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CC Resolution No. 25-062 Accepting the Annual Evaluation Report for Fiscal Year 2025 (Year 4) of the 2021 Santa Clara County Multi-Jurisdictional ProgramRESOLUTION NO. 25-062 A RESOLUTION OF THE CUPERTINO CITY COUNCIL ACCEPTING THE ANNUAL EVALUATION REPORT FOR FISCAL YEAR 2025 (YEAR 4) OF THE 2021 SANTA CLARA COUNTY MULTI- JURISDICTIONAL PROGRAM FOR PUBLIC INFORMATION WHEREAS, in 1968, the United States Congress passed the National Flood Insurance Act creating the National Flood Insurance Program (NFIP). The NFIP was designed to reduce future flood losses through local floodplain management programs and provision of flood insurance to those most in need. The NFIP requires that participating communities adopt certain minimum requirements intended to reduce future flood losses; and WHEREAS, in 1990, the NFIP implemented the Community Rating System (CRS) as a voluntary program for recognizing and encouraging community floodplain activities that exceed the minimum NFIP standards; and WHEREAS, in 2005, the City of Cupertino was admitted to the CRS. The City’s participation in the CRS program gives flood insurance policy holders a discounted premium; and WHEREAS, in 2013, the Federal Emergency Management Agency (FEMA), the agency responsible for implementing the NFIP, updated the CRS program by adding the formation of a Multi-Jurisdictional Program for Public Information (PPI), a public outreach element that will encourage targeted outreach to a larger regional area; and WHEREAS, in 2015, the first Santa Clara County Multi-Jurisdictional PPI (2015 PPI) was approved by the Santa Clara Valley Water District Board for use by communities within Santa Clara County that participate in the CRS program; and WHEREAS, every five years, the PPI must be updated and adopted by the governing bodies of all participating communities in order to continue receiving CRS credit for the PPI activity. The 2021 Santa Clara County Multi-Jurisdictional PPI (2021 PPI) is the updated five-year plan adopted by the Santa Clara Valley Water District; and WHEREAS, on August 17, 2021, the City Council of the City of Cupertino adopted Resolution No. 21-073 accepting the 2021 PPI; and Resolution No. 25-062 Page 2 WHEREAS, in each subsequent year, FEMA requires an annual evaluation report be created to describe PPI implementation within the fiscal year. The annual report must be shared with a community’s governing body in order to continue receiving CRS credit for the PPI activity; and WHEREAS, on July 19, 2022, the City Council of the City of Cupertino adopted Resolution No. 22-088 accepting the Annual Evaluation Report for FY22 (Year 1), the first annual evaluation report of the 2021 PPI; and WHEREAS, on July 18, 2023, the City Council of the City of Cupertino adopted Resolution No. 23-090 accepting the Annual Evaluation Report for FY23 (Year 2), the second annual evaluation report of the 2021 PPI; and WHEREAS, on July 16, 2024, the City Council of the City of Cupertino adopted Resolution No. 24-076 accepting the Annual Evaluation Report for FY24 (Year 3), the third annual evaluation report of the 2021 PPI; and WHEREAS, in 2025, the City of Cupertino, along with other communities in Santa Clara County, worked with the Santa Clara Valley Water District to create the Annual Evaluation Report for FY25 (Year 4), the fourth annual evaluation report of the 2021 PPI. NOW, THEREFORE, BE IT RESOLVED that the City Council hereby accepts the Annual Evaluation Report for FY25 (Year 4) of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information. PASSED AND ADOPTED at a regular meeting of the City Council of the City of Cupertino this 15th day of July, 2025, by the following vote: Members of the City Council AYES: Chao, Moore, Fruen, Mohan, Wang NOES: None ABSENT: None ABSTAIN: None Resolution No. 25-062 Page 3 ________ Liang Chao, Mayor City of Cupertino 8/4/2025 Date ________ Kirsten Squarcia, City Clerk 8/4/2025 Date Docusign Envelope ID: 9429E17E-5523-4339-9AF3-121DB00708A7 MEMORANDUM FC 14 (03-11-25) 1 2 TO: Melanie Richardson, P.E. Interim Chief Executive Officer FROM: Rachael Gibson Chief of External Affairs SUBJECT: FY25 Annual Evaluation Report (Year 4: July 2024 – June 2025) for the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI) DATE: June 12, 2025 Valley Water continues to support local partners in the Federal Emergency Management Agency's (FEMA's) National Flood Insurance Program (NFIP) Community Rating System (CRS) program. The CRS is a voluntary incentive program that recognizes and encourages community floodplain management activities that exceed the minimum NFIP requirements. Through the CRS, flood insurance holders in participating communities receive discounted premium rates to reflect the reduced flood risk. The three goals of the CRS are: 1. Reduce flood damage to insurable property,2. Strengthen and support the insurance aspects of the NFIP, and 3. Encourage a comprehensive approach to floodplain management. Background Valley Water has supported the local CRS program since 1998. Since Valley Water is not a land-use agency, it is not considered an NFIP community and does not technically qualify to participate in the CRS program. Valley Water's flood risk reduction activities throughout Santa Clara County (county) earns CRS credits that are transferred to each CRS participating community, supporting savings on NFIP insurance policies within those jurisdictions. Currently, 11 of the 16 communities (cities, towns, and the county) within Santa Clara County participate in the CRS program. For many of our communities, Valley Water’s CRS credits serve as a baseline. Between Valley Water’s baseline and the CRS community’s credit, NFIP flood insurance policyholders receive an average 15% discount. The average NFIP flood policy premium in Santa Clara County is approximately $1,000, meaning that CRS participating communities save their flood insurance holders about $150 to $200 per year by documenting the flood risk reduction activities it performs. Participation in the CRS program generates an annual savings of approximately $1.9M for NFIP policyholders in Santa Clara County. The Santa Clara County Multi-Jurisdictional Program for Public Information FEMA first introduced the Program for Public Information (PPI) as a CRS creditable activity in 2013. The PPI encourages CRS participating communities to work with local stakeholders to design a program for community outreach on flood risk reduction that best fits local needs. This can be done as a single or multi-jurisdictional effort. Valley Water helped lead the development of the first five-year Multi-Jurisdictional PPI, which was adopted in 2015 and concluded in 2020 (2015 PPI). This countywide collaboration outreach program standardizes our flood risk and loss reduction outreach messaging while increasing communities’ CRS points. Docusign Envelope ID: 9429E17E-5523-4339-9AF3-121DB00708A7 MEMORANDUM FC 14 (03-11-25) 2 2 2021 Santa Clara County Multi-Jurisdictional Program for Public Information (PPI) On April 27, 2021, the Valley Water Board of Directors adopted the subsequent 2021 PPI after the completion of the 2015 PPI; the CRS participating communities' governing bodies adopted the 2021 PPI soon thereafter. In addition to updating the PPI every five years, FEMA requires CRS communities seeking continued CRS credit to complete an Annual Evaluation Report on PPI efforts and share the report with their governing bodies. Attached is our submittal of the Annual Evaluation Report for Fiscal Year 25 (Year 4 of the 2021 PPI). Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY25. Please direct questions about the PPI Annual Evaluation Report to Kristen Yasukawa, Manager, Office of Civic Engagement at (408) 630-2876. Rachael Gibson Chief of External Affairs External Affairs Division 6/11/2025 Date cc: R. Gibson, K. Yasukawa, A. Fonseca, R. Moreno, CRS File, Egnyte electronic filing system Attachment: Annual Evaluation Report for FY25 (Year 4) for the 2021 Santa Clara County Multi- Jurisdictional Program for Public Information (PPI) W:\External Affairs\Office of Civic Engagement\9. CRS\CRS\CRS\CRS\PPI\PPI Annual Evaluation Reports\2021 PPI\2021 PPI Year 4 (FY25)\2025-06-11_PPI FY25 (Year 4) Annual Report_Memo.docx Santa Clara County Multi-Jurisdictional Program for Public Information 2021 FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) June 2025 Prepared by: Santa Clara Valley Water District and Santa Clara County CRS communities 1 of 12 I. INTRODUCTION The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management Agency’s (FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to earn flood insurance premium discounts for their residents and businesses by implementing local mitigation, floodplain management, and outreach activities that exceed the minimum NFIP requirements to reduce the risk of flooding. In Santa Clara County, 11 (eleven) communities, including Santa Clara Valley Water District (Valley Water) have actively participated in the FEMA NFIP CRS for over 30 years. The CRS participating communities (CRS communities) are City of Cupertino, City of Gilroy, City of Los Altos, City of Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa Clara, City of Sunnyvale, and the Santa Clara Valley Water District (Valley Water). CRS communities, along with their external non-governmental stakeholders, non-CRS communities: City of Saratoga, Town of Los Altos Hills, Town of Los Gatos, and the County of Santa Clara who opted to join the 2021 Program for Public Information (PPI), comprised the 2021 PPI Committee. The original 2021 PPI Committee is listed in Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee of the 2021 PPI (Attachment 1). Since the development of the 2021 PPI, there may have been changes to the community’s original 2021 PPI Committee members (either the internal representatives to the organization and/or the external stakeholders). Those member changes are noted on the meeting attendance sheets. CRS-creditable PPIs can be single or multi-jurisdictional. For the 2021 PPI, FEMA requires that each CRS community provide at least two representatives to the regional PPI Committee to meet the credit requirement, with at least half of the representatives from outside the local government. Additionally, at least half of the representatives must attend all the meetings of the regional PPI Committee. An essential benefit of the PPI Committee’s work is close collaboration between local public agency staff who work on flood protection throughout Santa Clara County. Together, PPI Committee members continue strengthening their individual CRS programs and ensuring communities can evaluate their flood programs against a nationally recognized benchmark. The 2021 PPI Committee, the remaining non-CRS communities (City of Saratoga, Town of Los Gatos, Town of Los Altos Hills, and the County of Santa Clara), and other interested parties make up the Santa Clara County CRS Users Group. The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance of economic disruption and loss in Santa Clara County. Through the five-year PPI development and the annual reporting process, members of the SC County CRS Users Group learn from one another about local floodplain management activities, including flood protection and land use issues. Under the CRS program, flood insurance premium rates are discounted to reward CRS communities’ actions that meet the three goals of the CRS: (1) reduce flood damage to insurable property. (2) strengthen and support the insurance aspects of the NFIP; and (3) encourage a comprehensive approach to floodplain management. Flood insurance premiums for CRS communities are reduced in 5% increments for every 500 CRS points earned. As of April 30, 2025, the total savings for Santa Clara County residents from CRS discounts is approximately $1.9 million. