Visions & Goals - Citizen Goals Committee Final Report - November 1990 I
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, Citizen Goals Committee Final Report
..? <<
' November, 1990
v` �: Prepared By: The City of Cupertino Moore lacofano Goltsman
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10300 Torre Avenue 1802 Fifth Street
Cupertino, CA 95014 Berkeley, CA 94710
(408) 252-4505 (415) 845-7549
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' Cupertino City Council
Barbara Rogers, Mayor (at inception)
Barbara Koppel, Mayor (at completion)
Nicholas Szabo
Lauralee Sorensen
Marshall Goldman
Citizen Goals Committee Staff
1 Donald Brown, City Manager
Department of Community Development
Robert S. Cowan,AICP, Director
Mark Caughey,AICP City Planner
Cynthia Wordell, Associate Planner and Goals Committee Coordinator
Thomas RobiBard, Planner II
Michele Bjurman, Planner I
William Hopkins, Planning Intern
Marilyn Norling, Housing/Services Coordinator
Public Works Department: Bert Viskovich, P.E. Director
Finance Department: Blaine Snyder, Director
Parks and Recreation Department: Steve Dowling, Director
City Clerk: Dorothy Cornelius, CMC
City Administration: Barbara K. Brown,Asst. to City Manager
Consultants/Contributors
Michael Fornalski, Graphic Design
Michael Freedman, Freedman,Tung&Associates, Urban Design
Daniel Iacofano, Moore, Iacofano, Goltsman, Meeting Management and Facilitation
Lynn Sedway, Sedway and Associates, Real Estate Economics
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Table of Contents. I
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EXECUTIVE SUMMARY
I. Creating A Sense of Place iv
II. Managing Change to Preserve Our Quality of Life vi
III. Serving Neighborhood and Housing Needs ix
IV. Addressing Community Needs xi
V. Preserving And Enjoying Our Environment zu
VI. Managing Transportation and Traffic xiv
VII. Ensuring Our Prosperity xvi
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GOALS, STRATEGIES AND TACTICS
Parks and Open Space 1 I
Community Facilities and Services d
Education 9 i
Community Character 12 I
Land Use 18
Transportation 22
Regional Cooperation 29 1
Housing 31
Economic Development 39
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Page i
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APPENDICES
A Citizen Goals Committee Members
B Change Area Matrix
C Change Area Map
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Page ii
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The Cupertino Citizen Goals Committee
Seeking broad-based representation of the diverse Cupertino community, the City
Council formulated the Citizen Goals Committee to set direction for amendment of the
City's comprehensive, long-range General Plan. The Committee's eighty-three partici-
pants include concerned residents, business people, educators, and activists working
together to visualize the City's future and identify the steps needed to accomplish that
vision.
Mission and Process of the Citizen Goals Committee
The Committee's tasks were three-fold: First, they were asked to develop a collective,
"ideal" image of the City of Cupertino through the year 2000 and beyond. From the
visioning exercise, major topics emerged requiring further analysis and refinement. The
second task, therefore,was to meet in subcommittees to reexamine the vision, formu-
1 late explicit goals, and recommend strategies for their implementation. Finally, the
Committee was required to prepare and return to Council a report of their findings,
which will serve as a major source of constituent input to the General Plan revision
effort. While there is not unanimous agreement on the recommendations, Committee
members believe the report generally represents their views.
Quality of Life - The Overall Goal
j
Participating Goals Committee members agreed that Cupertino has already achieved an
exceptional quality of life, and that undertaking a rigorous self-examination of commu-
nity values ensures that a quality living environment will remain into the future.
Abundant open space, diverse recreational and cultural activities, the finest education
for children and adults alike, safe and convenient movement about town, confidence in
local government decisionmaking and a prosperous business community all are meas-
ures of the quality of life in Cupertino. The findings of this document confirm those
things which are being done already to ensure a desirable living environment, and
where necessary, suggest changes that will bring even greater certainty to the realiza-
tion of community ideals.
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Page iii
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111
I. Creating a Sense of Place
Notes and Comments I
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if • ;qiiiiii-
,,,, �i , ,__,,,,,,,-it r Overall Theme
Cupertino's civic identity is a blend of many elements; its agri-
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\,,;„..„, ,„\\! cultural past and its high tech present, its rural edge and its
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urban core, and its ethnic diversity. Identities which emphasize
T a corporate image should be replaced by a more personal image I
/ �. ' ' that makes people as well as business feel welcome.
References to
Main Document
The Heart of the City and the Grand Boulevard
Building on the concept of the traditional small city"downtown,"the Crossroads area should I
emerge as the geographical and visual "heart" of Cupertino. Then Stevens Creek corridor would
be reconfigured as a "Grand Boulevard" to link activity centers at Monta Vista, De Anza College,
the Oaks/Memorial Park, City Center and Vallco Park so that the City's Heart radiates outward
as a community wide source of identity. Pedestrian oriented street level businesses with resi-
Page 14: II A,B dences above would reclaim the Grand Boulevard from the divisive effects of commute traffic for
Page 15: B local travel. The existing street would be transformed by adding turnout and bike lanes, land-
Page 23: D scaping, lighting and "street furniture" such as benches and fountains to promote a welcoming
Page 34:A a7 environment for shoppers and strollers through a series of small-scale developments linked
together like a "string of pearls."
The "downtown" area should encourage social contact, with stores visible to the street, night life,
Page 2:E pedestrian/transit access, mixed use residential units and "urban" open space. Focal points
Page 13: D,d2 should be initiated or improved through landscaping, signs, limits on building height, or other
Page 15:A,a3, B techniques according to the purposes of the area identified. These focal points should be linked
where possible to formal entries into the City or to other easily recognized visual resources such
as parks and open space.
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Page iv ,
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Notes and Comments
Neighborhood Integrity
Because neighborhoods are the physical and emotional center of life in Cupertino, new visions for their preservation and enhancement, along with the tools to achieve those visions, are essen- Page 12:A, a3
Page 13:c,a3
tial. Neighborhood qualitycan be measured bytakinginto account thepresence of open space, Page 30:E(Res.safety)
g p p Page 30:E
views of the foothills, protection from through traffic and relief from freeway and commercial Page 35:C
noise sources. Neighborhood identity applies to people who live here but also to non-resident
workers who consider themselves "Cupertinans"with pride in the place where they spend the
workday.
open space/parks should strengthen neighborhood identity, link neighborhoods to each other
where possible, include play space for children and gathering places for adults. Local employees Page s: E,e2
should be welcome to visit community parks, even if they live elsewhere. More trees should be Page 19:C,c4
planted in neighborhoods and bike paths added. Page 16:A, a3, a4
The City should create residential development guidelines which provide convenient neighbor- Page 20: E, e1,e2
hood business services, discourage gated projects and private roads and direct traffic to arterial Page 35: E
streets.
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Page v
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ii. Managing Change to Preserve Our Quality of Life
Notes and Comments
Page 20:F
Page 35:B IR, Overall Theme I
Qyam.--y-4 Change, meaning growth resulting from new development, should
\�om'� � ' be concentrated in certain areas that will clearly benefit from
13� 4 i ie / change. Careful management of change ensures that the stable
\ wiM .� neighborhoods which are the foundation of Cupertino remain
�'h, intact, that new development is sensitive to the surrounding area,
and that growth meets defined criteria which ensure that quality
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of life is maintained. II
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Change Areas
Appropriate change of use intensity in the following areas could benefit the community through I
enhanced identity, greater liveability, and/or economic stability, based on these types of uses:
"Seminary" Property: The Catholic Church lands west of Foothill Blvd., exclusive of the Gate of
Heaven Cemetery site, could include some kind of housing, either lower density single family
housing or in"cluster" format. Some members advocate retaining the entire site as an open
space resource, while others felt that exclusive open space use is not feasible and that any de-
0
velopment option should include generous park and open space areas. Due to disagreement on
this topic, additional discussion will be necessary.
Page 11:C DeAnza College, Oaks Center and Memorial Park: These sites, on Stevens Creek Blvd. be- I
Page 15:B,b4 tween Mary Avenue and Stelling Road, already form the nucleus of a "cultural" center for Cu-
pertino. Stronger interaction between DeAnza College and the surrounding neighborhood, along
with convenient retail services, better pedestrian access, more lively arts programs and late hour
activity are encouraged. Closer planning ties should be developed with DeAnza College, and in-
tensity of use at the Oaks Center could be increased, perhaps to include mixed use residential.
Memorial Park should stay as it is. I
Page 15: B,b2 The Grand Boulevard: As described earlier, Stevens Creek Blvd. would be reclaimed for local
Page 23:D use through the geographic "Heart of the City" between Route 85 and the eastern City Limits. A I
Page vi
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study should explore the possibility for revitalised retail activities. New restaurants, multifa-
mily residential units, and perhaps a hotel would create a pedestrian friendly, well designed,
and attractive focal point for economic growth, new services for residents, and community Page 21:A, a2
identity.
North De Anza Boulevard: The existing office/research campuses on DeAnza Boulevard
north of Stevens Creek Blvd. are suitable for mixed office, residential and commercial redevel-
opment. Density in the area could be increased if traffic impacts are mitigated, building
heights and uses are compatible with surrounding areas, and that authorized activity meets
hazardous material and environmental standards defined by the City.
City Center/Town Center: The general area of the Stevens Creek/DeAnza intersection is the Page 14:A
geographical and visual heart of the City, but is not yet well enough defined to play that role.
Changes to this area should result in an active, open air pedestrian space and should encour-
age new street level retail businesses with housing above, as well as a quality hotel, ensuring a
stable population to support daytime and evening hour activity.
