01. Proposed BudgetCUPERTINO
Proposed Budget
Fiscal Yeai 2010 -111
May 24, 2010
CITY OF
Budget Message
Pages 1 - 5
Proposed Budget
Fiscal Year 2010 -11
Fiscal Strategic Plan
Page 7
Revenue Summary
Pages 9 - 60
Department Budgets
Pages 61 - 74
Capital Projects
May 24, 20 10 0-9 75 -81
CUPERTINO
May 17, 2010
To the Citizens of Cupertino, Honorable Mayor and
Members of the City Council
Subject: Fiscal Year 2010111 Budget Message
Enclosed for your consideration is the City of Cupertino's fiscal year 2010/11 operating and
capital improvement budgets, together with projections for the following four fiscal years. As in
every year, these are balanced budgets.
Proactive Financial Planning
I am proud to work for a City that proactively manages its revenues and expenditures. Such
efforts have successfully weathered the past and current recessions without layoffs and service
cuts to our constituents. Not to say that we are without challenges in producing a balanced
budget. As the proposed budget shows, we will be dealing with revenue losses of approximately
$1.8 million over each of the next two years. These shortfalls will be covered through the
continuation of a selective hiring freeze, deferred maintenance, creative funding of needed capital
projects and reserves. We are also able to deal with the financial crisis in California because of
our remarkable work force which continues to find ways to provide excellent services at the
lowest possible cost.
Our proactive measures to ensure financial health have placed us in a much better situation than
the State, County and most of our neighboring cities. Over the past ten years, we have
introduced measures to control costs and identify revenue opportunities. We contract for our
public safety services to keep costs down and only pay for what we need each year. Our crime
rate and response times are some of the lowest in the County. Employee contracts have been
negotiated to set limits on medical benefit costs — something other cities do not do — and our
retiree medical plans have been tiered to require longer service levels, thus reducing our long-
term obligations. In May of 2006, Council had the foresight to adopt a Fiscal Strategic Plan to
counter balance economic uncertainties and proactively plan for recessionary times. This plan
identified revenue and expenditure strategies to : mprove the City's ability to maintain services
under fluctuating economic conditions. The City has already seen the benefits of this plan in the
areas of business -to- business sales tax, property tax and utility user tax assurances.
Prior Year Treads
Fiscal year 06107 - Revenue trends began to improve, especially in the area of sales and property
taxes, charges for services and use of money and property. Sales tax increased as a direct result
of high -tech business activities. In addition, outreach efforts brought Insight, a new business -to-
business sales tax producer to Cupertino. Apple, HP and Insight were the top three sales tax
producers. Another major success was obtaining State legislation, which partially reversed a
1980's inequity and restored a portion of the property tax revenue previously lost to the County.
City Council members were instrumental in getting this legislation approved. This Tax Equity
Allocation (TEA) change provided another $1.35 million in property tax for the fiscal year.
Charges for service and construction tax also were up and, as our portfolio balance increased, so
did interest income.
The City's audit report for the year ended June 30, 2007 showed the General Fund in a positive
net income position of $.6 million with an additional $2.2 million from the sale of surplus
property and loan paybacks. As for expenditures, all departments came in under - budget and our
low crime rate contributed to savings in law enforcement costs. Trends improved over prior
years, and the General Fund realized an operating surplus of 1.5% on a $40 million operating
budget after adjustments for one -time revenues.
Fiscal year 07108 - Full funding of staff positions was
reinstated as well as new positions to accommodate specific
customer service level standards and growth in workload.
Maintenance was budgeted at moderate levels and capital
projects, deferred for several years, were funded. During the
year, Council approved two major capital projects — the Mary
Avenue Bicycle Footbridge and the first reach of the Steven's
Creek Corridor Project. In addition, Parks and Recreation
operations were reviewed and restructured to separate the self -
supporting programs in the Enterprise Funds and clearly reflect
where the General Fund subsidizes programs.
The City finished the 07/08 fiscal year with revenue exceeding expectations by $745,000 (1.8 %)
due to growth in sales taxes, hotel taxes and interest earnings. Development - related fees and
taxes were down however, thus signaling the start of the current recession. Carefully controlling
our expenditures resulted in a savings of $2.1 million (6.2 %) which, when added to the revenue
savings, helped fund the $11.7 million obligation from the General Fund for the capital
improvement projects.
Fiscal Year 08109 - City service levels were kept intact and in some areas, including pavement
management, enhanced with additional outside revenue. Revenue projections were adjusted to
reflect the anticipated economic downturn which started in the fall of 2008. The recession
continued to suppress transient occupancy taxes, property transfer taxes, utility user taxes,
building permits and interest earnings.
Construction activity declined with developers requesting extensions and phasing in plans for
approved projects. Property taxes, charges for services in the areas of engineering fees and
recreation revenues, and fine revenues withstood the economic downturn. Unlike other
communities, Cupertino did not experience a decline in residential home values, a reflection on
our excellent schools. Sales tax held steady as a result of the State "true up ", but actual revenues
in both the retail and business -to- business sectors declined across the board. New capital
improvement projects were limited since most available funds had already been programmed,
and project administration capacity had been fully committed. Due solely to operational savings,
the General Fund ended the year in a positive position.
Fiscal Year 09110 - The budget process began w:.th a $2 million dollar revenue decrease largely
attributable to the recession. A selective hiring freeze was implemented and departments
submitted modest budgets that would maintain public services as much as possible. In addition,
the State's budget crisis resulted in a "loan" from our city in the amount of $1.419 million as the
State Legislature failed to make the hard choices required to live within its means.
Fiscal year -to -date revenues through March trail prior year levels by 13 %, but forecasts show
City revenues will end up only 8% below last year's actual numbers. This decrease has already
been reflected in the $1.3 million midyear budget adjustment to sales tax, charges for services,
permits and interest income. We are seeing a slight recovery in transient occupancy taxes.
Operating expenditures through March are currently well within the current budget expectations.
Biannual election costs, school safety improvements, legal costs, and the re- opening of
Blackberry Farm are offset by lower plan check and city communication costs. In addition, the
selective hiring freeze has contributed to keeping expenditures below budget appropriations. At
this date, year -end revenues are forecast to be on budget and expenditures 5% below budget.
This is notable when compared to other cities in Santa Clara County and the State. To ensure
Cupertino's financial health, it is imperative that we continue to improve revenue composition,
streamline operations, and control costs.
Fiscal Year 10 /11 Highlights
The budget presented to you today is balanced, not only for next fiscal year but for the following
four years as well. For fiscal years 2011/12 through 2014/15, we will be below General Fund
reserve policy limits from as low as $400,000 to as high as $1.5 million as we recover from the
current recession. Consistent with economic forecasts, we are assuming a slow recovery in
revenues. To that end, I am recommending the following actions consistent with our Fiscal
Strategic Plan:
✓ Enhancing the Retail Sector - Economic; development efforts will concentrate on the
retail sector as a hedge against the more volatile business -to- business sales tax. We will
continue to work with the owners of our regional mall as one -third of all retail space in
the city is located in Vallco /Cupertino Square.
Fiscal Year 10 /11 Highlights, continued
Its success means important commercial services for our residents and needed sales tax
dollars to fund municipal programs. Additional efforts will concentrate on the vacant
Mervyns site, the Rosebowl site and the Mainstreet Cupertino development.
✓ Updating the Environmental Storm Drair Fees - The existing City fees of $12 per year
have not been increased since 1992. Not surprisingly, this fee no longer covers the cost
of service to our residents and requires a subsidy from our General Fund of approximately
$200,000 per year for storm drain main.enance. If approved by Council, an updated
ordinance will be taken to the voters in the municipal election in November 2011. A
successful vote would preserve this $200,000 per year for General Fund services.
✓ Identifying other revenue sources or expenditure reductions — City policy has been to not
increase fees or reduce service levels until our own long -term financial picture
necessitates the change. Based on the budget projections, it is time to seriously consider
all options to provide for sufficient income to continue to pay for operating costs and
capital projects.
The proposed budget reflects a very modest cost of living increase for our employees. It
continues with our selective hiring freeze and does not add new positions to our full -time
workforce. Eight positions are currently on hold and these, and any new vacancies, will be
carefully reviewed to ensure service continuity in the context of recession.
In addition to staffing, the proposed budget includes:
Park and Building maintenance
Two School Resource Officers ($20,000 to b° paid by the schools,
$100,000 to be paid by the State undetermined at this time)
Seven Day Library Service
Community Events including festivals
Funding of a City infrastructure reserve
Community Hall /City Channel equipment replacement fund
Silicon Valley Regional Interoperability Join. Powers Authority
SCC Housing Trust Fund
Euphrat Museum
Deer Hollow Farm
$535,500
364,535
250,000
191,000
100,000
100,000
30,000
25,000
6,000
5,000
The following major capital improvement projects have been funded during fiscal year 10/11:
Pavement Management (Gas Tax, ARRA, Prop 1B & Prop 42) $3,000,000
Streetlight and Irrigation conservation 2,134,000
Stevens Creek Corridor Park Phase 2 /Tree Evaluation 1,250,000
Blackberry Farm Golf Irrigation Upgrades 550,000
Monta Vista Storm Drainage System 400,000
Fiscal Year 10 /11 Highlights, continued
Linda Vista Ponds 275,000
Sports Center Pool Demo & Sports Court 250,000
Various Park Path & Parking Lot repairs /resurfacing 250,000
Temporary Dog Park — Mary Avenue 225,000
McClellan Ranch Environmental Classroom/Blacksmith Shop 215,000
Various Trail Resurfacing at School Sports Fields 125,000
Civic Center AV Upgrades 115,000
Scenic Circle Access 110,000
Major capital improvement projects funded for fiscal year 11/12 and beyond include:
Lawrence & Mitty Park (Saratoga Creek) $1,300,000
Quinlan Center Interior Upgrades 400,000
Memorial Park Dugout/Scorekeeper Facility 250,000
Blackberry Pro Shop Upgrades 150,000
There were some requests for funding which are not included in this proposed budget:
Sustainability Plan $200,000
Commercial Allocation & Rezoning or BQ /GPA 125,000
Accessibility & Green Building consultants 50,000
Consultant Study for valuation of our Water Company 30,000
Conclusion
I am pleased to submit to you a balanced budget for the upcoming fiscal year 2010/11 and
beyond. We are currently managing the economic downturn with a reduced revenue base that is
providing us the funding for our anticipated operational and capital needs. However, national
economic forces and the fact that our fiscal health is strongly tied to three business -to- business
sales tax producers require that we stay firm to our commitment to implement the Fiscal Strategic
Plan. This means supporting economic development, embarking on new revenue sources, and
continually seeking ways to deliver high customer service more efficiently.
Respectfully submitted,
David W. Knapp
City Manager
The Fiscal Strategic Plan Committee will be
meeting on May 20 to finalize the Fiscal
Strategic Plan for 2010 -11.
A presentation will be made at the May 24
Budget Study Session.
Revenue Summary
c�
Five Year
Budget Forecast
Total City Revenue
Total City revenue for fiscal year 2010/11 is expected to be $67,341,000, a decrease of 1% from
the prior year. The chart below provides a year -to -year comparison of revenue by category. A
General Fund comparison is shown on the next page of this summary and the following
assumptions are included in these projections:
The City's largest revenue source, Property Taxes, shows a large increase on the chart because
of the State takeaway in 2009/10. Outside of the State's action, however, these taxes will
increase only 2% from last year because of flat real estate values.
Intergovernmental Revenue includes grant funds, gasoline taxes, and motor vehicle license fees.
The City will receive approximately $4 million in these funds in 2010/11 for street projects and
community programs. Last year the City earned significant funding for energy efficiency and
Stevens Creek Corridor Park projects. CIP and Other Transfers, targeted for retiree medical trust
contributions, Stevens Creek Corridor Park, and other park and building capital projects, can
vary depending on adopted projects. Sales Tax, the City's second largest source of revenue, is
discussed on the General Fund Revenue page.
Total City Revenue
$67,341,000
14,000,000
12,000000
10,000,000 +
I'
5,000,000 t
6,000.000
I
4,000.000
2,000,000
0
Qc A 4
4
J5 �
A:b IN
S
0
J2009140
• 2010;11
Total City Expenditures
Total City expenditures for fiscal year 2010 /11 are expected to be $72,043,000, up 1% from last
year's adopted budget. The chart below provides a year -to -year comparison of expenditures by
category.
Many Special Revenue fund activities, such as Transportation, Storm Drain, Park Dedication,
and Environmental Management, are administered by the Public Works Department, as part of
its $16.5 million City -wide budget. The Department also oversees the Resource Recovery
enterprise that manages the City -wide solid waste collection, disposal, and recycling contract.
All other Enterprise fund operations are directed by the Parks and Recreation Department, which
budgets $8.9 million annually to provide programs for all ages and to maintain the City's
enviable community facilities at Blackberry Farm, Quinlan Community Center, Cupertino Sports
Center, and Senior Center.
The $7 million in new Capital Projects for 2010/11 is earmarked for street pavement, curbs,
gutters, sidewalks, park improvements, and facility repairs and upgrades.
Correspondingly, operating transfers are increased to fund the projects from special revenue,
enterprise, and capital reserve funds
Total City Expenditures
$72,043,000
18,000,000
16,000 000
14,000000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
0
. oS7 = _ :
Co`�o 04 41
Q
�4.
0
■ 2009 10
02010141
General Fund Revenue
Total General Fund revenue for fiscal year 2010/11 is expected to be $41,043,000, an increase of
4% from last year. The chart below provides a year -to -year comparison of revenue by category.
Sales Tax is used for general government expenditures and is therefore accounted for entirely in
the General Fund. Taxes will be up 7% this year because last year included a downward tax
adjustment from the State. Our sales tax comes mostly from the business -to- business (high tech)
sector, retail sales, and food products. We receive 1% of the 9.25% collected by the State.
General Fund Property Tax revenues will be held to a 2% increase over last year because of flat
real estate values, outside of the 2009/10 results that includes the State's takeaway of property
taxes. Franchise Fees and Utility Taxes on various garbage, gas, electric and telecom providers
will be flat. Licenses/Permits will be down because of large amount of the fees last year from the
Rose Bowl mixed -use project.
General Fund Revenue
$41,043,000
14,000.000
12 ,000.000
10 ,000.000
8.000 XK)0
6,000.000
4,000,000
2,000,000
0
kv
� 4
C r ,S C `oQ
-mo
J=
0 2009.10
■ 2010!11
General Fund Expenditures
Total General Fund expenditures for fiscal year 2010 /11 are expected to be $43,455,000, about
1% higher than last year's adopted budget. General Fund expenditures, covering the general
operation and administration of the City, comprise over 60% of total expenditures.
The General Fund budget allows for all expenditures necessary to carry out the basic activities of
the City that are not provided through other funds. It includes the necessary resources to carry
out police and emergency preparedness; community development through planning, building and
economic development activities; public works operations, engineering and maintenance;
recreational programs and park utilization; and other general government functions such as legal,
personnel, finance, and administrative services.
The City's debt service costs are also borne by the General Fund, as well as funding for capital
projects where grant dollars are not available.
General Fund Expenditures
(Including Transfers)
$43,455,000
14,000,000
12,000,000
10,000,000
8.000,000
6,000,000
4,000,000
2,000,000
X 5 5 ` ° ° � y �y Sr Q�`�•cS o° � 0 O`o ��
k".
4
• 2009/10
9 2010/11
REVENUE SUMMARY
Property Taxes
Property taxes represent 20% of overall City revenues and are estimated to be $13,332,000 for
fiscal year 2010/11. $12,076,000 of the revenue goes to the general fund and $1,256,000 to the
City's Redevelopment Agency (RDA). The RDA, created in 1990, encompasses the Vallco
regional shopping mall. Tax growth in that area stays within the RDA and is used to promote
economic development that will alleviate the area's blight. 25% of the RDA tax goes toward
expansion of low and moderate income housing stock throughout the City. General fund property
taxes include amounts received to replace revenues lost as a result of the motor vehicle license
fee rate reduction in 2004/05.
Properly tax revenues fluctuate with market conditions. In accordance with State law, property is
assessed at actual full cash value with the maximum levy being 1% of the assessed valuation.
Increases in assessed valuation are limited to 2% annually if there is no change in property
ownership, major improvements or requests for re- assessment. Assessed values normally
increase greater than 2% due to property sales and new construction. However, for 2010/11,
property value reassessments and appeals from declining real estate prices and a negative cost of
living index will cause RDA tax revenues to be flat and General Fund property tax revenues to
rise only 2% in 2010/11.
In 1978, voters approved the passage of
Proposition 13, which froze property
tax rates and limited the amount of
their increase each year. Cupertino had
one of the lowest property tax rates in
Santa Clara County receiving $.02 for
every $1.00 paid. The County then
provided another $.02 as a tax equity
allocation (TEA).
AIL
$0.243 Cupertino Elementary
A major success in fiscal year 2006/07
was the passage of State legislation
which reversed a 1980's decision and
restored a portion of our property tax
revenue which had been lost to the
County. City Council was instru-
mental in getting this legislation
approved. This TEA change provides
another $1.35 million in property tax
for the fiscal year.
$0.205 County Bond
$0.164
Fremont High School
Maintenance
$0.148
Santa Clara County
Fire District
$0.065
Mid Peninsula Open
Space & Various
Agencies
$0.063
Foothill Community
College Maintenance
$0.042
County Library
Retirerment
$0.050
City of Cupertino
REVENUE SUMMARY
Property Taxes (continued)
The TEA legislation resulted in an inequitable Educational Revenue Augmentation Fund (ERAF)
obligation on those funds received. We are continuing to work on the issue with the three other
cities in Santa Clara County to finish correcting the inequitable distribution of the entire property
tax allocation. If successful, this would mean between $982,000 to $1,308,000 in additional
property tax to the City per year.
Because of their budget deficit, the State took away $1,419,000 of City property taxes in
2009/10, to be paid back with interest in three ;years. The City will borrow from its economic
uncertainty and equipment reserves in the meantime.
2008/09
Actual
REVENUE BY CATEGORY:
Property Taxes
State Borrowing
REVENUE BY FUND:
General
Redevelopment Agency
$12,971,000
2009/10
Estimate
$13,104,000
(1.419.000
2010/11
Proposed
$13,332,000
$ 12.971,000 $11.685.000 $13.332,000
$12,076,000
1,256,000
$ 13.332.000
REVENUE SUMMARY
Sales Tax
The City's sales and use tax revenues are generated from four principal economic categories:
business -to- business 66.6% (includes electronic equipment and software manufacturers and
distributors), general retail 15.8 %, food products -1 1 %, and other sources 6.6 %.
Three companies in the business -to- business sector, — Apple, Hewlett - Packard, and Insight —
represent approximately 57% of our sales tax. Apple's success with the Whone and Mac along
with the 2007 establishment of an Insight regional sales office in the city resulted in strong sales
tax increases in 2005 through mid -2008 that overcame the flat to declining revenues in general
retail. However the recession affected the business -to- business sector and these leading
companies locally with tax declines showing up in the last half of 2008 and continuing through
three quarters of 2009. The fourth quarter of 2009, however, came in with a slight increase.
The new 16- screen AMC theatre at the Vallco Regional Shopping Center is ranked in the top 10
out of 90 AMC locations in the Bay Area for attendance. However, a difficult credit environment
and the recession have stalled the addition of new retail and food tenants at the mall to take
advantage of the theatre's success. A dispute with their financing company led to a bankruptcy
filing by the mall owner and subsequent sale of the property. Along with the state and national
economy, retailers and food service operators faced lower revenues in 2008 and 2009, but recent
forecasts about an improving hiring picture for Silicon Valley companies would hopefully
translate to stabilization and measured tax growth from improved spending by residents and
employees at local retailers and restaurants. Typically, though, tax revenues to local governments
lag the general economy by a year and a half.
The nearly 20% decline in sales taxes in 2009/10, mostly due to a state adjustment, will be
followed by a 7% recovery in 2010/11, with sales taxes forecasted to grow at 2% to 3% after that
reflecting a modest rise of consumer spending and a slightly improved employment picture.
The following schedule shows a per capita comparison of sales tax for the cities in Santa Clara
County. Although Cupertino is ranked third in tax earned per capita at $234, it by far has the
highest concentration of the tax in the volatile business -to- business sector at $156, or nearly 2/3
of the tax base. A key goal of the City's long -term fiscal strategic plan is to diversify by building
up the general retail and food product sectors.
REVENUE SUMMARY
Sales Tax (continued)
Sunnyvale
Saratoga
Santa Clara
San Jose
Palo Alto
Mountain View
Morgan Hill
Monte Sereno
Milpitas
Los Gatos
Los Altos
Gilroy
Cupertino
Campbell
Santa Clara County
California
■ Business to Business
■ General Retail
■ Food Products
■ Transportation
■ Construction
■ Miscellaneous
$0 $50 $100 $150 $200 $250 $300
Source: Muni Financial, LLC
Heading toward this goal, the Council has approved 400,000 square feet of new or replacement
retail, including projects at the Rose Bowl, Main Street Cupertino, the Oaks, and Cupertino
Village. Whenever credit becomes more available and commercial development resumes, such a
realized build -out will help balance retail sales with our business -to- business revenues.
At 18% of total revenues, sales taxes represent the City's second largest revenue source.
The City's General Fund expects $12,036,000 for 2010/11.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Sales Tax
REVENUE BY FUND:
General
14,139,000 $11,249,000 $12,036.000
12,036,000
REVENUE SUMMARY
Other Taxes
The principal components of Other Taxes include utility user, franchise, transient occupancy, and
construction taxes. Development impact fees are also included.
The utility user tax, which was approved by volers in 1990, is assessed on gas, electricity and
telecommunication service provided within the City's jurisdiction at a rate of 2.4% of billed
charges. It is a general tax that can be used for any purpose. The following chart shows that the
City's tax rate is generally lower than that of other cities within Santa Clara County. In March
2002, voters approved extending the utility tax's sunset date from 2015 to 2030. This extension
corresponded with the extended debt maturity (late resulting from the refinancing of debt for
capital improvement projects. Utility user taxes are budgeted to be $3,433,000, up 2% compared
to the previous year's projections. To maintain tax revenues currently received from telecom
services, the City placed a measure on the November 2009 ballot to make the current ordinance
up to date with the changing technology in this area. The measure passed with over 75%
approval rate.
Franchise fees are received from cable, garbage, water, gas and electricity franchisees that
operate in the City. The fees range from 2 1 /% to 10% of the franchisee's gross revenues
depending on each particular agreement. Franchise fee revenues, estimated to be $2,656,000 for
fiscal 2010/11, have been relatively flat.
Park dedication fees are paid by developers to address the need for additional parkland resulting
from new residential development. It is paid in -:.ieu of providing the necessary new open space
acreage. Revenues can vary greatly from year -to -year depending on the timing and size of
projects. Estimated revenue for fiscal year 2010 /11 increases substantially to $1,500,000
primarily from a large project in the Rose Bowl area.
Utility User Tax Comparison
Sales /TOT Tax Comparison
Gas /Electric
Cable
Water
Phone
Sales Tax
TOT
Morgan Hill
--
--
--
--
9.25%
10%
Santa Clara
--
--
--
--
9.25%
9.5%
Campbell
--
--
--
--
9.50%
10%
Milpitas
--
--
--
--
9.25%
10%
Sunnyvale
2.0%
--
--
2.0%
9.25%
9.5%
Cupertino
2.4%
--
--
2.4%
9.25%
10%
Mountain View
3.0%
--
--
3.0%
9.25%
10%
Los Altos
3.5%
3.5%
3.5%
3.2%
9.25%
11%
Palo Alto
5.0%
--
5.0%
5.0%
9.25%
12%
Gilroy
5.0%
5.0%
--
4.5%
9.25%
9%
San Jose
5.0%
5.0%
5.0%
4.5%
9.25%
10%
Franchise fees are received from cable, garbage, water, gas and electricity franchisees that
operate in the City. The fees range from 2 1 /% to 10% of the franchisee's gross revenues
depending on each particular agreement. Franchise fee revenues, estimated to be $2,656,000 for
fiscal 2010/11, have been relatively flat.
Park dedication fees are paid by developers to address the need for additional parkland resulting
from new residential development. It is paid in -:.ieu of providing the necessary new open space
acreage. Revenues can vary greatly from year -to -year depending on the timing and size of
projects. Estimated revenue for fiscal year 2010 /11 increases substantially to $1,500,000
primarily from a large project in the Rose Bowl area.
REVENUE SUMMARY
Other Taxes (continued)
Transient occupancy taxes (TOT) are levied on four hotels located in the City at the rate of 10%
of room revenues. The 2010/11 taxes in this category are budgeted at $2,094,000 reflecting a 5%
increase from the 2009/10 low estimates. Corporate expense cutbacks caused a downward trend
in these taxes for one year beginning in November 2008, with growth returning in November
2009. Three new hotels have been discussed for the future, but only one seems to be at this point
far enough along in the development process to consider an impact from it in the City's five -year
revenue plan.
Housing mitigation fees are assessed against new residential, office, industrial, hotel, retail and
research and development construction to address the affordable housing impact of the additional
square footage. Funds go toward the City's below - market rate housing programs. Other than a
property sale, revenues have been down because of the building downturn.
Construction and other taxes of $1,224,000 for 2010/11 reflect taxes for business licenses,
property transfers, and construction. Revenues will be unchanged from the prior year estimates as
the credit markets continue to freeze all construction progress.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Utility Tax
Franchise Fees
Transient Occupancy Tax
Park Dedication Fee
Housing Mitigation Fee
Construction & Other Taxes
$ 3,205,000
$ 3,366,000
$ 3,433,000
2,618,000
2,630,000
2
21-1
1,994,000
2
234
5000
1,500,000
23,000
446,000
70
1,017,000
1,200,000
1,224,000
$ 8,337,000 $9,686,000 $10,977,000
REVENUE BY FUND:
General
Housing & Community Development
Park Dedication
$ 9,407,000
70,000
1,500,000
$ 10,977,000
REVENUE SUMMARY
Licenses and Permits
Licenses and permits represent 4% of total general fund operating revenues. This category
includes fees for reviewing building plans and inspecting construction, tenant improvements and
commercial /residential installations for compliance with state and municipal building codes.
Commercial and residential development has been weak because of the housing recession,
growth of available office space in the Silicon Valley, difficulties in obtaining construction
financing, and due to voter referendums the past several years which sought to limit setback,
height and density of new construction and the building of condominiums. Some developers
have hesitated to invest in Cupertino for fear that their project will not be approved or will be
reversed by voter referendum. The increase in FY 2009/10 was due to the Rose Bowl mixed use
project. Other major approved projects such as One Results Way, Main Street Cupertino, The
Oaks, and Cupertino Village have been delayed.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Licenses and Permits $ 2 4 1740 P 000 $3,210,000 $2,610,000
REVENUE BY FUND:
General $ 2,610,000
REVENUE SUMMARY
Revenues From Use of Money and Property
This revenue category represents 2% of total City revenues and is comprised of interest earnings
on City funds, facility and concession rents on City -owned property, and principal repayments
and interest on housing loans.
