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CC 03-05-2024 Item No. 6. Appeal of Planning Commission Decision – Shane Co. Sign Exception EXC-2022-004_Applicant PresentationCupertino Signage Things to Know Shane Co. has been in the city of Cupertino since 1988 Shane Co. is in the top 25 tax contributors for the city of Cupertino Shane Co. draws over 100K customers year Since moving to our new location in 2021 our traffic is down 12% Reasons for Signage Our new store has some unique visibility challenges making it hard for customers to find us and contributing to our traffic being down thus creating a need for additional signage. Challenges: Previously in The Oaks where there was much more natural traffic with the other retail in the center Our new store is not a retail destination The building itself is mid-block and has a large set-back making the building hard to see at times Westbound Steven’s Creek Traffic cannot turn directly into the parking lot OPEN HOUSE We hosted an open house on February 8. We had four residents attend with no opposition to the signage. Thank you