Plenty of open space should be provided, and visual aesthetics should be a primary considera-
tion of new design proposals. Greater height limits could be allowed if residential uses are
included, traffic impacts are resolved, and the overall character of the area becomes better
defined.
Vallco Park Area: More intense use could be permitted in this area if traffic circulation is
adequately maintained and building heights are sensitively scaled to residential uses on the Page 21:A,a2
area's perimeter. The City should encourage new development to include a variety of mixed Page 32:c
Page 36:B
commercial, office and hotel uses, greenbelts, areas for recreation, and a mix of housing types,
including affordable units.
Criteria for Change
Growth and change should meet certain criteria to ensure that the community's quality and
character remain constant or improve. Development proposals should be tested against those Page 18:b3
criteria before approval:
A) Will the project conserve the residential character, the small town atmosphere of the corn-
munity, and the historical character of specific areas and structures? Page 20: D
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Notes and Comments B) Will the project help achieve a proper balance of jobs and housing, development and open
Page 18:A space, and recreational opportunity?
Page 18: B,bl C) Will the project coincide with an appropriate rate of growth for the community, taking into 1
account traffic, desired housing densities, environmental impacts and demographics?
D) Will the project relate sensitively to the nearby neighborhood?
Page 14:f2 Community character can be preserved through more clearly defined building height limitations
which are integrated with the use and character of the specific area, pedestrian oriented devel-
opment, and new guidelines for the conservation and limited expansion of residential neighbor-
hoods. Opinion was divided on having specific or flexible height limitations.
Page 19: F Community resources should be compared to new development potential to ensure that growth
Page 20: B does not outstrip the capacity of roads, schools, parks and public utilities. The most intense
development should be focused along Stevens Creek and De Anza Boulevards to minimize im-
pacts elsewhere in the City.
Page 21: A, B The jobs-housing imbalance could be improved through mixed use projects that include both
Page 33:A commercial and residential activity. Potential areas for mixed use include Town Center, North
Page 34:A,a3 DeAnza, the "Grand Boulevard," and Vallco Park. Locating high density housing near employ-
Page 36: B ment centers and transportation corridors will decrease traffic demand and improve affordability.
Small retail and service centers near residential neighborhoods will improve their liveability,
decrease traffic demand, and encourage residents to shop locally rather than outside the com-
munity. Mixed use areas could be subject to different standards than those in place for predomi-
nantly residential neighborhoods. Height and density limits might be adjusted and floor area
ratios increased so that developers will provide affordable dwellings, more public space, land-
scaping and underground parking.
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m. Serving Neighborhood and Housing Needs
INotes and Comments
IOverall Theme
�U'� People who work in Cupertino and people whose children or Page 32:A,C
'�,, parents want to remain in Cupertino need opportunities to live Page 36:A
Page37:B
I �' a,,/ ! and stay here. Cupertino neighborhoods offer quality suburban
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? / %� 4 living which should be protected and enhanced. Other areas
tl -� can provide new housing options for young families, seniors and
I / 4141 vital employees like teachers and service providers. New incen-
/ / tives, partnerships and housing concepts are needed to provide
these options.
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INeighborhood� Quality
I Neighborhood quality must be maintained, not assumed. Residents who feel proud of their Page 16:A a2
neighborhoods will be motivated to keep their properties in good repair. The City must work to Page 31:A
protect neighborhoods from excessive local traffic and noise from freeways or businesses. Page 35:C
Parks, open space and views of the foothills are important components of neighborhood
1 quality.
IHousing Options
Cupertino's existing housing market is largely suburban- single family residential. The market
place has and will continue to meet most of the demand for this type of housing, and it is Page 7:A, a2
I important to retain this housing as the foundation of the community. But Cupertino has Page 13:E
additional needs; it is an employment center, and employees need housing. Existing families Page 36:A
change, and children need to establish their own homes. Elderly parents can no longer stay in
I their own homes and need special care. Suburban housing does not meet many of their needs
because it is too expensive or does not provide needed services. Other solutions need to be
pursued.
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Notes and Comments
Ways to Provide Housing
Page 33:A F The City should provide more affordable housing options by offering incentives, promoting mixed
use development and identifying appropriate areas for higher density development. Mixed use
creates housing in conjunction with commercial development so new housing opportunities are
provided that would not otherwise exist.
Rental housing units of varying size should be developed, such as very small efficiency apart-
Page 36:A ments to accommodate a single person, as well as standard size apartments for families. The
units should be near transportation corridors, so use of transit and easy access to jobs and
services arc possible for many people who need and want to live here.
Page 7: a, a2,C People with special needs, such as seniors and disabled, can be accommodated through these
Page 37: A, a3 same techniques, although other services may need to be provided to some households to main-
tain independent living options.
New ways to meet housing needs should be explored and a more proactive approach should be I
Page 9: A taken. The City should form a housing advocacy group to educate residents about the need for
Page 32: C, c2, D affordable housing and to promote the creation of more affordable rental housing. Employers
Page 33: G could provide on-site housing for their employees, especially when business expansion creates
Page 36: B
demand for additional housing. The City should target specific areas appropriate for mixed-use
and higher density housing. School lands can be looked at for joint school/park/housing combi-
nations through long term leases.
City housing policy should have "more teeth" than in the past. The City should study the impo-
Page 33: F sition of development fees or taxes to provide affordable rental housing. Additional units or lower
development fees should be allowed if lower cost units are provided. I
Design Standards
Design and aesthetic controls can make or break residential projects, whether or not they are
Page 35:A single family or apartments. Landscaping, open space, attractive and high quality architecture
are critical elements to successful projects.
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I rv. Addressing Community Needs
Notes and Comments
z-�-___,
44. Overall Theme
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An important relationshipexists between Cupertino residents
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�� and the schools. Programs and facilities involving the schools Page 9:A
n�` should be supported and developed cooperatively. Services to Page 11:A
�IV � .,. PP P
f� � all segments of the community need to be provided with empha-
sis on the young, the elderly and the disabled. Where access to
I ' privately sponsored services is restricted, the City can form ef-
fective partnerships to plan for and deliver similar services, en-
hancing the enjoyment of living in this community.
1 Support for and Cooperation With the Schools
I Schools can serve as community centers. School programs and facilities can be used for
childcare,youth, the elderly and the continuing education needs of all residents. The City and Page 9.A., B
the School Districts should work together to developthese opportunities. The Cityand buss- Page 11:A,
B
g PP Page 11:A, B,C,c2
I nesses can actively support the schools through partnerships such as adopt-a-school and
mentor programs. School Districts and De Anza College should coordinate master plans with
the City.
ISpecial Needs
Child care needs are increasing as the number of working parents increases. Schools, employ- Page 5:B
I ers and the City can work together to provide facilities and programs for them; major employers Page 6:D,d2:B,c
canprovide facilities on site. Page
Page 6:A, a1
I Services and programs for the elderly and disabled should be provided. Multi-cultural needs Page 11:C,c3, E
should be addressed. Opportunities for the use of volunteers should be increased. Library and
park and recreation services should be maintained at their current level.
1 Community Awareness
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Communication between service providers in the City and the community should be enhanced,
so that community members are well informed and feel welcome to participate in City affairs. Page 6: E, F
Page ad
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v. Preserving and Enjoying Our Environment 111
Notes and Comments
Overall Theme
Page I:A 47Among the assets of Cupertino most valued by residents are the City's
Page 2: : cl manyparks, surroundingopen space and the atmosphere of an open,
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Page 18: C P P P P
Page 29: II A natural environment. Maintaining this abundance of parks and open
sv space in proportion to the City's growing population and development
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is critical to preserving the existing quality of life in Cupertino. The
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City should carefully evaluate plans for growth to ensure that
adequate recreational facilities and open space are provided for resi-
dents. The environmental quality of the City's air and water should be
carefully maintained and efforts made to address these issues on a
regional as well as local basis.
Open Space Areas I
Page 2: B,b5,b6 Greenbelts are an increasingly important resource in suburban and urban areas. The City
Page 3:A,al should plan now to ensure that valuable land for greenbelts is not committed to other uses. One
Page 19: C,cl greenbelt of particular importance could link Stevens Creek Park, Deep Cliff Golf Course, McClel-
lan Ranch Park, Blackberry Farm. Stevens Creek School and Rancho San Antonio Park. Actions
to begin forming the greenbelt should be taken now. Other possible greenbelts, such as railroad
rights of way, should be considered if and when land becomes available.
Page 1: B In addition, areas of sensitive ecological importance, such as riparian areas and parks, should
Page 2: B,b8 be identified and steps taken to ensure their protection. Other lands suitable for parks and open
Page 3: B space should be identified, and purchase or zoning options considered when appropriate.
Page 1: A The City currently has set standards for the amount of park lands to be maintained for every M
Page 18: C 1,000 residents. This standard should be re-evaluated and potentially increased to ensure that
it is adequate to meet the needs of the growing population. In addition, standards for the
amount of open space to maintain should be established to ensure that this valuable asset is
also preserved as the City continues to grow and change.
Accessible Resources I
Page 29: B Not only does Cupertino have high quality recreational areas and parks, the surrounding area
has excellent County parks and open space. Residents could benefit from additional well organ-
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111 ized information about the resources that are available. Familiarity with City resources, along Notes and Comments
with background information on the plans and options the City has for the future of parks and Page 2: D, E
open space, will enable residents to be more involved and informed in bond measures and Page s:E, F
other issues regarding the future of parks and open space .