Investment earnings are a function of the amount of excess cash available for investment, current
interest rates, and composition of investments. The City's investment policy requires investments
to be made in this order of priority: safety, liquidity, and yield. The unprecedented turmoil in the
financial markets and state cash flow problems necessitated a weighting of the portfolio toward
safety, but naturally this comes at a cost of lower average yield. The Federal Reserve has kept
short-term interest rates down to almost zero to unfreeze credit markets and spur the economy. In
addition, average cash balances declined due to lower revenues and the $1,419,000 state
borrowing of City property taxes. As a result, use of money and property earnings for 2009/10
will end up 26% below 2008/09 numbers with such revenues rebounding 23% in 2010/11 to
$1,573,000 based on rising yields as the economy recovers, the Fed starts raising rates, and the
cost of financing the federal government's deficit increases.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Investment Earnings
Property Rentals
Loan Repayment
$1 $669,000 $951,000
53600 567 577,000
26,000 45,000 45,000
$1,724,000 $1,281,000 $1,573,000
REVENUE BY FUND:
General
Resource Recovery
Housing and Community Development
Recreation Programs
Other Funds
$1,188,000
51,000
120,000
55,000
159,000
$ 1 0 57 000
REVENUE SUMMARY
Intergovernmental Revenues
Intergovernmental revenues will comprise 6% of the City's total revenues in 2010/11. Cupertino
will receive $837,000 in state Proposition 1 B bond money and $700,000 in federal Jobs for Main
Street dollars to augment gasoline tax and general fund dollars dedicated to the city's street
resurfacing program.
2009/10 revenues consisted of state gasoline taxes, state motor vehicle license fees, grants for
housing programs, energy efficiency projects, the Stevens Creek Corridor Park, and pavement
management. Grants came from the American Recovery and Reinvestment Act, Housing and
Urban Development, the Federal Highway Administration, the Santa Clara Valley Water District,
the Urban Park Act, the Department of Water Resources, and the California River Parkways Act.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Gasoline Taxes
Stevens Creek Corridor Park grants
Mary Avenue Footbridge grants
Vehicle License Fees
Community Development Block Grants
Prop 1 B Bonds
Jobs for Main Street
Other Transportation Grants
Capital Improvement Grants
Other Intergovernmental and Grants
$1
$1,394,000
$1
80400
2,64300
100
3
- - --
- - --
172,000
170
220
843,000
391
42300
- - --
- - --
837,000
- - --
- - --
70000
173,000
1
- - --
22,000
1
- - --
264,000
314,000
333,000
$6,991,000 $7,599,000 $4,056,000
REVENUE BY FUND:
General Fund
Transportation
Housing & Community Development
Stevens Creek Corridor Park
$553,000
2,980,000
423,000
100,000
4 056 000
REVENUE SUMMARY
Charges for Services
Due to the nature of the services provided, most of the activity in this category is accounted for in
enterprise funds. As such, the City attempts to recover the cost of the services provided through
user charges. Solid waste collection and management are provided by the City's franchisee,
Recology, while recreational programs at the Sports Center, Quinlan Community Center, Senior
Center, Blackberry Farm, McClellan Ranch and City parks are either considered enterprises or
general fund supported. Recreational revenues fell in 2009/10 because of the recession, but the
corresponding lower cost of instructors maintained enterprise net profits. The renovated
Blackberry Farm picnic grounds and Stevens Creek Corridor Park reopened in 2009/10.
Charges for services, representing 12% of total City revenues, are estimated to be $7,972,000 for
2010/11.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Planning, Zoning & Engineering Permits
Senior Center
Blackberry Farm General Funds
Other Service Charges
Solid Waste Service Charges
Blackberry Farm Golf Course
Sports Center
Cultural, Youth, Teen, Physical Recreation
$ 871,000
$ 967
$ 976,000
306
250
44000
800
12900
145
81,000
88,000
90,000
2,101,000
2,146,000
1,554,000
581,000
53000
625,000
1,727,000
1,66000
1,787,000
2,364,000
2,105,000
2,355,000
8,039,000 $7,875,000 $7.972,000
REVENUE BY FUND:
General
Resource Recovery Enterprise
Blackberry Farm Golf Course Enterprise
Sports Center Enterprise
Recreation Programs Enterprise
$1,651,000
1,554,000
625,000
1,787,000
2.355.000
$ 7.972,000
REVENUE SUMMARY
Fines and Forfeitures
Fines result from vehicle, parking, and miscellaneous code violations carried out by the County
Sheriff and by the City's Code Enforcement division. Efforts to increase seat belt usage,
decrease red light violations, and increase school safety have led to an increase in fines.
i`
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Fines and Forfeitures $ 761,000 $902,000 $920,000
REVENUE BY FUND:
General $920
REVENUE SUMMARY
Miscellaneous Revenues
Miscellaneous revenues consist of parcel taxes and development fees for managing storm drain
runoff along with various donations and other revenues. Fiscal 2010/11 proposed amounts are
unchanged at $515,000 as the parcel tax of $12 per household has been unchanged since its
adoption in 1992. To increase such fees, the City would have to go to the voters for approval
under Proposition 218 rules. This may be a consideration in future years as the General Fund is
now supplementing these costs by approximately $200,000 per year.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Development Fees
Parcel Tax
Miscellaneous
REVENUE BY FUND:
General Fund
Storm Drain
Environmental Management
$ 67 $ 5000 $ 50
365 365,000 365
79,000 100,000 100,000
$ 511,000 $515,000 $515,000
$100,000
50,000
365,000
$ 515,000
REVENUE SUMMARY
Interdepartmental Revenues
Interdepartmental revenues consist of interdepartmental service charges and transfers.
Interdepartmental service charges arise from the centralized administration of certain activities
the costs of which are allocated to the various City departments benefited. The City uses internal
service funds to account for the provision of these services and the related charges. Transfers can
be used to fund debt service, capital projects, and equipment purchases, or can be used to
subsidize other one -time outlays of another fund.
Transfers -in of $10,500,000 for 2010/11 are primarily used to fund $3,533,000 in debt service
payments, $3,907,000 in capital projects, $1,500,000 in retiree medical trust contributions, and
$500,000 in a Redevelopment Agency loan and payback and $200,000 in information
technology.
2008/09 2009/10 2010/11
Actual Estimate Proposed
REVENUE BY CATEGORY:
Transfer -In of Funds
Interdepartmental Service Charges:
Insurance Premiums
Equipment Usage
Information Technology Usage
$7 $11,557,000 $10,500
37400 48900 48800
1,10100 98500 1,091,000
1,066,000 1,231,000 1,269,000
$10301,000 $14,262,000 $13,348,000
REVENUE BY FUND:
Cupertino Facilities Corporation
Retiree Medical
Information Technology
Stevens Creek Corridor Park
Capital Improvement Projects
Equipment
Transportation
General Fund
Redevelopment Agency
Capital Reserves
Blackberry Farm Golf Course
Workers' Compensation
Compensated Absence /Long -term Disability
Environmental Management
$3,533,000
1,500,000
1,469,000
1,150,000
1,125,000
1,091,000
750,000
500,000
500,000
482,000
400,000
400,000
313,000
135,000
13,348.000
REVENUE SUMMARY
Fund Balance Reserves
The City Council has established reserve policy levels for various capital and contingency
purposes as follows:
Economic Uncertainty I $12,500,000 For economic downturns and major unforeseen
outlays.
Economic Uncertainty II $915,000 For state borrowing of local funds under
Proposition IA or other shifts of monies to address
state budget deficits.
Utility Users Tax $534,000 Remaining contingency as of 6/30/11 for revenue
lost prior to the 2009 adoption of a modern utility
users tax ordinance.
Capital Improvement $5,000,000 Reserves set aside for future capital projects.
Infrastructure $100,000 /year Funds for citywide infrastructure improvements.
Undesignated $500,000 For mid -year budget adjustments and re-
deployment into the five year budget.
Capital improvement, utility user tax and undesignated reserves are drawn down to fund capital
projects. The State's 2009 borrowing of local taxes for three years effected Economic
Uncertainty II. New housing loans also came out of undesignated reserves.
2008/09 2009/10 2010/11
Actual Estimate Proposed
RESERVES BY CATEGORY:
Economic Uncertainty I
Economic Uncertainty II
Utility Users Tax
Capital Improvement
Infrastructure
Undesignated
RESERVES BY FUND:
General
Capital Improvement
$12
$11
$12,50000
91500
- - --
- - --
1,600,000
916
534,000
69900
69900
106
900
1
1
4,857,000
3,871,000
1,261,000
17 $19,968,000 $15,501,000
$14,295
1,206,000
15,501,000
Summary of Employees
By Department
80.00
70.00
60.00
50.00 —
40.00
30.00 p
I �a,
20.00
10.00 -
0.00
2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11
w. Council /Com missions
t Administration
Public /Environmental Affairs
• Adminiatrative Services
• Parks and Recreation
Community Development
Public Works
Employee 'Summary
Trend Analysis
Council and Commissions
During the 2006 -07 budget preparations, City Council requested inclusion of all staff time
associated with commissions for consistency in recording purposes.
Administration
The Administration Department has had minimal changes over the past six years.
Public and Environmental Affairs
Staffing in the Public Information Department includes adding a Media Coordinator position in
2006 -07 and a City Hall Receptionist in 2007 -08. An Environmental Affairs Coordinator was
added in 2008 -09 with a funding re- allocation cf 40 percent of that position to Environmental
Management in fiscal year 2009 -10.
Administrative Services
During fiscal years 2006 -07 to 2008 -09 the Administrative Services Department had several
changes in staffing including the addition of an IT Assistant, the transfer of the City Hall
Receptionist position from the City Clerk's office to Public and Environmental Affairs, and a
part-time Code Enforcement Officer to full -time. A Human Resources Analyst was also added
in 2008 -09 to accommodate the increased workload. During 2009 -10, Code Enforcement was
restructured to reflect two Senior Code Enforcement Officers based on experience and job duties.
Parks and Recreation
Parks and Recreation has changed staffing due to new programs and restructuring. Continued
consolidation of contract maintenance efforts allowed for the reduction of one (vacant)
Maintenance Worker position at Blackberry Farm in 2004 -05. In 2006 -07 a Facility Attendant
was added to service the new Community Hall and a Recreation Coordinator was eliminated at
Blackberry Farm. During 2007 -08, the department eliminated a Recreation Supervisor, replaced
the position with a two -year term Park Planner, and closed Blackberry Park operations during the
reconstruction of the park. In 2008 -09, the Park Planner position was moved to Public Works
and a Building Attendant was added for Community Hall. Finally, during 2009 -10 a Special
Programs Coordinator was reclassified to a Recreation Coordinator based on a review of the
required duties of the position.
Community Development
For fiscal year 2006 -07 an Economic Development /RDA Manager was authorized as well as a
Counter Specialist. The Economic Development/RDA Manager was hired with the position split
between the Redevelopment Agency and Community Development. In 2007 -08, an Assistant
Planner was added due to the growing workload.
Public Works
The Public Works Department has had minimal increases over the past six years. In 2006 -07 a
Traffic Technician was upgraded to a Senior Civil Engineer and in 2008 -09 a Senior Traffic
Technician was upgraded to Associate Civil Engineer. Finally, in 2009 -10 the Park Planner
position was extended for two more years to facilitate the Stevens Creek Corridor Phase II
project.
PERSONNEL SUMMARY
Summary of employees by Division
Permanent, Benefited Positions
2004 -05
2005 -06
2006 -07
2007 -08
CITY COUNCIL /COMMISSIONS
0.40
0.40
0.40
0.35
City Council
0.40
0.40
0.40
0.40
Fine Arts Commission
0.10
0.10
0.10
0.10
Technology, Information & Communications Commission
0.05
0.05
0.05
0.05
Parks and Recreation Commission
0.10
0.10
0.10
0.10
Teen Commission
0.15
0.15
0.15
0.15
Housing Commission
0.00
0.00
0.05
0.05
Library Commission
0.00
0.00
0.02
0.02
Senior Commission
0.00
0.00
0.02
0.02
Public Safety Commission
0.00
0.00
0.03
0.03
Bicycle and Pedestrian Commission
0.00
0.00
0.03
0.03
Planning Commission
0.00
0.00
0.45
0.45
0.80
0.80
1.40
1.40
ADMINISTRATION
City Manager
1.50
1.50
1.40
1.40
Community Outreach
0.50
0.50
0.50
0.50
City Attorney
2.70
2.70
2.40
2.40
4.70
4.70
4.30
4.30
PUBLIC AND ENVIRONMENTAL AFFAIRS
Community Relations
0.75
0.75
0.75
1.85
Cupertino Scene
0.40
0.40
0.40
0.35
Government Channel
2.25
2.25
3.40
3.30
City Website
1.00
1.00
1.00
1.00
Environmental Affairs
0.00
0.00
0.00
0.00
Human Resources
4.40
4.40
5.55
6.50
ADMINISTRATIVE SERVICES
Administration
1.95
1.95
1.94
1.94
Accounting
4.40
4.40
4.39
4.39
Business Licensing
0.50
0.50
0.50
0.50
City Clerk
3.90
3.90
3.90
2.90
Duplicating and Printing
0.60
0.60
0.60
0.60
Human Resources
2.70
2.70
2.70
2.55
Insurance Administration
0.30
0.30
0.30
0.45
Code Enforcement
3.00
3.00
3.30
4.55
Information Technology
3.00
3.00
4.00
4.00
20.35
20.35
21.63
21.88
2008 -09 2009 -10 2010 -11
0.40
0.50
0.50
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.10
0.15
0.15
0.15
0.05
0.05
0.05
0.02
0.02
0.01
0.01
0.00
0.00
0.00
0.00
0.00
0.02
0.00
0.00
0.45
0.45
0.45
1.40
1.47
1.46
1.40
1.40
1.40
0.50
0.50
0.50
2.95
3.00
2.95
4.85
4.90
4.85
1.90
1.80
1.80
0.35
0.35
0.35
3.30
3.30
3.30
0.90
0.90
0.90
1.00
0.60
0.60
7.45
6.95
6.95
1.94
1.94
1.94
4.40
4.40
4.40
0.50
0.50
0.50
2.90
2.90
2.90
0.60
0.60
0.60
3.54
3.49
3.50
0.45
0.50
0.50
4.00
4.00
4.00
4.00
4.00
4.00
22.33
22.33
22.34
PERSONNEL SUMMARY
Summary of employees by Division
Permanent, Benefited Positions 2004 -05 2005 -06 2006 -07 2007 -08
PARKS AND RECREATION
Administration
Facilities /Community Events
Youth & Teen /McClellan Ranch Park
Sports & Fitness /Golf Course
Senior Center /Stevens Creek Trail
Blackberry Farm
COMMUNITY DEVELOPMENT
Administration
Planning
Housing Services
Building
Economic Development /RDA
PUBLIC WORKS
Administration
Environmental Management
Engineering Services
Service Center
Grounds
Streets
Facilities
Transportation
General Services
1.90
1.90
1.89
2.89
7.00
7.00
7.55
8.60
3.35
3.35
3.35
4.88
5.50
5.50
5.50
6.00
7.50
7.50
7.69
7.39
6.88
6.88
5.98
2.00
32.13
32.13
31.96
31.76
1.49
1.49
1.39
1.39
7.04
7.04
7.76
8.28
0.90
0.90
0.81
0.79
11.40
11.40
11.90
11.90
0.32
0.32
0.92
1.42
21.15
21.15
22.78
23.78
3.25
3.00
3.23
3.23
3.02
3.27
3.02
3.02
5.75
5.75
5.68
5.68
2.20
2.20
2.20
2.20
18.40
18.40
18.40
18.15
22.45
22.45
22.45
22.20
7.60
7.60
7.60
7.50
4.35
4.35
4.35
4.75
4.20
4.20
4.20
4.40
71.22
71.22
71.13
71.13
TOTAL PERMANENT, BENEFITED POSITIONS 154.75 154.75 158.75 160.75
2008 -09 2009 -10 2010 -11
1.90
2.00
2.00
9.60
9.60
9.60
4.88
4.88
4.88
6.00
6.00
6.00
7.39
7.30
7.30
1.00
1.00
1.00
30.77
30.78
30.78
1.39
7.78
0.79
11.90
1.92
1.39
7.77
0.80
11.90
1.87
1.39
7.77
0.80
11.90
1.92
23.78
23.73
23.78
3.35
3.35
3.30
3.02
3.57
3.57
6.72
6.72
6.72
2.20
2.20
2.10
18.30
18.30
18.30
21.90
21.75
22.10
7.90
7.90
7.35
4.23
4.25
4.25
4.55
4.55
4.90
72.17
72.59
72.59
162.75 162.75 162.75
FUND BALANCE TRENDS
Current & Five Year Forecast (in thousands)
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
GENERAL FUND
Beginning Balance at July 1 $ 19,872 $ 16,153 $ 14,295 $ 12,457 $ 12,708 $ 12,443
Operating Activity:
504
0
0
0
0
0
Estimated Operating Revenues
37,866
40,543
41,945
45,029
45,992
48,093
Estimated Expenditure Savings
2,021
1,750
750
750
250
250
Public Access Reserve Use
58
57
59
61
63
64
Estimated Operating Expenditures
(35,311)
(36,130)
(37,597)
(38,603)
(40,076)
(40,903)
Net Operating Activity
4,634
6,220
5,157
7,236
6,229
7,504
Debt Service
(3,538)
(3,533)
(3,534)
(3,539)
(3,535)
(3,535)
Retiree Medical
(1,848)
(1,500)
(1,500)
(1,500)
(1,500)
(1,500)
Net Operating Activity after Long -Term
(751)
1,187
123
2,197
1,194
2,469
Obligations
Transfers Out to Other Funds:
504
0
0
0
0
0
Infrastructure Reserve
(100)
(100)
(100)
(100)
(100)
(100)
Capital Improvement Reserve
0
(382)
(534)
0
0
0
Redevelopment Agency Loan
(480)
(500)
0
0
0
0
Information Technology Fund
(169)
(200)
(200)
(200)
(200)
(200)
Compensated Absence
(300)
(225)
(200)
(200)
(200)
(200)
Equipment Fund
0
0
(45)
(549)
(45)
(45)
Environmental Management
(15)
(135)
(179)
(196)
(213)
(225)
Net Income /(Loss) After Transfers
(1,816)
(355)
(1,135)
953
436
1,698
One Time Revenues and Expenditures:
Equipment Fund
504
0
0
0
0
0
Employee Housing Loan
0
(1,253)
47
48
49
50
Redevelopment Agency Loan Payback
480
500
0
0
0
0
Traffic Impact - close out fund
0
0
0
0
0
52
Income /(Loss) before Capital Projects
(832)
(1,108)
(1,088)
1,001
485
1,800
Capital Projects:
12,457
12,708
12,443
13,415
UUT
Capital Projects
(2,322)
0
0
0
0
0
Stevens Creek Corridor Park
(303)
0
0
0
0
0
Transportation Projects & Maintenance
(750)
(750)
(750)
(750)
(750)
(750)
Capital Project Savings
488
0
0
0
0
0
Income /(Loss)
(3,719)
(1,858)
(1,838)
251
(265)
1,050
Ending Balance at June 30
$ 16,153 $ 14,295 $ 12,457 $ 12,708 $ 12,443 $ 13,493
Reserves:
Policy
Economic Uncertainty
Economic Uncertainty I
12,500
11,366
12,500
12,457
11,793
11,528
12,500
Economic Uncertainty 11
915
915
915
915
13,415
11,366
12,500
12,457
12,708
12,443
13,415
UUT
916
534
0
0
0
0
Undesignated
500
3,871
1,261
0
0
0
78
500
4,787
1,795
0
0
0
78
Total Reserves
$13,915 $
16,153
$ 14,295
$ 12,457
$ 12,708 $
12,443
$ 13,493
FUND BALANCE TRENDS
C urrent & Five Year F orecast (in thousands)
SPECIAL REVENUE FUNDS
STORM DRAIN
Beginning Balance at July 1
Estimated Operating Revenues
Capital Projects
Transfers Out
Ending Balance at June 30
PARK DEDICATION
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Transfers Out
Completed Capital Projects
Ending Balance at June 30
ENVIRONMENTAL MANAGEMENT
Beginning Balance at July I
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Transfers In
Ending Balance at June 30
TRANSPORTATION
Beginning Balance at July 1
Estimated Operating Revenues
Grants /Bonds
Estimated Operating Expenditures
Net Operating Activity
Transfers In
Estimated Operating /Capital Savings
Completed Capital Projects
Current Capital Projects
Ending Balance at June 30
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
$ 1,060 $
423 $
29 $
38 $
48 $
59
83
84
84
85
86
86
(660)
(478)
(75)
(75)
(75)
(75)
(60)
0
0
0
0
0
$ 423 $
29 $
38 $
48 $
59 $
70
$ 577 $ 408 $ 828 $ 948 $ (131) $ 90
55 1,520 120 221 221 222
0 0 0 0 0 0
55 1,520 120 221 221 222
(200) (1,100) 0 (1,300) 0 0
(24) 0 0 0 0 0
$ 408 $ 828 $ 948 $ (131) $ 90 $ 312
$ 165 $
27 $
0 $
0 $
0 $
0
367
367
367
367
367
367
(520)
(529)
(546)
(563)
(580)
(593)
(153)
(162)
(179)
(196)
(213)
(225)
15
135
179
196
213
225
$ 27 $ 0 $ 0 $ 0 $ 0 $ 0
$ 1,019 $ 4 $ 6 $ 26 $ 39 $ 59
1,399
1,473
1,517
1,532
1,563
1,594
1,113
1,537
0
0
0
0
(754)
(723)
(747)
(769)
(793)
(810)
1,758
2,287
770
763
770
784
750
750
750
750
750
750
244
0
0
0
0
0
(2,565)
0
0
0
0
0
(1,201)
(3,035)
(1500)
(1,500)
(1,500)
(1,500)
$ 4 $
6 $
26 $
39 $
59 $
93
FUND BALANCE TRENDS
Current & Five Year Forecast (in thousands)
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
SPECIAL REVENUE FUNDS
1,347 $
2,018 $
2,363 $
2,739 $
2,915
1,756
HOUSING & COMMUNITY DEVELOPMENT
1,118
1 ,159
1,221
1,283
(1,162)
(1,115)
Beginning Balance at July 1 $
2,433 $
2,139 $
1,881 $
1,651 $
1,422 $
1,183
Estimated Operating Revenues
954
613
632
651
661
701
Estimated Operating Expenditures
(1,248)
(871)
(861)
(880)
(900)
(913)
3,144
Ending Balance at June 30 $
2,139 $
1,881 $
1,651 $
1,422 $
1,183 $
971
REDEVELOPMENT AGENCY
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Capital Projects /Affordable Housing Debt
Ending Balance at June 30
$ 753 $
1,347 $
2,018 $
2,363 $
2,739 $
2,915
1,756
1,786
1,118
1 ,159
1,221
1,283
(1,162)
(1,115)
(523)
(533)
(544)
(555)
0
0
(250)
(250)
(500)
(500)
$ 1,347 $
2,018 $
2,363 $
2,739 $
2,915 $
3,144
FUND BALANCE TRENDS
Cu rrent & Five Year F orecast (in thousands)
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
DEBT SER VICE FUNDS
CUPERTINO FACILITIES CORPORATION
Beginning Balance at July 1
$ 56 $
56 $
56 $
57 $
57 $
57
Estimated Operating Revenues
2
2
2
2
2
2
Transfers In
3,538
3,533
3,534
3,539
3,535
3,535
Debt Service
(3,540)
(3,535)
(3,536)
(3,541)
(3,537)
(3,537)
Ending Balance at June 30
$ 56 $
56 $
57 $
57 $
57 $
57
TRAFFIC IMPACT
Beginning Balance at July 1
$ 115 $
89 $
52 $
52 $
52 $
52
Estimated Operating Revenues
9
0
0
0
0
0
Debt Service /Close -Out
(35)
(37)
0
0
0
(52)
Ending Balance at June 30
$ 89 $
52 $
52 $
52 $
52 $
0
FUND BALANCE TRENDS
Current & Five Year Forecast (in thousands)
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
CAPITAL PROJECT FUNDS
CAPITAL IMPROVEMENT PROJECTS
Beginning Balance at July 1
$
2,897
$ 250
$
0
$
0
$
0
$
0
Transfers In
2,382
1,125
0
1,300
0
0
Transfers Out
(488)
0
0
0
0
0
Grants /Other Income
1,574
0
0
0
0
0
Completed Projects
(1,943)
0
0
0
0
0
Current/Proposed Projects
(4,172)
(1,375)
0
(1,300)
0
0
Ending Balance at June 30
$
250
$ 0
$
0
$
0
$
0
$
0
CAPITAL RESERVES
Beginning Balance at July 1
$
1,675
$ 1,775
$
1,282
$
1,916
$
2,016
$
2,116
Transfers Into Infrastructure Reserves
100
100
100
100
100
100
Transfers Into Capital Reserves
0
382
534
0
0
0
Transfers Out
0
(975)
0
0
0
0
Ending Balance at June 30
$
1,775
$ 1,282
$
1,916
$
2,016
$
2,116
$
2,216
Reserves: Policy
Infrastructure $100 /yr
1,000
1,100
1,200
1,300
1,400
1,500
Capital Improvement $5,000
699
106
640
640
640
640
Designated projects
76
76
76
76
76
76
Total Reserves
$
1,775
$ 1,282
$
1,916
$
2,016
$
2,116
$
2,216
STEVENS CREEK CORRIDOR PARK
Beginning Balance at July 1
$
(838)
$ 0
$
0
$
0
$
0
$
0
Grants /Other Income
2,643
100
0
0
0
0
Transfers from GF /Park Dedication /CIP
503
1,150
0
0
0
0
Completed Projects
(1,176)
0
0
0
0
0
Current and Proposed Projects
(1,132)
(1,250)
0
0
0
0
Ending Balance at June 30
$
0
$ 0
$
0
$
0
$
0
$
0
FUND BALANCE TRENDS
Cu & Fi Year Forecast ( in thousands)
ENTERPRISE FUNDS
RESOURCE RECOVERY
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Ending Balance at June 30
BLACKBERRY FARM GOLF COURSE
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Transfers from Recreation Programs
Capital Projects
Ending Balance at June 30
CUPERTINO SPORTS CENTER
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Completed Capital Projects
Proposed Capital Projects
Ending Balance at June 30
Reserves:
Equipment Replacement
Undesignated
Total Reserves
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
$ 5,690 $
5,385 $
5,025 $
5,075 $
5,166 $
5,298
2,210
1,605
1,310
1,311
1,312
1,313
(2,515)
(1,965)
(1260)
(1,220)
(1,180)
(1,145)
(305)
(360)
50
91
132
169
$ 5,385 $
5,025 $
5,075 $
5,166 $
5,298 $
5,467
$ 418 $
420 $
285 $
141 $
148 $
153
550
646
658
678
698
712
(548)
(631)
(652)
(672)
(692)
(707)
2
15
7
6
6
5
0
400
0
0
0
0
0
(550)
(150)
0
0
0
$ 420 $
285 $
141 $
148 $
153 $
158
$ 311 $
522 $
465 $
479 $
492 $
503
1,670
1,796
1,850
1,905
1,962
2,021
(1,459)
(1778)
(1836)
(1,892)
(1,951)
(1,992)
211
18
14
13
12
29
(79)
0
0
0
0
0
0
(75)
0
0
0
0
$ 522 $
465 $
479 $
492 $
503 $
532
300 300 300 300 300 300
222 165 179 192 203 232
522 465 479 492 503 532
FUND BALANCE TRENDS
Cu S Five Year Forecast (in thousan
ENTERPRISE FUNDS (cont.)
