this title will
result in restrictions inconsistent with the spirit and intent of
this title;
●That the granting of the exception will not result in a
condition which is materially detrimental to the public
health, safety, or welfare; and
●That the exception to be granted is one that will require
the least modification of the prescribed regulations and
the minimum variance that will accomplish the purpose.
Analysis
●Require least modification of regulations and the minimum
variance.
●Exception for three (3)wall signs is far above allowed
number of wall signs permitted for a single business.
●Allocating multiple signage to a single business is
contrary to providing architectural and aesthetic
harmony of signs as they relate to building design
and quantity to allow for good visibility for public
and needs of the business.
●An allowance for one additional wall sign along the east
façade could be seen as a minor deviation from the
Municipal Code.
Recommended Action
Staff recommends that the City Council adopt a
resolution upholding the appeal in part, approving an
exception for one of the two-requested wall signs
along the east façade.
Next Steps
Should the project be approved,the City Council’s
decision on this project is final unless a reconsideration
is filed within 10 calendar days of the date of the
decision.All approvals granted by the City Council
shall go into effect after 14 days.