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 2 of 13 Valley Water is the lead flood protection agency for Santa Clara County. Valley Water performs many flood preparedness outreach and stream stewardship/maintenance activities that can earn credit points for CRS communities. Since Valley Water is not a land-use agency, the points Valley Water earns as a “fictitious community” provide a foundation upon which the CRS communities can build. FEMA approved this unique arrangement with Valley Water in 1998. The CRS Coordinator’s Manual, 2013 Edition, included the option to undertake a Program for Public Information (PPI), which standardizes our flood preparedness outreach messages and increases communities’ CRS points. Each participant of the PPI Committee brings unique perspectives and suggestions that enhance the PPI. Each community must adopt the PPI through a formal vote by the community’s governing body. In 2013, Valley Water helped initiate and facilitated the effort to develop the first Multi-Jurisdictional PPI so that all Santa Clara County CRS communities could work together and benefit from this activity. Non-CRS communities were also invited to participate in the development of the PPI. This work effort resulted in the 2015 Multi- Jurisdiction PPI (2015 PPI). On April 14, 2015, Valley Water’s Board adopted the 2015 PPI, which sunset in April 2020; the other CRS communities’ governing bodies adopted the 2015 PPI soon thereafter. Under the CRS, a PPI must be updated every five years. Each subsequent year after adopting the PPI, the PPI Committee must submit an annual evaluation report to FEMA describing the PPI implementation for the prior fiscal year. The PPI Committee must evaluate whether the flood risk reduction messages in the PPI are still relevant and adjust the PPI, if needed. The annual evaluation report is shared with each CRS community’s governing body as an informational item. As required for CRS credit, annual evaluation reports for FY16 (Year 1 of the 2015 PPI) through FY19 (Year 4 of the 2015 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year. In FY20 (Year 5 of the 2015 PPI), the PPI Committee updated the expired 2015 PPI. The Insurance Services Office (ISO), FEMA’s CRS program management contractor, exempted the PPI Committee from submitting an annual evaluation report for FY20 (Year 5 of the 2015 PPI) as the committee focused on updating the document. In February 2020, Valley Water hosted the start of the five-year PPI update process. Fifteen Santa Clara County communities worked together to update the 2015 PPI. These communities included the current 11 CRS communities as well as four non-CRS communities that expressed interest in joining the 2015 PPI and possibly the CRS program. Staff and external stakeholders from each agency participated in developing the new PPI. In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency Services Act, the Governor’s Emergency Declaration related to the COVID-19 pandemic, the Governor’s Executive Order N-29-20, and Order of the County of Santa Clara Public Health Officer dated March 16, 2020, went into effect. The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and organizations faced economic and operational uncertainty across every industry and sector. The workforce impacts during COVID-19 caused delays beyond control, including the PPI Committee’s ability to continue its work of updating the 2015 PPI. Many communities shifted priorities to respond to the public health crisis; therefore, FEMA provided an extension of completing the update to the 2015 PPI to early 2021. The 2021 PPI Committee reconvened in October 2020 to resume the 2015 PPI update. Several virtual meetings followed until the 2021 PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI was adopted by CRS communities, as indicated in Table 1. Adoption Dates 2021 PPI. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 3 of 13 II. 2021 PPI DEVELOPMENT PROCESS Valley Water, CRS, and non-CRS communities initiated the 2021 PPI process in February 2020. Discussions were postponed due to COVID-19; the process was reinitiated in October 2020. The Santa Clara County 2021 Multi-Jurisdictional Program for Public Information document was completed in April 2021 (refer to Section I. Introduction for COVID-19-related delays). Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. FEMA’s six priority topic messages and the three additional messages identified in the 2015 PPI carried forward into the 2021 PPI. The 2021 PPI Committee felt all nine topics and supporting messages were still relevant for reaching Santa Clara County residents and ensuring they were flood-ready. The below listed is Table 3 in the 2021 PPI: CRS Priority Messages Topic Number Topic message (Select one message per topic) TOPIC #1 Know your flood hazard • • Contact your floodplain manager to find out if your property is in a floodplain • Check if your home or business is in a TOPIC #2 Insure your property for your flood hazard • • Insure your property • There is a 30-day waiting period for the policy to take TOPIC #3 Protect people from the flood hazard • • Follow evacuation orders • TOPIC #4 Protect your property from the flood hazard • • Prepare your home • Sandbags can offer protection against a foot or less of floodwater • TOPIC #5 Build responsibly • • Comply with development requirements • Check with your city/county floodplain manager before TOPIC #6 Protect natural floodplain functions • • Keep debris and trash out of our streams • Additional Outreach Topic Messages (only one message per topic) TOPIC #7 Develop an emergency plan • Develop an emergency plan TOPIC #8 Download disaster apps • Download disaster emergency apps TOPIC #9 • The 2021 PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list of outreach and flood response projects (Attachment 2). Based on the 2021 PPI Committee’s evaluation of the 2015 PPI, the consensus was that most of the 2015 PPI flood risk reduction messages were still relevant, so only minor edits were incorporated as needed. This became the basis for the 2021 PPI; therefore, no additional FEMA review was required, as the 2015 PPI already ensured its provisions were fully compliant with FEMA requirements. FEMA's ISO CRS Specialist and Technical Reviewers determine how many CRS points the 2021 PPI activities earn. The PPI Committee estimates that of the possible 350 points for Activity 330, each CRS community could earn up to 300+/- points for PPI efforts. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 4 of 13 Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to the 2021 PPI Committee to present to their governing bodies for adoption and implementation. Table 1. Dates of 2021 PPI Adoption shows each agency's 2021 PPI approval dates; all 11 CRS communities have adopted the 2021 PPI. Table 1. Adoption Dates of the 2021 PPI Community Date Presented Adopted Santa Clara Valley Water District 4/27/21 X (*non-CRS community) (*non-CRS community) (*non-CRS community) (*non-CRS community) Total Approved 11 *Non-CRS communities are encouraged to participate in the ongoing efforts and initiatives of the Santa Clara County CRS Users Group and/or PPI Committee; however, those who opted to participate in the 2021 PPI are not required to adopt the PPI or share annual evaluation reports with their governing bodies. III. ANNUAL EVALUATION REPORTS The 2021 PPI states that the 2021 PPI Committee will meet at least once yearly to evaluate the PPI and incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS User’s Group meetings, which occur at least twice a year. The evaluation will cover the following: ● Review of projects that were completed. ● Evaluate progress toward outcomes. ● Provide recommendations on projects that have not been completed. ● Provide recommendations for new projects not previously identified. ● Address any Target Audience changes; and ● Assess the program's impact during an actual flood event if one has occurred. The 2021 PPI Committee prepares the annual evaluation report for submission with each CRS community’s annual CRS recertification package (or scheduled 5-year cycle visits). The annual evaluation report is then shared with each CRS community governing body as an informational item. As required, annual evaluation reports for FY22 (Year 1 of the 2021 PPI) through FY25 (Year 4 of the 2021 PPI) were prepared, sent to each CRS community’s governing body, and included in each community’s respective annual recertifications or as part of a community’s documentation for those that were cycled on any given year. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 5 of 13 Section V. 2024 Santa Clara County CRS Users Group/PPI Committee Meetings – Monitoring and Evaluating the 2021 PPI of this annual evaluation report summarizes the meetings held to develop the FY25 Annual Evaluation Report (Year 4 of the 2021 PPI). Table 2 below shows how each community expects to share the FY25 Annual Evaluation Report with its governing body. Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body Community Method for Sharing Santa Clara Valley Water District Board Non-Agenda Item City of Cupertino Consent Item Council Agenda City of Gilroy Consent Calendar City of Los Altos Council Informational Staff Report Town of Los Altos Hill Not required Town of Los Gatos Not required City of Milpitas Memo to City Council City of Morgan Hill Council Consent Calendar City of Mountain View Council Weekly Update “Council Connection” City of Palo Alto Informational Staff Report City of San Jose Council Consent Calendar City of Santa Clara Council Consent Calendar County of Santa Clara Not required City of Saratoga Not required City of Sunnyvale City Manager’s “Update Sunnyvale” *Non-CRS communities are not required to share annual evaluation reports with their governing bodies. IV. 2021 PPI ACCOMPLISHMENTS FOR FY25 The 2021 PPI Committee identified three efforts needed from each CRS community to prepare and finalize subsequent annual evaluation reports. 1. Governing bodies must adopt the 2021 PPI (Table 1. Adoption dates of the 2021 PPI). The 2021 PPI Committee must prepare an annual evaluation report and share it with its governing body as informational items (Table 2. How the 2021 PPI Annual Evaluation Report for FY25, Year 4 will be shared with the Community’s Governing Body). 2. For each fiscal year (July 1 - June 30), the communities must implement and monitor the outreach/flood response projects identified in Appendix A, CRS Creditable Outreach and Flood Response Projects by CRS Community of the 2021 PPI (Attachment 2). 3. The PPI Committee must review and consider the ‘New Initiatives’ identified in the 2021 PPI (page 66) for advancing flood risk reduction efforts. Governing Bodies Approval: All 11 CRS communities’ governing bodies, including Valley Water, adopted the 2021 PPI. Each agency (Community) shows the approval dates in Table 1 noted above. Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies (11 CRS communities and four non-CRS communities). Tracking implementation is quite complex compared to a single-agency PPI. As the informal lead agency, Valley Water oversees the record-keeping to ensure consistency throughout the county. An electronic file-sharing system, Egnyte, is set up with folders for each community to file and share documents related to the 109 potential outreach/flood response projects identified in the 2021 PPI and all CRS-related documentation. This also includes a comprehensive spreadsheet tracking which lists outreach projects accomplished in any given fiscal year by each community (Attachment 2). This spreadsheet, along with the Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 6 of 13 annual evaluation report, will be submitted with annual CRS recertifications or as part of scheduled 5-year cycle visits. ISO assigns credit for Valley Water outreach/flood response projects to all Santa Clara County CRS communities’ ratings. Some communities also choose to carry out and report on their own outreach/flood response projects, in addition to those of Valley Water. These projects are shown on the composite spreadsheet (Attachment 2 - Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY25 Project Accomplishments) and include input from each agency. The PPI Committee discussed the benefits of using the Egnyte shared filing system for tracking the 2021 PPI outreach/flood response projects and all CRS-related documentation. The PPI Committee also discussed ensuring each agency regularly uploads its CRS documentation. These benefits are: - Information Share/Knowledge Transfer: CRS communities can view each other’s program documentation. When a community improves its CRS rating, another community can access the documents submitted to determine how the CRS credited activities helped improve the score. - Document Repository: A central location for CRS-related documentation, organized to mirror the CRS Coordinator’s Manual (by community/activity/element), proves helpful when a community experiences staff turnover. - Documentation Submittals: CRS documents are organized and easy to share with the CRS Specialists conducting cycle visits and/or annual recertification. Summary of PPI Projects Accomplished in FY25 Attachment 2 of this annual evaluation report includes the complete outreach/flood response project list. It lists all projects proposed in the 2021 PPI, with a “Project Accomplishments” column noting actions taken during the fourth year, FY25 of the 2021 PPI. Audiences Projects Accomplished Community at Large (CAL) 81 potential projects, 64 accomplished Residents and Businesses in the Special Flood Hazard Area (SFHA) 18 potential projects, 16 accomplished Messengers to Other Target Audiences (Organizations & Businesses Serving the *Total Accomplished Projects * Note: All projects carried out by CRS communities were accomplished in FY25. Variance in the number of potential projects versus accomplished projects is due to no updates from non-CRS communities, which is not required for this annual evaluation report. These numbers go well beyond the minimum requirements of the CRS program for PPI credit under Activity 330; we anticipate all CRS communities will receive the maximum number of credits for our collective efforts in FY25. Valley Water’s Outreach/Flood Response Projects The 2021 PPI Committee identified each community's outreach/flood response projects. The implementation of these projects is reflected in the ‘FY25 (Year 4) of the 2021 PPI Project Accomplishments’ column of Attachment 2. FY25 Annual Flood Awareness Campaign Valley Water’s FY25 Flood Awareness Campaign (Attachment 3 for more details) effectively educated and engaged residents in Santa Clara County about the risks of flooding, emphasizing the importance of proactive preparation and access to vital safety resources. The campaign leveraged cutting-edge technologies like digital geo-targeting and multilingual outreach, blending traditional strategies with innovative solutions to connect with communities at risk of flooding. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 7 of 13 Goals: 1. Awareness: Educate FEMA-designated Special Flood Hazard Areas (SFHAs) residents and businesses about their flood risks and mitigation strategies. 2. Preparedness: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags. 3. Access: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels. Refer to Attachment 3 for more details on Valley Water’s FY25 flood awareness campaign. CRS Community Outreach/Flood Response Projects Other Community Engagement Efforts October 2024 officially kicked off the flood season. On November 13, 2024, staff participated in a flood preparedness press conference held at Valley Water’s Winfield Sandbag Distribution site in San José. The press conference was a joint news event with the City of San José, the County of Santa Clara, and the National Weather Service. The event featured speakers from Valley Water and participating agencies, a sandbagging demonstration, and an emergency kit assembly table, which included flood readiness materials. Valley Water Director Jim Beall and staff discuss ways to assemble an emergency kit at Valley Water’s flood preparedness press conference in San José Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 8 of 13 On December 7, 2024, the Organization for Latino Affairs (OLA), a Valley Water employee resource group, provided emergency starter kits at the Santa Visits Alviso Foundation event in San José. English and Spanish flood preparedness informational material and giveaways were provided to approximately 600 attendees. In December, Valley Water hosted an informational table at the Santa Visits Alviso Foundation in San José. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 9 of 13 On February 12, 2025, Valley Water hosted the Standard Grants Program Open House event at Valley Water. A ‘Get Flood Ready’ information table was set up, and flood preparedness materials were shared with the participants. Vice Chair Santos welcomed the 41 prospective applicants with opening remarks. This in-person event featured workshops to help applicants navigate the grant process, opportunities to connect with grants staff, and networking with local organizations. The event received overwhelmingly positive reviews, with 100% of survey participants stating they were satisfied with the workshops and event. In February 2025, Valley Water’s Grant Program hosted the Standards Grant Open House event. The CRS Program team set up a flood preparedness informational table and distributed materials to attendees. Emergency Preparedness Event On February 1, 2025, CRS hosted a "Get Flood Ready" booth at The Links, Incorporated's “Emergency Preparedness: Safety Now, Peace Later” event at the African American Community Service Agency in San José. There were approximately 80 attendees. In February 2025, Valley Water’s CRS Program participated in the Links, Inc. Emergency Preparedness event. Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 10 of 13 Valley Water Education Outreach Program Valley Water’s Education Outreach includes flood awareness messaging in year-round classroom lessons. A dedicated flood-focused lesson is offered from October through April. Valley Water’s role as a flood protection agency is introduced in all lessons so that participants in Education Outreach programs know that flood protection is one of Valley Water’s core objectives in Santa Clara County. The following are the Education Outreach efforts from October 2024 - April 2025. Flood-Focused Programs Education Outreach offers two lessons, and one assembly focused on flood awareness and preparedness: The Three Little Pigs and the Bad Weather Wolf for transitional kindergarten through second grade and Watershed Maps for second and third grades. The Three Little Pigs and the Bad Weather Wolf is also offered as a school assembly. The results of the Flood-Focused Programs delivered between October 2024 and April 2025 are as follows: • 85 flood-focused programs o (pull data from “program frequency” tab: 3 Pigs lesson, 3 Pigs assembly, Watershed Maps Oct-Apr) • 3,061 students o (pull data from “program frequency” tab: 3 Pigs lesson, 3 Pigs assembly, Watershed Maps Oct-Apr) • 133 educators o (count based on 3 Pigs lesson, 3 Pigs assembly, watershed maps from across Oct-Apr monthly tabs) Flood Awareness Messaging In addition to Flood-Focused Programs, Education Outreach provided additional flood awareness messaging in general classroom presentations, assemblies, libraries, and public events. The results of the general flood protection messaging between October 2024 and April 2025 are as follows: • 232 programs with general flood protection messaging o (pull data from “program frequency” tab: all program types from Oct-Apr) • 7,514 students messaging o (pull data from “report” tab: “students” tab Oct-Apr) • 324 educators o (pull data from “report” tab: “teachers” tab Oct-Apr) • 1,060 public youth in Santa Clara County o (pull data from “report” tab: “public youth” tab Oct-Apr) Community Events and Engagement Booth Support at Events Valley Water staff made a concerted effort to actively participate in community events, including community festivals and emergency preparedness affairs, particularly in communities and neighborhoods in or near flood zones. In FY25 (from September 2024 – May 2025), Valley Water and the communities’ staff hosted 29 booths and distributed flood preparedness information on flood safety and emergency preparedness materials, including Valley Water’s annual FPM. Those events are listed below: 1) Mountain View Art & Wine Festival – 9/7 – 9/8/24 2) Vovinam Viet Vo Dao 33rd Annual Moon Festival – 9/14/24 3) Rotary Club Silicon Valley Fall Festival – 9/14/24 4) City of Campbell State of the City – 9/18/24 Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 11 of 13 5) County Parks La Fuente Celebration, San Jose, CA – 9/21/24 6) Picnic by the Lake Multicultural Festival and Resource Fair, San Jose, CA – 9/28/24 7) Friends of Steven Creek Trail’s Trailblazer Race – 9/29/24 8) Supervisor Lee’s Day on the Bay, Alviso, CA – 10/5/24 9) City of Saratoga State of the City Address – 10/5/24 10) Santa Clara County Parks 2024 Fall Festival at Martial Cottle Park 10/5/24 11) Pumpkins in the Park, San Jose, CA – 10/12/24 12) South Asian Cultural Association of Sunnyvale’s Diwali Festival – 10/26/24 13) Councilmember Candelas’ Family Fall Festival – 10/26/24 14) ASCE Annual Student Scholarship – 11/14/24 15) Chopsticks Alley Tea Ceremony – 12/6/24 16) Santa Visits Alviso Foundation Drive – 12/7/24 17) VHF Swearing in Ceremony and Celebration for Betty Duong – 1/10/25 18) VAR Lunar New Year Festival 1/25 – 26/25 19) San Jose Chapter of the Links’ Emergency Preparedness Workshop – 2/1/25 20) City of San Jose District 1 Black History Month Flag Raising – 2/7/25 21) CEEF & CUSD Run for Great Schools 5k and Fun Run – 3/29/25 22) AAUW 42nd Wildflower Run 3/30/25 23) Cupertino Earth & Arbor Day – 4/5/25 24) Mt. Pleasant Neighborhood Association Emergency Resource Fair – 4/5/25 25) San Jose Clean Energy’s EV Ride & Drive + EcoHome Expo – 4/12/25 26) Evergreen Valley College EVC Community Day – 4/26/25 27) Morgan Hill Community Earth Day Festival – 4/26/25 28) Berryessa Art Festival – 5/10/25 29) Morgan Hill Mushroom Festival – 5/24 – 5/25/25 Speakers Bureau Program In FY25 (from June 2024 through June 2025), Valley Water's ‘Let’s Talk Water Speakers Bureau Program’ reached the 11 organizations listed below. All general presentations mention flood protection and the need to ‘Get Flood Ready’ regardless of the county’s drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage (ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral available for all in-person events. Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water- specific issues and provide updates on projects in their area. The FY25 presentations that included flood preparedness information are listed below. 1) July 20, 2024 – Cottle to Lean Neighborhood Association, San Jose 2) August 19, 2024 – Rotary Club of Milpitas 3) August 20, 2024 – Civic Club of San Jose 4) August 22, 2024 – Mountain View Senior Center 5) October 9, 2024 – Cupertino Library 6) October 19, 2024 – Los Altos Rotary 7) February 19, 2025 – Cupertino Rotary 8) February 28, 2025 – Valley Water’s Water Works Program (via Zoom) 9) March 3, 2025 – Leadership Morgan Hill 10) March 27, 2025 – Santa Teresa Catholic Church, San Jose 11) April 23, 2025 – Willow Glenn Lions Club, San Jose V. 2025 SANTA CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS – MONITORING AND EVALUATING THE 2021 PPI The FY25 Santa Clara County CRS Users Group/PPI Committee meetings were held on March 26, 2025, and May 14, 2025. Attendance by CRS communities was high. Staff from some non-CRS communities, external stakeholders, and other interested parties were also in attendance. Agendas, meeting notes, and attendance sheets for each meeting are included (Attachments 4-8). Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 12 of 13 As required by CRS, the objective of the March and May 2025 meetings was to monitor the implementation of the 2021 PPI, determine if the desired outcomes were achieved, and discuss whether any changes to the 2021 PPI were needed to complete this annual evaluation report. The PPI Committee agreed that the 2021 PPI messaging and projects would remain the same for the duration of the 2021 PPI, which sunsets in 2026. VI. MESSAGING – Other Initiatives The multi-jurisdictional PPI Committee identified several possible opportunities in the 2021 PPI to expand on existing initiatives and may consider initiating newer ones as follows: 1. Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills yearly, including PG&E. 2. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information. 3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas. 4. Expand on outreach to ‘hot spots’/flood-prone areas by hosting on-site or virtual public events. 5. Expand the reach to local homeowners’ associations (HOA)s and apartment associations (i.e., Executive Council of Homeowners [ECHO]). 6. Expand the reach to residents in historically underserved and low-income communities through partnerships with organizations that serve these communities (i.e., Second Harvest Food Bank and others). 7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas. 8. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370). 9. Develop a region-wide Flood Response Preparations (FRP) messaging plan. The messages the PPI Committee originally chose are still relevant to Santa Clara County. The committee will continue to increase its efforts to encourage people to prepare personal/family emergency plans and be flood- ready for the duration of the 2021 PPI. The PPI Committee will also continue coordinating efforts with Valley Water’s Education Outreach Program to promote flood preparedness in local schools. The PPI Committee recommends continuing to use social media for messaging for the duration of the 2021 PPI. Mobile usage among individuals has increased exponentially over the years, and online platforms are rapidly adjusting to mobile-friendly standards. This provides an excellent opportunity to modernize campaign ad efforts by utilizing social media and digital advertising to increase exposure and reach more residents in Santa Clara County. Furthermore, these modern advertising methods allow for specialized demographic targeting to reach a narrow and defined audience, improving the ability to reach vulnerable populations effectively. In support of our preparedness messaging, the PPI Committee continues to promote the importance of having family emergency plans and kits ready before an emergency/flood event occurs. The PPI Committee continues to promote the American Red Cross All-Hazard App, which monitors alerts for severe weather, including floods, and the Floodsmart.gov and Ready.gov websites. The communities will distribute American Red Cross Emergency Contact Cards at events throughout the county. VII. CONCLUSION Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY25. The 2021 PPI allowed PPI Committee members to mutually decide which flood risk reduction messages are most appropriate for our residents and identify how to deliver these messages effectively. Participating in the 2021 PPI aims to enhance the effectiveness of the flood risk messages to residents, reduce flood risks within Santa Clara County, and earn valuable CRS credit points when identified outreach projects are implemented. The CRS Users Group/PPI Committee will continue its outreach efforts through FY26. The 2021 PPI will sunset in FY26. ________________________________________________________________________________________ Santa Clara County 2021 Multi-Jurisdictional Program for Public Information FY25 Annual Evaluation Report (Year 4: July 2024 to June 2025) 13 of 13 Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA as part of 2024/25 Annual Recertification/5-year Verification Package, as required: 1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee 2. Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY25 Outreach Project Accomplishments 3. Valley Water's FY25 Flood Awareness Campaign 4. March 26, 2025, Santa Clara County CRS Users Group Meeting Agenda 5. March 26, 2025, Santa Clara County CRS Users Group Meeting Attendance Sheet 6. March 26, 2025, Santa Clara County CRS Users Group Meeting Notes 7. May 14, 2025, Santa Clara County CRS Users Group Meeting Agenda 8. May 14, 2025, Santa Clara County CRS Users Group Meeting Attendance Sheet 9. May 14, 2025, Santa Clara County CRS Users Group Meeting Notes ATTACHMENT 1 Table 1. Original Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee Community Representative and Alternates External Stakeholders County of Santa Clara Chris FreitasNeville R. Pereira, PE, Development Services Manager, Department of Planning and Development, Floodplain Manager Marsha Hovey Chad MosleyEngineer, Public Works Department, Floodplain Manager Jennifer Chu, Senior Civil Engineer Jim OberhoferCupertino ARES/RACES Gilroy Gary Heap, City Engineer Public Works Department Jorge Duran, Senior Civil Engineer, Floodplain Manager Merna Leal Steven GoldenAndrea Trese, Associate Civil Engineer Christopher WilsonLos Altos Suburban District, California Water Carl CahillNichol Bowersox, Public Works Director/ City Engineer Christine Hoffmann Phil WittWater District WooJae KimParks and Public Works, Floodplain Manager Annamaria SwardenskiConsulting Steven Erickson, Floodplain Manager Kan Xu, Principal Civil Engineer, Engineering Land Development Section Brian Petrovic, Associate Civil Engineer Engineering Land Development Section Elizabeth Koo, Administrative Analyst, Engineering Land Warren WettensteinEconomic Development & Trade Commission and President of the Milpitas Chamber Morgan Hill Maria Angeles, Senior Civil Engineer, Floodplain Manager, CFM Charlie Ha, Supervising Civil Engineer Swanee Edwardsresident Renee GunnDepartment Gabrielle Abdon Kevin Conant Rajeev HadaPublic Works Department, Engineering Services Division, Dan MelickCity of Palo Alto resident Arlene LewVivian Tom, Senior Transportation Specialist Department of Public Works Development Services Shari Carletcertified Floodplain Manager Santa Clara , Senior Civil Engineer Falguni Amin, Principal Engineer Kevin Moore David DorcichCommunity Development Department, Floodplain Rebecca GallardoIntero, a Berkshire Hathaway Affiliate, Tamara Davis Jeff HolzmanDevelopment Google Agnes VeithTrisha HowardPaola Giles, Public Information Representative III Sherilyn Tran Nikki Rowe Note: Since the development of the 2021 PPI there may have been changes to a community’s 2021 PPI Committee members (either the local government representatives and/or the external stakeholders). Those member changes are noted on the meeting attendance sheets. 1 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY -Multilingual Communities -Groups with Special Evacuation Needs -New Residents, Visitors and Tourists Topic 1: Know your flood hazard Message 1A - Know your flood risk Message 1B - Contact your floodplain manager to find out if your property is in a floodplain Message 1C - Check if your home or business is in a Special Flood Hazard Area : Insure your property for your flood hazard Message 2A - Get flood insurance ahead of time Message 2B – Insure your property Message 2C – There is a 30-day to take place : Protect people from the flood hazard Message 3A - Put your 3-day emergency kit together Message 3B - Follow evacuation orders Message 3C – Learn the best route to high ground : Protect your property from the flood hazard Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood : Build responsibility Message 5A - Build responsibly in floodplains Message 5B - Comply with development requirements Message 5C - Check with your local floodplain manager before you build : Protect natural floodplain functions Message 6A -Keep creeks clean and flowing Message 6B - Keep debris and trash out of our streams Message 6C - Don’t pollute, dump, or drain anything in creeks : Develop a Family Emergency Plan Message 7A: Develop an emergency plan -5 and 7, 8) - in the FEMA- ll Santa Clara County cities and the -west- -west-1/s3fs- -Flood%20Postcard-Vertical-bleed-CMYK- -Final.pdf preparedness webpages) -9) n January 2025, Valley Water mailed out the trifold ood. Link to Trifold -October 2024, Valley Water released the 'Be -2025 1 Message Topics: Outreach Projects (OP): Topic 1 – Know your flood hazard; Topic 2 – Insure your property for your flood hazard; Topic 3 – Protect people from the flood hazard; Topic 4 – Protect your property from the hazard; Topic 5 – Build responsibly; Topic 6 – Protect natural floodplain functions; Topic 7 – Develop a Family Emergency Plan; Topic 8 – Download disaster Apps; Topic 9 – Understand shallow flooding risks – “Don’t drive through standing water.” Flood Response Preparations (FRP): What to Do Before, During and After a Flood/Storm 2 Each May, all deliverables need to be reported to Valley Water for tracking purposes. 3 A stakeholder can be any agency, organization, or person (other than the community itself) that supports the message. Stakeholders can be: an insurance company that publishes a brochures on flood insurance, even if it is set out at City Hall; a local newspaper that publishes a flood or hurricane season supplement each year; FEMA, if, for example, a FEMA brochure is used as an informational material; schools that implement outreach activities; a local newspaper; a neighborhood or civic association that sponsors and hosts a presentation by a community employee; a utility company that includes pertinent articles in its monthly bills; or presentations made by state or FEMA staff at a Risk Map meeting. ATTACHMENT 2 2 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY Topic 8: Download disaster Apps Message 8A - Download disaster emergency apps : Understand shallow flooding risks – don’t drive through Message 9A - Understand shallow flooding risks - through standing water FEMA’s message: “Turn Around Don't Drown®.” oolkit -branded . The toolkit includes the following items which contained messages for all nine flood awareness tips (PPI CRS message topics) for all Santa Clara County ● Be Flood Safe ● Know your floopd risk ● Sign up for emergency alerts ● Get free sandbags ● Flood zone cards and banners ● Multilingual Flood Ready tips Flood Ready red ) was distributed. Valley Water’s flood safety brochures were also available at City Hall. - ATTACHMENT 2 3 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY Earth Day Festival) and provides as an informational item on Utility Inserts sent every year. Valley Water’s -9) -5) includes information on flood - Topics TBD during cycle visit) items (e.g., emergency starter -specific notices, FEMA NFIP materials, and community at large (Topics 1-6) -9) ATTACHMENT 2 4 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (MV OP #09) Sends “The View” citywide newsletter, Winter version, includes information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9) City of Mountain View (Topics 1-9) importance of buying September -9) t in -guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic) -9) These website projects are credited under Activity 350 – Flood Protection Note: To receive any WEB credit, the (VW OP #15) Flood Ready webpage: Flood & Safety, Flood Protection Resources, includes floodplain and countywide mailers https://www.valleywater.org/bfloodready there are no broken links. At the 5/14/25 CRS Users Group/PPI Committee agenda item 4), there was discussion ATTACHMENT 2 5 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY The community must check the website’s links at least monthly, and fix those that are no longer accurate. At least annually, the community must review the content to ensure that it is still current and pertinent alerts, and integration of campaign visuals. Cupertino’s “Floodplain Management” webpage has a link that redirects to Valley Water’s Flood Ready landing page. ATTACHMENT 2 6 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (ALL OP #16) All communities’ website flood protection resources webpage includes language that contains the three additional PPI priority messages noted below: 7. Develop an emergency plan 8. Download disaster apps 9. Understand shallow flooding risks–– don’t drive through standing water Above-noted numbering are listed in order of the ). messages identified in the page 45). Reminders to verify that the discussed at both the 3/26/24 and -directing to -directing to -safety-information ATTACHMENT 2 7 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY https://emergencymanagement.sccgov.org/be- prepared-community-member - webpage - -programs/emergency-services/citizen- - -Works/Permitting- -Services/Floodplain-Management Emergency Preparedness - Official Website (cityofgilroy.org) (listed in Appendix B) gency Preparedness webpage is (listed in Appendix B) -management-information , , www.ready.gov, and ATTACHMENT 2 8 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (MIL OP #26) The city’s’ website has a “Flood Information” webpage that contains information , www.Ready.gov, and USGS www.floodsmart.gov (listed in Appendix B) https://www.ci.milpitas.ca.gov/milpitas/departmen ts/engineering/flood-information/ City of Milpitas Engineering Department https://www.milpitas.gov/280/Flood- MH OP #27) The city’s website has a “Flood test annual “Flood http://www.morgan- -Information - (listed in Appendix B) -hill.ca.gov/133/Emergency- City of Morgan Hill Police Department -month program with a goal of /21/2025, 2/28/2025, and 3/7/2025. (listed in Appendix B) (listed in Appendix B) ; flood_safe_11- ATTACHMENT 2 9 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY links to the “Flood Safety Tips” flier under ‘Before the Storm Additional Information.’ (listed in Appendix B) web page which contains (listed in https://www.cityofpaloalto.org/services/public_saf ety/flood_information_winter_storms/default.asp City of Palo Alto Office of Emergency Services flood preparedness for before storm, - - -services/floodplain- - -offices/public- -services/flood-hazard-zone - -g-z/public- -protection (also listed in City of Santa Clara Year Round N/A Santa Clara: Website is updated and maintains flood topic information (SAR OP #36) The city’s website encourages residents/businesses to purchase flood insurance and redirects visitors to www.floodsmart.gov City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community Sunnyvale, CA - Flood Protection (listed ) City of Sunnyvale Year Round N/A Sunnyvale: The City continues to maintain its flood protection website. ATTACHMENT 2 10 Flood Awareness Media Campaign, including social media multilingual community. Many of the redirect to Valley Water’s Flood Ready -9) Campaign features social media videos and postings on various platforms billboards, utility bill inserts for communities to use, communities redirect to ValleyWater.org/FloodReady and television/mobile ads targeting residents who live in flood-prone areas and multilingual ethnic communities Valley Water Communications -targeting e. The primary dents can access the latest d their The Flood Awareness Campaign ran for six -targeted advertising, ,555 homes - -residential) and January 2023 (residential). ●August 6, 2024 - Hosted ‘National Night Out.’ Flood preparedness information (red ‘Get Flood Ready’ tote bags which include an emergency supply list) and emergency starter kits were distributed to the public. ●October 18, 2024 - Announced California Flood Preparedness Week (October 19 to ATTACHMENT 2 11 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY State flood preparedness information in its Weekly 411. ● November 29, 2024 - Included link to Valley Water and Flood-Ready information in its Weekly 411. ● December 20, 2024 - in its Weekly 411. ● January 2025, February 2025, and March 2025 - Included in its Weekly 411 a reminder about the City’s “Ready Together” Emergency Preparedness Series that was presented to the public by the City’s Office of Emergency Services Coordinator and was held at Morgan Hill Library. ● April 26, 2025 - Hosted Community Earth Day Festival. Flood preparedness information (red ‘Get Flood Ready’ tote bags which include an emergency supply list), emergency starter kits, and first aid kits were distributed to the public. A copy of the 2025 Flood Report was also posted for public information. ● May 2, 2025 - Included a link to the 2025 Flood Report in its Weekly 411. . ATTACHMENT 2 12 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (VW OP #40) As part of the flood awareness campaign, a ‘Get Flood Ready, Social Media and -2025 https://conta.cc/3AwdoXS). This toolkit was made bags. Additionally, the toolkit -branded . See Attachment 3 of the FY25 Annual Evaluation Report for flood awareness campaign and post campaign survey details. resources ATTACHMENT 2 13 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY form newsletter, short form email, web, and Nextdoor Valley Water and has linked the Town’s preparation for winter -flood plan (FRP) for ial media floodplain mailer -up ATTACHMENT 2 14 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (SAR OP #50) The city does a social media notification about storm preparation for winter storms ahead of time City of Saratoga Year Round N/A Saratoga: No update available - non-CRS participating community City of Sunnyvale Environmental Services – Community Events – Distribute flood preparedness materials to the community - nds various communities’ -related publications and Valley – 9) - Community Floodplain Mailer postcards at City Hall and -language ATTACHMENT 2 15 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY All Santa Clara County communities support and promote Valley Water’s outreach projects. City of Gilroy End of July (GF) ue to the shooting at this festival in July 2019, the City has postponed this event indefinitely), so no materials Distributed flood ready kits and SJ OP #59) Staff hosts and participates in the preparedness flood safety and emergency ATTACHMENT 2 16 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (SC OP #60) City hosts a flood readiness table at the Art & Wine Festival. Valley Water also sponsors a Message 3A - Put your 3-day emergency kit together Message 3B - Follow evacuation orders Message 3C – Learn the best route to high ground : Understand shallow flooding risks – don’t drive through Message 9A - Understand shallow flooding risks - through standing water City of Sunnyvale Year Round N/A Sunnyvale: Ongoing. City staff still promote the use of the “Flood Zone Lookup.” Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood : Build responsibility Message 5A - Build responsibly in floodplains Message 5B - Comply with development requirements Message 5C - Check with your local floodplain manager before you build -person flood risk consultation at the -related requests. -person flood risk consultation at the Message 6A -Keep creeks clean and flowing Message 6B - Keep debris and trash out of our streams Message 6C - Don’t pollute, dump, or drain anything in creeks - Topic 7 - Keep creeks clean ) messaging. Additionally, Valley our ‘Report Creek Blockages and -safety/flood- -safety/flood- -safety-advice -safety/flood- -creek-blockages-local-flooding ATTACHMENT 2 17 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY September 21, 2024 (Preliminary Results: 45 sites; 930 Volunteers; 55.052 distance cleaned (miles); 27,838.76 weight of trash collected (rounded up to the nearest pound); 4,876.05 weight of recyclables collected (rounded up to the nearest pound); and Results: 17,499 pounds of trash; 778 volunteers; 43 ). https://cleanacreek.org/past-results-2/ -up events. Valley Water Communications -safety/flood- ATTACHMENT 2 18 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY https://www.valleywater.org/flooding-safety/flood- ready/report-creek-blockages-local-flooding - non-CRS -noted permits, to cities require all bid and require the ▪ South County municipalities are subject to the statewide “Phase II” NPDES Permit ▪ North County municipalities are subject to the SF Bay Municipal Regional Stormwater NPDES Permit All Year Round N/A Valley Water mark’s each inlet with a “No Dumping! Flows to Bay” message on Valley Water properties. - FLOWS TO basins Morgan Hill requires all storm drain inlets and catch basins within the project area of development applications to be stenciled with prohibitive language (such as: “NO DUMPING – - FLOWS TO -FLOWS TO ATTACHMENT 2 19 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY any new storm drain inlets constructed as part of a project per the City specifications. - -up Day (NRCD) and -Up Day (CCD). They coordinate with -up efforts. The -a- - -a-Creek Program. -up events: National River Clean-up Day (each -up Day (each September) -up efforts. The -a- -up Day (NRCD) and -Up Day (CCD). They coordinate with -up efforts. The Water’s Adopt-a- – Do Not A OP #77) “Are You Ready for Winter Storms?” - keep rain gutters and City of Palo Alto Annually, March-April ATTACHMENT 2 20 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (PA OP #79) Participates in annual clean-up events: National River Clean-up Day (NRCD) and Coastal -Up Day (CCD). They coordinate with Valley -up efforts. Additionally, -a- -up Day on Matadero and Adobe Creek. -jurisdictional -up of San Francisquito Creek. (PA OP #80) Clean-ups of trash booms located in Matadero Creek and Adobe Creek are done -needed basis. The city also FloodSafe” article that promotes Residents and Businesses in the Special Flood Hazard Area (SFHA) - Low Lying Areas, Along Rivers and Creeks - Coastal Communities at Risk for Sea Level Rise/Tsunamis - Repetitive Loss (RL) Areas Topic 1: Know your flood hazard Message 1A - Know your flood risk Message 1B - Contact your floodplain manager to find out if your property is in a floodplain Message 1C - Check if your home or business is in a Special Flood Hazard Area : Insure your property for your flood hazard Message 2A - Get flood insurance ahead of time Message 2B – Insure your property Message 2C – There is a 30- to take place : Protect people from the flood hazard Message 3A - Put your 3-day emergency kit together Message 3B - Follow evacuation orders Message 3C – Learn the best route to high ground : Protect your property from the flood hazard Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood : Build responsibility Message 5A - Build responsibly in floodplains Message 5B - Comply with development requirements Message 5C - Check with your local floodplain manager before you build : Protect natural floodplain functions Message 6A -Keep creeks clean and flowing – 9) -language Link to Floodplain websites, a detachable . quantities noted below, as ), postcards (in -January 2025) Community FPM Postcard / Trifold ATTACHMENT 2 21 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY Message 6B - Keep debris and trash out of our streams Message 6C - Don’t pollute, dump, or drain anything in creeks : Develop a Family Emergency Plan Message 7A: Develop an emergency plan : Download disaster Apps Message 8A - Download disaster emergency apps : Understand shallow flooding risks – don’t drive through Message 9A - Understand shallow flooding risks - through standing water FEMA’s message: “Turn Around Don't Drown®.” -safety/flood- -9) LA OP #84) Letter, along with a “Are You Prepared - Topics TBD during cycle visit -6) the SFHA (Topics 1- ATTACHMENT 2 22 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (MV OP #88) Sends “The View” citywide newsletter, Winter version, includes information on flood risk, flood safety, and the importance of buying flood insurance (Topics 1-9) City of Mountain View -9) September flier (aka utilities mailer) to all residents -guard” (Topics 1, 2,3, 4, 5, 6, 7, & 9 – will pursue adding other topic -9) article “Know How to Be -4, and 7) Message 2A - Get flood insurance ahead of time Message 2B – Insure your property Message 2C – There is a 30- to take place -year - - ATTACHMENT 2 23 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY Topic 1: Know your flood hazard Message 1A - Know your flood risk Message 1B - Contact your floodplain manager to find out if your property is in a floodplain Message 1C - Check if your home or business is in a Special Flood Hazard Area : Insure your property for your flood hazard Message 2A - Get flood insurance ahead of time Message 2B – Insure your property Message 2C – There is a 30- to take place : Protect people from the flood hazard Message 3A - Put your 3-day emergency kit together Message 3B - Follow evacuation orders Message 3C – Learn the best route to high ground : Protect your property from the flood hazard Message 4A - Protect your property from the flood hazard Message 4B - Prepare your home Message 4C - Sandbags can offer protection against a foot or less of floodwater Message 4E - Get sandbags before a flood : Build responsibility Message 5A - Build responsibly in floodplains Message 5B - Comply with development requirements Message 5C - Check with your local floodplain manager before you build : Protect natural floodplain functions Message 6A -Keep creeks clean and flowing Message 6B - Keep debris and trash out of our streams Message 6C - Don’t pollute, dump, or drain anything in creeks : Develop a Family Emergency Plan Message 7A: Develop an emergency plan : Download disaster Apps Message 8A - Download disaster emergency apps : Understand shallow flooding risks – don’t drive through d risks as well as provide resources -center/lets- -water-speakers-bureau -to-year from June 2024 through June 2025 Water's ‘Let’s Talk Water Speakers Bureau Program reached the 11 organizations listed below. All the need to ‘Get Flood Ready’ regardless of the county’s drought status. They also include links to Valley Water’s ‘Flood Ready’ information and resources webpage (ValleyWater.org/floodready), the hotline to call to report obstructions in creeks, and flood preparedness collateral available for all in person events. Valley Water’s Speakers Bureau Program can customize presentations to update community groups on water- on projects in their area. The FY25 presentations that included flood preparedness information are listed below. 1. July 20, 2024 – Cottle to Lean Neighborhood Association, San Jose 2. August 19, 2024 – Rotary Club of Milpitas 3. August 20, 2024 – Civic Club of San Jose 4. August 22, 2024 – Mountain View Senior Center 5. October 9, 2024 – Cupertino Library 6. October 19, 2024 – Los Altos Rotary 7. February 19, 2025 – Cupertino Rotary 8. February 28, 2025 – Valley Water’s Water Works Program (via Zoom) 9. March 3, 2025 – Leadership Morgan Hill 10. March 27, 2025 – Santa Teresa Catholic Church, San Jose 11. April 23, 2025 – Willow Glenn Lions Club, San Jose (starting in September – ) from – May 2025), Valley Water and the ATTACHMENT 2 24 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY Message 9A - Understand shallow flooding risks - don’t drive through standing water FEMA’s message: “Turn Around Don't Drown®.” Mountain View Art & Wine Festival – 9/7 – 9/8/24 Vovinam Viet Vo Dao 33rd Annual Moon Festival – 9/14/24 Rotary Club Silicon Valley Fall Festival – 9/14/24 City of Campbell State of the City – 9/18/24 County Parks La Fuente Celebration, San Jose, CA – 9/21/24 Picnic by the Lake Multicultural Festival and Resource Fair, San Jose, CA – 9/28/24 Friends of Steven Creek Trail’s Trailblazer Race – 9/29/24 Supervisor Lee’s Day on the Bay, Alviso, CA – 10/5/24 City of Saratoga State of the City Address – 10/5/24 Santa Clara County Parks 2024 Fall Festival at Martial Cottle Park 10/5/24 Pumpkins in the Park, San Jose, CA – 10/12/24 South Asian Cultural Association of Sunnyvale’s Diwali Festival – 10/26/24 Councilmember Candelas’ Family Fall Festival – 10/26/24 ASCE Annual Student Scholarship – 11/14/24 Chopsticks Alley Tea Ceremony – 12/6/24 Santa Visits Alviso Foundation Drive – 12/7/24 VHF Swearing in Ceremony and Celebration for Betty Duong – 1/10/25 ATTACHMENT 2 25 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY 18.VAR Lunar New Year Festival 1/25 – 1/26/25 19.San Jose Chapter of the Links’ Emergency Preparedness Workshop – 2/1/25 City of San Jose District 1 Black History Month Flag Raising – 2/7/25 CEEF & CUSD Run for Great Schools 5k and Fun Run – 3/29/25 AAUW 42nd Wildflower Run 3/30/25 Cupertino Earth & Arbor Day – 4/5/25 Mt. Pleasant Neighborhood Association Emergency Resource Fair – 4/5/25 San Jose Clean Energy’s EV Ride & Drive + EcoHome Expo – 4/12/25 Evergreen Valley College EVC Community Day – 4/26/25 Morgan Hill Community Earth Day Festival – 4/26/25 Berryessa Art Festival – 5/10/25 Morgan Hill Mushroom Festival – 5/24 – 5/25/25 ATTACHMENT 2 26 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (VW OP #102) Partner with local Second Harvest Food Bank with distributing FEMA and Valley Water flood preparedness materials, including promotional item(s) as available during ) Bank of he 2024, the Organization for Latino ere provided to prospective applicants with opening remarks. -person event featured workshops to help ive reviews, with 100% of ATTACHMENT 2 27 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY (ALL OP #103) Other New Initiatives (as noted in the PPI document) Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills each year, including PG&E. Expand on partnerships with local chambers of commerce to disseminate and share flood preparedness information. Expand on outreach to the Asian and Latino communities who live in flood prone areas. Expand on outreach to “hot spot” flood prone areas by hosting on-site or virtual events. Expand on reaching local homeowners (i.e. Executive Council of Homeowners [ECHO]) 6. Expand on reaching residents in marginal and low-income communities through partnering with organizations that reach these communities. (i.e. Second Harvest Food Bank and others) 7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas. Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370). Develop a region-wide Flood Response Preparations (FRP) messaging plan. See Section V. SC - in the FY25 -evaluated ility and -August 2024. Preparedness -going. The City of Milpitas sends out Message 2A - Get flood insurance ahead of time Message 2B – Insure your property – There is a 30-day waiting period for the policy to (listed in Appendix B) ATTACHMENT 2 28 Appendix A CRS Creditable Outreach and Flood Response Projects by CRS Community Santa Clara County Multi-Jurisdictional PPI 2021 FY 2025 (Year 4) Outreach Projects Accomplishments by CRS Communities Audience 1 Message Outcome Project(s) Proposed to Support the Messages (XX denotes Community acronym, and Outreach Project #) Assignment 2 Schedule 3 Stakeholder FY 2025 (Year 4 of the 2021 PPI) Outreach Projects Accomplishments INPUT HERE ONLY These projects are credited under Activity (DFH and REB) – Additional credit is ( to take advantage city’s website on the “Flood Hazard Zones – the availability of the ATTACHMENT 2 1 of 7 Santa Clara Valley Water District FY25 Flood Awareness Campaign Valley Water's FY25 Flood Awareness Campaign centered around the theme, "You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe." The outreach utilized digital geo-targeting technologies to effectively reach businesses and residents within the flood zone. The primary goals of the campaign were to raise awareness about flood risks, encourage residents to sign up for emergency alerts, and inform them on how to obtain sandbags. Additionally, the campaign highlighted our Surface Water Data Portal, where residents can access the latest information regarding local creek and reservoir levels. To enhance Valley Water’s community outreach efforts, an educational paid advertising campaign was implemented. Polling results from the previous winter campaign informed this advertising initiative, allowing us to better understand our target audiences and their levels of awareness. The Flood Awareness Campaign ran for six months, from October 2024 to March 2025, at a total cost of $389,340. This campaign combined outdoor and digital geo-targeted advertising, supplemented by three direct multilingual mailings sent to approximately 49,555 homes and businesses located in or near high-risk flood areas, as designated by the FEMA Special Flood Hazard Area (SFHA). Targeted Mailings 1.FLOOD CAMPAIGN ANNUAL FLOODPLAIN MAILER Valley Water's Annual Floodplain Mailer (FPM) was distributed in December 2024. This multi-language mailer, available in English, Spanish, Chinese, and Vietnamese, is titled "You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe." The FPM included QR codes, a magnet featuring essential flood safety websites, a detachable emergency phone list, and a centerfold that highlighted our Surface Water Data Portal. One of the QR codes directs residents to a site where they can access the latest information about local creek and reservoir water levels: https://alert.valleywater.org/?p=map. Link to Floodplain Mailer ATTACHMENT 3 2 of 7 2. FLOOD TIPS POSTCARD MAILER 'Beware. Be ready. Be Flood Safe.' Extreme Weather multilingual postcards were produced and distributed to 49,555 properties in the FEMA SFHA in November 2024. These postcards included the nine CRS topics, supporting messages, and links to various flood readiness and preparedness web pages. Link to Tips Postcard 3. FLOOD TRI-FOLD BROCHURE In January 2024, we mailed out the trifold guide titled “You Live in a Flood Zone: Beware, Be Ready, Be Flood Safe.” This multilingual resource outlines actions residents can take to protect their lives and property before, during, and after a flood. Additionally, it includes a QR code that directs readers to valleywater.org/floodready for more tips and tools on flood preparedness. Link to Trifold ATTACHMENT 3 3 of 7 4. TARGETED OUTDOOR ADVERTISING The 2024-25 outreach campaign included outdoor banners displayed at ten locations identified as high-risk areas for flooding. Additionally, advertisements in English, Spanish, and Vietnamese were featured on 24 public buses operating in regions deemed "hot spots" for flooding. 5. ETHNIC COMMUNITY OUTREACH Outreach efforts to multilingual communities included advertisements in local newspapers in Spanish, Chinese, and Vietnamese and television ads in Chinese. 6. FY25 COUNTYWIDE MAILER Effective the FY25 flood season (starting in October 2024), Valley Water no longer produced a Countywide Mailer (CWM) for flood messaging. On January 14, 2025, during Valley Water’s CRS five-year cycle visit, Valley Water informed the ISO CRS Specialist, Marlene Jacobs, about this change. We explained that in place of the CWM, Valley Water distributed two additional targeted mailers to residents and businesses located in the FEMA-designated Special Flood Hazard Area (SFHA). Both hard and soft copies of these mailers were provided to all Santa Clara County cities and the county. The Flood Tips Postcard included all nine topic messages identified in the 2021 Multi-Jurisdictional Program for Public Information (PPI): https://s3.us-west-1.amazonaws.com/valleywater.org.us-west-1/s3fs-public/VW- Flood%20Postcard-Vertical-bleed-CMYK-Outlined-Final.pdf. Flood Trifold includes six PPI topic messages: https://online.flipbuilder.com/tkap/vbsr/ CRS Community Resources All Santa Clara County cities and County Public Works and Planning Departments received hard copies of Valley Water’s flood protection materials: FPM, flood postcard, and flood trifold. The table below shows the number of copies requested by and provided to each community. Public Agency Annual Floodplain Mailer (FPM) Postcard Trifold Mailed on 1/16/25 FPM mailed on 1/6/25 Postcard mailed on 11/22/24 City of Campbell City of Cupertino City of Gilroy City of Los Altos Town of Los Altos Hills City of Los Gatos City of Milpitas ATTACHMENT 3 4 of 7 City of Monte Sereno City of Morgan Hill City of Mountain View City of Palo Alto City of San Jose City of Santa Clara County of Santa Clara City of Saratoga City of Sunnyvale VW CRS Program During the CRS Users Group and PPI Committee Meetings on March 26, 2025, and May 14, 2025, all cities and the county were reminded to ensure their respective internet web pages and flood protection resource landing pages redirected visitors to ValleyWater.org/floodready.org, Floodsmart.gov, and Ready.gov. Flood Protection Partner Toolkit In mid-October 2024, Valley Water released the 'Be Flood Safe' Social Media Toolkit for the 2024-2025 Flood Awareness Outreach Partner (https://conta.cc/3AwdoXS). This toolkit was made available for download to all partnering agencies, including CRS communities. It featured digital and social media banners and animations highlighting key calls to action: know your risk, sign up for emergency alerts, and find sandbags. Additionally, the toolkit included multilingual graphics showcasing essential tips and provided an option to request co-branded bill inserts and postcards. ATTACHMENT 3 5 of 7 ATTACHMENT 3 6 of 7 Valley Water HQ Lobby Displaying FY25 Flood Readiness Materials ATTACHMENT 3 7 of 7 │ Valley Water HQ Lobby Displaying FY25 Flood Readiness Materials Valley Water FY25 Flood Awareness Campaign See the attached National Association of Flood and Stormwater Management Agencies (NAFSMA) Excellence in Communication campaign submission. FY 25 Flood Postcard FY 25 Flood Trifold Emergency Contact Cards ATTACHMENT 3 You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 1 Valley Water NAFSMA Excellence in Communications Award Submission: Public Awareness of Flooding ATTACHMENT 3 Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 2 Our climate is changing. Extreme weather is the new normal. As we have learned from flooding disasters throughout the region, it is essential to prepare for emergencies, as the weather can be unpredictable. That’s why Valley Water works year-round on capital improvement projects to reduce the risk of flooding. Our crews are also at work before, during, and after storm emergencies to keep the community safe from flooding. For over twenty years, Valley Water has sought to educate Santa Clara County residents about existing flood risks and provide resources and tips to help residents be flood safe. Our efforts to reduce flood risks and outreach support local partners that participate in the FEMA Community Rating System (CRS). The CRS is a voluntary incentive program that recognizes and encourages community floodplain management practices that exceed the minimum requirements of the National Flood Insurance Program. These activities can earn CRS-participating communities credit to reduce National Flood Insurance Program premiums. ATTACHMENT 3 Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 3 Campaign Overview Valley Water’s 2024-2025 Flood Awareness Campaign effectively educated and engaged residents in Santa Clara County about the risks of flooding, emphasizing the importance of proactive preparation and access to vital safety resources. The campaign leveraged cutting-edge technologies like digital geo-targeting and multilingual outreach, blending traditional strategies with innovative solutions to connect with communities at risk of flooding. GOALS AWARENESS: Educate residents in FEMA-designated Special Flood Hazard Areas (SFHAs) about their flood risks and mitigation strategies. PREPAREDNESS: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags. ACCESS: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels. ATTACHMENT 3 Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 4 KEY STRATEGIES AND EXECUTION LOCALIZED DIRECT MAIL CAMPAIGN Distributed multilingual resources (English, Spanish, Chinese, and Vietnamese) via three targeted mailings to 49,555 properties in SFHAs. Materials included detachable emergency phone lists, magnets with essential flood safety websites, and QR codes linking to resources like the Surface Water Data Portal. Click here to view flood mailer. Click here to view trifold. Click here to view postcard. ATTACHMENT 3 KEY STRATEGIES AND EXECUTION DIGITAL AND GEO-TARGETED ADVERTISING Deployed multilingual animated ads and social media videos to IP addresses in high-risk areas, encouraging sign-ups for emergency alerts and promoting flood readiness tips. Ads were coordinated with National Weather Service notifications to ensure the timely delivery of information. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 5ATTACHMENT 3 KEY STRATEGIES AND EXECUTION OUTDOOR ADVERTISING Banners and bus advertisements in English, Spanish and Vietnamese were placed in flood-prone locations to maximize visibility. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 6ATTACHMENT 3 KEY STRATEGIES AND EXECUTION MEDIA OUTREACH Public partnerships led to a joint press conference emphasizing the importance of winter flood preparation. Valley Water, the Mayor of the City of San José, and the National Weather Service urged the community to prepare for winter storms during a news conference held at a sandbag distribution center in San José. The event featured a full-size interactive sandbagging display and an emergency kit assembly table. All major local news outlets covered the news event, amplifying our preparedness messaging through print media, radio, and television. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 7 Click here to view livestream video and photos of the press conference. ATTACHMENT 3 KEY STRATEGIES AND EXECUTION COMMUNITY ENGAGEMENT TOOLKIT Partnered with agencies to distribute the “Be Flood Safe” Social Media Toolkit, featuring multilingual banners, animations, and tips co-branded with local CRS communities. A toolkit was distributed to over 60 community entities in areas considered at high-risk of flooding. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 8ATTACHMENT 3 KEY STRATEGIES AND EXECUTION CULTURAL INCLUSIVITY Ethnic community outreach included targeted ads in Spanish, Chinese, and Vietnamese newspapers and TV channels. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 9ATTACHMENT 3 Innovations The campaign leveraged geo-targeting technology to localize messaging, while the Surface Water Data Portal offered residents real-time information about creek and reservoir levels. New animations visualized flood preparedness actions in a culturally relevant and engaging manner. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 10ATTACHMENT 3 56.5% GOOD 13.5% POOR 20.3% FAIR 9.6% UNSURE Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 11 RESULTS AND impact OUTREACH SUCCESS: The campaign successfully generated 37 million impressions and 43,000 visits to valleywater.org/floodready. Our annual post-campaign survey of 400 residents in flood-prone areas, conducted by Probolsky Polling, found the following results: 50% of the surveyed residents recalled receiving flood safety information via mail. 59% said their home is in a flood zone or an at-risk area; this trend has continued upward from 12% in 2017, when we first began polling. IMPROVED PREPAREDNESS: 90% of respondents recalled some of the flood safety tips received. 43% of poll respondents recalled where to find sandbags from the materials received. 29% recalled the call to action to sign up for emergency alerts. 70% are confident that they have taken all necessary measures to protect themselves from the impacts of flooding. Enrollment in flood insurance continued its upward trend, with 46% of households now insured, representing a 7% increase since 2017. BUDGET AND RESOURCES: Total campaign cost: $389,340 Allocated for targeted mailings, digital advertisements, multilingual outreach, and community engagement initiatives. COMMUNITY TRUST: 57% of respondents rated Valley Water’s flood awareness efforts as excellent or good, up from 18% in 2017. COMMUNITY TRUST BREAKDOWN ATTACHMENT 3 conclusion Valley Water’s 2024-2025 Flood Awareness Campaign exemplifies innovation and inclusivity in public communication. By combining technology, cultural outreach, and community partnership, the campaign not only achieved its objectives but also strengthened public confidence in flood preparedness measures. Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 12ATTACHMENT 3 Valley Water • NAFSMA Excellence in Communications Award Submission • Public Awareness of Flooding • 13 Thank you! 2025 NAFSMA Excellence in Communications Award Public Awareness of Flooding You Live in a Flood Zone: Beware. Be Ready. Be Flood Safe. ATTACHMENT 3 1 of 2 Agenda Meeting Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting March 26, 2025 | 2:00 p.m. – 4:00 p.m. Join Zoom Meeting https://valleywater.zoom.us/j/83878517112?pwd=RRgdezW5EH1a2RaEi5zi6Gj1ZaNLtH.1 Meeting ID: 838 7851 7112|Passcode: 623213 | +1 669 900 9128 US (San Jose) Purpose: PPI Stakeholder Committee Annual Evaluation Meeting per Activity 330, Outreach Project, Element 332.c. Program for Public Information, Step 7 requirement (page 2) Outcome: Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Report for FY25 (Year 4: July 2024 to June 2025) Section Meeting Topic Presenter Time 1. Introductions Amy Fonseca 10 min 2. Review of the meeting goals and agenda (see page 2) Amy Fonseca 2 min 3. Annual review of CRS Communities Roster (Google Link) Amy Fonseca 2 min 4. Brief status update on the CRS Regionalization in Santa Clara County Feasibility Study •The County’s 2023 Multi-Jurisdictional Hazard Mitigation Plan resulted in FMPcredits (Therefore, the flood-centric FMP effort was discontinued). •Update on Valley Water CRS Program Amy Fonseca 5 min 5. Review 2021 PPI ‘Other New Initiatives’ (see page 2) Amy Fonseca 20 min 6. Complete development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report for FY25 (Year 4: July 2024 to June 2025) Update the FY25 Project Accomplishments column for your community (Google Link) •Communities’ updates due by next CRS Users Group Meeting or no later than May 30, 2025 Rene Moreno 45 min 7. Activity 350 – Flood Protection Information, c. flood protection website (WEB) (page 350-7) The community must: 1)The community must check the website’s links at least monthly, and fix thosethat are no longer accurate. 2)At least annually, the community must review the content to ensure it is stillcurrent and pertinent (e.g., make sure names, addresses, phone numbers,and other contact information are still correct; update any ordinancechanges; etc.) Amy Fonseca 2 min 8. Next meeting (TBD, May 2025) – Joint CRS Users Group/Program for Public Information (PPI) Committee meeting •Complete the development of the 2021 PPI Annual Report Year 4(FY 2025) Amy Fonseca 2 min 9. Adjourn ATTACHMENT 4 2 of 2 Excerpt from 2017 CRS Coordinator’s Manual: “Step 7: Implement, monitor, and evaluate the program. The Program for Public Information committee meets at least annually to monitor the implementation of the outreach projects. The committee assesses whether the desired outcomes were achieved and what, if anything, should be changed. This work is described in an evaluation report that is prepared each year, sent to the governing body, and included in the annual recertification. The community must update its Program for Public Information at least every five years. This can be a new document or an addendum to the existing document that updates the needs assessment and all sections that should be changed based on evaluations of the projects. The Program for Public Information update will be reviewed for CRS credit according to the Coordinator’s Manual currently in effect, not the version used when the community originally requested this credit. The update can qualify as the annual evaluation report for the year it was prepared. The updated Program for Public Information must be adopted following the same process as adoption of the original document.” Excerpt from the 2021 Multi-Jurisdictional PPI: For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell) or afonseca@valleywater.org ATTACHMENT 4 Name Community Jennifer Chu City of Cupertino Jorge Duran City of Gilroy Chris Wilson City of Los Altos External Stakeholder Harun Musaefendic City of Los Altos Vency Woo City of Los Altos Arthur Valderrama City of Milpitas Elizabeth Koo City of Milpitas Jeremy Wu City of Milpitas Maria Angeles City of Morgan Hill Lauren Cody City of Mountain View Renee Gunn City of Mountain View Rajeev Hada City of Palo Alto Vicki Thai City of Palo Alto Brandon Coco City of Santa Clara Christian Tran City of Santa Clara Darrell Wong Santa Clara County David Dorcich Santa Clara County Arlene Lew City of San Jose Vivian Tom City of San Jose Gina Newbold City of Sunnyvale Tamara Davis City of Sunnyvale Amy Fonseca Valley Water Emily Zedler Valley Water Kristen Yasukawa Valley Water Merna Leal Valley Water Rene Moreno Valley Water Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet March 26, 2025 | 2:00 - 4:00pm | Zoom ATTACHMENT 5 1 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Agenda Meeting Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting Notes March 26, 2025 | 2:00 pm – 4:00 pm Item #1: Introductions/ Roll Call/ Roster Updates Attendees were introduced (see attached attendance sheet). Informed committee that the meeting was being recorded for meeting minutes and will also be used to track attendance. ______________________________________________________________________________ Item #2: Review of the Meeting Goals and Agenda •The main objectives of the meeting are as follows: o Fulfill the requirements for CRS PPI credit as per the CRS Coordinator’s Manual by initiating the reporting process of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report (AER) for FY25 (Year 4: July 2024 to June 2025). Due to the 8/2/25 annual recertification deadline, when the AER is due, the deadline for communities to submit their updates to the AER is May 30, 2025. o Review the status of the outreach initiatives listed in the 2021 PPI. o Brief status update on the CRS Regionalization in SC County •County’s 2023 Multi-jurisdictional Hazard Mitigation Plan. •Update on Valley Water’s CRS Program •Reviewed pending “Action Items” from the committee’s 2024 meetings. Items from March 26, 2024, and/or May 29, 2024 o Agenda Item #3 – Annual Review of CRS Communities Roster – Reminder to update the CRS community roster. o Agenda Item #5: Floodplain Management Plan (FMP) Update – Valley Water met with Emily Zedler to discuss hotspots. Based on the conversation, there was no specific outreach to hotspots because they differ based on agency. Valley Water has an online resource tool, a GIS layer, that communities can use to conduct targeted outreach. Map of Valley Water’s FIT (Field Information Team) hotspots: https://tinyurl.com/scvwdfit o Agenda Item #6: Review 2021 PPI “Other New Initiatives” – Initiative #2: Identify the Chamber of Commerce or equivalent in each city and find ways to share information via websites, blogs, and newsletters. Due to Valley Water and our largest community, San Jose, being cycled in 2024, we could not follow up on this action item. This initiative may be reconsidered next PPI update. Initiative #4: Expand outreach to "hot spot" flood-prone areas by hosting on-site or virtual events. Based on targeted outreach efforts utilizing hotspot information, this initiative is complete. ATTACHMENT 6 2 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. o Agenda Item # 8: Activity 350 – Flood Protection, c. flood protection website – Check links and ensure links direct to 1) valleywater.org/floodready, 2) floodsmart.gov, and 3) ready.gov. to ensure agencies receive CRS WEB credit. ______________________________________________________________________________ Item #3: Annual Review of CRS Communities Roster Action Item: Requested communities review and update the roster located here: https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871 ______________________________________________________________________________ Item #4: Brief Status Update on the CRS Regionalization in Santa Clara County Feasibility Study Valley Water and its consultant, Tetra Tech, have completed the regionalization feasibility study. However, Valley Water has decided not to pursue a regionalization approach because it would not be possible to regionalize the entire program. We are looking for other ways to streamline our program while continuing to assist CRS communities. Reminded all communities to use the county’s 2023 Multi-Jurisdictional Hazard Mitigation Plan (MJHMP) when pursuing Activity 510, Floodplain Management Planning (FMP) credit. Everyone was encouraged to stay updated on the county’s MJHMP. It is essential to remind the County that CRS communities receive FMP for their 2023 MJHMP, and to maintain those credits, floodplain management, and CRS planning must be conducted in parallel. Valley Water is no longer pursuing the multi-jurisdictional flood-centric plan we were considering for FMP credit. Valley Water shared an update on our CRS Program. Like everybody else, we are constrained by resources and want to ensure we use our time and resources effectively. So, we are looking at ways to right-size our program and identify opportunities to improve it and make it more efficient. Due to this program evaluation, we will communicate if potential impacts are anticipated to any community. ______________________________________________________________________________ Item #5: Review 2021 PPI ‘Other New Initiatives’ Identified in the 2021 PPI These initiatives were suggested to be re-evaluated as part of the next PPI update to include only realistic initiatives to reduce the reporting requirements. As part of the update, the committee can discuss how best to word the initiatives to allow flexibility and creativity without being locked into specific commitments. These initiatives do not improve our Activity 330 scores since most communities are already maxed out on the activity. ATTACHMENT 6 3 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. From page 66 of the 2021 PPI 1.Continue and expand the standardized flood message prepared for each community to include flood messages in utility bills each year, including PG&E. Completed in FY25 2.Expand partnerships with local chambers of commerce to disseminate and share flood preparedness information. This was discussed at the March 26, 2025, meeting. We may reconsider this initiative as part of the PPI update in 2026. 3.Expand on outreach to the Asian and Latino communities who live in flood-prone areas. Identified an existing nexus with Valley Water’s Office of Civic Engagement (OCE), Office of Racial Equity, Diversity & Inclusion (REDI), and Office of Government Relations (OGR) programming, of which information share flood preparedness materials at various tabling events. 4.Expand on outreach to “hot spot” flood-prone areas by hosting on-site or virtual events. Provided link to Valley Water’s GIS Map of the Field Information Team (FIT) hotspots https://tinyurl.com/scvwdfit 5.Expand on reaching local homeowners associations (HOA) and apartment associations (e.g., Executive Council of Homeowners [ECHO]). This is too large a task to be carried out at this time. 6.Expand on reaching residents in marginal and low-income communities through partnering with organizations that reach these communities. (i.e. Second Harvest Food Bank and others) Identified an existing nexus with Valley Water’s Office of Civic Engagement (OCE), Office of Racial Equity, Diversity & Inclusion (REDI), and Office of Government Relations (OGR) programs, which make every effort to reach out to marginal and low-income communities. 7.Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas. Only a handful of CRS-participating communities in SC County have repetitive losses; this committee does not track whether these communities pursue grant funding opportunities. 8.Review and expand other public information activities, such as Flood Protection Assistance (Activity 360) and Flood Insurance Promotion (Activity 370). Valley Water’s January 2025 5-year cycle visit could potentially score additional points under Flood Protection Assistance. We will inform communities accordingly. 9.Develop a regionwide Flood Response Program messaging plan. Achieved by the County’s 2023 MJHMP. ______________________________________________________________________________ Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item: Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished. All were reminded that no other information can be modified outside the INPUT HERE ONLY column. This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column. ATTACHMENT 6 4 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Timeline for Sharing the Annual Evaluation Report with Governing Bodies: −June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. −July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body. −August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO). ______________________________________________________________________________ Item #7: Activity 350 – Flood Protection Information, c. flood protection website Reminded communities that their respective flood protection resource landing pages should redirect to floodsmart.gov, ready.gov, and valleywater.org/floodready. Per the CRS Coordinator’s Manual (page 350-7), the community must: 1)The community must check the website’s links monthly and fix those that are no longer accurate. 