RECREATION PROGRAMS
Beginning Balance at July 1
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Transfers to Golf Course /Capital Impry
Completed Capital Projects
Proposed Capital Projects
Ending Balance at June 30
Reserves:
Capital Projects & Infrastructure
Linda Vista water feature & dog park
Workers Compensation
Total Reserves
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
$ 2,530 $ 2,002 $ 1,170 $ 738 $ 577 $ 604
2,130
2,381
2,452
2,548
2,612
2,664
(1,897)
(2,357)
(2,434)
(2,508)
(2,586)
(2,641)
233
24
17
40
26
23
0
(600)
0
0
0
0
(761)
0
0
0
0
0
0
(255)
(450)
(200)
0
0
$ 2,002 $
1,170 $
738 $
577 $
604 $
627
1,202 595 163 2 29 52
500 275 275 275 275 275
300 300 300 300 300 300
$ 2,002 $ 1,170 $ 738 $ 577 $ 604 $ 627
FUND BALANCE TRENDS
WORKERS' COMPENSATION
Beginning Balance at July 1 $ 77 $ 172 $ 178 $ 184 $ 191 $ 197
Estimated Operating Revenues 396 412 426 438 452 461
Estimated Operating Expenditures (301) (406) (419) (432) (445) (455)
Ending Balance at June 30 $ 172 $ 178 $ 184 $ 191 $ 197 $ 204
EQUIPMENT
$ 19 $
Current & Five Year Forecast (in thousands)
25 $
50 $
2009 -10
2010 -11
2011 -12
2012 -13
2013 -14
2014 -15
INTERNAL SERVICE FUNDS
1,787 $
1,802
Estimated Operating Revenues
999
1,105
1,141
INFORMATION TECHNOLOGY
1,212
1,238
Estimated Operating Expenditures
(1,036)
(1,091)
(1,127)
Beginning Balance at July 1
$ 1,637
$ 1,826
$ 1,988
$ 2,154
$ 2,325
$ 2,502
Estimated Operating Revenues
1,245
1,283
1,325
1,365
1,407
1,437
Estimated Operating Expenditures
(1,056)
(1,122)
(1,159)
(1,194)
(1,231)
(1,257)
Net Operating Activity
189
161
166
171
176
180
Transfer In-- General Fund
169
200
200
200
200
200
Depreciation Reserve
403
132
100
100
100
100
Capital Outlay - New & Replacement
(572)
(332)
(300)
(300)
(300)
(300)
Ending Balance at June 30
$ 1,826
$ 1,988
$ 2,154
$ 2,325
$ 2,502
$ 2,682
WORKERS' COMPENSATION
Beginning Balance at July 1 $ 77 $ 172 $ 178 $ 184 $ 191 $ 197
Estimated Operating Revenues 396 412 426 438 452 461
Estimated Operating Expenditures (301) (406) (419) (432) (445) (455)
Ending Balance at June 30 $ 172 $ 178 $ 184 $ 191 $ 197 $ 204
EQUIPMENT
$ 19 $
75 $
25 $
50 $
75 $
102
Beginning Balance at July 1
$ 1,780 $
1,239 $
1,253 $
1,268 $
1,787 $
1,802
Estimated Operating Revenues
999
1,105
1,141
1,176
1,212
1,238
Estimated Operating Expenditures
(1,036)
(1,091)
(1,127)
(1,161)
(1,197)
(1,222)
Net Operating Activity
(37)
14
15
15
15
15
Transfer In-- General Fund
0
0
45
549
45
45
Transfer Out -- General Fund
(504)
0
0
0
0
0
Depreciation Reserve
520
25
255
255
255
255
Capital Outlay - New & Replacement
(520)
(25)
(300)
(300)
(300)
(300)
Ending Balance at June 30
$ 1,239 $
1,253 $
1,268 $
1,787 $
1,802 $
1,817
COMPENSATED ABSENCE & LTD
Beginning Balance at July 1
$ 19 $
75 $
25 $
50 $
75 $
102
Estimated Operating Revenues
106
89
92
95
98
100
Estimated Operating Expenditures
(350)
(364)
(267)
(269)
(271)
(273)
Net Operating Activity
(244)
(275)
(175)
(174)
(174)
(173)
Transfer In-- General Fund
300
225
200
200
200
200
Ending Balance at June 30
$ 75 $
25 $
50 $
75 $
102 $
129
FUND BALANCE TRENDS
Curre & Five Year Forecast (in thousands)
INTERNAL SERVICE FUNDS
RETIREE MEDICAL
Beginning Balance at July I
Estimated Operating Revenues
Estimated Operating Expenditures
Net Operating Activity
Transfers In -- General Fund
Ending Balance at June 30
2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
$ 5,924 $
2,521 $
2,007 $
1,507 $
1,007 $
507
60
0
0
0
0
0
(5,311)
(2,014)
(2,000)
(2,000)
(2,000)
(2,000)
(5,251)
(2,014)
(2,000)
(2,000)
(2,000)
(2,000)
1,848
1,500
1,500
1,500
1,500
1,500
$ 2,521 $
2,007 $
1,507 $
1,007 $
507 $
7
REVENUE ESTIMATE
GENERAL
TAXES
Property Tax
Sales Tax
Transient Occupancy Tax
Utility Users Tax
Franchise Fees
Other Taxes
LICENSES AND PERMITS
USE OF MONEY AND PROPERTY
Investment Earnings
Property Rentals
INTERGOVERNMENTAL
Motor Vehicle License Fees
Grants
Other Intergovernmental
CHARGES FOR SERVICES
Zoning and Planning Fees
Engineering Fees
Senior Center
Blackberry Farm/Youth & Teen Programs
Other Service Charges
FINES AND FORFEITURES
MISCELLANEOUS
STATE BORROWING
Subtotal
TRANSFERS IN /OTHER REVENUES
Equipment Fund
Senior Center /Traffic Impact
Redevelopment Agency Loan Payback
Stevens Creek Corridor Park
Capital Improvement Project Savings
Total General Fund
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 2009 -10 2009 -10 2010 -11 20 -12 2012 -13 2013 -14 2014 -15
11,742
11,190
11,839
12,076
12,559
13,311
14,378
15,529
14,139
11,649
11 ,249
12,036
12,277
12,645
13,025
13,416
2,140
2,394
1,994
2,094
2,198
2,308
2,932
3,078
3,205
3,366
3,366
3,433
3,502
3,572
3,643
3,716
2,618
2,630
2,630
2,656
2,683
2,710
2,737
2,764
1,017
1,500
1,200
1,224
1,261
1,311
1,364
1,418
34,861
32,729
32,278
33,520
34,480
35,858
38,079
39,921
2,740
3,210
3,210
2,610
2,688
2,796
2,936
3,082
656
844
344
630
1,000
1,000
1,000
1,000
508
547
547
558
569
580
592
604
1,164
1,391
891
1,188
1,569
1,580
1,592
1,604
172
170
170
220
230
240
250
260
89
120
175
208
120
120
120
120
161
125
125
125
125
125
125
125
422
415
470
553
475
485
495
505
380
508
407
411
423
440
462
485
491
432
560
566
583
606
636
668
306
500
250
440
449
458
467
476
8
306
129
145
148
151
154
157
81
88
88
90
92
93
95
97
1,266
1,834
1,434
1,651
1,694
1,748
1,815
1,884
761
902
902
920
938
957
976
996
79
100
100
100
100
100
100
100
0
0
(1,419)
0
0
1,504
0
0
41,293
40,581
37,866
40,543
41,945
45,029
45,992
48,093
0
0
504
0
0
0
0
0
0
0
0
0
0
0
0
52
263
0
480
500
0
0
0
0
50
0
0
0
0
0
0
0
574
0
488
0
0
0
0
0
42,180
40,581
39,338
41,043
41,945
45,029
45,992
48,145
REVENUE ESTIMATE
SPECIAL REVENUE FUNDS
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in t housands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2 0 1 3 - 14 2014 -15
STORM DRAIN
Investment Earnings 20 33 33 34 34 35 36 36
Developer Fees 67 50 50 50 50 50 50 50
87 83 83 84 84 85 86 86
PARK DEDICATION
Park Dedication Fee
234
1,400
50
1,500
100
200
200
200
Investment Earnings
10
29
5
20
20
21
21
22
Loan Repayments
244
1,429
55
1,520
120
221
221
222
ENVIRONMENTAL MANAGEMENT
23
50
446
70
100
130
150
200
Investment Earnings
2
2
2
2
2
2
2
2
Fees
365
365
365
365
365
365
365
365
Transfer In - General Fund
0
15
15
135
179
196
213
225
367
382
382
502
546
563
580
593
TRANSPORTATION
Investment Earnings
27
66
5
30
31
31
32
32
Transfer In - General Fund/Storm Drain
775
750
750
750
750
750
750
750
Sales Tax on Gasoline- Proposition 42
471
525
500
0
0
0
0
0
Grants
173
800
1,113
700
0
0
0
0
Proposition I B Bonds
0
0
0
837
0
0
0
0
Gasoline Tax
912
950
894
1,443
1,486
1,501
1,531
1,562
HOUSING & COMMUNITY DEVELOPMENT
Investment Earnings
72
77
72
75
77
78
80
81
Grants
843
391
391
423
410
398
386
374
Loan Repayments
26
45
45
45
45
45
45
45
Housing Mitigation Fees
23
50
446
70
100
130
150
200
964
563
954
613
632
651
661
701
REDEVELOPMENT AGENCY
Investment Earnings 4 20 20
30
50
70
110
150
Loan from General Fund 0 0 480
500
0
0
0
0
Property Taxes 1,211 650 1,256
1,256
1,068
1,089
1,111
1,133
1 171r% 97n 1 746
1.786
1.118
1.159
1.221
1,283
REVENUE ESTIMATE
Adopted
Revised
Actual
Budget
Budget
FIVE YEAR FORECAST (in thousands)
2008 -09
2009 -10
2009 -10
2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
DEBT SERVICE FUNDS
CUPERTINO FACILITIES CORPORATION
Investment Earnings
1
2
2
2 2 2 2 2
Transfer from General Fund
3,537
3,538
3,538
3,533 3,534 3,539 3,535 3,535
3,538
3,540
3,540
3,535 3,536 3,541 3,537 3,537
TRAFFIC IMPACT
Property Assessment 18 9 9 0 0 0 0 0
18 9 9 0 0 0 0 0
REVENUE ESTIMATE
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2069 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2 013 -14 2014 -15
CAPITAL PROJECTS FUNDS
CAPITAL IMPROVEMENT PROJECTS
Transfer into Capital Projects
100
561
2,382
1,125
0
1,300
0
0
Grants /Other Income
22
0
1,574
0
0
0
0
0
122
561
3,956
1,125
0
1,300
0
0
CAPITAL RESERVES
Transfer into Infrastructure Reserve
100
100
100
100
100
100
100
100
Transfer into Capital Improvement Reserve
0
0
0
382
534
0
0
0
100
100
100
482
634
100
100
100
STEVENS CREEK CORRIDOR PARK
Transfers from Gen Fd/Park Ded /CIP
0
500
503
1,150
0
0
0
0
Grants /Other Income
804
0
2,643
100
0
0
0
0
804
500
3,146
1,250
0
0
0
0
REVENUE ESTIMATE
ENTERPRISE FUNDS
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
RESOURCE RECOVERY
Investment Earnings
105
187
50
51
52
53
54
55
Charges for Services
2,101
2,405
2,146
1,554
1,258
1,258
1,258
1,258
Grants
14
14
14
0
0
0
0
0
Membership
2,220
2,606
2,210
1,605
1,310
1,311
1,312
1,313
BLACKBERRY FARM GOLF COURSE
1,741
1,758
1,670
1,796
1,850
1,905
1,962
2,021
Investment Earnings
8
6
5
5
5
5
5
6
Rent
16
20
15
15
15
16
16
16
Charges for Services
581
614
530
625
638
657
677
690
Transfer from Recreation Programs
0
0
0
400
0
0
0
0
605
640
550
1,046
658
678
698
712
SPORTS CENTER
Investment Earnings
9
11
5
5
5
5
5
6
Rent
5
12
5
4
4
4
4
4
Tennis
1,282
1,264
1,185
1,260
1,298
1,337
1,377
1,418
Membership
445
471
475
527
543
559
576
593
1,741
1,758
1,670
1,796
1,850
1,905
1,962
2,021
RECREATION PROGRAMS
Investment Earnings
50
77
25
26
26
27
27
28
Cultural, Youth, and Teen Programs
1,246
1,245
1,185
1,235
1,272
1,310
1,350
1,377
Physical Recreation and Sports
1,118
1,160
920
1,120
1,154
1,211
1,236
1,260
REVENUE ESTIMATE
INTERNAL SER VICE FUNDS
INFORMATION TECHNOLOGY
Investment Earnings
Service Charges
Transfers In from General Fund
WORKERS' COMPENSATION
Investment Earnings
Premiums
EQUIPMENT
Investment Earnings
Service Charges
Transfers In
COMPENSATED ABSENCE & LTD
Investment Earnings
LTD Premiums
Transfers In from General Fund
RETIREE MEDICAL
Investment Earnings
Transfers In from General Fund
Adopted Revised
Actual Budget Budget
FI YEAR FORECA (in thousands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
29
20
14
14
15
15
15
15
1,066
1,231
1,231
1,269
1,311
1,351
1,392
1,422
332
169
169
200
200
200
200
200
1,427
1,420
1,414
1,483
1,525
1,565
1,607
1,637
30
10
12
12
12
13
13
13
305
384
384
400
413
426
439
448
335
394
396
412
426
438
452
461
33 30
14 14
15
15
15
15
1,101 985
985 1,091
1,127
1,161
1,197
1,222
45 0
0 0
45
549
45
45
1,179 1,015
999 1,105
1,186
1,725
1,257
1,283
2
2
1
1
1
1
1
1
69
105
105
88
91
94
97
99
400
300
300
225
200
200
200
200
471
407
406
314
292
295
298
300
132 0 60 0 0 0 0 0
1,946 1,900 1,848 1,500 1,500 1,500 1,500 1,500
EXPENDITURE ESTIMATES
Adopted
Revised
Actual
Budget
Budget
FIVE
YEAR FORECAST (in thousands)
2008 -09
2009 -10
2009 -10
2010 -11
2011 -12
2012 -13
2013 -14
2014 -15
GENERAL
COUNCIL AND COMMISSIONS
1000 City Council
236
256
254
250
258
266
274
280
1031 Telecommunications Commission
21
23
23
24
25
26
26
27
1040 Library Commission
4
5
5
3
3
3
3
3
1042 Fine Arts Commission
20
21
21
24
25
26
26
27
1050 Public Safety Commission
5
11
11
11
11
12
12
12
1055 Bicycle /Pedestrian Safety Commission
0
0
0
0
0
0
0
0
1060 Recreation Commission
10
11
11
12
12
13
13
13
1065 Teen Commission
15
14
14
15
15
16
16
17
1067 Senior Commission
2
0
0
0
0
0
0
0
1070 Planning Commission
86
97
97
95
98
101
104
106
1075 Housing Commission
7
7
7
7
7
7
8
8
406
445
443
441
455
469
484
494
ADMINISTRATION
1200 City Manager
336
364
366
381
393
405
418
427
1201 Community Outreach
77
81
81
88
91
94
97
99
1300 City Manager Discretionary Fund
38
35
35
35
50
50
50
50
451
480
482
504
534
549
565
576
1500 CITY ATTORNEY
480
622
593
649
670
691
712
727
LAW ENFORCEMENT
2100 Law Enforcement
8,020
8,407
8,436
8,755
9,001
9,361
9,736
10,125
2101 Interoperability Project
13
5
5
29
30
30
30
30
2401 Citizens Option for Public Safety
100
125
125
0
100
100
100
100
8,133
8,537
8,566
8,784
9,131
9,491
9,866
10,255
PUBLIC & ENVIRONMENTAL AFFAIRS
3300 Community Relation & Information
320
312
312
277
286
295
4
310
3400 Cupertino Scene
109
122
122
122
126
130
13
134
137
3500 Government Channel
688
623
628
609
629
648
668
682
3501 Gov't Channel -- Special Project
78
74
74
77
80
82
84
86
3502 Public Access Support
56
58
58
57
59
61
63
64
3600 City Web Site
176
182
182
190
196
202
208
213
3700 Environmental Affairs
59
128
128
105
108
112
115
118
1,486
1,_500
1,505
1,437
1,484
1,529
1,577
1,610
ADMINISTRATIVE SERVICES
4000 Administration
360
374
373
383
396
408
420
429
4010 Leadership 95014
0
13
13
0
13
0
0
0
4040 Library Extra Hours
255
125
125
246
254
262
270
276
4050 Neighborhood Watch
36
45
45
47
48
50
51
52
4100 Accounting
708
737
758
708
731
753
777
793
4110 Business Licenses
48
50
50
52
54
55
57
58
4300 City Clerk
401
495
495
488
504
519
535
547
4310 Duplicating and Postage
146
138
138
155
160
165
170
174
4330 Elections
0
200
150
2
200
0
200
0
4400 Disaster Preparedness
103
93
157
104
107
111
114
117
4510 Human Resources
562
671
497
681
703
725
747
763
4511 Human Resources Litigation
2
25
25
15
15
16
16
17
4540 Insurance Administration
312
517
442
569
588
606
624
638
4700 Code Enforcement
701
772
773
757
782
806
831
848
3,634
4,255
4,041
4,207
4,555
4,475
4,813
4,711
EXPENDITURE ESTIMATES
GENERAL (cont.)
RECREATION SERVICE
6100 Recreation Administration
Quinlan Community Center - Cultural:
6200 Supervision
6220 Blackberry Farm Picnic Area
6230 Community Hall Operation
6248 Cultural Programs
6265 Quinlan Community Center
Monta Vista Recreation Center - Youth:
6300 Administration
6342 Youth Programs
6343 Teen Programs
6344 Teen Center
6347 Nature Programs
Cupertino Sports Center - Physical /Recreation
6400 Supervision
6445 Creekside Park
6460 Monta Vista Recreation Center
Senior Center:
6500 Senior Adult Programs
6529 Senior Center Case Manager
6549 Senior Adult Recreation
6660 Blue Pheasant Restaurant
COMMUNITY DEVELOPMENT
7200 Planning Administration
7301 Current Planning
7302 Mid and Long Range Planning
7306 Economic Development
7406 Human Service Grants
7501 General Building
7502 Construction Plan Checking
7503 Building Code Enforcement
7504 Building Abatements
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
329
341
339
357
369
380
392
400
522
543
542
566
585
602
621
634
488
658
678
798
824
849
876
894
35
38
38
32
33
34
35
36
153
197
197
191
197
203
210
214
380
382
382
382
395
407
419
428
299
315
315
333
344
354
365
373
33
43
43
34
35
36
37
38
6
9
9
4
4
4
4
4
63
70
73
59
61
63
65
66
98
115
115
127
131
135
139
142
261
266
266
299
309
318
328
335
5
9
9
7
7
7
8
8
8
14
14
8
8
9
9
9
565
572
574
558
576
594
612
625
79
82
82
84
87
89
92
94
459
701
601
603
623
642
662
676
6
13
13
11
11
12
12
12
3,789
4,367
4,289
4,453
4,599
4,739
4,886
4,989
271
264
277
269
278
286
295
301
755
958
809
992
1,025
1,056
1,088
1,112
260
417
561
235
243
250
258
263
185
236
237
203
210
216
223
227
29
40
47
40
41
43
44
45
741
750
692
845
873
899
927
947
392
322
329
331
342
352
363
371
576
746
608
777
802
827
852
871
0
0
0
0
25
26
26
27
3,209
3,733
3,560
3,692
3,838
3,955
4,077
4,164
EXPENDITURE ESTIMATES
GENERAL (coast.)
PUBLIC WORKS
Administration:
8001 Public Works Administration
8005 Environmental Management
Engineering:
8101 Engineering Design
8102 Inspection Service
Service Center Administration:
8201 Public Works Supervision
Grounds:
8302 McClellan Ranch Park
8303 Memorial Park
8312 School Site Maintenance
8314 Neighborhood Parks
8315 Sports Fields /Jollyman/Creekside
8321 Civic Center Maintenance
Streets:
8401 Storm Drain Maintenance
8402 Street Cleaning
8406 Graffiti Removal
8407 Overpasses & Medians Maintenance
8408 Street Trees Maintenance
8409 Elmwood Program
Facilities:
8501 City Hall
8502 Library
8503 Service Center
8504 Quinlan Community Center
8505 Senior Center
8506 McClellan Ranch
8507 Monta Vista
8508 Wilson
8509 Portal
8511 Creekside
8512 Community Hall
8513 Teen Center
8830 Street Lighting
8850 Service Center Operations
Traffic Management:
8601 Traffic Engineering
8602 "Traffic Signal Maintenance
8603 School Traffic Improvements
Operating Expenditures
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
519
562
544
579
598
616
635
649
156
164
164
126
130
134
138
141
1,024
1,006
1,088
1,056
1,091
1,124
1,159
1,183
141
148
148
151
156
161
166
169
850
828
828
850
878
905
933
952
49
55
55
56
58
60
62
63
507
516
523
572
591
609
628
641
551
529
528
549
567
584
602
615
940
1, 157
1,191
1,048
1,082
1,115
1,150
1,174
418
466
375
483
499
514
530
541
152
153
153
160
165
170
176
179
0
142
142
39
40
42
43
44
89
76
75
143
148
152
157
160
41
60
60
52
54
55
57
58
765
869
867
1,044
1,078
1,111
1,145
1,170
729
753
735
819
846
872
899
918
301
278
278
270
279
287
296
303
422
546
553
500
516
532
549
560
241
253
253
258
266
275
283
289
310
308
320
302
322
332
342
350
364
364
367
397
410
422
436
445
185
187
183
206
213
219
226
231
62
81
81
76
78
81
83
85
117
122
122
151
156
161
166
169
22
33
33
41
42
44
45
46
26
27
27
30
31
32
33
34
65
77
77
48
50
51
53
54
169
179
176
217
224
231
238
243
22
47
47
16
17
17
18
18
548
468
522
498
514
530
546
558
0
0
0
124
128
132
136
139
382
487
532
491
507
523
539
550
521
609
656
611
595
613
632
645
0
0
131
0
0
0
0
0
10,688
11,551
11,833
11,963
12,329
12,705
13,098
13,376
32,276
35,489
35,311
36,130
37,597
38,603
40,076
40,903
EXPENDITURE ESTIMATES
GENERAL (cont.)
Transfers Out:
0100 Debt Service Obligations
0100 Capital Improvement Projects
0100 Infrastructure Reserve
0100 Capital Improvement Reserve
0100 Transportation Projects & Maintenance
0100 Environmental Management
0100 Stevens Creek Corridor Park
1210 Redevelopment Agency Loan
0100 Equipment Fund
0100 Information Technology Fund
0100 Compensated Absence
0100 Retiree Medical
Non - operating Expenditures
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in t housands)
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
3,537
3,538
3,538
3,533
3,534
3,539
3,535
3,535
0
501
2,322
0
0
0
0
0
100
100
100
100
100
100
100
100
0
0
0
382
534
0
0
0
750
750
750
750
750
750
750
750
0
15
15
135
179
196
213
225
0
300
303
0
0
0
0
0
0
0
480
500
0
0
0
0
45
0
0
0
45
549
45
45
332
169
169
200
200
200
200
200
400
300
300
225
200
200
200
200
1,946
1,900
1,848
1,500
1,500
1,500
1,500
1,500
7,110
7,573
9,825
7,325
7,042
7,034
6,543
6,555
TOTAL GENERAL FUND 39,386 43,062 45,136 43,455 44,639 45,636 46,619 47,458
EXPENDITURE ESTIMATES
SPECIAL REVENUE FUNDS
STORM DRAIN
9612 CIP -Minor Storm Drain Improvements
9612 CIP- Master Storm Drain Plan Update
9620 CIP - Monta Vista Storm Drainage
0100 Transfer to Transportation/Cap Impry
PARK DEDICATION
0100 Transfers Out - Corridor II /Mitty
ENVIRONMENTAL MANAGEMENT
8004 Non Point Source
TRANSPORTATION
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 200 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
57
75
75
78
75
75
75
75
0
28
92
0
0
0
0
0
0
0
493
400
0
0
0
0
25
60
60
0
0
0
0
0
82
163
720
478
75
75
75
75
0 200 200 1,100 0 1,300 0 0
0 200 200 1,100 0 1,300 0 0
418 510 520 529 546 563 580 593
418 510 520 529 546 563 580 593
8403 Sidewalk, Curb and Gutter Maint
164
119
119
123
127
131
135
138
8404 Street Pavement Maintenance
195
180
180
194
200
206
213
217
8405 Street Signs /Markings
455
453
455
406
419
432
445
455
945x CIP - Monument Gateway Sign
0
0
0
35
0
0
0
0
9450 CIP - Pavement Management
3,785
750
4
750
750
750
750
750
945x CIP -Pavement Management -Prop 1B
0
0
0
800
0
0
0
0
9455 CIP - Pavement Management -Prop 42
0
500
372
0
0
0
0
0
9456 CIP - Pavement Management -ARRA
0
800
95
700
0
0
0
0
9451 CIP - Curb, Gutter, Sidewalk, ADA Ramps
641
750
630
750
750
750
750
750
9452 CIP - Rancho Rinconada Street Study
0
0
100
0
0
0
0
0
5,240
3,552
1,955
3,758
2,247
2,269
2,293
2,310
HOUSING & COMMUNITY DEVELOPMENT
7401 General Administration
87
85
85
87
90
93
95
97
7403 Affordable Housing
840
379
533
279
250
250
250
250
7404 Public Service Grants
64
64
64
65
67
69
71
73
7405 Below Market Rate Housing
1,246
496
566
440
454
468
483
493
2,237
1,024
1,248
871
861
880
900
913
REDEVELOPMENT AGENCY
2410 General Fund Loan Payback 263 0 480 500 0 0 0 0
7304 Vallco Project Area 395 346 682 615 523 533 544 555
9xxx CIP /Affordable Housing Debt 0 0 0 0 250 250 500 500
658 346 1,162 1,115 773 783 1,044 1,055
EXPENDITURE ESTIMATES
DEBT SERVICE FUNDS
CUPERTINO FACILITIES CORPORATION
5301 Principal
5301 Interest + Fees
TRAFFIC IMPACT
5306 Principal
5306 Interest + Fees
Close Out to General Fund
30
Adopted
Revised
35
Actual
Budget
Budget
FIVE YEAR FORECAST (in thousa
2008 -09
2009 -10
2009 -10
2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
1,415
1,460
1,460
1,500 1,545 1,600 1,660 1,660
2,119
2,080
2,080
2,035 1,991 1,941 1,877 1,877
30
30
30
35
0
0
0
0
7
5
5
2
0
0
0
0
0
0
0
0
0
0
0
52
37
35
35
37
0
0
0
52
EXPENDITURE ESTIMATES
CAPITAL PROJECT FUNDS
CAPITAL IMPROVEMENT PROJECTS
9127 Lawrence & Mitty Park (Saratoga Creek)
9129 Stocklmeir Orchard Irrigation
9130 Wilson Park Irrigation Renovation
9133 McClellan Classroom & Blacksmith Shop
9136 Scenic Circle Access
91xx Park Path & Park Lot Repairs Resurfacing
91xx Trail Resurfacing at School Sports Fields
91xx McClellan 4H Sanitary Connection
9231/6 Sports Ctr Pool Demo & Sports Court
9241 Library Fountain
9252 McClellan Ranch Repairs and Painting
9253 AM Station Antenna Relocation
9254 EOC Generator Connection and Repair
92xx Service Center Tool Crib
92xx Civic Center AV Upgrades
94xx Streetlight & Irrigation Conservation
9549 Safe Routes to School - Garden Gate
9550 Traffic Signal Battery Backup System
9557 DeAnza/McClellan/Pacifica Signal Mod
9558 Various Trf Signal /Intersection Modif
Capital Projects
Transfers Out:
0100 Transfer to General Fund
Transfers Out
TOTAL CAPITAL IMPROVEMENT
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thousands)
2008 -09 2009 -10 2009 -10 2010 -1 2011 -12 2012 -13 2013 -14 2014 -15
4
0
0
0
0
1,300
0
0
0
0
0
50
0
0
0
0
0
0
150
0
0
0
0
0
0
250
501
200
0
0
0
0
0
0
125
110
0
0
0
0
0
0
0
250
0
0
0
0
0
0
0
125
0
0
0
0
0
0
0
45
0
0
0
0
28
0
0
250
0
0
0
0
119
0
36
55
0
0
0
0
0
85
85
15
0
0
0
0
0
10
10
70
0
0
0
0
0
0
450
0
0
0
0
0
0
0
0
40
0
0
0
0
0
0
0
115
0
0
0
0
0
0
2,134
0
0
0
0
0
9
0
433
0
0
0
0
0
0
0
0
50
0
0
0
0
0
0
200
0
0
0
0
0
24
0
48
0
0
0
0
0
184
345
4,172
1,375
0
1,300
0
0
574
0
488
0
0
0
0
0
574
0
488
0
0
0
0
0
758 345 4,660 1,375 0 1,300 0 0
CAPITAL RESERVES
0100 Transfer to Capital Improvement 1 0 0 925 0 0 0 0
0100 Transfer to Stevens Creek Corridor Park 0 0 0 50 0 0 0 0
Transfers Out 1 0 0 975 0 0 0 0
STEVENS CREEK CORRIDOR PARK
9112 Stevens Creek Corridor Park -Phase I
9,472
0
203
0
0
0
0 0
9134 Stevens Creek Corridor Park -Phase li
0
200
158
1,200
0
0
0 0
9135 BBF Infrastructure Upgrades
0
300
771
0
0
0
0 0
91xx Tree Evaluation/Removal
0
0
0
50
0
0
0 0
0100 Transfer to General Fund
50
0
0
0
0
0
0 0
9,522
500
1,132
1,250
0
0
0 0
EXPENDITURE ESTIMATES
Adopted Revised
ENTERPRISE FUNDS
RESOURCE RECOVERY
8003 Solid Waste & Recycling
BLACKBERRY FARM GOLF COURSE
6440 Golf Course
91 xx CIP - Golf Course Irrigation Upgrades
92xx CIP - Golf Pro Shop Upgrades
SPORTS CENTER
6450 Sports and Physical
8510 Maintenance
92xx CIP - Tennis Court #I ADA Access
RECREATION PROGRAMS
6349 Cultural, Youth and Teen Programs
6449 Sports and Physical
9 1 xx CIP Temporary Dog Park -Mary Ave.
