01. Teen Commission Walk One Week programDEPARTMENT OF PARKS AND RECREATION
CUPERTIN~
February 8, 2010
Cupertino City Council
103(}0 Torre Avenue
Cupertino, CA 95014
Dear City Council,
CITY HALL
10300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3110 • FAX: (408) 777-3366
The Cupertino Teen Commission, along with Lawson Middle School's Green Chipmunks' eClub,
will be participating in the Cupertino Walk-One;-Week {WOW) activity April 19 through 23.
WOW is a program that promotes walking for students by using fun prizes as incentives to
encourage participation. One of the reasons why we are working on this project is because of
traffic and safety issues around the schools in Cupertino. However, the biggest issue that we are
aiming for is to show the community that it's e~~sy to be environmentally friendly by doing simple
things, such as walking or biking to school.
The Cupertino Teen Commission would like to encourage every school in Cupertino to participate
this year. The Teen Commission has been divided into research, marketing, and business teams.
Together, we are preparing kits for schools to utilize and plan their own successful Walk-One-
Week event. The kit includes items such as sample brochures, banners, prizes, and daily
announcements. We also include the schedule, timelines, and budget so that WOW can be run
efficiently.
The Teen Commission would like to thank the Ciry Council for their support. This is an important
cause to both Cupertino and Teen Commission and we really appreciate your help in making this a
community wide effort!
Sincerely,
Cupertino Teen Commission
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EXHIBIT S
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WOW, Walk-One-Wee
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2/ 16/2010
WOW Experiences
• GreenChipmunks' eClub at Lawson Middle School
• Week-long Walk-One-Week program
- February 2009: 250 students
- November 2009: 330 students
• Fun prizes awarded to 40 walkers/bikers
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W.O.W. KIT
• Step-by-Step process
• Based on Lawson WOW
• KIT includes:
- Banner & Brochure
- Prizes & Sponsor letter
- Budget & Checklist
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Why WOW?
• Make Cupertino green and fit, in a fun way
• Bring Cupertino together for Earth Week
- 27,500+ students across CUSD and FUHSD
- Assume 25% (7,000) MEW students walk entire week
Exercise time (hrs) 0.25 10 7,000 17,500
Calories 50 10 7, 000 3, 500, 000
Proclaim. Promote. Pr pel. ~~
• Proclaim
What Per trip TriF-s/
week # of
Students Total Money
Mile 1 10 7,000 70,000
Gas (g) 3,500 $ 10,500
Parent's Time (hrs) 0.25 10 7,000 17,500 $ 175,000
Total Money Saved $ 185,500
- Cupertino celebrates Eartf•~ Week with W.O.W. ~~
• Promote
- Banners on Stevens Creels/ De Anza
- Posters in the library
-Cupertino Scene monthly publication
- Cupertino City website, Lccal Press
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• Propel
-Funding for WOW prograr~
- Introductions
• Apple, AMC, Strike. , ,
• YMCA, Sports Center..
• Green Focused Busines:~es
- Contacts with Bay Area ci~:ies to expand WOW ~~
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2/16/2010
Saving Earth, One Step at a Time
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Contact Information
Lauren Phillips, Staff Liason: Laurenp@cupertino.org
Shailee Samar, Vice Chair: shaileeC~greenchipmunks.com
Anna Kathryn Sengupta, Commissioner: xox.cal.akC~live.com
greenchipmunks.com
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