Another way to improve utilization of existing park resources, besides increasing awareness of Page 2:E location and regulations, is to provide adequate access to parks and regional open space. All
new development should be evaluated to ensure that access to, and linkages between, parks
and open space is adequately maintained. Public access and linkages such as bicycle paths
and walkways should be a priority of the City and considered whenever feasible. For example,
public access should be provided from Wolfe Road all along Stevens Creek Blvd. through to
Rancho San Antonio Park.
Public - Private Cooperation
Much valuable open space and open, natural environments are maintained in private owner-
ship. These resources should be recognized and valued, and encouragementprovided for Page 43:A
g g Page 4:A, B-Pvt. Sector.
owners of these properties to maintain their open space. Incentives for Joint public/private use
of private recreational facilities and open space should be investigated and implemented where
appropriate.
Cooperation with other public agencies is important to ensure adequate access is maintained Page 4: - Pub.Agency.
from Cupertino to regional parks and open space, and efforts are made to improve utilization of Page 29: B
regional resources by Cupertino residents.
Environmental Quality
Residents value the environmental quality of Cupertino and expect that the City will work to Page 6: H
maintain this environmental standard, both locally and on a regional basis. Pollution problems Page 24: E
' that do exist within the City should be identified and addressed. Support should be given to : II,A
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regional and state efforts to reduce traffic emissions. The solid waste disposal problem should Page 29:c, D
be given attention, and a recycling program for all sources implemented. Water and energy
1 conservation programs should be continued and strengthened.
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vi. Managing Transportation and Traffic
Notes and Comments J
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so.,!' Overall Theme
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Page 27:A B -� o/ The ability to move about the City, on foot, on bicycles and in
Page 27: t ,a c/ motor vehicles should not deteriorate from present perceptions of
// -6 the street system's service capacity. If future development is
// desired, various methods should be used to ensure that current
transportation system service capabilities are at least maintained I
if not actually improved.
Traffic Mit
igations
Transportation Demand Management (TDM) and Transportation System Management (TSM) I
Page 23:A-D should be implemented to mitigate traffic impacts: TDM methods require working with traffic
Page 24: E generators such as local employers and DeAnza Collegeencourage alternatives to drive-alone to
Page 25: B
automobile travel. Shuttles for antra-city travel, subsidized transit fares, carpool/vanpool pro- I
grams and non-peak hour work and school starting times are typical TDM strategies.
TSM examines all of the facilities that make up the transportation network—local streets, state
Page 24:A, B highways, County bus routes and bike ways — and then looks for ways to improve how they
Page 28:A(Res.Safety) interact. TSM research and improvements involve coordination with regional agencies as well as
Page 29: D other cities, and may include circulation system improvements such as an undercrossing at
Stevens Creek/DeAnza Boulevard, fitting existing streets with bus turnouts, and support of
highway construction. TSM is also concerned with means to direct through traffic away from
neighborhoods by interconnecting signal lights or strategic placement of stop signs.
The City has established Level of Service D as the minimum standard of capacity for major inter- II
Page 27:A sections, against which new development traffic must be measured. However, reduction in
service level for the Grand Boulevard may be allowed in order to recapture it as a local shopping I
street.
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111 Notes and Comments
Alternatives to the Automobile
Alternatives to automobile usage, especially by lone drivers traveling to the City for employment Page 24: E
purposes, should be promoted. Pedestrian and bicycling opportunities can be enhanced. Use Page 25:B, F
of buses and mid-day shuttles between employment and shopping centers should be encour-
aged. Light rail along Stevens Creek and DeAnza Boulevards should be pursued, although the
implications of higher intensity to justify it needs to be acknowledged. The City should develop
and market a tool kit for TDM implementation, and encourage major employers to provide an
on-site coordinator. Disincentives to drive-alone commuting might include parking fees on
private sites and reduced availability of free parking. Companies should also be encouraged to
offer vehicular travel alternatives such as home shopping, telecommuting through personal
computers and flexible work hours.
Regional Coordination
Air pollution concerns require that Cupertino and other cities plan cooperatively to reduce Page 25:A,C
automobile usage and accompanying pollution levels. Transit systems require coordinated Page 29: I,D II,A
plans to link jurisdictions together. Legislation mandating regional transportation cooperation
is already on the books, and is likely to be strengthened at the expense of local decision-
!" making authority.
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vII. ENSURING OUR PROSPERITY 111
Notes and Comments I
Overall Theme
Page 39: Goal I, A
Page 42:A The collective vision of the Goals setting process will be costly to
�,� I, accomplish. The City must protect its existing revenue stream, while
' ,,<I3 simultaneously developing new or enhanced sources of income to
i support its expanding community service programs. Equally impor-
tant is the formation of a stronger alliance among businesses, resi-
dents and government so that economic development issues are given
due consideration when weighing divergent interests.
Support Existing Businesses and Encourage Appropriate New Business
Page 40: B, E Cupertino's geographic and competitive position in the Bay Area, and in the wider Pacific Rim r
Page 41: H context, has attracted several major corporations whose presence helps support small business
and services in a vital economic network. These employers, large and small, bring jobs for local
residents and revenues to support government services which contribute to people's enjoyment of
the community as a whole.
Public policy should eliminate undue impediments to future growth of"clean"businesses, espe-
Page 20: F daily those which employ local residents. Market studies should establish a baseline under-
Page 41: E, F, G standing of the City's prime business niches, to be followed by appropriate adjustments in land
use controls ensuring reasonable growth and expansion.
111
Maximize City Revenue
Because sales tax capture represents the largest component of the City's operating revenue, the I
Page 39:A community should encourage more vigorous sales volumes for existing businesses and expand
Page 40:A, B, D,F
opportunity for new business, especially retail and hotel tenancies. The business climate must
allow new markets to develop, primarily through greater outreach to regional customers, while
keeping the local customer base intact.
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Equally important, the City's budget must respect appropriate spending priorities and control Notes and Comments
expenses. The Administration should explore cooperative undertaking of large scale projects Page 42:A
such as open space acquisition and waste management so that the City's share of the expense
is reduced. The budget should also be able to respond to declines in investment earnings.
The retail sales environment should offer convenience and accessibility. Stores should be :G
grouped with customer generating activities such as homes and offices to promote local shop- Page Page 19 19:E, e3
ping, grocery stores and services should be sited throughout the City. The City'spremier shop- Page 40:F
g ty� Page 40:F
ping attraction, Vallco Fashion Park, should be upgraded to compete directly with rival outlets.
Other sources of revenue must be examined, and be made to carry a greater share of the Page 41:A, B,E
community services cost burden such as increased business license fees, transient occupancy Page 42:Top
tax and use fees for public facilities.Additional sources that might be considered include new
taxes on utilities, entertainment and pollution sources.
Public / Private Partnership
Corporate leadership should be encouraged in order to promote community involvment in
economic development issues. Alliances between local government, business, industry and Page 42:A,E
educators, especially for the purpose of pursuing joint venture projects, should be strength-
ened where they exist or be created anew.
Cupertino citizens must be helped to understand their government's budget and where the Page 11:C
money comes from, perhaps through a cooperative education program with DeAnza College. Page 42:D,E
The Council should consider appointing a citizen's budget advisory committee, and should Page 43.F
encourage open communication between the business community and public officials at all
levels. A special outreach to DeAnza College should be undertaken to develop community
education programs.
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PARKS AND OPEN SPACE
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PARKS AND OPEN SPACE
Notes and Comments
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Goals:
I. Preserve Public Open Space
II. Encourage Maintenance of Private Open Space
III. Protect Sensitive Natural Areas
IV. Retain and Enhance Existing Park and Recreation Areas
V. Promote Linkage Between Parks
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Strategies And Tactics:
Planning
A. Determine quantitative standards for parks and open space in Cupertino.
ai. Develop standards for the amount of open space that should be maintained for each
1,000 residents.
a2. Maintain a minimum standard of 3 acres of park land for every 1000 residents.
B. Identify areas that should be preserved as open space.
bi. Define open space (as differentiated from parks).
p
b2. Identify areas that should be zoned open space.
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b3. Identify sensitive ecological areas, such as riparian and canyon areas. I
b4. Create a link between Stevens Creek Park, McClellan Ranch Park, Deep Cliff Golf Course, Notes and Comments
Blackberry Farm, Stevens Creek school, and Rancho San Antonio Park. Address safety
concerns that may be created as a result of the greenbelt.
bs. Apply the existing federal legislation regarding acquisition of railroad rights of way if the
existing rail line is closed.
bs. Encourage complimentary mixed use of open space lands.
b7. Specify funding sources for maintaining and acquiring open space.
C. Develop site utilization plans for parks and recreation facilities.
c i. Work to acquire additional park lands if necessary to meet park standards and the needs
of the community.
D. Promote public awareness of park and open space plans and strategies. t
di. Implement a more effective process for communicating to residents how bond measures
work, and how they will contribute to acquiring and maintaining open space and park I
areas.
d2. Set up "walks" through open spaces to educate residents about the open space resources
available to Cupertino.
E. Improve access to open space areas, and emphasize linkages between open space and park
areas. I
el. Insure that new development allows for adequate access to, and linkages between, parks
and open space.
e2. Connect San Antonio Park with Stevens Creek Park through the use of a right of way, bike
or walking trail.
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e3. Provide public access and linkage from Vallco Park all along Stevens Creek Blvd. through
Notes and Comments to Rancho San Antonio Park.
ea. Trail linkage or park acquisition strategies shall not include condemnation.
Acquisition
A. Acquire additional open space and park lands where necessary to meet City standards and to
protect natural and recreational resources.
at. Form a greenbelt to connect open space and park areas throughout the City.