9 1 xx CIP Memorial Pk Dugout/Scorekeeper
92xx CIP Quinlan Interior Analysis & Upgrade
0100 Transfer to BBF Golf Course
0100 Transfer to Capital Improvement
Actual Budget Budget FIVE YEAR FORECAST (in thousand
2008 -09 2009 -10 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
1,998 2,494 2,515 1,965 1,260 1,220 1,180 1,145
1,9 98 2,494 2,515 1,965 1,260 1,220 1,180 1,145
496 548 548 631 652 672 692 707
0 0 0 550 0 0 0 0
0 0 0 0 150 0 0 0
496 548 548 1,181 802 672 692 707
1,390
1,485
1,251
1,515
1,565
1,612
1,662
1,698
204
226
208
263
272
280
289
295
0
0
0
75
0
0
0
0
1,594
1,711
1,459
1,853
1,836
1,892
1,951
1,992
1,041
1,228
1,197
1,261
1,302
1,342
1,383
1,413
684
1,080
700
1,096
1,132
1,166
1,202
1,228
0
0
0
225
0
0
0
0
0
0
0
0
250
0
0
0
0
0
0
30
200
200
0
0
0
0
0
400
0
0
0
0
0
0
0
200
0
0
0
0
1,725
2,308
1,897
3,212
2,884
2,708
2,586
2,641
EXPENDITURE ESTIMATES
INTERNAL SERVICE FUNDS
Adopted Revised
Actual Budget Budget FIVE YEAR FORECAST (in thou sands)
2008 -09 2009 -1 2009 -10 2010 -11 2011 -12 2012 -13 2013 - 14 2014 -15
INFORMATION TECHNOLOGY
4800 Operations 949 1,039 1,056 1,122 1,159 1,194 1,231 1,257
9800 Acquisitions & Projects 248 357 572 332 300 300 300 300
1,197 1,396 1,628 1,454 1,459 1,494 1,531 1,557
WORKERS' COMPENSATION
4550 Claims 341 301 301 406 419 432 445 455
EQUIPMENT
8840 Equipment Maintenance
874 985 1,036
1,091 1,127
1,161 1,197
1,222
9820 Equipment Acquisition
20 111 520
25 300
300 300
300
0100 Transfer to General Fund
0 0 504
0 0
0 0
0
894 1,096 2,060
1,116 1,427
1,461 1,497
1,522
COMPENSATED ABSENCE & LTD
4570 Disability Claims 64 50 50 65 67 69 71 73
4571 Leave Payouts 408 300 300 299 200 200 200 200
472 350 350 364 267 269 271 273
RETIREE MEDICAL
4512 Insurance 820 850 850 754 800 870 930 1,000
4512 Long Term Obligation 1,655 6,841 4,461 1,260 1,200 1,130 1,070 1,000
TOTAL EXPENDITURES 73,065 71,173 76,377 72,043 65,031 68,497 67,202 68,285
TOTAL REVENUES 64,467 64,131 68,264 67,341 62,082 66,897 66,410 68,902
CITY COUNCIL AND COMMISSIONS
Expenditures by Division
2007 -08 2008 -09 2009 -10 2010 -11
Actual Actual Adopted Proposed
CITY COUNCIL
1000 CITY COUNCIL
216,237 236,187 256,020 250,039
216,237 236,187 256,020 250,039
COMMISSIONS
1031 TECHNOLOGY, INFORMATION
& COMMUNICATIONS COMMISSION
1040 LIBRARY
1042 FINE ARTS
1050 PUBLIC SAFETY
1055 BICYCLE AND PEDESTRIAN
1060 PARKS AND RECREATION
1065 TEEN
1067 SENIOR
1070 PLANNING
1075 HOUSING
TOTAL
24,765
20,630
22,659
23,979
4,105
3,684
4,660
3,065
14,919
20,169
20,880
24,447
4,429
5,158
11,200
11,200
4,302
0
200
200
9,461
10,271
10,791
11,515
20,873
15,380
14,121
15,303
1,315
1,743
0
0
99,764
86,270
97,233
95,315
6,474
6,637
7,063
7,297
190,407
169,942
188,807
192,321
406,644
406,129
444,827
442,360
ADMINL'STRATION
Expenditures by Division
2007 -08 2008 -09 2009 -10
Actual A ctual Adopted
1200 CITY MANAGER
1201 COMMUNITY OUTREACH
1300 CITY MANAGER DISCRETIONARY FUND
1500 LEGAL SERVICES
336,013
68,533
4,229
535,853
2010 -11
'ronosed
380,858
87,991
35,000
648,794
TOTAL
336,000
363,609
76,639
81,065
37,974
35,000
480,179
622,491
944,628
930,792 1,102,165
1,152,643
PUBLIC AND ENVIRONMENTAL AFFAIRS
Expenditures by Division
2007 -08 2008 -09 2009 -10
Actual Actual Adopted
2010 -11
3300 COMMUNITY RELATIONS
3400 CUPERTINO SCENE
3500 GOVERNMENT CHANNEL
3501 GOVERNMENT CHANNEL -SPCL PROJ
3502 PUBLIC ACCESS SUPPORT
3600 CITY WEBSITE
3700 ENVIRONMENTAL AFFAIRS
233,252
320,121
311,532
277,157
113,603
108,806
122,331
121,890
491,181
686,953
623,014
609,024
117,722
78,185
74,300
76,953
57,118
56,165
58,000
57,000
156,372
176,432
182,344
189,565
0
5 9,781
128,043
105, 144
TOTAL 1 1,169,248 1,486,443 1,499,564 1,436,733
LAW ENFORCEMENT
Expenditures by Division
TOTAL 1 7,456,661 8,133,168 8,536,636 8,784,597
* Represents funding from the State COPS grant ($105,000), CUSD ($10,000), and FUHSD ($10,000)
towards the cost of a second School Resource Officer.
2007 -08
2008 -09
2009 -10
2010 -11
Actual
Actual
Adopted
Proposed
2100 LAW ENFORCEMENT
7,330,590
8,020,011
8,407,106
8,755,110
2101 INTEROPERABILITY PROJECT
0
13,157
4,530
29,487
2401 COPS GRANT *
126,071
100,0
125,000
0
TOTAL 1 7,456,661 8,133,168 8,536,636 8,784,597
* Represents funding from the State COPS grant ($105,000), CUSD ($10,000), and FUHSD ($10,000)
towards the cost of a second School Resource Officer.
ADMINISTWMVE SERVICES
Expenditures by Division
2007 -08 2008 -09 2009 -10
Actual Actual Adopted
ADMINISTRATIVE SERVICES
4000 ADMINISTRATION
4010 LEADERSHIP 95014
4040 LIBRARY SERVICE
4050 NEIGHBORHOOD WATCH
FINANCE
4100 ACCOUNTING
4110 BUSINESS LICENSING
CITY CLERK
4300 CITY CLERK
4310 DUPLICATING AND MAIL SERVICE
4330 ELECTIONS
EMERGENCY PREPAREDNESS
4400 EMERGENCY PREPAREDNESS
HUMAN RESOURCES
4510 HUMAN RESOURCES/LITIGATION
4512 RETIREE MEDICAL LIABILITY
4540 INSURANCE ADMINISTRATION
CODE ENFORCEMENT
4700 CODE ENFORCEMENT
344,756 359,867
0 0
240,000 255,000
30,739 36,123
615,495 650,990
663,693 708,251
43,966 47,694
556,973 674,851
736,989 707,786
49,746 51,682
707,659
755,945
786,735
759,468
455,522
400,648
494,711
487,886
137,357
146,347
137,928
154,785
189,889
53
200,000
2,100
782,768
547,048
832,639
644,771
107,908
102,869
92,875
103,650
107,908
102,869
92,875
103,650
547,754
563,990
696,060
695,626
604,992
2,475,000
7,691,000
2,014,000
764,511
1,124,948
1,168,262
1,338,795
1,917,257
4,163,938
9,555,322
4,048,421
713,971 701,156
713,971 701,156
2010 -11
374,248 383,051
12,500 0
125,000 246,000
45,225 45,800
772,295 757,324
772,295 757,324
INFORMATION TECHNOLOGY
4800 INFORMATION TECHNOLOGY
9800 EQUIPMENT ACQUISITION
Expenditures by Division
2007 -08
Actual
2008 -09
Actual
2009 -10
Adopted
2010 -11
Proposed
836,023
949,268
1,039,123
1,122,074
214,785
222,478
357,000
331,550
_
1,050,808
1,171,746
1,396,123
1,453,624
TOTAL 1 5,895,866 8,093,692 13,992,962 8,442,109
PARKS AND RECREATION
PARKS AND RECREATION
6100 ADMINISTRATION
FACILITIES/PARKS /BLACKBERRY FARM/
COMMUNITY EVENTS
6200 QUINLAN C.C., CULTURAL /SUPRVSN
6220 BLACKBERRY FARM PICNIC AREA
6230 COMMUNITY HALL
6248 CULTURAL PROGRAMS
6265 QUINLAN COMMUNITY CENTER
YOUTH & TEEN PROGRAMS/
MC CLELLAN RANCH PARK
6300 YOUTH, TEEN, M.V. REC. CNTR/SUPVR
6342 YOUTH PROGRAMS
6343 TEEN PROGRAMS
6344 TEEN CENTER
6347 NATURE PROGRAMS
6349 RECREATION PROGRAMS
SPORTS & FITNESSBLACKBERRY FARM
GOLF COURSE /MONTA VISTA REC/
CREEKSIDE PARK BUILDING
6400 PHYSICAL RECREATION /SUPERVISION
6440 BLACKBERRY FARM GOLF COURSE
6445 CREEKSIDE PARK PROGRAMS
6449 RECREATION PROGRAMS
6450 CUPERTINO SPORTS CENTER
6460 MONTA VISTA RECREATION CENTER
525,102
177,482
27,824
178,321
418,825
521,490
487,625
34,930
153,442
379,388
542,796
657,812
37,703
197,339
381,877
1,327,554 1,576,875 1,817,527
275,081
33,234
4,314
63,810
89,040
1,132,881
1,598,360
250,552
450,206
6,255
720,336
1,372,388
3,998
2,803,735
299,401
33,353
6,078
63,439
97,829
1,040,638
1,540,738
261,254
495,845
5,226
683,845
1,389,981
7,846
2,843,997
315,025
43,269
9,010
69,771
114,671
1,228,706
1,780,452
266,440
547,672
9,074
1,079,759
1,485,196
13,666
566,516
798,057
31,750
190,924
381,552
1,968,799
333,287
34,184
4,174
59,180
126,572
1,261,309
1,818,706
298,571
630,976
6,574
1,096,246
1,515,648
7,616
3,401,807 3,555,631
Expenditures by Division
2007 -08
2008 -09
2009 -10
2010 -11
Actual
Actual
Adopted
Proposed
528,703
329,350
340,875
356,735
528,703
329,350
340,875
356,735
525,102
177,482
27,824
178,321
418,825
521,490
487,625
34,930
153,442
379,388
542,796
657,812
37,703
197,339
381,877
1,327,554 1,576,875 1,817,527
275,081
33,234
4,314
63,810
89,040
1,132,881
1,598,360
250,552
450,206
6,255
720,336
1,372,388
3,998
2,803,735
299,401
33,353
6,078
63,439
97,829
1,040,638
1,540,738
261,254
495,845
5,226
683,845
1,389,981
7,846
2,843,997
315,025
43,269
9,010
69,771
114,671
1,228,706
1,780,452
266,440
547,672
9,074
1,079,759
1,485,196
13,666
566,516
798,057
31,750
190,924
381,552
1,968,799
333,287
34,184
4,174
59,180
126,572
1,261,309
1,818,706
298,571
630,976
6,574
1,096,246
1,515,648
7,616
3,401,807 3,555,631
SENIOR CENTER PROGRAMS /STEVENS
CREEK TRAIL /BLUE PHEASANT
6500 SENIOR ADULT PROGRAMS
6529 SENIOR CENTER CASE MANAGER
6549 RECREATION PROGRAMS
6660 BLUE PHEASANT RESTAURANT
Expenditures by Division
2007 -08 2008 -09 2009 -10
Actual Actual Adopted
2010 -11
533,413
565,140
571,989
558,404
69,907
78,891
81,604
83,737
536,483
458,443
701,139
603,071
22,900
6,135
12,500
11,000
1,162,703
1,108,609
1,367,232
1,256,212
TOTAL
7,421,055
7,399,569
8,707,893
8,956,083
COMMUNITY DEVELOPMENT
Expenditures by Division
I 2007 -08 2008 -09 2009 -10
Actual Actual Adopted
PLANNING
7200 PLANNING ADMINISTRATION
CURRENT PLANNING
7301 CURRENT PLANNING
7302 MID AND LONG RANGE PLANNING
7304 VALLCO REDEVELOPMENT
7306 ECONOMIC DEVELOPMENT
7307 NORTH VALLCO STUDY
HOUSING SERVICES
7401 CDBG GENERAL ADMINISTRATION
7402 REHAB LOAN ADMINISTRATION
7403 AFFORDABLE HOUSING
7404 PUBLIC SERVICE GRANTS
7405 BMR HOUSING
7406 HUMAN SERVICE GRANTS
BUILDING
7501 GENERAL BUILDING
7502 CONSTRUCTION PLAN CHECKING
7503 BUILDING CODE ENFORCEMENT
7504 BUILDING ABATEMENTS
2010 -11
207,125 270,606 264,248 268,737
207,125
270,606
264,248
268,737
834,772
754,971
958,038
992,462
200,077
260,179
417,147
234,580
209,062
394,811
345,508
614,850
105,676
184,740
236,329
203,279
19,573
0
0
0
1,369,160
1,594,701
1,957,022
2,045,171
92,392
87,045
84,610
86,986
177
15
0
0
3,964
840,000
379,491
278,591
66,614
64,060
64,493
64,950
141,256
1,246,468
495,687
440,294
37,630
28,881
40,092
40,300
342,033
2,266,469
1,064,373
911,121
605,027
740,950
750,493
844,583
890,994
392,182
321,518
330,739
516,716
576,523
745,558
777,042
0
0
0
0
2,012,737 1,709,655 1,817,569 1,952,364
TOTAL 3,931,055 5,841,431 5,103,212 5,177,393
PUBLIC' WORKS
ADMINISTRATION
8001 PUBLIC WORKS ADMINISTRATION
8005 ENVIRONMENTAL MANAGEMENT
ENVIRONMENTAL PROGRAMS
8003 RESOURCE RECOVERY
8004 NON POINT SOURCE
ENGINEERING SERVICES
8101 ENGINEERING DESIGN
8102 INSPECTION SERVICE
SERVICE CENTER
8201 ADMINISTRATION
GROUNDS
8302 MCCLELLAN RANCH PARK
8303 MEMORIAL PARK
8312 SCHOOL SITE MAINTENANCE
8314 NEIGHBORHOOD PARKS
8315 SPORTS FIELD JOLLYMAN /CREEKSIDE
8321 CIVIC CENTER MAINTENANCE
Expenditures by Division
2007 -08 2008 -09 2009 -10
Actual Actual Adopted
2010 -11
505,970
518,918
562,112
579,360
150,437
155,889
163,892
125,526
656,407
674,807
726,004
704,886
2,056,063 1,998,184 2,493,675
328,2 418,149 510,453
2,384,325 2,416,333 3,004,128
704,206
1,023,815
1,006,209
140,122
141,384
147,879
844,328
1,165,199
1,154,088
1,206,789
887,759
849,531
827,931
849,968
_
887,759
849,531
827,931
849,968
42,145
49,329
54,563
55,684
477,064
507,237
516,055
572,222
658,404
551,021
529,250
548,937
904,348
939,908
1,157,446
1,048,239
386,105
418,267
465,510
482,521
140,245
151,858
152,808
160,004
_
2,608,311
2,617,620
2,875,632
2,867,607
1,964,968
529,115
2,494,083
1,055,967
150,822
Expenditures by Division
STREETS
8401 STORM DRAIN MAINTENANCE
8402 STREET CLEANING
8403 SIDEWALK CURB AND GUTTER
8404 STREET PAVEMENT MAINTENANCE
8405 STREET SIGNS MARKINGS
8406 GRAFFITI REMOVAL
8407 OVERPASSES AND MEDIANS
8408 STREET TREE MAINTENANCE
8409 ELMWOOD PROGRAM
FACILITIES
8501 BUILDING MAINTENANCE CITY HALL
8502 LIBRARY
8503 SERVICE CENTER
8504 QUINLAN COMMUNITY CENTER
8505 SENIOR CENTER
8506 MC CLELLAN RANCH
8507 MONTA VISTA
8508 WILSON
8509 PORTAL
8510 CUPERTINO SPORTS CENTER
8511 CREEKSIDE PARK
8512 COMMUNITY HALL MAINTENANCE
8513 TEEN CENTER BLDG MAINTENANCE
TRANSPORTATION
2007 -08 2008 -09 2009 -10 2010 -11
A ctual Actual Adopted Proposed
0
85,012
168,440
179,874
387,154
44,047
670,559
712,949
321,164
2,569,199
516,761
247,988
279,959
375,067
147,876
54,874
94,218
26,935
32,570
175,014
58,511
138,516
28,567
0
141,775
39,000
89,079
76,298
143,413
163,698
119,348
122,974
195,038
180,020
194,363
454,925
453,091
406,471
41,338
59,553
52,275
765,006
868,988
1,044,028
729,223
753,372
819,159
301,138
278,111
270,442
2,739,445 2,930,556 3,092,125
421,546
546,214
500,072
241,221
253,427
257,716
309,358
308,036
301,807
364,069
363,727
397,416
185,233
186,700
205,697
61,419
81,085
75,954
116,667
122,138
151,583
21,541
33,213
41,107
26,195
26,632
30,143
204,345
226,332
262,629
64,504
77,442
48,242
168,811
179,429
217,562
22,204
46,659
15,650
2,176,856
2,207,113 2,451,034 2,505,578
8601 TRAFFIC ENGINEERING 399,850 383,348 487,471 491,121
8602 TRAFFIC SIGNAL AND MAINTENANCE 412,557 520,643 609,119 610,797
8603 TRAFFIC SAFETY STUDY 8,542 0 0 0
820,949 903,991 1,096,590 1,101,918
Expenditures by Division
2007 -08 2008 -09 2009 -10 2010 -11
Actual Actual Adopted Proposed
GENERAL SERVICES
8830 STREET LIGHTING
8840 EQUIPMENT MAINTENANCE
8850 SERVICE CENTER OPERATIONS
FIXED ASSETS ACQUISITION
9820 FIXED ASSETS ACQUISITION
420,877
547,929
467,950
498,103
961,264
874,359
985,015
1,090,982
0
0
0
124,131
1,382,141
1,422,288
1,452,965
1,713,216
321,000
242,039
111,000
25,000
321,000
242,039
111,000
25,000
TOTAL
14,651,275
15,238,366
16,629,928
16,561,170
NON - DEPARTMENTAL
Expenditures by Division
IW111l��11 11 90-IL MI
0100 TRANSFERS OUT
GENERALFUND
STORM DRAIN FUND
PARK DEDICATION FUND
REDEVELOPMENT AGENCY
CAPITAL IMPROVEMENT
CAPITAL IMPROVEMENT RESERVE
RESOURCE RECOVERY
STEVENS CREEK CORRIDOR PARK
TRANSPORTATION FUND
RECREATION PROGRAM ENT FUND
SENIOR CENTER
DEBT SERVICE
5301 PUBLIC FACILITIES CORPORATION
5306 TRAFFIC IMPACT
5304 VALLCO ASSESSMENT DISTRICT
2007 -08 2008 -09 2009 -10 2010 -11
Actual Actual Adopted Proposed
18,334,750
95,000
0
0
1,211,000
0
500,000
420,000
645,000
0
_ 50,165
21,255,915
3,538,402
39,300
0
7,110,000
7,573,000
7,325,000
25,000
60,000
0
0
200,000
1,100,000
0
0
500,000
573,925
0
0
1,000
0
975,000
0
0
0
50,000
0
0
0
0
0
0
0
600,000
0
0
0
7,759,925 7,833,000 10,500,000
3,533,714 3,539,543 3,534,964
37,050 34,750 36,838
0 0 0
3,577,702
3,570,764
3,574,293
3,571,802
TOTAL
24,833,617
11,330,689
11,407,293
14,071,802
Five Year
Ca
p)ital
Improvements
Pro,rram
Fiscal Years 2010 -11 to 2014 -15
Proposed Five Year Capital Improvement Program
Current
Fund Description 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 -15
9100 Parks
420 -9127 Lawrence & Mitty Park (Saratoga Creek)
427 -9112 Stevens Creek Corridor Park Phase 1
427 -9134 Stevens Creek Corridor Park Phase 2
427 -9135 Blackberry Farm Infrastructure Upgrades
420 -9136 Scenic Circle Access
420 -9130 Wilson Park Irrigation Renovation
New Projects
Stocklmeir Orchard Irrigation
Blackberry Farm Golf Course Irrigation Upgrades
Stevens Creek Corridor Park Tree Evaluation /Removal
Temporary Dog Park - Mary Avenue
Various Park Path and Parking Lot Repairs & Resurfacing
Various Trail Resurfacing at School Sports Fields
Memorial Park Dugout/Scorekeeper Facility
Total
9200 Buildings
420 -9254 EOC Generator, Connection & Repair
120-9241 I ihrn -, Pr infnin
420 -9252 McClellan Ranch Repairs & Painting
420 -9133 McClellan Ranch Enviro. Classroom & Blacksmith Shop
420 -9253 AM Station Antenna Relocations
420 -9231 Sports Ctr. Pool Demo & Sports Court
New Projects
McClellan Ranch 4H Sanitary Connection
Quinlan Interior Analysis & Upgrades
Sports Center Tennis Court #1 ADA Access
Service Center Tool Crib
Civic Center AV Upgrades
Blackberry Golf Pro Shop Upgrades
Total
1,300,000
203,000
158,000 1,200,000
771,000
125,000 110,000
150,000
50,000
550,000
50,000
225,000
250,000
125,000
250,000
1,407,000 2,560,000 250,000 1,300,000 0
450,000
36.000
55,000
85,000
15,000
501,000
200,000
10,000
70,000
250,000
45,000
30,000 200,000 200,000
75,000
40,000
115,000
150,000
1,082,000
895,000 350,000 200,000 0
0
0
rn
REVENUE
Proposed Five Year Capital Improvement Program
Current
Fund Description Funding Source 2009 -10 2010 -11 2011 -12 2012 -13 2013 -14 2014 4
9100 Parks
427 -9134 Stevens Creek Corridor Park Phase 2 Park Dedication Funds & $100K Grant
420 -9127 Lawrence & Mitty Park (Saratoga Creek) Park Dedication Funds
Blackberry Farm Golf Course Upgrades BBF Golf Reserve(150K) & Recreation (400K)
Temp. Dog Park - Mary Ave. Recreation
Memorial Park Dugout/Scorekeeper Facility Recreation
Total
9200 Buildings
420 -9254 EOC Generator & Connection & Repair
Grant
420 -9133 McClellan Ranch Enviro" Classroom & Blacksmith
800,000
Shop
Grant (251 K) & Recreation (200K)
Quinlan Interior Analysis & Upgrades
Recreation
Sports Center Tennis Court #1 ADA Access
Sports Center Fund
Blackberry Golf Pro Shop Upgrades
BBF Golf Reserve
Total
9400 Streets
270 -9452 Rancho Rinconada Street Study
(VTA Local Streets & County Roads)
270 -9451 Curb, Gutter and Sidewalk Repairs
Gas Tax
Pavement Management
Prop. 1 B
270 -9455 Pavement Management
Prop. 42
270 -9456 Pavement Management
ARRA - Fed. Stimuius Package
Monument Gateway Signs
Developer(25K) & Foothill Claim(10K)
Total
9500 Traffic Facilities
420 -9549 Safe Routes to School- Garden Gate
SR2S
DeAnzas /McClellan /Pacifica Sig. Mod.
Developer
Total
9600 Storm Drainage
210 -9612 Minor Storm Drain Improvements
215 -9620 Monta Vista Storm Drainage Syst.