2)At least annually, the community must review the content to ensure it is current and pertinent (e.g., correct names, addresses, phone numbers, and other contact information; update any ordinance changes, etc.). ______________________________________________________________________________ Agenda Item #8: Next Meeting Valley Water will share the 2024/2025 Get Flood Ready Campaign results and our FloodReady website redesign will be discussed at the May meeting. Look for a Doodle Poll for May’s meeting. ATTACHMENT 6 Agenda Meeting Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting May 14, 2025 | 3:00 pm – 5:00 pm Join Zoom Meeting https://valleywater.zoom.us/j/84803455188?pwd=c86WQRUGeU81AdSvaPzvNbWfgJUgiI.1 Meeting ID: 848 0345 5188 | Passcode: 044497 | +1 669 900 9128 US (San Jose) Purpose: PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the 2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach Project, Element 332.c. Program for Public Information (PPI), Step 7 requirement Outcome: 2021 PPI Annual Evaluation Report, FY25 Year 4 of 5 Item Meeting Topic Presenter Time Introductions Roll Call / Roster Updates Review pending Action Items from this committee’s 3/26/25 meeting see attached Flood Awareness Survey 2025 Results Presentation FY25 Flood Awareness Campaign Results The launch of Valley Water’s FY26 Annual Flood Awareness Campaign kicks off in October 2025. Paola Reyes 10 min Valley Water Website Re-design: FloodReady landing page will be held from October 18-25, 2025 The state’s collaboration site has last year’s messaging, graphics, risk communication tools, and ideas about events: https://sites.google.com/view/cfpw/home Information (PPI) Annual Report, FY25 (Year 4: July 2024 to June 2025) Update the FY25 Project Accomplishments column for your community Google Link NOTE: Update Input Here Only column; Do Not edit anything else Communities’ updates are due by next CRS Users Group/PPI Meeting or by DEADLINE May 30, 2025 (Friday) Valley Water CRS Program Updates Other Items Adjourn For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell) or afonseca@valleywater.org ATTACHMENT 7 Pending Action Items from the 3/26/25 CRS Users Group / PPI Committee Meeting Item #3: Annual Review of CRS Communities Roster Action Item: Requested communities review and update the roster located here: https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ-GxZDZ0jG6g/edit#gid=1135493871 Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item: Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished. All were reminded that no other information can be modified outside the INPUT HERE ONLY column. This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column. Timeline for Sharing the Annual Evaluation Report with Governing Bodies: −June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. −July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body. −August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO). ATTACHMENT 7 Name Community Jennifer Chu City of Cupertino Jorge Duran City of Gilroy Harun Musaefendic City of Los Altos Vency Woo City of Los Altos Jeremy Wu City of Milpitas Elizabeth Koo City of Milpitas Jeremy Wu City of Milpitas Maria Angeles City of Morgan Hill Lauren Cody City of Mountain View Renee Gunn City of Mountain View Rajeev Hada City of Palo Alto Brandon Coco City of Santa Clara Christian Tran City of Santa Clara Darrell Wong Santa Clara County David Dorcich Santa Clara County Vivian Tom City of San Jose Gina Newbold City of Sunnyvale Tamara Davis City of Sunnyvale Amy Fonseca Valley Water Emily Zedler Valley Water Kristen Yasukawa Valley Water Liang Xu Valley Water Merna Leal Valley Water Rene Moreno Valley Water Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet May 14, 2025 | 3:00 - 5:00pm | Zoom ATTACHMENT 8 1 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Agenda Meeting Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting Notes May 14, 2025 | 3:00 pm – 5:00 pm Item #1: Introductions/ Roll Call/ Roster Updates Attendees were introduced (see the attached attendance sheet) and informed that the meeting was being recorded to create meeting minutes and track attendance. Amy Fonseca reminded the group to update the CRS Users Group roster if they haven’t already done so. ______________________________________________________________________________ Item #2: Review of the Meeting Goals and Agenda The main objective of the meeting is as follows: o Fulfill the requirements for CRS PPI credit as per the CRS Coordinator’s Manual by initiating the reporting process of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report (AER) for FY25 (Year 4: July 2024 to June 2025). Reviewed pending “Action Items” from the committee’s March 26, 2025, meeting. Item #3: Annual Review of CRS Communities Roster Action Item: Requested communities review and update the roster located here: https://docs.google.com/spreadsheets/d/1ttp_t7c6-XXCfQ5urxqRJ- GxZDZ0jG6g/edit#gid=1135493871 Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Action Item: See details on Item #6 of the 5/14/25 Meeting Agenda ______________________________________________________________________________ Item #3: Flood Awareness Survey 2025 Results Presentation FY25 Flood Awareness Campaign Results −Paola Reyes (Valley Water, Public Information Representative) reviewed the FY25 Flood Awareness Campaign results. The group was informed that this information will be in the 2021 PPI Annual Evaluation Report for FY25. −Campaign goals were flood awareness, flood preparedness, and access. ATTACHMENT 9 2 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. o Awareness: Educate FEMA-designated Special Flood Hazard Areas (SFHAs) residents and businesses about their flood risks and mitigation strategies. o Preparedness: Empower residents to take preventative actions, including knowing their flood risk, signing up for emergency alerts, and knowing where to find free sandbags. o Access: Provide multilingual resources and technologies to connect diverse communities with flood safety information, including the innovative Valley Water’s Surface Water Data Portal. When extreme weather strikes, residents can know if their home is at risk of flooding by visiting alert.valleywater.org for the latest information on local creeks and reservoir water levels. −Adam Probolsky gave a presentation overviewing the FY25 Flood Awareness Survey results. The group was informed that the FY25 flood awareness campaign results are available upon request and were asked to contact any member of Valley Water's CRS Program Team. The launch of Valley Water’s FY26 Annual Flood Awareness Campaign kicks off in October 2025 Paola Reyes shared that we reduced the number of mailers sent to those in the FEMA- designated Special Flood Hazard Area from four to three. As indicated in the flood survey results, the number of people recalling the mailers slightly decreased, so we may consider using a fourth mailer in the future. She also shared that as the FY26 campaign is being developed, the idea is to focus on the following three topics: 1) Turn around, don’t drown; understanding shallow flooding; 2) How to prepare sandbags; and 3) Downloading disaster emergency apps. Paola shared Valley Water’s Communications’ creative approach for next year’s campaign. Renee Gunn from the City of Mountain View mentioned that at their tabling events, it’s been more effective to focus on emergency preparedness rather than specifically on flood preparedness. That seemed to resonate more with people, as emergency preparedness for all disasters, including floods, earthquakes, mudslides, power outages, etc., affects everyone, but flooding specifically, not necessarily. Merna Leal mentioned that the timeline graphic of historical floods after drought seemed to really impact people at tabling events in which Valley Water has participated. The suggestion is to continue updating the timeline graphic, making it available on Valley Water’s website, and sharing it with the cities and counties for their websites. ______________________________________________________________________________ ATTACHMENT 9 3 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Item #4: Valley Water Website Re-design: FloodReady landing page Megan Azralon (Valley Water, Public Information Representative) provided an update on the Valley Water website redesign, highlighting upcoming improvements to make flood and emergency information easier to find. She shared a preview of the new homepage layout. Key features include a reorganized menu, customizable highlight sections, quick links, an interactive map for sandbag locations and flood alerts, and integration of campaign visuals. The updated design will improve accessibility and user experience, with full language translation support. Feedback on layout and content is welcome. Action Item: Provide feedback on Valley Water’s website redesign to MAzralon@valleywater.org. ______________________________________________________________________________ Item #5: Information Share: The 14th Annual California Flood Preparedness Week (CFPW) will be held from October 18-25, 2025 Attendees were reminded of the state’s collaboration site for the upcoming flood season’s CFPW. The state’s website has last year’s messaging, graphics, risk communication tools, and ideas about events: https://sites.google.com/view/cfpw/home and https://water.ca.gov/Flood-Prep-Week We discussed the importance of communities participating in the state-led CFPW effort as agencies throughout the state participate and share information on invaluable available resources. This is of great importance given that beginning in FY2, Valley Water will likely no longer provide the cities/county with flood readiness promotional/giveaway items. Materials from Valley Water’s annual flood awareness campaign will continue to be made available to the cities/counties. Action Item: Contact the California Department of Water Resources with questions about CFPW and/or to request that your agency be added to the state’s distribution list. Nikki Blomquist, Program Coordinator: Nikki.Blomquist@water.ca.gov Jason Ince, Public Affairs: Jason.Ince@water.ca.gov ______________________________________________________________________________ Item #6: Complete Development of the 2021 Multi-Jurisdictional Program for Public Information (PPI) Annual Evaluation Report, FY 25 (Year 4: July 2024 to June 2025) Deadline – May 30, 2025: Using this Google Link, each community was requested to search (under the ‘Project(s) Proposed to Support the Messages’ column, search by using their community’s abbreviation) for their Outreach Project identified in Appendix A - CRS Creditable Outreach and Flood Response Projects by CRS Community, from Santa Clara County Multi-Jurisdictional PPI 2021, and update their community’s FY25 project accomplished. All were reminded that no other information can be modified outside the INPUT HERE ONLY column. This was the information in the 2021 PPI that was presented and adopted. Any changes to outreach project descriptions should be reflected in the INPUT HERE ONLY column. ATTACHMENT 9 4 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Timeline for Sharing the Annual Evaluation Report with Governing Bodies: −June 2025: Valley Water will share with its Board of Directors through non-agenda and provide communities with the final copy as presented to Valley Water’s Board. −July 2025: Communities share with their respective governing bodies as identified in the Final AER, Table 2. How the 2021 PPI FY25 Annual Evaluation Report, Year 4 will be shared with the Community’s Governing Body. −August 2025: Final AER with a copy of the method shared with the governing body due to the Insurance Services Office (ISO). Action Item: Submit your agency’s updates of CRS Creditable Outreach and Flood Response Projects by CRS Community (Appendix A of the 2021 Multi-Jurisdictional Program for Public Information [PPI]) no later than, Friday, May 30, 2025. ______________________________________________________________________________ Item #7: Valley Water CRS Program Updates Valley Water has led CRS as a ‘fictitious community’ since 1998. o Federal changes, rising workload, and limited resources have made this voluntary role unsustainable. Valley Water is looking into transitioning to a supportive partner role (not a direct participant). o Working with a consultant to determine the transition plan and details. Impact on CRS Communities o Cities would work directly with FEMA/ISO for CRS administration and technical support. Continued Valley Water Support: o Channel maintenance docs (Activity 540) o Documentation for Valley Water CRS-creditable activities upon request o Lead PPI through April 2026 Post-2026 Valley Water may no longer participate in PPI for CRS purposes but would continue with our annual flood prep campaign, which could still be eligible for CRS credit. Cities would need to determine how they would like to manage their own/multi- jurisdictional PPI and credit verification. Valley Water is also looking to amend the consultant’s contract to help CRS communities with the transition. We are open to feedback; email or call Amy with questions or concerns. Formal notice will be sent to the cities once decisions are made, and the transition plan is ready. ATTACHMENT 9 5 | P a g e The meeting notes correspond with the discussion of the meeting agenda items. Action Item: Send any comments/concerns to CRSProgram@valleywater.org and copy AFonseca@valleywater.org and MLeal@valleywater.org. ______________________________________________________________________________ Item 8: Activity 350 – Flood Protection Information, c. flood protection website Reminded communities that their respective flood protection resource landing pages should redirect to floodsmart.gov, ready.gov, and valleywater.org/floodready. Per the CRS Coordinator’s Manual (page 350-7), the community must: 1)The community must check the website’s links monthly and fix those that are no longer accurate. 2)At least annually, the community must review the content to ensure it is current and pertinent (e.g., correct names, addresses, phone numbers, and other contact information; update any ordinance changes, etc.). Action Item: Each agency is requested to review/update their organization’s flood protection resources landing pages as indicated above. ______________________________________________________________________________ Item #9: Other Items Internal change to Valley Water’s CRS Program; transferring from Office of Civic Engagement to Watersheds. ATTACHMENT 9