B. Increase City revenue for acquisition of open space and parks and recreational uses. Consider
increasing heights and densities where appropriate.
b1. Consider implementing (or continuing) park dedication fees, entry fees, user fees, and fees
for special events such as art shows and concerts, as ways to increase revenue for park
and open space acquisition and maintenance.
Zoning
A. Consider ways to strengthen the General Plan to protect and maximize open space and
recreational opportunities.
ai. Consider establishing zones to protect important natural features, and for areas of
sensitive seismic activity.
a2. Retain the golf courses for recreational use and open space.
B. Encourage the preservation of riparian and canyon areas.
C. Maintain current policies and standards regarding hillside and ridgeline development.
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COMMUNITY FACILITIES
AND SERVICES
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COMMUNITY FACILITIES
Notes and Comments AND SERVICES
Goals:
I. Maximize Use of Existing Services and
d Facilities
II. Provide Additional City Services
III. Promote Community Safety
N. Promote Public/Private Cooperation
V. Improve City Government And Resident Communication
VI. Insure Adequate Public Utilities for Cupertino
Strategies And Tactics:
Enhance Existing Services
A. Determine community priorities for existing and potential community services.
B. Integrate services where appropriate, such as combined child care/elder care.
C. Continue to regularly evaluate a City-owned police and fire department.
D. Promote more joint use of private/public/corporate facilities.
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di. Involve employers in providing childcare, encouraging carpooling, and employing senior '
citizens. Notes and Comments
d2. Expand public/private facilities for cultural events. I
E. Promote good communication between City Hall and residents.
ei. Consider continuing an on-going citizen's advisory committee to ensure a democratic and I
open planning process.
e2. Improve utilization of cable TV for communicating City events and activities. I
es. Conduct regular public neighborhood meetings to encourage good neighbor policies.
F. Promote an attitude of cooperation and assistance between city staff and residents. ,
fi. Make zoning regulations more user friendly.
f2. Provide a user's manual on how to apply for building and use permits. I
f3. Treat residents as customers.
G. Locate alternative sources of utilities, where appropriate.
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H. Promote water and energy conservation.
h i. Develop more effective water conservation/retention systems.
h2. Enact building and landscaping ordinances that minimize the use of water.
h3. Promote recycling.
h4. Promote proper disposal of waste. Develop alternatives for disposing of solid waste.
I. Consider demand and availability of utilities when making density decisions.
J. Develop alternative sources of funding for social services.
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Ij I. Consider user fees for certain youth activities and programs.
Notes and Comments K. Improve communication to residents about the availability of community services.
IL. Provide an enlarged library as a resource for both educational and recreational uses.
Continue to work in conjunction with the county and attract more county resources.
Iii.
Provide New Community Services
I A. Promote City services and programs for working parents, youth, teenagers, and seniors.
Consider City involvement in only those programs for which there are documented needs not
being met in the private sector.
Iai. Promote and facilitate more childcare facilities.
a2. Increase City involvement in programs for seniors, including daycare, housing and
1 affordable health care.
as. Solicit and survey for program needs.
j I a4. Insure that the community has access to a public pool, possibly through public use of a
privately owned pool, such as the YMCA pool.
B. Promote more cultural facilities and activities, and sports and recreational programs.
communityservices and activities.
whenplanning
C. Consider the needs of the physically disabled a
D. Continue to update and publicize an earthquake preparedness and disaster preparedness
Iprogram.
di. Plan for the storage of sufficient emergency supplies.
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E. Strengthen alliances between local employers and the community. Encourage local employers
to strengthen their roots in the community. Notes and Comments
el. Residents should have first priority to use community services. I
e2. Non-residents who work in Cupertino should have the second tier of priority to use
community services. I
F. Encourage the new post office to integrate well into the existing neighborhood.
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EDUCATION
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EDUCATION
Notes and Comments
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Goals:
I. Improve Cooperation Between the City and Local School Districts
II. Support Local Schools
III. Provide City Sponsored Educational Programs
IV. Develop Cooperative Programs
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fStrategies and Tactics:
L Improve Cooperation Between the City and Local School Districts
A. Develop partnerships that promote joint use of schools, such as combining parks and schools
and other joint activities.
al. Utilize school facilities for child care and develop supplemental funding/volunteer
programs.
a2. Promote programs utilizing seniors In child care and other youth programs.
as. Utilize schools for the whole community- consider making schools community centers.
B. Develop City/School programs that address the needs of older children and youth.
b t. Develop summer programs.
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b2. Promote physical fitness programs.
C. Improve continuity between school master plans and the City General Plan. Notes and Comments
D. Expand community awareness of educational resources and facilities. 111
E. Consider using the City as an information source/manager of educational resources and
facilities. I
el. Develop a community information resource/referral center (advertise it in the
Scene/Channel 53).
IL Support Local Schools
A. Recognize that education affects the long term economic development, environmental quality
and health of our community.
B. Actively support the efforts of local public schools to increase funding, and provide more
assistance to teachers and staff.
bi. Support efforts to improve salaries for teachers and staff.
C. Seek and support the location of private educational facilities in our City.
III. Provide City Sponsored Educational Programs
A. Improve park and recreation programs.
B. Improve accessibility of educational programs to adults, especially after work hours. I
C. Provide more alternative types of education.
c i. Encourage lifelong learning. I
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c2. Promote continuing education programs (including teaching parenting skills, family living,
Notes and Comments personal communication etc.)
c3. Conduct a periodic survey seeking volunteers with various talents such as languages,
crafts, etc. (via the Scene/Channel 53.)
c4. Encourage the use of electronic education, and VCR's- ask computer companies to help
contribute technically and consider tying into corporate community training programs.
IV. Develop Cooperative Programs
A. Promote public/private support of schools.
ai. Develop adopt-a-school programs.
B. Encourage business/school/city partnerships (e.g. mentor programs and actively promote
student co-op programs to provide job experience).
C. Cooperate with DeAnza College to share resources and planning goals to enhance the image of
I the City.
ci. Develop a joint committee of City and DeAnza College staff.
c2. Promote private and corporate involvement with student associations (e.g. Kiwanis).
c3. Consider developing a joint use agreement for use of the Cultural Center at DeAnza
College.
D. Encourage an institution of higher learning to settle in Cupertino.
di. Encourage universities to locate extension programs in Cupertino.
E. Develop affordable day care programs.
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� COMMUNITY CHARACTER
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COMMUNITY CHARACTER ,
Notes and Continents
Goals:
I. Strengthen the City's Identity I
II. Enhance and Develop Cupertino Focal Points
III. Preserve and Enhance Residential Neighborhood Character
IV. Foster Community Pride and Promote Community Participation
Strategies and Tactics: '
I. Strengthen the City's Identity I
A. Identify and protect the components that make up Cupertino's unique character.
at. Emphasize a human image for Cupertino. in addition to the corporate image. Engender a '
feeling of welcome.
a2. Actively preserve and integrate the agricultural heritage of Cupertino into the City image. '
as. Protect sensitive views and ridgelines by strengthening residential design guidelines and
standards for hillside development.
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B. Retain and enhance the residential character and small town atmosphere of Cupertino where
Notes and Comments appropriate.
b i. Recognize that Cupertino has retained a rural character while still developing a strong
economic base.
C. Promote Cupertino's identity.
c i. Maintain high-tech identity. Consider identifying Cupertino as the birthplace of Apple
Computer.
c2. Promote employees' identification with Cupertino.
c3. Emphasize the unique character of Cupertino with a festival (similar to Gilroy's Garlic
Festival, Half Moon Bay Pumpkin Festival, etc.).
c4. Emphasize and promote Cupertino's distinct features and assets, such as the excellent
educational system.
D. Encourage businesses that increase community character and meet local needs for services,
goods and gathering places.
di. Incorporate adequate signage for retail stores.
d2. Decrease setback of retail shops, ensuring visibility and exposure, encouraging pedestrian
access and concealing parking.
E. Be a model to other cities in the way we treat people who are elderly, poor, homeless or have
disabilities.
e i. Work with agencies to establish residential homes for the physically and developmentally
' disabled.
e2. Continue to set aside funding for social service agencies.
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F. Use architectural and landscape design to promote community identity.
Notes and Comments
f Develop design guidelines and set architectural standards for City.
f2. Develop overall guidelines specifying height limitations that are sensitive to the use and
character of specific areas. Incorporate the concept of sandpile ratios when determining
height regulations. (The Goals Committee was divided on this issue. Some felt a uniform t
height limit should be set for the entire City: others felt some flexibttty should be maintained
between different areas. They concluded that additional study and investigation on this
issue was needed)
fs. Encourage development on a pedestrian scale and provide more pedestrian access.
f4. Promote attractive landscape design: '
- Outline specific guidelines for the amount of landscaping per square foot of
development and have landscaping integrate and accommodate to community scale and
character.
- Continue to add landscaped medians and landscaped parking strips.
- Increase the number of street trees. I
- Use natural/native landscaping for hillside development. Consider low irrigation, soil
erosion prevention and fire resistance.
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II. Enhance and Develop Cupertino Focal Points
A. Develop a physical, psychological, social and cultural heart of the City. '
ai. Consider small scale, pedestrian-oriented design, inclusion of a cultural center, or
emphasis on the City's cultural/agricultural heritage.
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1 a2. Develop the downtown area of the Crossroads and link it to Town Center and the Stevens
Notes and Comments Creek spine. Explore the possibility of an underpass or other grade separation at the
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Crossroads.
as. Develop the downtown area so that it:
1 - Facilitates meeting and social contact;
Provides night life;
- Has good pedestrian, auto and bus access;
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- Has stores which are visible from the street.
B. Improve and/or develop focal points throughout the community with well-integrated
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connections between them.
b1. Establish more defined entrances into the City.