Master Storm Drain Plan Update
Total
158,000 1,200,000
550,000
225,000
158,000 1,975,000
300,000
1,300,000
250,000
250,000 1,300,000 0 0
251,000 200,000
30,000 200,000 200,000
75,000
150,000
551,000 305,000 350,000 200,000 0 0
100,000
630,000
750,000 750,000 750,000 750,000 750,000
800,000
372,000
95,000
7 00,000
35,000
1,197,000
2,285,000 750,000 750,000 750,000 750,000
394,000
200,000
594,000 0 0 0 0 0
Storm Drain Account 75,000 75,000 75,000 75,000 75,000 75,000
Storm Drain Account 493,000 400,000
Storm Drain Account 92,000
660,000 475,000 75,000 75,000 75,000 75,000
Environmental
Siemens Street Lights & Irrigation Conservation $438,000 Energy Efficiency Grant 438,000
Total 438,000 0 0 0 0 0
TOTAL OUTSIDE REVENUE SHARE
3,598,000 5,040,000 1,425,000 2,325,000 825,000 825,000
v
00
FY 2010 -2011 CAPITAL IMPROVEMENT PROGRAM
Unfunded Projects for Future Consideration
Project Description Estimated Cost
Linda Vista Park Ponds Restoration $450,000
City Hall Remodel $3,000,000 *
Sports Center Gymnasium $2,500,000 *
Skate Park $250,000 *
(Additional Tennis Court Lighting - Sports Center
$250,000
Lawrence Mitty Park Additonal Funding
$1,500,000 *
Simms Property
$300,000 *
Stevens Creek Trail to Bay - Study Only
$100,000
Stocklmeir Property
TBD **
Stevens Creek Trail Bridge Over UPRR
$2,000,000 **
Tank House Competion
$500,000
* Very preliminary estimate without study or full scope
�
** Placeholder only - scope details unknown
9
Finance Summary
2009 -10 Current
2010 -11 Proposed
General
General
Fund
Description
Fund
Revenue
Total
Fund
Revenue
Total
9100
Parks
420 -9127
Lawrence & Mitty Park (Saratoga Creek)
427 -9112
Stevens Creek Corridor Park Phase 1
203,000
203,000
427 -9134
Stevens Creek Corridor Park Phase 2
158,000
158,000
1,200,000
1,200,000
427 -9135
Blackberry Farm Infrastructure Upgrades
771,000
771,000
420 -9136
Scenic Circle Access
125,000
125,000
110,000
110,000
420 -9130
Wilson Park Irrigation System Renovation
150,000
150,000
New Projects
Stocklmeir Orchard Irrigation
50,000
50,000
Blackberry Farm Golf Course Irrigation Upgrades
550,000
550,000
Stevens Creek Corridor Park Tree Evaluation /Removal
50,000
50,000
Temporary Dog Park - Mary Avenue
225,000
225,000
Various Park Path and Parking Lot Repairs & Resurfacing
250,000
250,000
Various Trail Resurfacing at School Sports Fields
125,000
125,000
Memorial Park Dugout/Scorekeeper Facility
1,249,000
158,000
1,407,000
585,000
1,975,000
2,560,000
Total
9200
Buildings
420 -9254
EOC Generator, Connection & Repair
150,000
300,000
450,000
420 -9241
Library Fountain
36,000
36,000
55,000
55,000
420 -9252
McClellan Ranch Repairs & Painting
85,000
85,000
15,000
15,000
420 -9133
McClellan Environ. Classroom & Blacksmith Shop
250,000
251,000
501,000
200,000
200,000
420 -9253
AM Station Antenna Relocations
10,000
10,000
70,000
70,000
420 -9231
Sports Ctr. Pool Demo & Sports Court
250,000
250,000
New Projects
McClellan Ranch 4H Sanitary Connection
45,000
45,000
Quinlan Interior Analysis & Upgrades
30,000
30,000
Sports Center Tennis Court #1 ADA Access
75,000
75,000
Service Center Tool Crib
40,000
40,000
Civic Center AV Upgrades
115,000
115,000
Blackberry Golf Pro Shop Upgrades
531,000
551,000
1,082,000
590,000
305,000
895,000
Total
9
Finance Summary
00
Finance Summary
200 Current_
2010 -11 Proposed
General
General
Fund
Description
Fund
Revenue
Total
Fund
Revenue
Total
9400
Streets
270 -9450
Pavement Management
4,000
4,000
750,000
750,000
270 -9451
Curb, Gutter and Sidewalk Repairs & ADA Ramps
630,000
630,000
750,000
750,000
270 -9452
Rancho Rinconada Street Study
100,000
100,000
Pavement Management - Prop 1 B
800,000
800,000
270 -9455
Pavement Management- Prop 42
372,000
372,000
270 -9456
Pavement Management - ARRA
95,000
95,000
700,000
700,000
Monument Gateway Sign (Design & 1 Sign)
35,000
35,000
4,000
1,197,000
1,201,000
750,000
2,285,000
3,035,000
Total
9500
Traffic Facilities
420 -9549
Safe Routes to School- Garden Gate
39,000
394,000
433,000
420 -9557
DeAnza /McClellan /Pacifica Signal Modification
200,000
200,000
420 -9558
Various Traffic Signal /Intersection Modifications
48,000
48,000
New Projects
Various Traffic Signal Battery Back up System (Final Phase)
50,000
50,000
87,000
594,000
681,000
50,000
-
50,000
Total
9600
Storm Drainage
210 -9612
Minor Storm Drain Improvements
75,000
75,000
75,000
75,000
215 -9620
Monta Vista Storm Drainage Syst.
493,000
493,000
400,000
400,000
210 -9612
Master Storm Drain Plan Update
92,000
92,000
Total
-
660,000
660,000
-
475,000
475,000
Environmental New Projects
Siemens Street Lights & Irrigation Conservation
1,696,000
438,000
2,134,000
1,696,000
438,000
2,134,000
-
-
-
Total
Total Capital Improvement Program
3,567,000 3,598,000 7,165,000
1,975,000 5,040,000
7,015,000
00
Finance Summary
EXIIIBITS
BEGIN
HERE
EUPHRAT MUSEUM OF ART
May 17, 2010
Honorable City Council Members:
We respectfully ask that this Euphrat Museum correspondence be considered in association with
the City Budget Session on May 24th. We are requesting the amount of $15,000 to strengthen the
Euphrat Museum outreach program in our new space.
Enclosed are materials about the Euphrat, which highlight our broad outreach, through
exhibitions (both at the Euphrat and in the community), our participation in Cupertino Festivals,
our Arts & Schools Program, collaborative public art projects, and a wide variety of
programming that brings in name artists such as Paul Hau in addition to emerging artists.
The above budget request includes the following added benefits to the City:
1) Occasional free use of the Euphrat by the City: The City of Cupertino would be able to hold
up to five events (e.g. meetings /receptions) during the work week in the new Euphrat and
surrounding lobby and patio without charge. Programming and dates to be mutually acceptable.
2) Increased hours for public attendance and participation: Art Saturdays in 2010 -11, a series of
Euphrat events for the community (open hours, hands -on activities) during major exhibitions.
3) Collaborative opportunities: Liaison with the Fine Arts League of Cupertino to coordinate an
event each year.
Thank you for your attention. Please let us know if you need any additional information.
Sincerely,
Margaret Kung
President, Euphrat Council
Euphrat Museum of Art
De Anza College
Cupertino, CA 95014
htti)://www.deanza.fhda.edu/eui)hrat/
Jan Rindfleisch
Director, Euphrat Museum of Art
Enclosures:
1. Euphrat Museum Business Plan
2. Packet of support materials including brochure, announcements, and publicity.
uDhrat MuSeu fom Ar
Business Plart 2010 -2011
Executive Summary: Business Plan Objectives
Organizational Description: Mission, Vision, Programs & Services
Marketing: Outreach, Competitive Edge, Strategy
Organizational Management: Organizational Structure, Personnel Plan
Financial Management: Financial Analysis; Funding Strategies
Prepared by: Jan Rindfleisch, Director
Nancy Hom, Robin Treen, Consultants
Draft
May 210
XECUTIVE SUMMAR
The Euphrat Museum of Art at De Anza College serves a culturally diverse, technologically
sophisticated, urban community undergoing rapid economic and cultural changes. For over 30
years, the Museum has presented one -of -a -kind exhibitions, publications, and events reflecting
the rich diverse heritage of our area. In addition, the Euphrat provides for a spectrum of
interactions with a large and diversified public, working on and off campus with specialists in all
educational disciplines. Its outstanding Arts & Schools Program serves K -12 students primarily
in Cupertino and Sunnyvale, at various school and community sites. The Museum and staff
members have received many local and national awards over the years.
In February 2009, the Euphrat Museum of Art opened its doors to a brand new exhibition space
that, along with a performance hall and an art history classroom, forms a vibrant Visual and
Performing Arts complex at De Anza College, prominently facing Stevens Creek Boulevard.
The key areas the Euphrat will be working on in tie next five years are:
• Increased Staffing
• Fundraising
• Artistic Programs: Creating and Presenting; Opportunities for Artists
• Education: Arts & Schools Program and Partnerships
• College Relations and Partnerships
• Community Relations and Partnerships
We are seeking funding for costs to be used for these endeavors; the most urgent need in the
coming years is to raise an additional $100,000 to support the salary of the Director.
We estimate that approximately 75% of the Euphrrat's annual revenue will be generated by a
combination of De Anza College student body funds, community partnerships, and fee -based
after school art programs. The remainder of our funding will be generated by: new funding
sources including foundation grants, government grants, and private and corporate donations,
special partnerships and use agreements, and activities related to the Visual and Performing Arts
Center, of which Euphrat is a part.
Objectives
The Euphrat's objectives during the first year of the business plan are to:
1. Secure a basic contribution from De Anza College, or with some portion from the
Foothill De Anza Foundation.
2. Have the Euphrat be an integrated partner in the Visual and Performing Arts Complex
3. Generate more contributed revenue from naming opportunities — $100,000 per year for
the South or West Gallery programming — or through additional fundraising efforts.
Euphrat Museum of Art 2
Business Plan 2010 -2011
r anizational Descri do
MISSION AND VISION
The Euphrat's mission is to provide a venue and resource for visual ideas and communication
that stimulate creativity and an interest in art among audiences of all ages. Our vision is to create
interdisciplinary thinking and partnerships and to provide a place for art and art- related
scholarship while fostering discussion that crosses national, academic, and cultural boundaries.
KEYS TO SUCCESS
The Euphrat Museum benefits from long term dedicated staff, a supportive board, campus and
community partnerships, partnerships with cities and schools in the area, a long track record of
award- winning programming, student and volunte l-r resources.
PROGRAMS AND SERVICES
Art Exhibitions: The Euphrat produces and presents challenging exhibitions and accompanying
educational programs. It is a valuable venue for local and distant emerging and established
artists, and a source for exchange of ideas relevant. to our times. For over 30 years, the Museum
has presented work that invites discussion and exploration into issues related to the needs,
interests, history, and cultural heritage of the communities we serve within the De Anza campus
and also off - campus, with particular attention to underserved and underrepresented communities.
Exhibitions often situate local concerns within the context of national and international concerns.
We work with roughly 50 artists per year, who participate in idea generation, planning, curating,
design, installing, and events. We estimate our viewership at 28,000 each year.
Arts Education: The Arts & Schools Program i 3 one of the Museum's most active and
successful programs, established in 1989. It includes an after - school art program for elementary
schools with large numbers of "at risk" students, a fee -based art program, teaching tours of
Euphrat exhibitions, school assemblies and collaborations, including public art projects and
exhibits of student work at schools and community venues. Students from De Anza have an
opportunity to try working in a teaching or classroom atmosphere, and it provides the younger
students with whom they are working some time with a mentor. The Program is responsible for
myriad projects in Cupertino and Sunnyvale, including large -scale installations and murals.
Thousands of children experienced art and ideas that wouldn't otherwise have had the
opportunity. The Program is part of a unique partnership with the school districts, Cities, and the
Museum, serving students primarily in Cupertino and Sunnyvale, at various school and
community sites. Approximately 29,000 student instruction hours are provided annually. The
Arts & Schools Program includes the following:
• After - School Art Program enables professional artists to conduct yearlong art classes
for third through fifth grade students at several Sunnyvale schools with high numbers of
at -risk youth. Over 2,900 student -hours of free after - school art instruction were provided.
• Fee -Based After - School Program serves eight Cupertino Union School District schools
and provided over 2,550 student -hours of instruction.
• Teaching Tours are arranged for school children during major Euphrat exhibitions. Over
600 students participated in field trips facilitated by Euphrat artist/teachers.
Euphrat Museum of Art 3
Business Plan 2010 -2011
Extended Year Program is offered in several Cupertino Union School District
elementary and middle schools. Around 13,100 student hours of during school instruction
are provided.
After - school and weekend art classes are offered in partnership with the Quinlan
Community Center in Cupertino. Over 7,000 student hours of instruction are provided.
Arts & Schools Program Community Exhibitions and Events enable elementary
school students to grow in self- esteem through public recognition of their work. We have
placed rotating exhibits throughout the year at elementary and middle schools, the
Sunnyvale Library, the Cherry Blossom Festival in Cupertino, and other community
venues. An estimated 1. 1,000 people view these exhibitions.
Campus Engagement: The Euphrat works with various campus departments for joint
programming and presentations. Partnerships include the Creative Arts Division, the California
History Center, the Institute for Campus and Community Engagement, and others.
Euphrat Museum Student Intern Program: De Anza Student Interns are employed or
volunteer as museum assistants and front desk attendants and as teachers' aides in the Euphrat
Arts & Schools Program. Students learn how art i.s connected to other disciplines and cultures
and how it can address issues that impact their community. They have opportunities to
experience some of the civic and transformative aspects of community -based art and service
learning practices. Viewing and reflecting on the art and ideas presented in Euphrat exhibitions
and working with the children and youth in the Arts & Schools Program heightens the student's
sense of identity and civic awareness. Students are encouraged to develop a lifelong appreciation
of art and to recognize the different roles of art and art skills in community service and the world
of work. The Euphrat Museum Student Intern Program needs to be institutionalized to provide
credits for students and "weekly student contact hours" connected with the Euphrat.
Arts and Leadership Presentations: The Euphrat offers discussions, lectures and seminars that
engage artists, students, scholars, and community activists in dialogue and collaborative hands -
on art projects.
Civic Engagement: The community has been actively involved with the Euphrat (serving on the
Board and committees, participating in events and projects, etc.) and the Euphrat has been active
in the community, providing the initial impetus for the Cupertino Art Commission, serving as a
resource, advisor, and cosponsor. We provide exhibition and job opportunities for local artists,
and classes for the community. We work with campus faculty on speakers and invite the
community to these presentations. We support community -based organizations with visual arts
programs. In addition to the Arts & Schools Program, Euphrat participates in many other civic
activities in the area, such as jurying for exhibits, serving on the San Jose City Hall Exhibitions
Committee, and participating in community festivals, e.g. the Lunar New Year Parade and
Cherry Blossom Festival.
Annual Collaborative Art Project: Each year the Museum creates public art projects that
address community themes. These collaborations involve elementary and middle school students,
De Anza student interns, and Euphrat artist/teachers.
Euphrat Museum of Art 4
Business Plan 2010 -2011
ARKI:TIN
ANALYSIS
For over 30 years, the Euphrat has presented one -of -a -kind exhibitions, publications, and events
reflecting the rich diverse heritage of our area. Wel involve the community and campus in the
process of developing and presenting our exhibitions, publications, and educational programs.
The Euphrat serves the college community of De Anza College, artists in the greater Bay Area, and
schools in four cities, including Cupertino and Sunnyvale. Our programs generate a diverse range of
audiences, including Native American, Asian, Ladno, and African American. Our talks and workshops
are open to all students and community members. We had a successful Foster Youth program this past
summer. Through our Arts & Schools Program, we reach thousands of local elementary, middle and
high school students in Sunnyvale and Cupertino.
OUTREACH
The Euphrat Museum has raised the level of appreciation for art in the community and has been
a forum for a diverse community of students, artists, and the community to interact with and
learn from each other. We feature local artists, these from the greater Bay Area, and beyond. Our
outreach projects focus primarily on serving the Silicon Valley community and the surrounding
communities. In addition, our Arts & Schools programming extends to children and youth in K-
12 schools in the low to moderate income areas of the Cities of Cupertino and Sunnyvale. Our
outreach also extends to those children enrolled in after- school programs, foster youth, and
unique groups, whether Honors students, language- immersion students, or youth in transition.
COMPETITIVE EDGE
The Euphrat has an impressive track record of innovative exhibitions and award - winning
projects. Its programs have demonstrated an ability to draw diverse groups of people together.
Euphrat is a go -to place for arts education in schools. Strong connections are made between
exhibitions and various classroom teaching.
Through its collaborative hands -on art projects, discussions, lectures and seminars that engage
artists, students, scholars, and community activists in dialogue, the Euphrat is much more than a
museum; it is an experience.
The new facility, shared by other performing art programs, further enhances the role the Euphrat
Museum plays at the De Anza College and in the community. Our inaugural year's exhibitions at
the new Euphrat depict Silicon Valley's varied and colorful growth through visual media and
shared narratives. Our Come On Down! multi - purpose project space includes a collaborative
communal area for connecting visual and oral history, and an experimental exhibition area for
the results of interactive projects. Part of this space for campus and community features
frequently changing artwork.
STRATEGY
In order to further establish a foothold within this vast market and create brand awareness for the
unique and high - quality programs we are offering, we continue to:
Euphrat Museum of Art
Business Plan 2010 -2011
IARKETIN
ANALYSIS
For over 30 years, the Euphrat has presented one -cf -a -kind exhibitions, publications, and events
reflecting the rich diverse heritage of our area. We involve the community and campus in the
process of developing and presenting our exhibitions, publications, and educational programs.
The Euphrat serves the college community of De Anza College, artists in the greater Bay Area, and
schools in four cities, including Cupertino and Sunnyvale. Our programs generate a diverse range of
audiences, including Native American, Asian, Latino, and African American. Our talks and workshops
are open to all students and community members. We had a successful Foster Youth program this past
summer. Through our Arts & Schools Program, we reach thousands of local elementary, middle and
high school students in Sunnyvale and Cupertino.
OUTREACH
The Euphrat Museum has raised the level of appreciation for art in the community and has been
a forum for a diverse community of students, artists, and the community to interact with and
learn from each other. We feature local artists, those from the greater Bay Area, and beyond. Our
outreach projects focus primarily on serving the Silicon Valley community and the surrounding
communities. In addition, our Arts & Schools programming extends to children and youth in K-
12 schools in the low to moderate income areas of the Cities of Cupertino and Sunnyvale. Our
outreach also extends to those children enrolled in after- school programs, foster youth, and
unique groups, whether Honors students, language- immersion students, or youth in transition.
COMPETITIVE EDGE
The Euphrat has an impressive track record of innovative exhibitions and award - winning
projects. Its programs have demonstrated an ability to draw diverse groups of people together.
Euphrat is a go -to place for arts education in schools. Strong connections are made between
exhibitions and various classroom teaching.
Through its collaborative hands -on art projects, d: scussions, lectures and seminars that engage
artists, students, scholars, and community activists in dialogue, the Euphrat is much more than a
museum; it is an experience.
The new facility, shared by other performing art programs, further enhances the role the Euphrat
Museum plays at the De Anza College and in the community. Our inaugural year's exhibitions at
the new Euphrat depict Silicon Valley's varied and colorful growth through visual media and
shared narratives. Our Come On Down! multi - purpose project space includes a collaborative
communal area for connecting visual and oral history, and an experimental exhibition area for
the results of interactive projects. Part of this space for campus and community features
frequently changing artwork.
STRATEGY
In order to further establish a foothold within thi , ,. vast market and create brand awareness for the
unique and high - quality programs we are offering, we continue to:
s
Euphrat Museum of Art
Business Plan 2010 -2011
[FI NAN
Financial Situation
Currently the college funds 10 months of the Director's salary, and the Euphrat raises funds for
the 11th month. Our projected annual budget for 2010/11 is roughly $286,500. However, in these
difficult economic times, the College is asking Euphrat to raise $100,000 additional funds each
year to cover the ED's salary and benefits. We feel that college and community partnership is
also core to the Euphrat's success and needs to be the foundation of our financial planning.
Funding Strategies
To generate additional revenue we plan to do the following:
1. Focus on naming opportunities: $500,000 for the South or West Gallery could provide
five years of $100,000 support that would get the Euphrat through the tough economic
times. In 3 -4 years when the economy recovers, an agreement can be drafted with the
College that will normalize College funding. Naming opportunities, backed by policy
and legal agreements, are good income generators. Our exhibition and/or programming
focus can help to identify and leverage potential partners.
2. Procure a basic contribution from De Anza College, either alone or with the Foothill De
Anza Foundation. Basic contribution frorn De Anza is a core part of the partnership and
supports the strong instructional component of the Euphrat.
3. The College needs to consider the Euphrat part of Visual Performing Arts Center
(VPAC) in terms of income generated from rentals of the Performance Hall or other
spaces. The Museum can be open beforehand, for intermissions, or afterwards for events
in the VPAC. Euphrat staff are the only ones regularly in the building and as such are
often the first line of security. Compensation of this service for initial year: $10,000.
a. The Euphrat does not need to be open for all VPAC events. However, the
Euphrat is wonderful for many community events and even corporate events, and
has been used informally for such events already.
b. It would be a good opportunity to pursue special receptions (public or private)
before events with various groups as a relationship - building vehicle.
c. Having the Euphrat be a fully integrated partner in the Visual and Performing
Arts Complex serves our overall goal of having joint receptions, joint
programming, connecting college and community users. Efficient and effective
coordination between partners and users of the building's spaces is essential to
avoid conflicts and insure accessibility and security.
d. An open and cooperative system enhances the relationship between the museum
and the college, providing an opportunity to better serve constituencies. Benefits
to the museum include expanded outreach and networking opportunities and
increased visibility in the community. Advance scheduling by partners and users
aids the museum in long range planning and development of meaningful special
events and educational experiences.
Euphrat Museum of Art
Business Plan 2010 -2011
4. Use the Euphrat itself to derive revenue as a community space through special
agreements with community groups that cover costs and more, raise our profile, help
with outreach, and share our vision. With a provision for security for the artwork and
easily coordinated access to the lobby area and outdoor patio area, our space can be used
for corporate events, arts or other community events, private events for major donors,
civic and non - profit entities, and partners. Allowing the museum space to be used for
events supports the museum's mission and serves many goals, including earned income,
increased visibility and awareness, and opportunities to reach untapped audiences,
network, build partnerships, and fundraise. In the greater Bay Area, space rental fees
range from $200 to $10,000, depending on the nature and duration of the event and
amenities offered. With a little marketing and a comprehensive policy backed up by
strong detailed guidelines and realistic planning, these types of programs can leverage a
revenue stream.
5. Enhance our partnership with the City. We already receive funding, but can receive
more funding for open hours and enhanced collaborations. Art museums are economic
drivers and contribute heavily to the perception of habitability in any community. For
this reason and others, the City should provide financial support to the museum. The
museum can support and be engaged with the City's economic development efforts and
cultural programs, and be creative in thinking of ways to take advantage of what they
can offer in this economic climate. As part of an Enhanced /Cooperative Agreement, the
City would increase its contribution to $15,000. In return, the City would be able to use
the Euphrat for up to five events during the year at agreed -upon times.
6. We will work on special programs with City of Cupertino, e.g. to advance economic
development. For example collaboration regarding the Zer01 Festival in September
2010. Special funds for special projects. ($4000)
7. Since individual donations make up 80% of the philanthropic dollar, we will concentrate
on individual donor solicitations in the Cupertino /Silicon Valley area, and work with the
Foothill -De Anza Foundation office on soliciting major donors. We will enhance
individual donations through meetings with prospective donors, small gatherings or
receptions, special partnerships and sponsorships, an annual fund appeal. A broad base
of committed individual donors is a priority. They are a vital resource for board and
committee development and can be an important conduit to corporate sponsorship and to
the development of our endowment. A pool of "inner circle" donors provides an
institution with flexibility to respond quickly to unplanned events, whether sudden
adversity or unexpected opportunities. Donors need to be nurtured. Consistent follow up
and tracking are the keys to managing a donor program. This requires support staff.
8. Involve corporations through exhibitions. We can start with in -kind donations or
sponsorships for related special projects with corporations and/or artists on their staff. In
the current economic climate, corporate funding is an attractive option to explore.
However, sponsorships can be difficult to obtain, especially in the Bay Area. It is
important to assess the potential benefits of a sponsorship against the resources needed
Euphrat Museum of Art 8
Business Plan 2010 -2011
to secure it. In -kind donations and local marketing budgets are a good place to start
building relationships. Long -range exhibitiRon and program planning, at least on a
conceptual level, can aid in targeting appropriate sponsors.
9. Pursue variety of grant opportunities, researching foundations.
10. Offer a special 1 unit required class led by Euphrat Director and staff, who can review
writing assignments. A museum viewing class can benefit the Euphrat and De Anza
students. Exposure to art and creativity is crucial to the development of problem solving
skills and other desirable traits sought by employers. The practice of visiting museums
and other arts venues are learned behaviors. Students with limited exposure to art and
creativity are at a disadvantage. With the college's support, the Euphrat is positioned to
address this issue.
11. Develop a signature event. For some institutions this means an exhibition, such as the
Whitney biennial. For others it's a program like the annual printmaking intensive at
ICA. Or an event such as the burning man at Burning Man. Often it's a fundraiser.
Signature events can serve a variety of gosils: visibility, branding, education, and
improvement of the bottom line.
Euphrat Museum of Art 9
Business Plan 2010 -2011
FINANCIAL PLAN
Current 2010 -11 Basic Assumptions
Individual Donors / Board Contributions
De Anza College Student Body
Foundations, Corporation & Gov't Grants
Cities
Cupertino Fine Arts Com. grant $4,000
Cupertino services $57,000
Sunnyvale Com. Services $14,000
Fees and Services
TOTAL
111
11
111
111
Ri 111
Goal: Raise $100,000 additional funds annually from the following sources:
Option 1: Naming Opportunity: $100,000 per year
Option 2: Additional Sources of Income
Additional Sources of Income
Amount
Individual Donors
20,000
De Anza College
30,000
Foundations, Corporation & Gov't Grants
15,000
Cupertino Grants
Enhanced /Cooperative Agreement
11,000
Zer01 Project
4,000
uphrat Special Use Agreements
10,000
VPAC % of Rented Revenues
10,000
OTAL
$100,000
Euphrat Museum of Art 10
Business Plan 2010 -2011
EUPHRAT MUSEUM OF ART 2009 -2010 estimate for data
TOTAL VIEWERS 21,000
Euphrat Museum 11,000 viewers
Includes receptions, events, Teaching Tours, all ages
Community exhibitions 10,000 viewers
Includes schools, corporations, Cupertino Fall Festival, Cherry Blossom Festival
DE ANZA STUDENTS SERVED PER YEAR 5,000
Includes individual student visits, class visits /assignments, presentations, events,
conferences, special projects, Student Art Show, and 40 student interns /volunteers
ARTS & SCHOOLS PROGRAM students 2,200
Includes After - School Art at Title 1 schools, Fee -based After - School Art, Quinlan
Community Center and Extended Year Programs
COMMUNITY ARTS AND YOUTH OUTREACH :students 100
Includes Foster Youth Summer Bridge Art Program, Winter and Spring School Camps
VOLUNTEERS 125
De Anza students (40), Community members /artists (60), High School students (25)
San Jose Mercury News article, April 24, 2010:
"Davis said that the Euphrat under Rindfleisch has become a 'rare' campus museum that
attracts art lovers from beyond the academic walls. He said that sort of drawing power puts
the Euphrat in the same league with the Cantor Center for Visual Arts at Stanford University
and the de Saisset Museum at Santa Clara University. 'For a community college museum to
do that, it's extraordinary, Davis said."
