Argument in Favor of Measure CMeasure C..
The following Argument in Favor of Measure C represents the OPINIONS of the authors, who
are long-term residents advocating sensible growth in Cupertino. We encourage you to read
the initiative and decide what you think. (www.ccSensibleGrowth.org)
Measure Cis the Cupertino Citizens' Sensible Growth Initiative.
What Measure C Does:
• Empowers the electorate to reject uncontrolled growth in Cupertino. Uncontrolled
growth will damage the quality of life we enjoy today.
• Prevents deep-pocketed developers, lobbyists, special interest groups, and insiders
from exploiting Cupertino for their own benefit.
• Revitalizes the Vallco Shopping District primarily as a retail, hotel, dining and
entertainment venue, and rejects its designation as an office park with nearly 6 million
square feet of office and other uses.
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• Helps prevent further school over-crowding and traffic congestion.
• Empowers the electorate to hold developers accountable for infrastructure
improvements necessitated by their projects.
How Does Measure C Work?
The City's review and approval process remains unchanged unless a project requires a
General Plan amendment. For certain General Plan amendments (GPAs), which will increase
density, including building heights, voter approval is required. Voter approval of GPAs
ensures that development projects meet the needs of residents.
Why Do Developers Oppose Measure C?
Measure C requires that non-compliant projects must appeal to the majority of voters, rather
than a mere 3 City Council members, who can be influenced by campaign contributions and
other benefits from those with development interests.
Why Do Residents Support Measure C?
Residents support balanced growth where infrastructure, including schools and
transportation, is developed in conjunction with offices and housing.
Vote Yes on C, the citizens-sponsored initiative.
Vote No on D, a developer-sponsored initiative.