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b2. Develop a string of focal points or activity centers connected by a Grand
Boulevard-Stevens Creek (Monta Vista, De Anza College, Memorial Park/The Oaks,
Crossroads/Town Center, Vallco).
Ib3. Develop a pedestrian strip along the Grand Boulevard.
b4. Promote the image of DeAnza College/Flint Center/The Oaks/Memorial Park as a cultural
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and community center.
b5. Install signs at each intersection that include street numbers and city logo.
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b6. Convert the amphitheater to public or neighborhood use.
b7. Provide bicycle routes throughout Cupertino, especially between Stelling and Wolfe
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Road/Miller Avenue.
C. Promote development that encourages destination traffic and discourages through traffic in the
Crossroads area.
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W. Preserve and Enhance Residential Neighborhood Character '
A. Encourage and support neighborhood identity. Notes and Comments
al. Provide greater opportunities for community identity and interaction within neighborhoods
(meeting/socializing facilities, events, etc.)
a2. Develop more neighborhood parks (through neighborhood-use park dedication fees.)
aa. Plant more trees in residential neighborhoods.
a4. Provide more bicycle lanes in neighborhoods. 1
B. Eliminate blight.
bi. Review other city tactics for blight elimination. '
b2. Adopt appropriate regulations to eliminate neighborhood blight.
C. Create new visions for neighborhoods and then develop workable design guidelines to
implement those visions.
D. Minimize traffic impact on neighborhoods and promote safety.
E. Encourage and support neighborhood groups.
e i. Provide informational resources for neighborhood group formation. '
e2. Encourage the exchange of ideas and information between groups.
IV. Foster Community Pride and Promote Community Participation
A. Encourage more multi-cultural events and programs suited to a variety of ages and interests,
and serving both residents and non-residents. I
at. Cosponsor events with De Anza College.
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B. Foster community pride.
Notes and Comments
I bi. Provide more City-sponsored community events such as fairs, picnics, and parades.
C. Develop a volunteer center that would serve as a clearinghouse for individuals wishing to
provide community service.
ID. Provide services and facilities that meet the needs of residents and workers, especially children,
youth, seniors, and people with disabilities. (For example, the City does not currently have a
youth center.)
IE. Encourage the active participation in the City of people of all ages, income levels, ethnic groups
and ideas, and from all geographical parts of the City.
IF. Increase ways for corporations and colleges to participate in City affairs.
G. Foster a willing attitude to participate in the community and in solving larger problems.
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LAND USE
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LAND USE '
Notes and Comments
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Goals: 111
I. Balance Community Growth
II. Optimize Land Use Potential
III. Encourage Mixed Use Areas
Strategies and Tactics:
I. Balance Community Growth
A. Identify the proper balance point for: jobs/housing, development/open space,
housing/recreational space and housing mix.
B. Determine an appropriate rate and amount of growth for Cupertino.
bi. Consider traffic impacts, desired housing density, open space needs, environmental '
impact,jobs/housing balance, revenue generation and City demographics.
b2. Consider developing an "incentives" model to address future growth, offering density
credits for developments that make significant contributions to community needs.
b3. Define a process for designating growth and density limits that weighs the desire to
maintain character with the need for additional housing and/or commercial development.
C. Balance development and open space, including recreational space.
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Ic i. Decide how much of a surrounding greenbelt should be preserved.
Notes and Comments c2. Protect the hillsides from high density housing development.
Ic3. Distribute open space and recreational space in areas appropriate to serve Cupertino's
residents and in-commuters.
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c4. Ensure that each residential neighborhood has park space nearby for a playground for
youngsters and a gathering place for families within the neighborhood.
c5. Provide public open space in the center of town to break up higher density.
cs. Provide public parks for active recreational activities.
ID. Balance jobs and housing.
di. Develop a jobs-housing ratio that minimizes in-bound traffic.
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d2. Identify and lower barriers that inhibit the construction of housing for people of low and
moderate income.
E. Promote low profile residential development with larger lot sizes.
Iel. Address the issue of building size compared to lot size; incorporate recommendations into
design guidelines.
IF. Maintain a direct ratio between density and available or potential services and resources.
fi. Reexamine the transfer of density credits: TRIPS and FARS.
IG. Encourage more neighborhood services, such as unobtrusive shopping areas for day to day
necessities.
1 II. Optimize Land Use Potential
A. Maintain the City's capacity for a variety of land uses.
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B. Focus the most intense development along major transportation corridors. 111
Notes and Comments
b 1. Concentrate commercial businesses along Highway 280, Stevens Creek and De Anza.
Identify the appropriate uses and densities along each of these corridors.
C. Investigate joint land use opportunities and partnerships between the City, schools and
businesses. ,
D. Identify and protect the historical character of specific areas, structures and landmarks.
di. Preserve the Monta Vista area with strict building codes that limit the height of buildings, I
insure that new building design integrates well with existing structures, and that shopping
areas are kept small with specialty shops.
E. Develop guidelines for residential redevelopment or new development including planned '
communities.
e i. Locate residential areas near existing services.
e2. Discourage private roadways and private residential developments.
es. Determine possible locations of services which will directly benefit residents. '
F. Specify sites that could benefit from changes in land use designation.
G. Develop architecturally well-designed parking structures integrated with buildings to minimize
surface parking, within appropriate densities.
H. Re-examine city boundaries.
hi. Consider annexing unincorporated lands within the City limits and within the Sphere of
Influence.
h2. Consider annexing the area south of Bollinger and east of De Anza. 1
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III. Encourage Mixed Use Areas
Notes and Comments A. Identify potential mixed use environments.
' ai. Prevent encroachment of business uses into established residential areas.
a2. Consider Town Center, North De Anza, Vallco, along De Anza and Stevens Creek as
' potential mixed use areas.
as. Locate new housing near places of employment.
' B. Develop residential areas adjacent to existing office/retail service areas, where appropriate.
bi. Add more mixed use areas as run-down residences and vacant offices come on the market.
' b2. Cluster higher density condominiums and apartments (with adequate open space) closer to
the business sections of town and along the main traffic arteries: 280, De Anza, Stevens
' Creek.
b3. Cluster higher density housing to improve affordability- incorporate small shopping areas,
possibly on existing parking lots.
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TRANSPORTATION
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TRANSPORTATION
Notes and Comments
Goals:
I. Improve Local Circulation and Prevent Further Congestion
II. Minimize Traffic Impacts on Residential Neighborhoods •
III. Improve Availability and Utilization of Mass Transit and Transit Alternatives
IV. Improve Transportation Coordination
V. Resolve Problems Associated with Highway 85
VI. Consider Aesthetics in the Design of Transportation Systems
Strategies and Tactics:
Land Use
A. Study the potential for reducing short, midday trips by developing a "village of services" near
employment centers. (A "village of services" would be located at employment centers to serve
the retail convenience needs of workers who might otherwise make mid-day or commute
interrupted trips for such services. The types of uses included in the village of services might
be the following: cleaners, ATM machines, post office substation, shoe repair, food service,
newspaper/magazine stand and pharmacy.)
B. Study trip generation rates and evaluate criteria for transportation impacts of land use
decisions.
C. Promote a balance of local jobs and housing.
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' • Assess and control development-specific impacts (especially to local streets).
Notes and Comments • Explore incentive programs to implement the "village of services" concept.
• Encourage mixed use development which should not necessarily be subject to the same
limitations as expressed elsewhere for predominately residential neighborhoods.
D. Develop the Grand Boulevard concept along Stevens Creek Boulevard.
' • The study area should include all frontages along Stevens Creek from Highway 85 to the
east city limits.
• Road changes should be made now; land use implementation will follow (may take decades
' to fully implement).
• The Grand Boulevard will be more a source/destination than a thoroughfare.
• The Grand Boulevard will be pedestrian- and bicycle-friendly and will provide frequent safe
' crossings.
• Stevens Creek will become more like a local street and through traffic will be discouraged.
• The new Grand Boulevard will be transit-compatible.
• Satellite parking will be encouraged.
• Curb cuts and driveways will be minimized.
• The Grand Boulevard will be aesthetically pleasing and will include appropriate landscaping,
lighting and street furniture.
' Transportation Demand Management (TDM)
A. Encourage corporate coordination of carpools, vanpools and other measures to help reduce the
number of auto trips.
' B. Provide incentives for De Anza College and local employers to develop effective methods of
managing transportation demand.
C. Work with De Anza college and the school districts to develop transportation planning and
management practices which would reduce peak-hour congestion.
D. Formulate policies which require the development and implementation of city-wide TDM plans.
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E. Recognize that the regional, state and federal regulations promulgated to improve air quality
will drive the development and implementation of TDM measures such as: Notes and Comments
• For TDM measures to be effective, they must include a process and standards for evaluation
and sanctions for non-compliance.
• Develop and market a "tool kit" for preparing and implementing TDM plans.
• Evaluate possible incentives for using alternative forms of transportation.
• Study the effectiveness of parking fees to manage demand.
• Promote the use of"preferred parking" programs for carpools and vanpools.
• Work with the private sector to develop satellite parking facilities with shuttle service to
employment centers.
• Develop incentives to provide shared parking facilities.
• Work with De Anza College to use satellite campuses to alter commute patterns during 111
peak-hour.
• Encourage De Anza College to consider adjusting class start/stop times to reduce peak-hour
traffic.
• Provide incentives for local companies to provide shuttles for customers and employees.
• Encourage employers to provide company vehicles for transit and carpool users for daytime
use by employees for errands and meetings.
• Encourage employers to provide a "guaranteed ride home" for employees who take car pools
or public transportation to work.