Bruce Davis, Executive Director, Arcs Council Silicon Valley
"The Euphrat Museum of Art's influence on the Peninsula spans many communities, from the fine
artists it presents, to the schools, centers and institutions that the Euphrat collaborates with. The
Museum's work has promoted diversity and cross- cultural understanding through art and deepened
our knowledge of community issues in our area. I applaud its efforts and wish it continued success."
Richard Lowenthal, Former Cupertino Mayor
"For more than three decades, the Euphrat Museum of Art has inspired our citizens with its
groundbreaking exhibits and collaborations. The Museum has fostered discussion and creativity in
classrooms and in the community, and its influence is felt nationwide. We are very fortunate to have
this organization in our area."
Otto Lee, Sunnyvale City Council
Thanks to the unflagging devotion of its Executive Director Jan Rindfleisch, the Euphrat
Museum of Art's claims of being more than a museum are not mere hype. Rindfleisch's
persistently realized vision of a resource that reflects the constantly evolving cultural diversity
of the urban community it serves has been the Euphrat's hallmark from its bunker -like days to
the inaugural show in its long- awaited new exhibition space early this year. Looking Back,
Looking Ahead demonstrated Rindfleisch's trademark ability to sleuth out and illuminate
threads of unifying subtext in works as disparate as master painter Paul Pei -Jen Hau's
watercolors and the cartoons and custom bikes of Shorty Fatz. That the Euphrat has not only
endured but thrived is testament to Rindfleisch's singular synthesis of tenacity, diplomacy,
creative generosity and insight.
Nomination for Curator 2009 Artshift Award, Erin Goodwin Guerrero
"...Subtle and intuitive, Looking Back, Looking Ahead deftly touches on such compelling issues
as migration and immigration, the preservation of culture and identity, the place for and value
of traditions in a world constantly in transition, experience both personal and universal, and the
elusive quality of memory. The legacy of this exhibition will be enduring."
Artshift San Jose review May 2009, Robin Treen
The Euphrat Museum of Art at De Anza College is the only organization that I've witnessed
actively (bridging the gap between the new and established artist). They are a rare entity
comprising the delicate bridge from unequipped inexperience to confidence and practical life -
experience. They have been irreplaceable in my educational experience, giving me a clear
sense of what goes into art preparation and presentation for a real -world audience in a real -
world public venue. The Euphrat enforces values of community relevance and creative
excellence, elements essential for artists' career solvency. Without the Euphrat Museum, De
Anza College would only offer ideas and studios, but could no longer step further, could not
remain tangent to the world of professional art.
Gabe Ballard, Communications Designer. De Anza graphic design graduate, 2009.
Coordinator of the Envi -Able project involving art students, addressing environmental
issues, and including participants from the Global Warming Solutions Conference.
Another great example of free press can be found in the Euphrat Museum of Art at De Anza College
where I am a work -study intern. They have all kinds of art shows that reflect parts of American life
and history that aren't often mentioned in the regular media. The museum doesn't have to advertise
products of big corporations and is funded by both the college and community donations...
Community art museums like the Euphrat Museum are very important to have because here artists
can express themselves freely and sometimes reflect another side of life that isn't often mentioned in
newspapers or on commercial television. This is an important part of democracy — the freedom to
show, see, and talk about all kinds of artwork, ideas, and events.
Trang Tran, in a political science essay, former De Anza student
The Euphrat Museum is a cornerstone of the De Anza Community open to anyone and
everyone. Not only is it a venue for student artists to be involved in a wide spectrum of its
services, it provides a place for the community, students and residents alike, to participate in the
most rewarding of human experiences. The Euphrat has acted as a catalyst for civic
engagement and so many artistic endeavors. It is disheartening to see it struggle to keep itself
afloat. Jan and the rest of the team at the Euphrat have so many great ideas and projects in the
works and many more they might not get off the ground if these destructive budget cuts
continue. These quality public programs need real financial consideration from the college and
community that they service!
Clifford Dodd, De Anza art major
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1 1 Be inspired by the challenging
exhibitions featuring work by emerging and
established artists and De Anza College
students. View the vibrant art of local
elementary and middle school students.
Learn more through the accompanying
educational materials and lectures.
Create arts projects with the Euphrat's
outstanding Arts & Schools Program. We
offer an after - school art program, a
fee -based art program, Teaching Tours of
our exhibitions, school assemblies, and
collaborations including public art projects
and exhibits of student work at schools
and community venues. Each year the
Euphrat creates public art projects
involving elementary and middle school
students, De Anza student interns, and the
museum's artists and teachers.
Engage in the development
of creative solutions for our
times. Our new building's
central location and flexible
structure is ideal for art and
civic engagement activities.
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:i Together with other campus
entities, we will engage artists,
students, scholars, and
community activists in dialogue
and collaborative hands -on art
projects for the purpose of
identifying and addressing
issues facing our community.
Euphrat Museum of Art
De Anza College
21250 Stevens Creek Boulevard
Cupertino, CA 95014
i (408) 864 -8836, Fax: (408) 864 -8738
www.deanza.fhda.edu
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EUPHRAT MUSEUM OF
De Anza College
21250 Stevens Creek Boulevard
Cupertino, CA 95014
FUNDED BY
CREATIVE ARTS DIVISION. DE ANZA COLLEGE
DE ANZA ASSOCIATED STUDENT BODY
THE EUPHRAT MUSEUM BOARD
ARTS COUNCIL SILICON VALLEY
CITIES OF CUPERTINO AND SUNNYVALE
FRIENDS OF THE EUPHRAT MUSEUM OF ART
ADOBE SYSTEMS INC. AND APPLIED MATERIALS GRANTS,
IN PARTNERSHIP WITH ARTS COUNCIL SILICON VALLEY
PHOTOS
COVER
HECTOR DIO MENDOZA WITH HIS ARTWORK. ATOMIC LANDSCAPE
R CIGARRO R BARRIL (DETAIL) BY MARTA SANCHEZ WITH NORMA CANTO
NEHA AGARWAL, GRADE 2. NIMITZ SCHOOL
INTERIOR (TOP-TO-BOTTOM)
STUDENT NGOC PHAM INTERACTS WITH ART BY RICHARD GODINEZ
NEHA AGARWAL PARTICIPATES IN THE COLLABORATIVE PRINT. DANCE OF LIFE
EXHIBITION: ANGEL ISLAND AND IMMIGRATION STORIES OF THE 20TH
AND 21ST CENTURIES PHOTO: BOB HSIANG
INTERN MINH NGUYEN ASSISTS 2ND GRADER DUNG NGUYEN AT THE EUPHRAT'S
LUNAR NEW YEAR UNITY PARADE AND INTERNATIONAL FAIR BOOTH
ARTIST FLO OY WONG TALKS ABOUT HER ART
MADE IN USA: ANGEL ISLAND SHHH. PHOTO: BOB HSIANG
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(408)864 -8836
SPONSORED BY
De Anzo Associated Student Body
De Anzo College, Creative Arts Division
The Euphrot Museum Council
Friends of the Euphrat Museum of Art
Adobe Systems Inc. and Applied Materials Grants,
in partnership with Arts Council Silicon Valley
City of Cupertino
City of Sunnyvale
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De Anza College, Cupertino, CA 95014
May 5 - June 15, 2010
Reception and Awards
June 8, Tuesday 5:30- 7:30pm
Museum Hours
Mon. -Thu. 10:00am- 4:00pm
Closed Memorial Day weekend
Open to tour groups by appointment
www.deanza.edu /euphrat
408 - 864 -8836 —
SPONSORED BY
De Anza Associated Student Body
De Anza College, Creative Arts Division
The Euphrat Museum Council
Friends of the Euphrat Museum of Art
Adobe Systems Inc. and Applied Materials Grants,
in partnership with Arts Council Silicon Valley
City of Cupertino
City of Sunnyvale
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E UPHRAI MUS UM Of ARC'
Art Exhibition at New Euphrat Museum of Art
Offers Refreshing Perspectives
February 1, 2010
Media Contact: Jan Rindfleisch, Director of the Euphrat Museum of Art
De Anza College, Cupertino, CA 95014
http://www.deanza.edu/euphrat/
408 -864 -8836
For Immediate Release
CUPERTINO —In February 2009, the Euphrat Museum of Art opened its doors to a brand new exhibition
space that, along with a performance hall and an art history classroom, forms a vibrant Visual and Performing
Arts complex at De Anza College. As we complete our inaugural year, the exhibition, In Between: The
Tension and Attraction of Difference, and related programs highlight artists from Silicon Valley and the
greater Bay Area who do or see things in a fresh way.
EVENTS:
Art Exhibition: In Between: The Tension and Attraction of Difference
Exhibition evolves with Special Projects through April l5th
Hours: 10 -4, M -Th
Open to tours by appointment
For additional events, check the Euphrat Museum of Art website http: / /www.deanza.edu /euphrat/
WHERE: Euphrat Museum of Art, De Anza College, 21250 Stevens Creek Boulevard, Cupertino, CA 95014
ART EXHIBITION:
The Euphrat Museum of Art at De Anza College serves a culturally diverse, technologically sophisticated,
urban community undergoing rapid economic and social changes. Our second major inaugural exhibition, In
Between: The Tension and Attraction of Difference, continues our examination of Silicon Valley's varied and
colorful growth through visual media and shared narratives.
Artists include Marlene Angeja, Mei -Chu Chang, Sam Hernandez, Bu Hua, Ken Lo, Abraham Menor,
Minette Lee Mangahas, Penny Nii, Ricardo Richey, Lucy Sargeant, Imin Yeh, Xudong Yu, and more.
In Between is a gathering of artists who do or see things in a fresh way, who investigate and rethink the status
quo, upset common perceptions, embrace the unknown, and change the game. It is language- oriented, yet not
confined by language. Age -old tradition is combined with street art, technology, animation, music, etc. In
Between brings together people from different generations and cultures, working with different aspects of the
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community, stretching across boundaries. This outreach is nourished in the constantly re- inventive Silicon
Valley and in the vibrant Bay Area, where tradition and new ideas abound.
Front View
Hawaiian -born Minette Lee Mangahas' project, Calligraffiti, involves graffiti artists from around the country.
Exquisite Corpse is based on a collaborative game; the images are collectively assembled, with each
collaborator adding to the composition. The artists included Amend One, Desi W.O.M.E, and Denz (Oakland),
Apex (SF), Coby Kennedy (NY), Lucha (NY + SF), Zen One (Minneapolis), and Toons One (LA).
http: / /www.headlands.org /event detail.asp ?key =20 &eventkey =266 http: / /brushsong.com /home.html
Ricardo Richey (Apex) has created a special window painting for Front View.
West Gallery — Poetry and Grammar
Mei -Chu Chang is a well -known Chinese calligrapher and seal engraver from Taiwan currently living in the
Bay Area. A student of master Bei -Yue Wang, he has been giving calligraphy classes in the Bay Area for ten
years. Beginning in 2008, Chang started a series of breakthrough pieces. His unique compositions elevate the
life of the bold, black brushstroke and place it in a new environment. http: / /www.ccc ag lIery.org/profile /zhngmii
Painter Lucy Sargeant's large portrait faces of artist friends are often notable San Jose State University
professors who have helped shape the Bay Area artistic landscape. Her painting David M. is of sculptor and
professor David Middlebrook, who created a major bronze public sculpture on the De Anza campus. Sargeant
catches his inner reflection. Likewise with her portrait of poet and professor Virginia de Araujo. Sargeant builds
up form through brushstrokes; then the artwork takes on a life and poetry of its own. http: / /Iucysargeant.com/
The free - standing sculptures of Sam Hernandez, professor of sculpture at Santa Clara University, are
illuminated by his study of many different cultural traditions. His large wall piece, Dichos y Bichos, combines a
long list of folk wisdom in Spanish. The work is flanked by Homage, a free - standing totemic Chinese scholar -
stone work of redwood, with inlaid pool balls in the base for nodules. http: / /www.samhernandezart.com/
The unusual books of Penny Nii are investigations in form, ideas, and the passage of time. Her book, Pic to
Words, is comprised of pictographs, Chinese /Japanese ideograms, and drawings. It utilizes Gocco prints and a
type of accordion /concertina structure. Yen for Death is in the form of a Japanese funerary urn that opens to
create an altar. http: / /www.penny- nii.com /Site /PennyNii.html
Entrada
Imin Yeh's traditional woodcut prints are a platform to take off to new realms. "Utilizing history, subtle humor,
exchange and generosity, social intervention and technical craft," her work opens lively dialog on cultural
understanding, playing with subjects such as "good imports" and "student loans." The images range from
comforting patterns to Benjamin Franklin to power animals of the zodiac, but with a twist: Year of the Pill Bug,
Year of the Three -Toed Sloth, and Urban Street Pigeon, etc. http: / /iminyeh.com/
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South Gallery — Double Nature Multi -Faced
Marlene Angeja exhibits several abstract paintings, bold in color and brushstroke. Island is a video project
using archival footage (1953 -58) of the Azores Islands, which lie in the unstable junction between the North
American, Eurasian and African tectonic plates. Angeja's mother and her brother recorded the eruption of
Capelinhos volcano. Today, the video composite is about the idea of island from an emigrant's point of view,
which involves a profound sense of nostalgia (saudade) for the lost landscape. <http://marleneange
Bu Hua (Beijing, China) recently exhibited a short animation in San Francisco. Entitled Anxiety, it is about the
anxiety that comes from desire and greed, societal status, and about a lone little girl with a wand who with "pure
noble thoughts and feelings" goes about saving animals. The core of her work is about "the heart." An earlier
animation, Oneness, features four figures on a "Journey to the West." Each figure is different, yet sometimes we
find their characteristics in the same person. "Everybody is multi- faced."
Yu Xudong (Guangzhou, China) exhibits simple signs, all with the letter "a." In One Person's Parade (his take
on China's Parade law), he has photographed himself all alone with a megaphone, determinedly holding his
sign high in various safe parts of China — in the middle of an empty warehouse, in the middle of an empty
street, standing atop some nondescript low building. In China he can't protest. His simple signs, leaning against
the museum wall, reference a much larger relationship between the individual and public.
Abraham Menor lives in Silicon Valley. He is an edgy photographer, an "at- risk" youth case manager, and a
community organizer /worker affiliated with Silicon Valley DeBug. With a background in sociology, he began
documenting graffiti as a way to examine social behavior. His blog is Brainsoiled. Keepitsoiled — stay
grounded. He has documented various social and political movements. As a participant and observer, Menor
captures lived moments, raw and real. He combines his photos with music or alters them with artist Shorty Fatz.
Ken Lo, an Asian b -ball legend at 57" who ran with Kobe, creates a special installation. K. Lo is a straight
shooter: "I'd like to think the quality of your game was all that mattered." So he lays it out: "You are not
anyone unless you have a name, and you're not a name that means anything unless you have a shoe." Through
video (The Rice Balla Chronicles), poster, SLAM interview, and an elaborate storefront display (balla cards,
radical Chinese paper cutouts and grillwork, Lucky Feet Happy Shoes T shirt, and more), you can check out the
man and the all - important shoes. http: / /www.yelp.com /biz /lucky- feet - happy- shoes- san- francisco
Come On Down!
• Come On Down! is a multi - purpose project space that includes a collaborative communal area for
connecting visual and oral history, and an experimental exhibition area for the results of interactive
projects. Part of this campus /community space will feature frequently changing artwork. Presentations
include:
• Student Activity: Santa Clara County high school students in the Summer Bridge Program for
foster youth (developed by Donna Fung) at De Anza created (Super)heroes. Working with Euphrat staff,
they examined qualities of heroism in their own lives and in the lives of those around them. They built
powerful mixed -media art pieces, using words, poetry, images, paint, and sections of recycled doors.
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• Publications: This area is also used for study and research. Several publications are on display, including
Present Tense and The Fourth R: Art and the Needs of Children and Youth.
The exhibition was curated by Jan Rindfleisch, along with the artists and with Nancy Hom, Abby Chen, Robin
Treen, Jianhua Shu, and others. Works by Bu Hua, Ken Lo, Imin Yeh, and Yu Xudong were shown at the
Chinese Culture Center in the Present Tense: Chinese Character exhibition, which reflected a fresh perspective
through the eyes of young artists. http: / /presenttense.us /artists/
ABOUT THE EUPHRAT MUSEUM OF ART
For over 30 years, the Euphrat Museum has presented one -of -a -kind exhibitions, publications, and events
reflecting the rich diverse heritage of our area. The Museum's mission is to provide a venue and resource for
visual ideas and communication that stimulate creativity and an interest in art among audiences of all ages. The
Euphrat provides for a spectrum of interactions with a large and diversified public, working on and off campus
with specialists in all disciplines. The Museum has an outstanding Arts & Schools Program, primarily in
Cupertino and Sunnyvale, at various school and community sites. Each year the Museum creates public art
projects involving elementary and middle school students, De Anza student interns, and Euphrat artist /teachers.
The new Euphrat Museum of Art is part of the new De Anza College Visual and Performing Arts Center,
prominently facing Stevens Creek Blvd. The Euphrat is funded in part by De Anza College, De Anza
Associated Student Body, City of Cupertino, City of Sunnyvale, and Arts Council Silicon Valley. It is also
supported by an Applied Materials Excellence in the Arts grant and Adobe Systems Inc. grant (both in
partnership with Arts Council Silicon Valley), by Target, and by the Euphrat Museum Advisory Council and
Friends of the Euphrat Museum.
For further information see http: / /www.deariza.edu /euphrat/ or call Jan Rindfleisch at 408 8648836
?12 SO S C re(-k 1t 1 % d. is!?. ("A 9 ;01.1 1)h: (A o8) 864 -8936 1•x: {IOR) 864 -83;8
Euphrat Museum cif Art Exhibition
In Between: The Tension and Attraction of Difference
Special Projects, April 5 - April 15, 2010
ART EXHIBITION:
The Euphrat Museum of Art's second major inaugural exhibition, In Between: The Tension and
Attraction of Difference, is a gathering of artists who do or see things in a fresh way, who
investigate and rethink the status quo, upset common perceptions, embrace the unknown, and
change the game. The exhibition evolves with Special Projects, April 5 - April 15, 2010.
South Gallery Additions
The Special Projects area in the South Gallery connects artists, college, and community to address
the current education crisis in California. Topics range from our formal educational system, to the
everyday wisdom that is passed down from our elders and grows anew in the thoughts and ideas of
our youth, to the ways in which college and community intersect through programs and projects.
Euphrat Community Arts Mentorship Initiative (2009 -10): Working with At -Risk Youth
This Initiative engages college and community thrc)ugh Euphrat exhibition programming,
bringing together consultants such as photographer /educator /activist Abe Menor and visual
artists /arts educators Lydia Sanchez and Corinne Okada, working with De Anza student interns.
Projects were based on the exhibition In Between/ The Tension and Attraction of Difference.
Artists: Abe Menor, Corinne Okada, Lydia Sanchez, students from Columbia Middle
School and Nimitz Elementary School, with Edith Argabrite
Abe Menor's photographs and Corinne Okada's textiles honor the elders and the history of our
community, from Filipino WWII veterans, to Chinese, Japanese, and Mexican agricultural
workers, to youth activists today who want healing, unity, and "schools not prisons." Lydia
Sanchez's paintings of marathons in which she has participated show people on the move for
change. Okada's digital textiles (including shoes!) depict symbols that "honor the Valley's
agricultural past and celebrate the blending of ethnic groups today and the digital economy
driving it."
Edith Argabrite's multiple yet unique felted yarn Nests speak to the foundation we are
providing for future generations, young and old. Nests asks: What kind of educational and
community institutions are we building for lifelong nurturing and learning?
Students from Columbia Middle School exhibit Falling and Flying books, inspired by Penny
Nii's artist books, with the goal of passing on their personal life struggles and accomplishments
to younger students.
Students from Nimitz Elementary School exhibit several projects: Dichos y Bichos, based on
the Sam Hernandez sculpture of the same name, reflect cultural sayings /wisdom passed down in
the family and community. What You Don't Know About Me, using words and photographic
portraits, and involving speaking up and teamwork. In Zodiac Trading Cards, based on Imin
Yeh's reinvented zodiac animals, students identifi °d one of their strengths and also weaknesses.
Collaborators /funders for the Initiative projects include: Columbia Middle School, Columbia
Neighborhood Center, Nimitz Elementary School, Euphrat Museum of Art, Silicon Valley
Community Foundation, Arts Council Silicon Valley, De Anza Student Body, Alicia Cortez's
Puente class, Vernon Gallegos's Hip Hop class, De Anza Honors Club, De Anza Urban D.R.I.P.
Club, and Homestead High School's National Art Honor Society.
Come On Down! Project Space Additions
At our Come On Down! project space, we are showing two projects from Sal Breiter's Popular
Culture class at De Anza:
1. Culture Jamming Subvertisement "roughs" and two finished Subvertisements, including
one by iSPEAK. The "subvert" has the look and feel of the targeted ad, with the same high
production quality, to promote a classic double -take from viewers as they realize they have been
duped. Culture Jamming a form of public activism, creating a contrast between mass media
images and the realities and negative sides of the corporation or media.
2. "The Pen is Mightier Than the Sword" Project and Sticker Project. Students identified
"words" and phrases from constructive - feedback letters they had written to producers of popular
culture and used them as a foundation for their sticker project. Using artist Tucker Nichols as an
inspiration, students took photographs of their temporary removable stickers that they placed
around their communities.
EXHIBIT INFORMATION:
In Between: The Tension and Attraction of Difference
Special Projects, April 5 - April 15, 2010
Euphrat Museum of Art, De Anza College, 21250 Stevens Creek Blvd, Cupertino, CA 95014
Hours: 10 -4, M -Th Open to tours by appointment 408 -864 -8836
For additional events, check the Euphrat Museum of Art website:
http://www.deanza.edu/euphrat/
San Jose Mercury News)) Saturday, April 24, 2010
EUPHRAT MUSEUM
Cutbacks threaten De Anza arts
Longtime
curator
Rindfleisch
is issued
layoff notice
as college
tries to
trim $4.8
million
By Joe Rodriguez
jrod rigiteztwmerc uryneios. cant
The Euphrat Museum of Art at De Anza
College had no money and made little noise
in the art world when Janet Rindfleisch took
it over in 1978. After building the Euphrat
into one of Silicon Valley's most unique art
spaces, she was recently issued a pink slip.
Sort of.
The school's board of trustees, seeking
to trim $4.8 million for the next fiscal ,year,
eliminated a few dozen full - and part -time
positions, including hers. However, the
school now says it wants Rindfleisch to stay
on for at least one more year as a contract
employee and at 60 percent of her pay.
"I'm willing to tighten my belt," said
Rindfleisch, who hasn't been offered a for-
mal contract yet. "I'm perfectly willing to do
whatever it takes to move us through these
difficult times, but the goal has to be building
on what we have here."
Word of Rindfleisch's layoff and status
slowly filtered through Silicon Valley's art
community. "It's such a step backward,"
said Bruce W. Davis, director of Arts Council
Silicon Valley. "I know this is a tight budget
situation, but it does more harm than good."
Davis said the Euphrat (pronounced you -
frat) under Rindfleisch has become a "rare"
campus museum that attracts art lovers
from beyond the academic walls. He said
See MUSEUM, Page 5
"It's such a
step backward.
I know this is
a tight budget
situation, but
it does more
harm than
good."
— Bruce W. Davis,
director of
Arts Council
Silicon Valley
PAULINELUBENS /MERCUR
"I'm willing to tighten my belt;" said Janet Rindfleisch, right, curator of the Euphrat Museum of Art at De Anza College. On
Thursday, she discusses potential student art exhibits with Lucy Cain Sargeant, a San Jose State University drawing teacher.
SATURDAY, APRIL 24, 2 010
Muse
Continued from PgL�e 1
that sort of dr�iwing power buts
the Euphrat in the wine league
with the Cantor t_'enter for %
sual Arts at Stanford University
and the de Saisset A-luseunu at
Santa Clara University.
"For a community college
museum to do that, it's extraor-
dinarv," Davis said.
With a budget of about
?1300,000 this }rear, Rindfleisch
said, the nnist drew about
10,000 visitors to its gallery and
off - campus exhibits.
De Anza officials praised
Rindfleisch for her success, but
said their hands were forced by
extreme revenue shortfalls fac-
ing public colleges up and down
the state. After cutting $5 million
last ,year, they said they must
now put classroom learning first.
"We love the museum," said
trustee Joan Barran, former
president of the museum's board
directors. "But when it comes to
a decision on what has to be cut,
what do you say to the English
and math instructors ?"
According to De Anza spokes-
woman Marisa Spatafore, the
museum's nonprofit foundation
will pay Rindfleisch to stay on
after June 30 for at least a year
un reduced pay. The cullege and
Rindfleisch would use some of the
year looking for ways and money
to hire her permanently.
The college insists the mu-
seum would stay open if she
leaves, but it isn't clear whether
a new curator or faculty mem-
ber — who would supervise the
museum part time — would take
over.
"She really is a talented per-
son," Spatafore said. "We're fully
committed to making this hap-
pen."
Rindfleisch was taking events
in stride this week as she pre-
pared for n nev' show. The outgo-
ing one. "In Between," reflected
the museum's multicultural ap-
proach under her direction. It
featured paintings, photographs
and multimedia art that spoke to
the tensions and attractions be-
tween people in multicultural so-
cieties such as Silicon Valley. In
an optimistic outlook, a Japanese
artist paints himself as basketball
star Kobe Bryant making a slam
dunk. In a critical look, a group
of photographs by Abe Menor
depicts street protests against
alleged police abuse of minorities
in San Jose.
More than anything, the Eu-
phrat saw a connection between
its surrounding community and
the artistic themes it chose to put
on display.
Seeking "human contact" is
what drew Rindfleisch to art. Af-
ter earning a bachelor's degree
in physics from Purdue Univer-
sity, Rindfleisch landed a job with
the Jet Propulsion Laboratory in
Pasadena but found the work too
impersonal. She eventually quit
to pursue her love of art, earning
a master's degree from San Jose
State University.
She was teaching art and art
history at De Anza in 1978 when
the college asked her to operate
the Euphrat in her spare time.
She became known for putting
on shows that would interest lo-
cal audiences and showcase local
artists. -
One of them, mixed -media
artist Corinne Takara of Cuper-
tino, received Euphrat support to
teach public school students how
to paint and use everyday house-
hold items to express themselves
through art. She also had pieces
in the "In Between" exhibit.
"I don't know a lot of muse-
ums that do that," Takara said.
"It's a great, special museum
close to communities here in
Silicon Valley. It would be so sad
to lose it."
Contact Joe Rodriguez at 408-
920 -5767.
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Working with At -Risk Youth
The Euphrat Museum's ongoing commitment to at -risk youth has multiple components, including the Summer Bridge Program for
foster youth at De Anza, in which Santa Clara County high school students created (Super)heroes. Working with Euphrat staff, they
examined qualities of heroism in their own lives and in the lives of those around them. They built powerful mixed -media art pieces,
using words, poetry, images, paint, and sections of recycled doors. Multiple partners were involved in this month -long program,
community reception, and exhibition, including: De Anza Summer Bridge Program, Euphrat Museum of Art, Silicon Valley
Children's Fund, Santa Clara County Office of Education, Foster Youth Services; Santa Clara County Social Services Agency,
Department of Family and Children Services; East Side Union High School District.
Euphrat Museum of Art exhibition In Between: The Tension and Attraction of Difference. Partial view of West Gallery with
artworks by Sam Hernandez and Mei -Chu Chang.
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Volume 62, Number II . March 3, 2o10 . Cupertino, CA . Tat. 1947
Feb. 19 in Sunnyvale. The lessons are part of the Beyond The Bell Winter Camp.
Students learn classroom lessons in the community
By TIFFANY CARNEY
Photographs by JOHN MEDINA
fi
bile some students
sat On the couch and
watched television
shows or played video
games over winter break.
about 60 Sunnyvale students
from ('olumhia Middle
School were goll'ing, cooking
and creating art - -all in the
name OP educat ion.
The occasion? Beyond the
Bell Winter Camp, an enrich-
ment program that Sunny-
vale School District and the
city OI' Sunnyvale Created in
an cifort to keep students in-
terested in education during
winter break, I'ch. Its to 19.
The winter camp fea-
tured classroom ICSSOFIS in
the nu>rnim') at ('olumhia
and hands -on learning ex-
periences at various sites in
Santa Clara County in the
afternoon.
The enrichment program,
funded by the school district,
is the only of its kind for pub-
lic middle school students in
the area. Unlike other after -
school programs in the South
Bay, Beyond the Bell Winter
Camp directly links activities
such as golf and dinin" Out to
classroom lessons in vOCahu-
lary and math.
Bcyond the Bell is a CO
lumhia program that contin-
ues lcarnin" after the school
clay ends.
Columbia principal Mary
Beth Allmann said the dis-
trict and the city partnered
For the trial program Burin"
winter break, with the goal
Bell, page 17
10 SILICON VALLE..Y CONIN11 NIT)' Nl-AVSI'AI'k,RS i IARCll3, 2010 11,11-1
of teaching lessons in a different
context and allowing students to
see how classroom curriculum can
be applied in a real world setting.
Activities were designed to take
education to the next level; for ex-
ample, math was used to calculate
the distance of a golf ball or to dou-
ble a recipe.
The winter program was also in-
tended to pique student interest in
learning outside of the traditional
school day as part of an overall ef-
fort to raise API scores.
"There is a lot of learning go-
ing on that isn't in the classroom,
without 30 chairs facing the black-
board," said Angela Chan, youth
and family resources manager for
Sunnyvale, who helped coordinate
the activities.
Chan said the camp "teased"
skills out of the students as they
applied concepts without realizing
the activity was also an academic
lesson.
During the program, students
started their day on the Columbia
campus for lessons in science, math
and language arts. Sixth- and sev-
enth- grade students focused on
real life applications as they wrote
restaurant reviews in a lesson on
vocabulary and writing. In math,
the same students worked on coor-
dinate graphing, which included a
lesson on golf angles.
Forthe seventh-and eighth -grade
students, paper airplanes were used
to teach flight physics and air pres-
sure. Students measured, graphed
and created flight records for the
distance traveled and duration of
time in the air after folding two dif-
ferent paper airplane designs. Stu-
dents also rotated through the com-
puter lab, where they were taught
to use Doodle, Google's drawing
and painting application. path with fun and educational com-
After lunch, students boarded ponents.
one of three buses headed for At Sunken Gardens, students
Each location was chosen
to expose students to a
potential career path with fun
and educational components
Sunken Gardens Golf Course, were introduced to the game of golf
the Euphrat Museum of Art at and had a chance to work on their
DeAnza College and the Art In- golf swings at the driving range.
stitute of California - Sunnyvale for They heard about the course's his -
some hands -on experience. tory and learned the - dedication
Each location was chosen to ex- it takes to embark on a career in
pose students to a potential career sports.
At the Art Institute, students
were split into groups to learn
about graphic arts and culinary
concepts.
In the graphic arts program, stu-
dents drew designs and worked in
computer labs as they were intro-
duced to software programs like
Adobe Photoshop and Adobe Il-
lustrator. Students also sat in on
a photography class with students
enrolled at the Art Institute.
Columbia students in the cu-
linary portion of the program
learned basic cooking skills, such
as how to use a knife and kitchen
appliances. Students followed reci-
pes to make hamburgers, ladyfin-
gers and ice cream. They also took
a pastry class and created ginger-
bread houses with Eric Frauwirth,
Bell, page 19
ad
MP
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l
A
ilia
Jamia Gibbons shows her finished project after hand - making a timeline book at Euphrat Art Museum on the campus of Cupertino's De Anza College on Feb. 19. Students' work is now on display at
the museum.
182 n1ARCH 3, 2010 SILICON VALL.,E1' COMMUNITY NEWSPAPERS 17
Bell
Continued from page 19
academic director of culinary
arts for the Art Institute. The
last day of the program, stu-
dents sat side by side with cu-
linary students in a regularly
scheduled class.
Chan said the Art Institute
was by far the most popular
segment when students were
asked to rank the locations
in order of interest during
registration.
At the Euphrat in Cuper-
tino, students toured the
museum and admired each
piece on display. "For a lot
of them, it was the first time
they've ever been to a mu-
seum," said Jan Rindfleisch,
director of the museum.
The afternoon curriculum
at the Euphrat was focused
around Penny Nii, an art-
ist currently featured at the
museum. Nii's exhibit is the
combination of form, ideas
and the passage of time.
"We looked at art in the
museum and they created
their own accordion book,"
said Lydia Sanchez, a teach-
ing artist for the after - school
art program at the museum.
Sanchez gave the students a
theme, "flying and falling,"
to examine their life and
challenges along the way. "I
hope they take these skills
they learned and pass them
on to other students," she
said.
Sixth - grader Elvira Cas-
taneda said she would sign
up for the program again
in a heartbeat. "It was awe-
some," she said, adding that
one lesson she learned is that
nobody is.perfect.
Brianna Clark admired the
exhibits throughout the mu-
seum. "I learned that I can
put all my ideas on paper,"
said the seventh - grader, who
was inspired to sign up for
another art class after the
four -day program.
The books created by Co-
lumbia students were also
featured as an exhibit in the
museum. "First they were the
viewer, and now they are the
artist," Sanchez said, adding
that the class was designed to
teach students to think, "Yes,
I can do this; I don't have to
just dream about it."
The Euphrat offered more
than just a museum perspec-
tive. Columbia students also
heard from a panel of stu-
dents from DeAnza, who
also went to Columbia and
then graduated from Fre-
mont High School, who
spoke about their academic
path, community college and
future career goals.
"We really wanted stu-
dents to get a sense of com-
munity college life and what
that looks like and how it
ties to middle school," Chan
said.
Registration for Beyond
the Bell was first opened to
r
V
Ae
AN
Taylor Hartley (left) receives instruction from Euphrat art teacher Lydia Sanchez (right) while
hand- making a timeline book at Euphrat Art Museum on the campus of De Anza College during
a new winter camp for students at Columbia Middle School. About 60 students attended the
camp.
at -risk students, then to the
general population at Co-
lumbia. The program was
offered to students for $20.
Those who could not afford
it were given scholarships.
The intervention activity
program was covered by the
school district's categorical
flexibility fund.
According to Allmann.
the Beyond the Bell camp
went well, and school and
city represQntatives plan to
meet and determine whether
to offer the program in the
future for both winter and
spring breaks.
Chan was able to shadow
a few classes during the pro-
gram and watched as children
asked each other questions
during hands -on activities.
"It's . fun just for us to see
them thinking about things
differently and enjoying new
experiences and educate
each other," Chan said.
The initial response from
those involved with the pro-
gram was that the morning
and afternoon sessions were
successful, but there was
one student, sixth - grader
Stephanie Chacon, who had
one complaint about the
program: "It was only four
days."
'4 :11.3, ?U 1 U 's"
Golf instructor Jerry Thormann (right) gives a lesson to Bianka
Berros at Sunken Gardens Golf Course on Feb. 19 as part of a
new winter camp geared at teaching students math and English
outside the traditional classroom setting. Students learned
about math angles while on the golf course.
art.
r
V
Ae
AN
Taylor Hartley (left) receives instruction from Euphrat art teacher Lydia Sanchez (right) while
hand- making a timeline book at Euphrat Art Museum on the campus of De Anza College during
a new winter camp for students at Columbia Middle School. About 60 students attended the
camp.
at -risk students, then to the
general population at Co-
lumbia. The program was
offered to students for $20.
Those who could not afford
it were given scholarships.
The intervention activity
program was covered by the
school district's categorical
flexibility fund.
According to Allmann.
the Beyond the Bell camp
went well, and school and
city represQntatives plan to
meet and determine whether
to offer the program in the
future for both winter and
spring breaks.
Chan was able to shadow
a few classes during the pro-
gram and watched as children
asked each other questions
during hands -on activities.
"It's . fun just for us to see
them thinking about things
differently and enjoying new
experiences and educate
each other," Chan said.
The initial response from
those involved with the pro-
gram was that the morning
and afternoon sessions were
successful, but there was
one student, sixth - grader
Stephanie Chacon, who had
one complaint about the
program: "It was only four
days."
'4 :11.3, ?U 1 U 's"
Golf instructor Jerry Thormann (right) gives a lesson to Bianka
Berros at Sunken Gardens Golf Course on Feb. 19 as part of a
new winter camp geared at teaching students math and English
outside the traditional classroom setting. Students learned
about math angles while on the golf course.
PAUL PEI JEN HAU
AGNES PELTON - t
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THAI BUI
' + KENE YUNG
ANGELA BUENNING HLO
CONSUELO JIMENEZ UNDER-WOOD
CHARISSE DOMINGO
SHORTY FATZ
MIKE ARCEGA
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F FEBRUARY 17 - APRIL 16, 2009 RECEPTION WITH THE ARTISTS: MARCH 11 5:30- 7:30PM
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PAID
F EBRUARY 17 - APRIL 16, 2009 GRAND OPENING AND RECEPTION: MARCH 11, 5:30-7 :30PM PERMIT No. 3
CUPERTINO, CA
EUPHRAT MUSEUM OF ART
De Anza College, Cupertino, CA 95014
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COMMUNITY PFIIFOIMMNG
SERYILEB MIS CENTER
MULTICULTURAL
CENTER
DEANZA COLLEGE CAMPUS
MUSEUM HOURS
Monday - Thursday, 1 Oam -4pm
Closed Spring Break, March 30 - April 4
Open to tour groups by appointment.
SAN .JOSE ►
www.deanza.edu /euphrat
(408)864 -8836
SPONSORED BY
De Anza Associated Student Body
De Anzo College, Creative Arts Division
The Euphrat Museum Board
Friends of the Euphrat Museum of Art
Adobe Systems Inc. and Applied Materials Grants,
in partnership with Arts Council Silicon Valley
City of Cupertino
City of Sunnyvale
Target
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Printing partially donated by Pinnacle Press, Santa Clara
Design by Samson Wong / Front artwork Paul Pei -Jen Hau, The Mountain After Raining (detail), 2008
Ink and color on paper, 20 °x2411.
Paul Pei -Jen Hau: Humble Man, Powerful Painter
The Euphrat Museum of Art's featured artist, Paul Pei -Jen Hau, is an exceptional artist
whose style seamlessly and masterfully integrates both traditional Chinese brush painting
and modern abstract /expressionism. His paintings are now on view in our new Euphrat
Museum of Art, at the forefront of the new De Anza College Visual and Performing Arts
Center. We are pleased to honor him with a private reception on April 23rd at 4:10 pm,
right after his 3:10 pm talk at the Performance Hall next door.
Born in Changli, Hebei province, Mr. Hau was educated in Japan and has lived in the
United States for many years. He has a foundation in traditional Chinese culture, yet his
travels abroad have influenced his painting style and approach. This combination of
cultural influences, plus his artistic training in traditional Chinese brush and ink
techniques, has resulted in paintings that exemplify excellence and innovation. Below are
some comments by prominent Chinese scholars from a seminar in Beijing on the artist's
work in December 2008:
"Mr. Hau's style is a blend of traditional Chinese brush painting and modern abstraction /
expressionism. He does not lean heavily on traditional techniques, nor does he just apply abstract
and expressionist approaches to Chinese painting. He does an excellent job in integrating both
approaches. Classical Chinese paintings are mainly of water and ink, emphasizing black and
white contrast. Color takes second place. Lines hold an important place in Chinese paintings;
while shapes and planes exist, less attention is devoted to them. He superbly combines water /ink
with saturated colors and joins together lines and planes.
"Some traditionalists may not find Mr. Hau's paintings to be classical Chinese paintings. But to
21 st century art viewers, he represents a new direction for Chinese art. There are two ways for
any culture to move forward: one is to be conservative and the other is to aggressively search for
breakthroughs. Conservatism keeps the traditional forms but modifies the steps to get there. The
aggressive approach seeks breakthroughs via bold innovation, changing both the forms and
techniques. Traditional brushes and inks are very important; they are both the technique and
spirit of Chinese painting. Yet they need to transform in keeping with the times. In an article
published in the Art Observation magazine recently, the author claimed that the art form of
brushes and inks should be timeless. He criticized the views held by respected artists Shi Tao and
Fu Baoshi, who both believe brushes and inks must change with the times. Was the author
correct? I believe he is only half right. A certain fundamental spirit and techniques are timeless,
but as artists observe changes unique to their times, they will unavoidably be influenced by the
feelings and views of the present. To insist on tradition without changes that reflect the times
would be a segmented view, just as incomplete as reckless change would be.
"Mr. Hau has lived in the United States for many years and was educated in Japan. In addition,
he has a well- established foundation in traditional Chinese culture. Combining these multiple
cultural influences onto one single canvas is not an easy task. He manages to do it well and is an
inspiration to us. He boldly splashes colors and then carefully uses brushes and inks to connect
and organize the picture elements. The result is paintings of exceptional quality."
— Shao Dazhen: Professor, National Art Institute; Director, China Artist Association Theory Committee
"Mr. Hau's paintings exude a northern artistic temperament: strong, solid, and larger than life.
His ancestors were from Changli, in Hebei province. He inherited the generous heart and free
spirit that the people of the region are known for. His paintings are deep, substantial, and
influenced by modern techniques and feelings, while retaining traditional artistic language and
expression. He is a skilled landscape artist, freely capturing the essence of nature, utilizing
traditional artistic language and expression.
"Other artists have used the same Splashing -Color and textural method. Zhang Da Qian was the
first recognized modern master of it. He utilized the techniques ingeniously but was still bounded
by a southern artist's delicate gentle romantic style. Other artists would simply splash their color
and not pay attention to the end result. Or perhaps they just did not have the skills to add the
needed highlighting strokes and dots to bring out the ideal image. Mr. Hau has a profound
understanding of nature and is able to produce excellent paintings by combining the essence of
nature with the spirit of painting. Mr. Hau lives overseas. In his travels both in and out of China,
he paints traditional landscapes in a bold and grand style. Depending on the initial result of the
Splashed Color, and according to the logic of nature, he appropriately places trees, waterfalls,
streams, people, and buildings into the painting. All elements fit harmoniously together. Looking
from afar, one can detect their rhythm, and looking closely, one can observe their fine details. In
close up, one can see that his traditional techniques are employed with skill and maturity, as seen
in his treatment of pine trees, for example. At his advanced age, he still maintains powerful, solid
and free brush strokes. His artistic techniques and his high energy level put him on a different
plane."
— Sun Ke: Editor, Beijing Art Institute
"Mr. Hau's art embodies Eastern and Western culture. His art is the result of Chinese traditional
painting skills, but since he went to college in Japan, his art also shows traces of Japanese
influence. In addition, living in the United States for many years exposed him to American
culture. He combines multiple diverse cultural elements not only via physical splicing and
pasting but also through chemical reactions. In his creative process, the diverse elements are
dissolved and fused together, eventually creating new elements. Many others have tried
connecting eastern and western elements but end up creating a foreign subject that loses the
eastern concept entirely. Mr. Hau uses Chinese concepts prominently; his expertly painted trees,
waves, and houses etc. look like those in traditional Chinese paintings. Yet the big, bright
splashes of ink or color, a westernized concept used by him to create visual stimulation, reflect
an American influence. Additionally, the thin tree branches in his painting reveal a Japanese
influence. His painting, Journey to a remote mountain after the passing of wind and clouds,
illustrates his skillful combination of various artistic approaches, using traditional brush and ink
techniques to connect trees and houses, and American operational processes to create the natural
texture and the sea of clouds.
"Combining multiple art practices is the most unique characteristic in Mr. Hau's painting. From
his paintings, I observed that different cultures need to exchange, to intermix, and to be able to
take from one's strength to compensate for another's weakness. The development of culture
relies on the living environment as well as on education and background. These forces form the
foundation for the development of unique characteristics. Mr. Hau's ability to consolidate and
integrate multiple cultural elements makes him a good model for modern China, especially now
as we promote the movement of putting old methods to new uses and applying western
approaches to solving Chinese problems. The Fourth of May movement had a saying: "Apply
western learning as tool and Chinese knowledge as foundation." Mr. Hau's work is an example
of this movement; it is clearly Chinese but at the same time it is recognizably new and expands
the boundary and beauty of Chinese painting."
— Chen Zui: Researcher, Chinese Art Research Institute
"First and foremost, Mr. Hau's paintings are open and upright; they come from one who feels a
deep belonging to, as well as having solid and unwavering trust in Chinese culture. You will not
find excessive entanglement or anxiety in his painting. What you will find is serenity. This
serenity comes naturally from an inner source and is rooted in a confidence based on the
understanding of a culture and the deep feeling of belonging to that culture. This is a very
meaningful discovery in our viewing of Mr. Hau's paintings."
— Lu Pintian: Editor -in- Chief, Art Observation; Researcher, Chinese Art Research Institute
Mr. Hau's work mirrors the new Euphrat's approach to art and civic engagement — an
intermixing and exchange of ideas, new and old techniques, and cross - cultural influences.
We honor this visionary painter with the humble heart. He is a source of inspiration for the
new Euphrat as well as for countless students, ,artists, scholars, and community members.
Paul Pei -Jen Hau is featured in the Euphrat Museum of Art's inaugural exhibition, Looking Back,
Looking Ahead, which brings to light the stories of Silicon Valley's artists, residents and groups.
Exhibition: February 17 — April 24, 2009. Hours: Mon — Thurs, 1 -4 pm.
Public Talk: April 23rd, 3:10 -4 :10 pm Paul Hau, in conversation with Jianhua Shu
Comments by Prof. Arthur Kao, San Jose State University
Visual and Performing Arts Center (VPAC) Performance Hall, De Anza College
Sponsors: Visiting Speakers Series, Euphrat Museum of Art, Creative Arts Division, De Anza
Associated Student Body, Applied Materials grant iin partnership with Arts Council Silicon Valley.
Translation: Judy Holding Editing: Nancy Hom '`
Contact: Jan Rindfleisch, Executive Director, 408 864 -8836'
Euphrat Musuem of Art, De Anza College, Cupertino, CA 95014 http: / /www.deanza.edu /euahrat/
FUAHRA MUSEUM € f ART
The Inaugural Art Exhibition at New Euphrat Museum of Art
Honors Silicon Valley's Diversity
January 21, 2009
Media Contact: Jan Rindfleisch, Director of the Euphrat Museum of Art
De Anza College, Cupertino, CA 95014
http: / /www.deanza.edu /euphrat/
408 - 864 -8836
For Immediate Release
CUPERTINO —In February 2009, the Euphrat Museum of Art opens its doors to a brand new exhibition space
that, along with a performance hall and an art history classroom, forms a vibrant Visual and Performing Arts
complex at De Anza College. The move will be celebrated with an inaugural exhibition at the new headquarters
in Cupertino. The exhibition, Looking Back, Looking Ahead and related programs bring to light the stories of
Silicon Valley's artists, residents and groups.
Inaugural Art Exhibition:
Looking Back, Looking Ahead
Feb. 17 - Apr. 16, 2009
(Closed spring break, March 30 - April 4)
Hours: 10 – 4, M -Th
Open to tours by appointment
Reception with the Artists: Wednesday, March 11, 5:30 - 7:30 pm
For additional events; check the Euphrat Museum website http://www.deanza.edu/euphra
Euphrat Museum of Art, De Anza College, 21250 Stevens Creek Boulevard, Cupertino, CA, 95014.
INAUGURAL ART EXHIBITION:
The Euphrat Museum of Art at De Anza College serves a culturally diverse, technologically sophisticated, urban
community undergoing rapid economic and social changes. Looking Back, Looking Ahead is an eclectic look at
Silicon Valley's varied and colorful growth.through visual media and shared narratives. This inaugural
exhibition honors our past and looks to the future as we weave together the stories of artists and the stories of
Silicon Valley residents and groups in an effort to understand the fascinating community that we are situated in.
This is Silicon Valley. "This is our story, your story," said long -time Museum Executive Director Jan
Rindfleisch.
Artists include Paul Pei -Jen Hau, Agnes Pelton, Thai Bui, Rene Yung, Angela Buenning Filo, Consuelo Jimenez
Underwood, Charisse Domingo, Mike Arcega, Shorty Fatz, Samuel Rodriguez, Matthew Rodriguez, and more.
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EUPHRAI MUSEUM Of AR!
West Gallery — Mountain Light Stone
Featuring Paul Pei -Jen Hau, Agnes Pelton, Thai Bui
The honored artist for Looking Back, Looking Ahead is world- renowned painter Paul Pei -Jen Hau, who has a
museum named after him in eastern China. Opened in 2002, the Hau Pei -Jen Art Museum contains many of his
artworks and art from his personal collection. Hau's bold watercolor and ink paintings bridge cultures of East
and West, with references that range from the Ming dynasty to the vanguard of Western abstraction. His work
has been exhibited widely. Born in 1917 in Liaoning Province, Hau studied in both China and Japan. In 1956 he
moved to California to teach at the Pacific Art League in Palo Alto. He lives in Los Altos and has taught locally
for over 50 years. He has published three novels, a history of sociology, and a book on Chinese art. At age 92, he
still visits China. A conversation /celebration with the artist is planned.
Agnes Pelton (1881 -1961) was born in Stuttgart, Germany. She studied at the Pratt Institute in New York. In the
1920s she focused on abstraction and joined with the Transcendental Painting Group. Known as a "Poet of
Nature," her mystical landscapes, many created after her move in 1931 to Cathedral City, California, suggest a
meditative world where East meets West. Pelton was relatively unknown in the early 1980s. The Euphrat
Museum publication, Staying Visible (1981), includes a section on her life and work. In the course of research,
the Euphrat acquired a small collection of Pelton's work. Since then, Pelton has been the subject of growing
scholarship. Today Pelton's art stands alongside American legend Georgia O'Keeffe's. Pelton's Light Center,
owned by the Euphrat, will be part of a traveling exhibition: Georgia O'Keeffe, Agnes Pelton, Agnes Martin, and
Florence Pierce, organized by the Orange County Museum of Art. Light Center will be shown at the Euphrat in
February /March, after which it will be on tour.
Visually simple and intellectually complex, Thai Bui's sculpture connects Eastern philosophies and several
Western art movements: Minimalism, Funk, and Conceptual. Originally from Vietnam, Bui came to the U.S. in
1981 and received his MFA from Stanford University in 1992. His series, Needed, a poetic grouping of stones,
not only relates to close personal relationships but also to our relationship with others and to nature. The
concepts cross multiple boundaries. In Needed, stones are linked as male /female pairs. For a ceiling installation,
half of each stone pair is suspended in a Haiku form. The other half is supported by its link.
South Gallery — Story Lines
Everyday stories are tangible in Rene Yung's major installation ....anges and disappearances. A low wall made
of 400 bars of soap imprinted with the word "Remember" sits on a weathered wooden platform. Towels
imprinted with words of personal memories and official identity hang on a nearby clothesline. A stool and wash
basin beckon you to sit down, wash a towel, and hang it up on the clothesline. With use, the words on the soap
and towels fade away, symbolizing the erasure of cultural memory of 19th century immigrants, such as the
15,000 Chinese who helped build the Transcontinental Railroad, the Chinese who worked the mines, and ran
laundries when prohibited by law to own land. Their overlooked stories resonate in today's immigration debate.
We will work with Yung and others on campus and in the community to capture the histories and stories of
today, and to connect them with our visual life.
Change is rapid in Silicon Valley. Angela Buenning Filo's photographs give the sense of news today, history
tomorrow. Images include an electromagnetic emissions testing site in Mountain View and a dismantled server
room in Sunnyvale. Juxtaposed are her images from Bangalore, India's Silicon Valley. Among these are the
lobby of a 24 -7 customer service and the entrance to Electronic City. Many of the Silicon Valley scenes are
devoid of people. Her scenes capture the uncertainty of investment and return as jobs and buildings appear and
disappear. Some of the Bangalore images reflect the start, contrast between current technology and everyday life.
Consuelo Jimenez Underwood lives in Cupertino. She has been a professor in textiles at San Jose State for
many years. On exhibit will be a Mexican American flag with the Sunnyvale Libby Fruit Cocktail can landmark
in the center. "My dad was a bracero in WWII. They never fully paid my dad. They paid Mexico." Underwood
has many stories to share, including her international travels. These stories will lay the groundwork for a project
that will be exhibited in the fall. Underwood has been chosen as a video subject for the American Craft Council.
De -Bug Silicon Valley uses a variety of media, from magazines to radio to web to sculpture, to tell stories of
Silicon Valley. De -Bug is a collective of writers, artists, organizers, and workers based in San Jose. They are a
project of Pacific News Service, a national news service. On exhibit will be Charisse Domingo's portraits of
mothers who face family problems with the criminal justice system, juvenile hall, and deportation. Domingo also
works with the Open Darkroom sponsored by De -Bug. De -Bug will do a presentation /workshop, and one of the
groups affiliated with De -Bug, Shorty Fatz, will create a display in the Front View window.
http : / /www.siliconvalleydebug.org/
Entrada
Military garment and ceremony get a contemporary makeover with two works by Mike Arcega. They have
special resonance with De Anza College, which is named after Juan Bautista de Anza, and with its central
location in Silicon Valley. El Conquistadourke assumes a pose like a security guardian or a welcoming figure.
This humorous 6' suit of armor constructed of manila file folders comments on "the frailty of military might and
the strength of trade." Arcega mocks a romanticized view of the conquistadores of old and comments on trade
practices today. Close by is Loping Honoring. Here, technology complicates communication and identity and
pokes at pride. For this multi -media work of video, audio, lyrics, text was generated by spell checking the
national anthem of the Philippines, Lupang Hinirang, in Microsoft Word V.11.3. This text was then reapplied to
the harmony of Lupang Hinirang and sung in an operatic voice.
Front View
Custom bike specialists Shorty Fatz will create a special Front View window installation with their signature
bikes and cartoon characters. Samuel Rodriguez and Matthew Rodriguez create bikes unique in style and
function. "Our goals are to create a stylish cruise with comfort and durability." The ubiquitous Shorty Fatz
cartoon character has a story of its own. Ensconced in a showcase window, the custom bike speaks to individual
dreams as well as to stylish transportation. This is one of Silicon Valley's new stories — building an art company
and reaching out to youth with graphics and bike workshops. A mini - residency with the artists is being planned.