• Study the potential for providing bus and/or van service for the elementary, middle and
high schools.
• Consider requiring local employers to provide on-site TDM managers to continually study
the effectiveness of and enhancements to adopted TDM programs.
Transportation System Management(TSM)
A. Improve efficiency in circulation design. 1
B. Reduce the impacts of through traffic.
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• Fund and build the undercrossing.
Notes and Comments • Channel through traffic to Highway 85.
• Continue use of strategically located stop signs to control through traffic in residential
neighborhoods, as appropriate.
• Strategies and tactics for management of local circulation should be reevaluated after
' completion of Route 85.
• Study an overpass over Highway 280 that connects Mary Avenue with Homestead.
• Study possible mitigation factors for traffic generated by any new major development.
• Improve circulation flow by increasing the use of synchronized stoplights to keep traffic
moving efficiently. Work with neighboring communities to ensure that synchronization does
not adversely affect traffic which crosses jurisdictional limits. Consider use of signal
' synchronization on weekends, except where "demand actuated" is more appropriate.
• Allow easier access to right hand turns via lanes at larger intersections.
• Improve circulation flow by providing indented bus stops. Evaluate the placement of bus
stops with respect to traffic flow.
• Take advantage of the opening of Highway 85 to meet other circulation management goals.
Transit And Other Alternatives
A. Promote a circulation system design which enhances pedestrian safety and experience.
B. Provide a mix of cost effective transportation alternatives such as intra-city shuttles.
C. Encourage greater utilization of mass transit.
D. Promote alternatives to automobile transportation that are oriented to the individual, such as
walking and biking.
• Provide bikepaths for children to ride to school and for employees to ride to work.
' E. Promote alternatives to vehicular travel such as telecommuting and teleshopping.
F. Bring light rail to Cupertino.
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• Preferred route is along Stevens Creek Boulevard from De Anza Boulevard to the east city
limits and along De Anza Boulevard north from Stevens Creek with connections to De Anza Notes and Comments
College. I
G. Consider Joint use of buses with other agencies, such as schools.
H. Work with private companies in Cupertino to develop company support for mass transit.
I. Make information about transit alternatives widely available, e.g., publish information in the
Cupertino Scene.
• Recognize that the current density of Cupertino discourages transit use. 1
J. Recognize that demand is constantly changing and that the successful implementation of TDM
measures may place additional emphasis on transit service. I
Transportation Coordination
A. Develop a well-managed transportation system that coordinates and integrates local and
regional transportation components.
B. Be proactive in addressing regional transportation concerns that impact Cupertino. I
C. Recognize the relationship between transportation and air quality, and act to improve both.
D. Coordinate the land use plan and planned densities with the transportation plan. '
E. Establish a hierarchy of streets for planning purposes.
F. Work within the region to establish a uniform L.O.S. standard.
G. Seek county and state funding to assist in paying for transportation improvements in
Cupertino.
H. Evaluate traffic management strategies in the context of regional opportunities and constraints. '
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I. Evaluate projected impacts of proposed land use configurations and develop policy that favors
Notes and Comments projects which improve - or at least do not aggravate - local traffic congestion.
J. Evaluate the potential for implementing public/private shuttle systems.
K. Integrate and link transit means.
' L. Provide public transportation where it is actually needed.
M. Integrate and link different transit types- improve interconnections between transit modes.
Planning should focus on the location and design of mode transfer points.
• Study origin/destination data to determine changing travel patterns and needs.
Standards and Guidelines
IA. Set the goal of a minimum city Level of Service at level "D", except for the Grand Boulevard
which can be lower. Study the impacts of this lower Level of Service on streets surrounding the
Grand Boulevard.
B. Monitor and evaluate the effectiveness of implemented measures.
• Prepare development criteria which support maintenance of LOS "D".
• Explore and define alternative methods of measuring peak-period congestion.
' • Study the implications of peak-period spread for overall transportation management.
1 Growth Limitations
A. Growth within Cupertino will not exceed the limitations of the present transportation system.
B. New development should be allowed if measures are implemented which mitigate any potential
impacts to the existing transportation system.
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Highway 85 '
Notes and Comments
A. Insure that Highway 85 meets the circulation needs of Cupertino.
B. Implement the traffic component of the Grand Boulevard concept along Stevens Creek I
Boulevard concurrently with the opening of Route 85.
Residential Safety
A. Insure residential safety- minimize through traffic in predominately residential neighborhoods.
B. Continue to work with residential neighborhood groups and study their specific traffic concerns.
C. In new residential development projects, provide psychological sense of safety in placement of
pedestrian walkways.
D. Employ strategies to reduce traffic speeds during school hours.
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� REGIONAL COOPERATION
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' REGIONAL COOPERATION
Notes and Comments
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Goals:
I. Actively Promote Regional Planning And Cooperation
II. Maintain Environmental Quality
Strategies and Tactics:
L Actively Promote Regional Planning And Cooperation
A. Maintain links with neighboring communities and take a leadership role in regional issues.
• Develop a stronger role in shaping the character, infrastructure and appearance of the
entire Santa Clara Valley.
B. Better utilize existing local and regional parks and open space.
• Provide support for a regional greenbelt.
C. Improve regional cooperation in the area of emergency planning and coordination.
D. Recognize that transportation is a regional issue and work to develop creative solutions to the
region's traffic problems.
H. Maintain Environmental Quality
A. Address pollution problems within the City.
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• Identify sources of pollution in Cupertino. '
• Comply with and support regional and state efforts to reduce traffic emissions. Notes and Comments
• Consider ways to control toxic contamination.
B. Increase community awareness of geological factors and the potential hazards they represent.
C. Address the solid waste disposal problem.
D. Implement a comprehensive recycling program.
• Promote recycling and eliminate non-recyclable materials - promote cooperative residential
and commercial recycling programs.
• Encourage the elimination of non-recyclable materials in businesses such as fast food
restaurants.
• Encourage the purchase of recycled materials (pre-cycling). I
E. Construct sound walls where residential areas are impacted.
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� HOUSING
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1 Housing
Notes and Comments
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IGoals:
I. Preserve and Enhance Cupertino's Overall Quality of Life
II. Maintain Neighborhood Quality
III. Support the Development of Affordable and Low Cost Housing Opportunities
I N. Encourage Balance Between Jobs and Housing
V. Target New Housing For Cupertino Residents and Workers
VI. Support A Mix Of Housing Types and Mixed Uses
1 Strategies And Tactics:
Neighborhood Quality
IA. Maintain neighborhood quality. Elements which contribute to residents' perceptions of
neighborhood quality include:
I • Open space areas and parks
• Minimal through traffic, especially truck traffic
I • Protected views of the foothills
• An "uncrowded" feeling
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• A limited number of mini-marts and gas stations
• A "sense of greenness" Notes and Comments
• Minimal noise levels, especially on I-85
• Neighborhood pride
• Maintenance of housing appearance I
• A "sense of community"
Public/Private Support
/� PP
A. Identify opportunities for public/private partnerships in providing affordable housing for
Cupertino.
B. Quantify the number of housing units to be created in each income category.
C. Encourage active employer participation in helping employees obtain and/or finance housing.
ci. Create a jobs/housing balance.
c2. To the extent possible, consider encouraging employers to construct higher density I
employee housing on site or near existing or proposed businesses.
c3. Investigate creative employer-sponsored methods of developing housing equity among I
employees (e.g., accruing housing credits towards the purchase of housing, long term
leases and temporary rights of corporate-owned land).
c4. Investigate corporate sponsorship of affordable housing.
D. Work with the Cupertino School District in identifying surplus school sites which may in the
future be suitable for housing development.
di. Consider using surplus school properties for affordable housing development.
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Notes and Comments
d2. Recognize that some school properties are located in low density residential areas which
may not be suitable for higher density housing.
d3. Investigate mixed-use development on school-owned properties.
E. Involve DeAnza College in housing issues.
ei. Discuss student housing/efficiency apartments at DeAnza College.
' F. Research ways in which the City and developers can work together to encourage the
construction of affordable housing.
' fl. Consider requiring developers to build a percentage of low cost rental housing
(inclusionary zoning) as part of their projects. This contribution to low cost housing could
be in the form of buildings, land or in-lieu fees.
f2. Work with the City and the Planning Department to determine if it is feasible to lower the
cost of permits and fees for the construction of affordable housing.
G. Form a housing advocacy group to educate residents about the need for affordable housing and
advocate for housing improvements.
gi. The City should form and educate a group which would support creation of additional
housing.
Mixed-use Development
A. Investigate the feasibility of encouraging developers to build mixed-use development (combined
retail and housing). Mixed-use development should include the following amenities:
' • Higher density housing.
• A good balance of private and public open space.
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• Ground floor convenience stores such as retail shops, restaurants, grocery stores and
ample parking. Notes and Comments
• An attractive "village" theme which is inviting and comfortable. 1
• Pedestrian theme with adequate landscaping and lighting.
• Minimal automobile traffic within the mixed-use development. I
• Childcare.
• A safe, comfortable environment. '
a Consider allowing higher density housing (increased dwelling units per acre) as a developer
incentive to encourage mixed-use development which incorporates public open space.
a2. Consider requiring mixed-use developers to provide a covenant for public use of open
space.
a3. Consider increasing floor area ratios (FARs) for particular areas to encourage construction 1
of larger, higher density mixed-use developments.
a4. Investigate creative methods of financing mixed-use developments. ,
a5. Consider ways to improve the approval process for mixed-use development projects.
as. Consider ways to reduce permit fees to simplify the project approval process for mixed-use I
development.
a7. Emphasize the "Grand Boulevard" concept (mixed use residential and commercial uses)
along Stevens Creek Blvd.
a8. Review existing zoning ordinances and identify parcels which might be appropriate for
mixed-use development and higher density housing (see Location and Density section).
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IHousing Design
Notes and Comments A. Consider establishing residential design guidelines and standards to protect and enhance
I Cupertino's design quality and character. (Note that some committee members felt that the
current guidelines are not adequate.)
al. Continue to have apartments and higher density housing development reviewed by the
I Architectural and Site Review Committee.
a2. Consider establishing design guidelines for new single family residential projects and
Iremodels. .
a3. Strengthen residential design guidelines and standards for hillside development with
Ispecial emphasis on protecting sensitive views and ridgelines.
att. Determine a ratio of lot size to house size to prevent building large homes on small lots.
Ias. Determine a new ratio of height to setbacks.
as. Ensure that privacy, sunlight and view rights of existing residences are not violated due to
new residential and commercial developments.
Ia7. Continue to apply energy efficient guidelines to all housing development. Encourage
appropriate passive solar design.
IB. Control the size and type of remodeling and expansion in existing homes in order to preserve
Cupertino's neighborhood character.
C. Ensure that adequate public open space exists within all housing areas.
D. Consider building compatible multi-story (high rise) housing which combines landscaping, open
space and underground parking. Any multi-story housing must be compatible with the
Isurrounding neighborhood. Be particularly aware of noise, aesthetics, traffic and height issues.
E. Do not allow any more walled, gated communities - streets must remain public.
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Housing Location and Density 1
Notes and Comments
A. Develop housing close to work and shops, and accessible to transit.
B. Identify locations in the City which might be more suitable for mixed use, employer subsidized
and higher density housing. Consider the following possible areas:
• Town Center (mixed use)
• Tantau between Stevens Creek and Homestead (higher density, employer subsidized and
mixed use)
• Stevens Creek Market at Foothill and McClellan (mixed use, be sensitive to surrounding
residential uses)
• Foothill and Stevens Creek (mixed use)
• Vallco Village (mixed use, be sensitive to surrounding residential uses)
• Crossroads area (mixed use, when it redevelops)
• Oaks Shopping Center (efficiency apartments leading to mixed use)
• Cupertino Unified School District Site/Collins (low density near low density areas and high
density-mixed use, employer-subsidized)
• Ten acres on Homestead near DeAnza (high density, include green space).
• Bianchi Way (high density, efficiency apartments).
• Various Church sites (to be explored).
C. Strive to mix compatible housing densities and types throughout the City rather than
segregating them. I
Housing Options
A. Provide a wide variety of housing options which includes both rental and ownership housing to
serve the housing needs of Cupertino residents and workers.
at. Recognizing the current Cupertino housing market, emphasize the construction of more '
affordable rental housing options to serve seniors, families and singles. Include a wide
range of rental housing options including 200 square foot efficiency apartments, second or
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"granny" units, small unit condominiums, duplexes and fourplexes, clustered housing
Notes and Comments complexes and high density apartments. Allow higher densities as incentives to encourage
development of rental housing.
a2. Continue to study ways of making affordable housing available for first time home buyers.
a3. Encourage the construction of housing options for seniors and disabled people including
a range of options which can address varying degrees of independence or needed support,
e.g., assisted living housing. senior apartments and senior housing complexes.
iaa. Identify ways to help seniors and disabled persons remain in their homes (i.e. in-home
support services, etc.)
B. Investigate the feasibility of giving first priority for rental housing to Cupertino daytime
residents, especially City government and emergency service employees.
C. Provide relocation housing for individuals involuntarily displaced from their homes due to new
development. Consider offering displaced residents first priority to available rental housing.
D. Examine the feasibility of developing an apartment rental zone designation and identify
potential areas of the city which could receive this designation. If implemented, develop
guidelines to insure that properties are well maintained.
Affordable Financing Methods and Strategies
A. Investigate creative housing financing methods and mechanisms, especially ways of providing
affordable housing for an extended period of time.
B. Research alternative housing construction methods that maintain current building standards,
but keep the cost of housing down.
C. Investigate ways of providing longer term affordable housing (e.g., deed restrictions which
regulate the purchase price of affordable housing).
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D. Consider establishing a "sliding scale" development fee structure with everyone participating
except: Notes and Comments
(1) Developers of"affordable" homes I
(2) Individual remodeling a single family home
(3) Individual building his or her own home
If units are provided instead of fees, emphasize rentals. I
E. Study the feasibility of assessing a transfer tax to people selling their property-funds could be
used to help finance affordable housing.
F. Explore mortgage revenue bond financing where the City is the vehicle for issuance of bonds.
G. Consider inclusionary zoning for apartment projects.
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� ECONOMIC DEVELOPMENT
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ECONOMIC DEVELOPMENT
Notes and Comments
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Goals:
I. Maximize City Revenue
II. Support Existing Businesses
II. Encourage the Appropriate Growth of New Business
IV. Promote Joint Government/Business Cooperation
V. Maintain Community Quality of Life
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Strategies and Tactics:
Priority of Strategies
' The Economic Development Subcommittee prioritized each of their strategies in order of importance.
The numerical ranking after each strategy below indicates the relative priority the committee gave each
strategy- low numbers have the highest priority.
I.
Capture Sales/Use Tax
A. Encourage existing businesses to initiate or increase the volume of sales so as to increase
revenue from sales taxes. (2.5)
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B. Encourage and enhance more retail business and support the businesses that are already
established - provide more opportunities for local shopping. (3.66) - Notes and Comments
C. Increase the visibility of existing businesses. (4.16) 1
D. Create incentives for local residents and those that are employed here to shop in Cupertino.
(5.33)
E. Protect and support local retail business and other small businesses. (5.5)
F. Attract regional customers into Cupertino to generate more sales tax. (6.33)
• Encourage corporate and retail sales facilities to locate in Cupertino.
• Provide a shuttle or van service to shopping areas.
• Combine office and retail development to encourage employees to shop locally.
• Promote private childcare facilities for local employees and shoppers.
• Develop a more friendly City/business partnership by reducing bureaucratic difficulties.
• Create a more pedestrian friendly shopping environment.
• Develop an enlarged and improved regional shopping center.
• Provide more grocery stores and local services throughout the City.
• Make Vallco into a more attractive, viable shopping center along the lines of Stanford or
Valley Fair.
• Review the sign ordinance to allow enhanced visibility of store signs (not necessarily larger
signs.)
• Increase visibility by altering storefront landscaping.
Identify Business Niches I
A. Encourage the growth of businesses that contribute to City revenue. (1.25)
B. Support existing major corporations- encourage their long term presence in Cupertino. (2.87) 1
C. Allow higher density land uses in business areas. (3.37) Olds strategy was not unanimous -
some committee members felt the current density was sufficient.)
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ID. Encourage the development of small businesses and services. (4.12)
Notes and Comments
I E. Encourage a diversity of business types to locate in Cupertino - work to attract and sustain
clean and appropriate companies. (5.0)
F. Encourage businesses that hire local residents. (5.25)
I G. Encourage the growth of non-polluting businesses: retail, R&D and marketing activities, hotels
and restaurants. (6.12)
I H. Take advantage of the City's geographic location and competitive position in the Pacific Rim.
(6.87)
• Use market studies to determine prime business niches.
I • Change FAR standards - allow for increased densities. (This strategy was not unanimous -
some committee members felt the current density was sufficient, and that the costs
associated with higher densities and FAR standards need to be clearly identified.)
I • Allow reasonable growth and expansion.
• Examine zoning controls.
• Identify types of potential businesses.
111
Taxes and Fees
I A. Retain a Transient Occupancy Tax for the new hotel. (2.3)
B. Increase business license fees. (3.6)
I C. Strengthen user fees. (5.2)
D. Respond to future decrease in investment earnings. (5.4)
E. Determine whether property owners are contributing enough to city revenue. (7.0)
I • Consider developing a use tax.
• Retain a Transient Occupancy Tax for the new hotel.
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• Implement a utility tax. ,
• Implement an entertainment tax (ticket fee). Notes and Comments
• Increase or implement user fees for municipal activities, facilities.
• Establish assessment/maintenance districts.
• Establish pollution fees.
City Budget
A. Consider how much revenue is appropriate to raise, establish spending priorities and consider
trimming expenses. (4.0) '
B. Review criteria to evaluate economic development. (4.66)
C. Explore joint agency projects which may reduce the City share of expenses. (6.33) 1
• Consider adding a citizen budget review advisory committee.
• Explore joint agency projects concerning open space or waste management issues.
D. Continue to educate Cupertino residents regarding sources of city revenue.
Public/Private Partnership
A. Encourage more corporate leadership in community affairs and economic development -
investigate models that promote community involvement. (4.0) ,
B. Establish a Community Endowment Fund based on lease, sale or joint venture of public land -
consider conversion of parking lots. (4.0)
C. Work closely with corporations to promote housing,joint use of buildings, mixed use
development. (4.1)
D. Develop specific joint government/business projects. (4.66) 1
E. Develop an alliance between local government, business and industry. (5.0)
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IF. Involve DeAnza community in Collegeaffairs. (5.33)
Notes and Comments
1 • Make Cupertino more business friendly by reducing bureaucratic difficulty, and increasing
the perception of hospitality.
• Consider developing a community office building complex
• Promote senior day care opportunities.
• Promote child care opportunities.
• Develop community education programs through DeAnza College.
111 Summary
The five most highly preferred strategies from all the Economic Development strategy categories are:
I1. Encourage the growth of businesses that contribute to City revenue. (1.25)
2. Retain a Transient Occupancy Tax to generate revenue from a new hotel. (2.3)
3. Encourage existing businesses to initiate or increase the volume of sales so as to increase
revenue from sales taxes. (2.5)
PI 4. Support existing major corporations - encourage their long term presence in Cupertino. (2.87)
5. Allow higher density land uses in business areas. (3.37)
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I APPENDICES
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APPENDIX A
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GOALS COMMI"I"1'EE MEMBERS
IED ABALATEO MARY S. GIRODO ROBERT L. MELBYE
RICHARD K. ABDALAH EDWARD C. GREENE FRANCES B. MESSENGER
I C.DONALD ALLEN JOHN HAILEY PATRICK MILLIGAN
ANN ANGER JOSEPH HAUSER ROBERT A. MORRISON
DONNA AUSTIN STEVEN HAZE DR.SHISHIR K MUKHERJEE
I DAVID BAKHMUTSKY IOLA L. HENDRICSEN CHARLES E. NEWMAN
ROXANNE BEVERSTEIN HERMAN HUMANSALAN PHILLIPS
ALLAN BIDWELL DARLENE HILLSMAN JOHN PLUNGY
SHARON BLAINE TAI-PING HO SHARON L. ROPER
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ED BLOOM ROBERT HOPKINS BONNIEANTHONY SAN FILLIPPO
SALLY A. BRENNAN MARILYN HOWARD BONNIE SCHOENEMANN
JOSEPH F. BROWN WILLIAM HUFF LEONARD R. SCHWEITZERHOF,JR.
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NANCY BURNETT LINN D. JOHNK TOMMY SHWE
JARED PAUL CARLSON BEEZ JONES RICHARD SLOMA
STEVEN C. CHELL DAVID A. KEHRLI JOHN SOBRATO
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FRANK KENTON D. CHEN DAVID KLINGER SHANNON SOQUI
CHOW NORI KONDO KEITH STATTENFIELD
NANCY COMBS MICHAEL KRAMER ALAN STOCKLMEIR
ALBERT CONRAD MARK R. KROLL STEVE TING
I GERALD M. COOLEY JA-LIH LEE LORRAINE TOENSFELDT
JOHN D. CROLL HELEN S. LEWIS BRUCE ULLMANN
MARY ELLEN DICK ED LICHTMAN JAMES(JIM) WALKER
I LEVENT ERSOY ALICE J. MAC ALLISTER LORRAINE WEST
LILA A. FINHILL ORRIN MAHONEY DAVID G. WHEELER JR.
JANEY FORBES JOAN MALESKI ROBERT WRIGHT
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DARYLL PRANCE CAROL M. MC DOWELL ALAYNE YELLUM
GORDON W. FROLICH WARREN E. MC DOWELL PHIL ZEITMAN
JOHN GATTO LINDA MC GUIRE
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CHANGE AREA RECOMMENDATIONS APPENDIX B
This matrix summarizes possible land uses for six potential change areas in the City of Cupertino as recommended by each of the five Citizen Goals subcommittees. Subcommittees are indicated by their initials:Cl(City Identity);H(Housing);P(Parks);
T(Transportation);ED(Economic Development)
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#A:Seminary #1B,`OtherHtllsldeAreas #2 "DeAnza, #3- The Grand #4" North #"a Town #6 Va)lco
Property Oaks,and Boulevard - DeAnza Center
Memonal Park, Extends from Route¢5 to Ctty
Limit(west to east). • • _
Possible 'institutional/ Residential(large lots)(CI) Cultural,Open Space/Recreational,'Retail/Rnnurann;'Mulu-Family; Office residential(permissible but Retail/Restaurants residential only Housing;retail;office;hotel;
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Uses to Consider Educational;Public Open Space Retail,Lively Arts/,late hour Residential;boutique hotel,office not a priority)(Cl) above retail;open space(in triangle industrial/manufacturing(UXP)
'Agricultural(Cl) Residential Cluster(Cl) activities id)(ED)but no bars(T) (low priority)(Cl)(ED) -needs further definition),hotel
'Indicates Priority Mixed office/residential/ (Cl) All of the above,plus provide
y Single family homes with Preserve existing guidelines(P) Develop closer planning ties with Mixed use with hotel,residential, commercial(P)(HXTXED) greenbelts,open space,and
neighborhood parks/higher De Anza/allow more intense use at shops,open space(P)(H) Residential;office;open space; recreational uses( (HX'l)
density along 280 corridor/open the Oaks/keep Memorial Parkas High density housing at the school street level retail(P)()
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space(P) existing(P) Clarify boutique hotel"(H) site with open space(ED) All of the above,but no mead./mfg.
More public open space;mixed and hotel should have meeting
Assisted senior housing in existing Work with DeAw College to Pedestrian oriented retail/ Light manufacturing(T) uses,with residential above other rooms(ED)
buildings;emphasize open space discuss uses(H) restaurants,specialty shops, uses(HXED)
and recreational uses.(H) landmark,entry stmt,open space, Emphasize housing and mixed use
Link Oaks and DeAnza College m professional office,riff residential Develop village of services, housing/nail;provide a range of
Private institutional/ed only, (1) moderate income housing,office housing type;include lower
PUD's;residential(T) Mixed use,efficiency apartments development above retail and income housing and employer/
(H) Provide public access and linkages mixed use(f) employee homing;consider
Area needs further discussion- along Stevens Creek Boulevard limiting industrial/mfg.;encourage
can't afford open space,least/eel; from Vallco Park to Rancho San 'Hotel(ED) sales offices and involvement in
favor cluster housing over large lot Antonio Park(P) housing assist.(H)
development(ED)
Support&enhance retail uses(T)
Intensity Low Intensity(CI)(H) Same intensity(CIXP)(ED) More intensity(Ctlm(ED) Same intensity(allow more density More intensity in housing and Undecided(Cl)
(MO[elsamd (in number and distribution of on Motorola site if traffic impacts retail(Ct)(HXEDXT)
residential units) Intensitydependent on discussions Variable intensity depending on are mitigated)(Cl) Increased density could be
less)
with DeAnza Col'--"`n`"" the parcel(H) tolerated(PXT)
Sell to the County or develop it to Increase density if conforming to
achieve a positive cash flow(ED) restrictions(P);if housing is Increase housing density and
provided(HI I recreation;encourage sales tax
producing businesses(H)
nttnse density(ED) Increase density(ED)
Controls Preserve existing Develop overall plan;limit number Provide better pedestrian access; ;Determine if development should Mitigate traffic impacts-initiate a Prohibit office development, Discourages convention center,
(Restrictions, buildings(CI) of residential units:develop encourage concerts;develop more be phased or market driven; shuttle service and implement establish"Sandpile"rano to street restrict heights;mitigate traffic
Locations, architectural controls; effective signage(CIXED) prohibit strip malls;prevent Traffic Demand Management (ED)allow greater height limits if Impacts(CI)
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Provide for adequate services; recognize existing dev.(CI) construction from disrupting (TDM)measures;prohibit Town Center Medical redevelops;
Standards) determine economic feasibility of Prohibit loud noise(P) traffic;lim building height 3 facturing;limit hazardous keep retail at the street level(CI) Allow convention capabilities at
cluster housing;study access road Prohibit development on ridgelinn stories or 40it feet;reduce storefrontto matemanurials to R&D usn(Cl) the hotel;allow more height;create
capacity(P) (CI)(P)(HXT) emphasize traffic mitigations in setbacks;develop architectural/ Allow greater height limits if links between change arms 3Sb(P)
this area;(T) landscape themes;maintain traffic Ensure that building heights are consistent with current plan and if
Preserve land in its natural state as Provide public access/link at not less than LOS 0(CI) sensitive to existing areas(P) housing is provided and character Relax height controls,esp for
much as possible(H) greenbelts;protect riparian consider an overpass for autos,and preserved;recognize that impacts housing projects(away from single
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corridors(CIX PXT) access from Mary Avenue(P)(H) Make building heights compatible Consider allowing manufacturing; on surrounding areas are critical family),IMPROVE circulation(H)
Limiteducational/Institutional to surrounding areas/Provide and potentially hazardous
uses to Seminary;balance of Continue use of slope/density Develop closer planning ties with bicycle and other links to other materials if they conform with (P)(H)
Traffic mitigation measures for
property should be deeloped or formula;limit unorthodox uses(H) DeAnza College(P)(H) areas of the city;tie into city safety standards(P)(H) Don't prohibit office development; increased intensity;don't
sold if sold,it should be kept acquisition efforts(P) mitigate traffic impacts(T) discourage convention capabilities;
under General Plan restrictions Mitigate traffic impacts(HXT) Establish'sandpile"ratio(ED) Encourage sales offices(Hl establish height limits in
(ED) Emphasize pedestrian friendly Allow greater heights,encourage conjunction with the'sandpile'
design and connected uses(H) Offset intensity incenses byy mixed use,give a density bonus for concept m
Zone planned development to 'piss/housing balance;PUD's;no providing open space or
tinclude park and open space Coordinate with opening of Hwy bulk quantities of hazardous residential;require retail at ground Develop high quality restaurants
areas/protect visually sensitive 85;provide parking behind retail; materials used for manufacturing level(ED) establish a sandpile ratio of 4:1
areas andridgelines/consider provide parking structure,shuttle; processes(T) (ED)
cluster housing and mix of housing mitigate traffic impacts;LOSE(T)
types(market rate)(H) Prohibit allhazardous material and
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Prohibit single story strip malls, manufacturing;have a 4:1 sand pile
eliminate setbacks,develop ratio,give a density bonus for
architectural controls for providing open space;implement
height/themes,mitigate traffic TDM measures(ED)
Impacts of development(ED)
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