�, di. P J
EUPHRA7 MUSEUM Of ART
Come On Down!
Come On Down! is a multi - purpose project space that includes a collaborative communal area for connecting
visual and oral history, and an experimental exhibition area for the results of interactive projects. Part of this
space for campus and community will feature frequently changing artwork. Presentations in this area for early
2009 will include:
• Mapping Project: In this California History Center (CHC) interactive project, viewers describe a
special place in Silicon Valley where something very significant happened and connect it to a map.
• Student Activity: Marc Coronado and Karen Chow's ;LEAD! Winter 2009 EWRT 1A classes
present Picturing Our Communities, a photo and narrative slideshow on computer. Students took photos
and wrote essays about their_ communities, and addressed how immigration impacts these communities.
• Student Activity: Juliana Kang's Winter Intermediate Drawing class. Drawing from History,
artwork about local family history and change, drawing from Silicon Valley artifacts and photographs.
• Adjunct Exhibits: In February an artwork from The X -Ray Project is shown, related to an exhibition co-
sponsored by the Euphrat Museum of Art and taking place concurrently in the De Anza Library.
• Flat Files: This exhibition opportunity is for prints, photographs, and other flat artwork for scholarship
and discussion. Some flat file exhibitions are available by appointment.
• Publications: This area is also used for study and research. Related publications will be on display,
including Agnes Pelton, Poet of Nature, 1995.
The inaugural exhibition was curated by Jan Rindfleisch, working with the artists and with Nancy Hom, Tom
Izu, Jianhua Shu, and others. Collaborators include Silicon Valley DeBug, California History Center, De Anza
iLEAD! Program, Creative Arts Division, Intercultural and International Studies Division, Institute for
Community and Civic Engagement, and more. Program development with Euphrat Advisory Council, Euphrat
Program Committee, and Euphrat staff.
ABOUT THE EUPHRAT MUSEUM OF ART
For over 30 years, the Euphrat Museum has presented one -of -a -kind exhibitions, publications, and events
reflecting the rich diverse heritage of our area. The Museum's mission is to provide a venue and resource for
visual ideas and communication that stimulate creativity and an interest in art among audiences of all ages. The
Euphrat provides for a spectrum of interactions with a large and diversified public, working on and off campus
with specialists in all disciplines. The Museum has an outstanding Arts & Schools Program, primarily in
Cupertino and Sunnyvale, at various school and community sites. Each year the Museum creates public art
projects involving elementary and middle school students, De Anza student interns, and Euphrat artist/teachers.
The new Euphrat Museum of Art is in the front of the new De Anza College Visual and Performing Arts Center,
prominently located facing Stevens Creek Blvd. The Euphrat is funded in part by De Anza College, De Anza
Associated Student Body, City of Cupertino, City of Sunnyvale, Arts Council Silicon Valley, by an Applied
Materials Excellence in the Arts grant and Adobe Systems Inc. grant, both in partnership with Arts Council
Silicon Valley, by Target, and by the Euphrat Museum Advisory Council and Friends of the Euphrat Museum.
For further information see http: / /www.deanza.edu /euphrat/ or call Jan Rindfleisch at 408 864 -8836.
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Euphrat Musuem of Art, De Anza College, Cupertino, CA 95014 http: / /www.deanza.edu /eunhrat/
THE NEW EUPHRAT MUSEUM OF ART, 2008 -2009 REPORT 6/30 in progress
THE CORE OF THE EUPHRAT IS ITS UNIQUE, TIMELY EXHIBITIONS, PUBLIC EVENTS AND
PROGRAMS, MEET - THE - ARTIST RECEPTIONS AND EXHIBITION - RELATED MATERIALS.
The year focused on new directions in collaborative exhibitions and program development,
including working with diverse art groups and other educational institutions in the Bay Area and
beyond. IN 2009 THE EUPHRAT MUSEUM OPENED ITS DOORS TO A BRAND NEW
EXHIBITION SPACE, PART OF A NEW VISUAL AND PERFORMING ARTS COMPLEX. This
involved extensive programmatic, architectural, and equipment planning and follow up related to
the new building and all aspects of its functioning.
EXHIBITIONS HELD AT EUPHRAT MUSEUM Of= ART
Foster Youth Art Exhibition of individual and col aborative art along with poetry and writings by
high school students, part of a pilot project in conjunction with the Summer Bridge program. The
students produced art and writings directly related to their life experiences. The youth had the
opportunity to speak in front of their art and writings at a community reception in the Euphrat and
then later at a luncheon in the Campus Center. July — August, 2008.
De Anza and Foothill College Art Faculty /Staff Exhibition presented a variety of artwork
created by full -time and part -time art faculty and staff from De Anza and Foothill Colleges. The
exhibition included documentary photographs featuring projects for social change, narrative oil
paintings, and sculptures of black iron clay and found objects.
September 30 — October 30, 2008 (The last exhibition in the old interim space.)
Looking Back, Looking Ahead, the inaugural exhibition in the new museum, honored our past
and looked to the future as it wove together the stories of artists and Silicon Valley residents and
groups. Our story. Your story. West Gallery — Mountain Light Stone: World- renowned
painter PAUL PEI -JEN HAU, who has a museum named after him in eastern China, has taught
locally for over 50 years. He exhibited bold watercolor and ink paintings that bridge cultures of
East and West, with references that range from the Ming dynasty to the vanguard of Western
abstraction. The Euphrat collection of paintings by AGNES PELTON (1881 -1961) was displayed
to connect Euphrat history with a concurrent major show of Pelton's art at the Orange County
Museum of Art. Known as a "Poet of Nature," her mystical landscapes suggest a meditative
world where East meets West and spirit, vision, and nature harmonize. In sculptor THAI BUI'S
ceiling installation, stones linked as pairs were suspended in a Haiku form. Entitled Needed, this
series of poetic groupings of stone sculptures, relates to close personal relationships and to our
relationship with others and to nature. South Gallery — Story Lines: Everyday stories were
tangible in RENE YUNG'S major interactive installation ...nges and Disappearances. A stool and
washbasin beckoned the viewer to sit down, wash a towel, and hang it up on the clothesline.
With use, the printed words on the soap and towels faded away, symbolizing the erasure of the
cultural memory of 19 century immigrants, such as the 15,000 Chinese who helped build the
Transcontinental Railroad. ANGELA BUENNING FILO'S photographs of Silicon Valley give a
sense of news today, history tomorrow. Images of an electromagnetic emissions testing site in
Mountain View and a dismantled server room in Sunnyvale were juxtaposed with images from
Bangalore, India's Silicon Valley. Local labor history is central in the textiles of CONSUELO
JIMENEZ UNDERWOOD, long time professor in textiles at San Jose State University. A Mexican
American flag with the image of a farm worker and the large Sunnyvale Libby Fruit Cocktail can
water -tower landmark allude to the years her father spent as a bracero. Photographer
CHARISSE DOMINGO is part of Silicon Valley De -Bug, which uses a variety of media, from
magazines to web site, to tell the stories of Silicon Valley. She powerfully documents the faces
and words of mothers who encounter family problems with the criminal justice system. Front
View : Custom bike specialists SHORTY FATZ created a special Front View window installation
with one of their signature bikes and a cartoon mural. Shorty Fatz is one of Silicon Valley's new
stories — building an art company and reaching out to youth with graphics and bike workshops.
Entrada: MIKE ARCEGA'S El Conquistadourke, a welcoming figure in manila - folder "armor," had
special resonance with De Anza College, named after Juan Bautista de Anza. February 17 —
April 24, 2009.
Come on Down! project space:
The Mapping Project: Pilot collaborative project sparked an interactive installation. Viewers
describe a special place in Silicon Valley where something very significant happened and connect
it to a map. Both hand written and internet components, including a Flickr site. Collaborators:
The California History Center, Geography Department, Euphrat Museum of Art. Ongoing project
connecting stories and images of Silicon Valley.
Picturing Our Communities: Marc Coronado and Karen Chow's iLEAD! Winter 2009 EWRT 1A
classes presented a large installation of photographs and a narrative slideshow on computer.
Students identified their communities, took photos and wrote about them, and addressed how
immigration impacts these communities. A select group of students designed and installed the
art as part of a Community Service Learning Project.
Drawing From History: Students from Juliana Kang's Intermediate Drawing class displayed
artwork about local history and change, drawing from Silicon Valley artifacts and photographs.
Community collaborators include the Cupertino Historical Society and Museum and the
Sunnyvale Historical Museum.
Art from The X -Ray Project: Artwork and information from The X -Ray Project, a two -week
adjunct exhibition co- sponsored by the Euphrat Museum of Art and taking place concurrently in
the De Anza Library. The X -Ray Project is a photography exhibit that uses actual X -Rays and CT
scans of terror victims, to explore the effects of terrorism on civilian populations worldwide. Co-
sponsors included De Anza College Library, Hillel of Silicon Valley, De Anza College Jews,
Israelis & Friends Club.
Publications on view included the Euphrat publication Staying Visible The Importance of
Archives (1981), Agnes Pelton: Poet of Nature, and the curriculum developed by the Orange
County Museum of Art for studying Agnes Pelton. Also Hau Pei -Jen Art Museum and Connie
Young Yu's Profiles in Excellence, Peninsula Chinese Americans ( 1986) for studying Paul Pei -
Jen Hau.
De Anza Student Art Show presented artwork in a variety of media created by De Anza art,
photography, and graphic design students in the last two academic years. Over one hundred
artworks were shown, representing eighty artists. The Best of Show award went to Bing Zhang's
Idle /Idol ?, oil on canvas. Eleven artists received recognition awards. Several special projects
were displayed including the Envi -Able collaborative installation, which addressed environmental
issues. May 21 — June 17, 2009
Come on Down! project space:
The Art Bench Project featured bench models and proposals created by students from Moto
Ohtake's sculpture and 3D classes. The Art on Campus Comittee gave them the opportunity to
design benches for the new Visual and Performing Arts Center patio. Several models were
selected for completion full size.
Counting Lives Lost, Making Our Lives Count installation is part of a larger project. From a
conversation between two De Anza students, Tim Sage and Zari Aziz, one a veteran from the
Afghanistan War and the other a Muslim woman from Afghanistan, a series of activities has been
developed to promote dialog, healing and the dispelling of stereotypes commonly associated with
returning veterans and Muslim students. An April 29th healing dialog between Sage and Aziz was
the first component of the project. It was followed by Kathleen Crocetti's large student - assisted
installation Counting Lives Lost in De Anza's Main Quad (May, June). A symbolic portion of that
installation, with documentation of the process and related commentary and poetry by students is
exhibited in the Euphrat. Counting Lives Lost Committee and co- sponsors: DASB, Health
Services, Intercultural and International Studies Division, Euphrat Museum of Art, Creative Arts
Division.
WISE37 tree sculpture was made of recycled materials collected from students and around
campus. W.I.S.E. 37 (Working to Institute a Sustainable Environment on the 37th Parallel) is a
De Anza environmental club.
Drawing in the Museum. Artworks from Juliana Kang "s drawing classes directly related to art in
the Euphrat. One project grew from the art and presentation by Shorty Fatz regarding cartoon
character development.
NEW:Translations of poetry and writings in Chinese for wall text and handouts. Bi- lingual tours in
Mandarin. Chinese language news conferences. Honoring event for distinguished artist and
educator.
EVENTS DIRECTLY LINKED TO EXHIBITIONS
Community Reception for Foster Youth Art, presentations by foster youth. August, 2008.
Public Reception for De Anza and Foothill Colleges Faculty /Staff Exhibition, presentations by art
faculty and staff. October 21, 2008.
Art Conversation, presentations and discussion with De Anza art faculty and staff including
Juliana Kang, Eugene Rodriguez, Moto Ohtake, and Tony McCann. October 28, 2008
Inaugural Public Reception for Looking Back, Looking Ahead, presentations by artists,
administration, faculty, board members, and DASB President. Two proclamations were
presented from the City of Cupertino, one for the new Euphrat, one for artist Paul Hau. Council
and community organizing committee. March 11, ;2009.
Honoring Reception and fund /friend raising event, celebrating the contributions of artist Paul
Hau, 92 years old, in conjunction with lecture and i- ooking Back, Looking Ahead exhibition.
Short presentations by Paul Hau and Euphrat Cou - icil. Printed handouts with comments about
the significance of Paul Hau's art from various scholars. Participants donated to Euphrat civic
engagement programs in honor of Paul Hau. Council and community organizing committee.
April 23, 2009
Public Reception and Awards Ceremony for De Anza Student Art Show, presentations by
faculty and administration. Certificates given. Awards and purchases announced. June 9,
2009.
ARTS & LEADERSHIP PRESENTATIONS AND FAIN I- RESIDENCIES
Photographer Charisse Domingo and Community Organizer Gail Noble spoke about Silicon
Valley De -Bug, its Community Advocacy Criminal ,Justice Project, in particular the experience of
mothers who are fighting the criminal justice system. Co- sponsored with Women's History
Month, De Anza Student Body, and Puente. March 9, 2009.
Artist Consuelo Jimenez Underwood presented a Mini Artist -in- Residence day in the Euphrat.
This included a conversation about art, education, labor, and community and hands -on art
activities. Co- sponsored with Women's History Month, De Anza Associated Student Body,
iLead!, and the Creative Arts Division. March 17, 2009
Artist and author Paul Hau, slideshow and conversation with Jianhua Shu plus slideshow and
commentary by Professor Arthur Kao, San Jose Slate University. "Paul Hau: Painting, China,
and Silicon Valley." Co- sponsored with the Visiting Speakers Series, De Anza Associated
Student Body, Creative Arts Division, Arts Council Silicon Valley, Applied Materials. Euphrat
Council and community organizing committee. April 23, 2009.
Euphrat Participatory Session in California Studies Conference: Debugging the Silicon
Dream: Real Life in a Virtual World. Presented " Euphrat Museum of Art: Art and Leadership,
Perspectives on Silicon Valley." Featured presenters included artists Angela Filo and Consuelo
Jimenez Underwood. Cosponsored with California Studies Association, California History Center.
April 24, 2009.
Artist Shorty Fatz, Samuel Rodriguez, presentation and conversation about bike culture, public
art, and creating a small business, "Custom Bikes: Cartooning, Individualized Design and
Community." After the presentation students in a drawing class drew characters inspired by
Shorty Fatz but based on themselves. Co- sponsored with Arts Council Silicon Valley, Applied
Materials, and the Creative Arts Division. May 21, 2009.
Artist Kathleen Crocetti presented a lecture and discussion about her traveling installation,
"Counting Lives Lost, Making Tangible an Abstract Measure of Grief." The installation was in the
campus Main Quad. Cosponsored with De Anza Health Services, Intercultural /International
Studies Division, De Anza Associated Student Body, and the Creative Arts Division. June 2,
2009.
ADDITIONAL CAMPUS COLLABORATIONS
Foster Youth Art Project, a pilot project in conjunction with the Summer Bridge program. The
students produced art and wrote about their lives. July — August, 2008.
Voting and Civic Engagement Art, De Anza students' art and design projects focused on voting
and civic engagement. On display in the Student Council Chambers and at voting booths during
mock elections. October - November, 2008.
Participation in Global Warming Solutions conference in collaboration with the Wise37 club and
the Envi -Able group. Hands -on art booth with participation in the Envi -Able art installation.
February 29. 2009.
Collaboration with Creative Arts Division and Art on Campus Committee regarding Student
Show, arranging monetary awards funded by the Art Department, purchases for the college's
permanent collection, and documentation. Worked with student designer Janet Leong Malan on
announcement, and with graphic design instructor Bill Nagel on design.
Participation in Women's History Month Committee.
Participation in Visual and Performing Arts Center Committee (building related). This included
walking through the site every three weeks, trouble- shooting as construction progressed, working
with on- campus personnel and off - campus consultants to problem solve, design interior
structures and equipment, and identify equipment/furnishing needs. Yearlong involvement.
Participation in Counting Lives Lost Committee. From a simple conversation between two De
Anza students, this committee grew to develop a series of activities to promote dialogue, healing
and the dispelling of stereotypes commonly associated with returning veterans and Muslim
students. Ongoing
CAMPUS OUTREACH
APASA Lunar New Year Reception, with special guest Pearl Cheng, newly appointed FHDA
Board Trustee. February 24, 2009.
New Student/Parent Open House, Euphrat staff at Creative Arts information station, May 16,
2009
De Anza Student Interns 14 were employed as teachers' aides in the Euphrat Arts & Schools
Program and as museum assistants and front desk attendants. Their areas of study were art and
graphic design (8), art history (1), community studies (1), nursing (2), biology (1), and engineering
(1). Students learn about museum operations, contemporary art, multicultural art education, art
history, and how to work with children and a variety of art materials. This experience gives
students the opportunity to see if museum studies or art education is a career path they might
want to pursue. Students reflect and write about their experiences twice each quarter.
Visits, Tours, Lectures include:
Beth Bresnan
Arts 1 A/Visual Arts
Juliana Kang
Drawing, Design
Barbara Allie
Oil Painting
Cheryl Battiato
Drawing
Prakash Chandras
Drawing
Catie Cadge Moore
Art History
Sal Breiter
Art, Ideas, and Values
Mark Engel
Acrylic Painting
Moto Ohtake
Sculpture
Karen Chow
English 1
Marc Coronado Puente /EWRT 1 A Diane Pierce Photography
Wil Castano Photography Marcia Briggs Design and Color
Linda Mau Ceramics Ken Wiesner Literary Magazine
Elise Johnson Psychology Eugene Rodriguez Oil Painting
Elizabeth Mjelde Intro to the Visual Arts Purba Fernandez Geography
Yael Karmi Art 1 A /Visual Arts Jan Myhre 1 st Year Experience
Alicia Cortez Physical Geography Cave Davis Admin. of Justice
So Kam Lee Art History
Judy Chiu Mandarin
Multiple visits, some with curriculum and writing assignment built around exhibition.
Also worked with Mary -Jo Lomax (Health Services), Tom Izu (California History Center), Barbara
Illowsky (Mathematics), Caron Blinick (Community Education), Bill Nagel (Design), Donna Fung
(Counseling), Judy Mowrey (Library) and many more.
Lifelong Learning Studio Practice. The Euphrat Museum serves as a lab for students.
Community Service Learning Project with select students from Jen Myhre's 1 st Year
Experience class, winter quarter. Students met in the new Euphrat during the first days of
opening its inaugural exhibition. They learned of preparations, the ribbon - cutting event to come.
As communication and visits continued, they learned more about the new Euphrat and the artists
in the exhibition and became more comfortable talking about art and speaking publicly. They
gathered in the Come On Down! project room to understand the student projects there or helped
with an event. They interacted with students viewing the exhibition. On March 10th, three of the
students helped give a tour to some 45 students in their 1 st Year Experience class.
Community Service Learning Project with EWRTIA students, working with instructors Karen
Chow and Marc Coronado winter quarter 2009. Title: Picturing Our Communities. Each student
submitted a photograph of their community with description (100 words or less), which created a
remarkable view of Silicon Valley, from family and friends, to work and sports, to spiritual life.
Project involved conceptualization of installation, realization of project, actual installation with
movable magnetic system and also PowerPoint or laptop, and group explanation /discussion with
classes and community. The photo exhibition and computer slide show (PowerPoint) ran
continuously during the inaugural Euphrat exhibiticn Looking Back, Looking Ahead, February 17
through April.
COMMUNITY OUTREACH (in addition to Arts & Schools Program outreach and exhibitions)
Member of San Jose City Hall Exhibitions Committee, ongoing
Cupertino Fall Festival, hands -on art booth, display, and on -going collaborative art project. De
Anza student interns, Euphrat Artist/Teachers, anc community members staffed the booth.
September 13 -14, 2008
Euphrat/De Anza Art Day for Lakewood School included Euphrat exhibition, hands -on art
activities, and campus art tours. February 24, 2009.
Delphi Academy Teaching Tour, February 27, 2009.
Sierra School Teaching Tour, March 11, 2009.
Euphrat/De Anza Art Day for Arbuckle School included Euphrat exhibition, hands -on art
activities, campus art tour, and visits to ceramics, ;sculpture classes. March 20, 2009.
Euphrat/De Anza Art Day for Lawson Middle School included Euphrat exhibition tours in
Mandarin and English, hands -on art activities, campus art tours, and visits to ceramics and
sculpture classes. Part of larger project that included artists, community members, and Mandarin -
immersion students. Docents included Euphrat Ar;ist/Teacher, long -time Chinese brush - painting
students of artist Paul Hau, and a De Anza art history student. April 8, 2009.
East Side Union School District Lifelong Learning class, Chinese Brush Painting, April 9,
2009.
Euphrat/De Anza Art Day for Nimitz School included Euphrat exhibition, hands -on art activities,
and campus art tours. April 10, 2009.
Chateau Cupertino, senior care center, April 14, 2009.
Cherry Blossom Festival presentation, with Cupertino Arts Commission. April 25, 2009.
CAMPUS /COMMUNITY ART PROJECT Recycle Reuse, a collaborative mosaic made from
recycled materials. Elementary school students, De Anza art students, and Euphrat Museum
student interns working with Euphrat Artist/Teachers. September — February, 2009
NEW EUPHRAT MUSEUM OF ART
EXPANSION PLANNING IMPLEMENTATION
A CAMPUS/COMMUNITY COLLABORATION FOR 2008 -09
New building, substantial work with consultants on plans and implementation, including
preparations for varied AV capabilities, movable interior walls, flexible museum lighting system,
and additional structural needs for diverse art installations. Worked with the large Visual and
Performance Art Center Committee, which included project architects, DES Architects +
Engineers, Euphrat representation, and numerous division, college, and district representatives,
as well as with additional consultants and contractors.
Additional project development and funding. Yearlong work continued with the De Anza
administration, Euphrat Museum Council, Foothill -De Anza Foundation, Creative Arts Division,
and others about planning and funding. This included working on the needs of outfitting the new
space with related costs, and in seeing through the various subprojects and contracts, some of
which are ongoing into 09 -10. Also involved expanding outreach.
Long Range Plan 2009 -2014. Engaged artist and two consultants to facilitate a strategic
planning process for the organization, which involved visioning sessions, phone interviews,
surveys, and face -to -face sessions. Involved campus and community participation. Grant funds
supported drafting the plan.
Ribbon Cutting ceremony for the new Euphrat Museum of Art, connected with the new
Visual and Performing Arts Center. Multiple -part event. Main event in front of the Visual and
Performing Arts Center, which included a Euphrat presentation. Followed by tours of the Euphrat
and center. Open hours and tours over the weekend in conjunction with music performances in
the theater. A Donor Appreciation Event in the evening and open hours and tours over the
weekend in conjunction with music performances in the theater. Multiple partners across
campus, district, Euphrat Council, and community for the events. March 6 -8, 2009.
Friends of the Euphrat. Euphrat Executive Committee and Council were heavily involved in
developing Friends of the Euphrat. For the Donor Appreciation Event of March 6, they
designed and developed the Euphrat logo pin for donors of $500 or more, and gave generously
themselves. They helped develop marketing plans, including Euphrat promotional slides which
were projected on the De Anza College channel and at select Flint Center intermissions. They
planned and gave presentations for the opening reception for the new Euphrat. In addition they
planned the Honoring Reception for Paul Hau, as a fund /friend raiser for Euphrat civic
engagement programming, with contributions in honor of Paul Hau.
NEW: Promotional slides of new building and of exhibition for TV and Flint Center performances.
Euphrat logo lapel pins. Developed or facilitated range of documentary and educational videos.
ARTICLE P UBLICITY ACCLAIM TV videos, web include
La Voz, January 26,2009 Cupertino Courier, March 18, 2009
Sing Tao Daily, February 27, 2009 DeBug TV, March 25, 2009
Video of Charisse Domingo
World Channel, Diana Ding half -hour interview of Paul Hau and Jianhua Shu, April 1, 2009
Cupertino Daily, March 6, 2009 DeBug TV, April 9, 2009
Video of reception
World Journal, March 7, 2009
SingTao Daily, March 11, 2009
La Voz, March 16, 2009
The Better Part, inaugural
exhibition video, in production, 2009
Two proclamations from the City of Cupertino
FUNDERS
Applied Materials Excellence in the Arts grant,
in association with Arts Council Silicon Valley
Arts Council Silicon Valley grant,
in partnership with Adobe Systems Inc
City of Cupertino
City of Sunnyvale
Cupertino Rotary Endowment Foundation
Artshift San Jose May 5, 2009
Art review
La Voz, June 8, 2009
La Voz, June 15, 2009
La Voz, online slide show, Spring
Quarter 2009
Video of Paul Hau presentation
in production, TV Center
De Anza Associated Student Body
Arts Council Silicon Valley
Target
Microsoft
De Anza College
The Euphrat Museum Council
Friends of the Euphrat Museum of Art
VOLUNTEERS
Our large volunteer program includes the Euphrat I — ouncil, Executive Committee, Program
Committee, Design Committee, and numerous other informal campus and community committees
and individuals that provide professional services and /or connect to accomplish certain goals, e.g.
put on an event.
In addition we have a formalized program for specific on -going activities at the museum and at
school and community sites. Over thirty volunteers assisted with museum programs, helping with
receptions, special events, Teaching Tours, De Anza class visits, security, assisting visitors,
helping behind the scenes, working as classroom aides in the Arts & Schools Program,
documenting events, and more. Ten community members, sixteen De Anza students. (420
hours).
Volunteer hours are also part of community servicE) learning projects. Ten De Anza students
participated in Community Service Learning projects this year (80 hours). Fourteen high school
students served in the summer, including six members of Cupertino High School's S.T.A.R.S
(Students Taking an Active Rose in Society) club.. (175 hours)
SAMPLE QUOTES RELATED TO EUPHRAT PROGRAMS
"...Subtle and intuitive, Looking Back, Looking Ahead deftly touches on such compelling issues
as migration and immigration, the preservation of culture and identity, the place for and value of
traditions in a world constantly in transition, experience both personal and universal, and the
elusive quality of memory. The legacy of this exhibition will be enduring."
Robin Treen, Artshift San Jose
"The brand new Visual and Performing Arts Center and the Euphrat Museum of Art on the De
Anza College Campus is a gem. It not only shines as a campus centerpiece, but the bridge to the
larger community. The 400 seat theater is one of the finest in the area and the new museum is
first class all the way. The addition of this new facility will bring high visibility to the arts
community in the South Bay."
Steve U., review on Yelp
EUPHRAT MUSEUM OF ART, ARTS & SCHOOLS PROGRAM 2008 -09
AFTER - SCHOOL ART PROGRAM
Professional artists conducted year -long art classes for third through fifth grade and sixth through
eighth grade students at Columbia Middle, Lakewood, Nimitz, Fairwood, and San Miguel Schools
in the city of Sunnyvale. These schools were identified as having high numbers of at -risk youth.
Over 2,400 student -hours of free after - school art instruction were provided.
FEE -BASED AFTER - SCHOOL PROGRAM
The Euphrat Museum of Art offered after - school fee -based programs at six schools in the
Cupertino Union School District (Blue Hills, Creekside Park, Faria, Lincoln, Portal Park, West
Valley). Over 3,150 student -hours of after - school fee -based art instruction were provided.
QUINLAN COMMUNITY CENTER PROGRAM
The Euphrat Museum of Art offered fee -based after - school, evening, and Saturday art classes for
children at the Quinlan Community Center. Almost 7,500 student -hours of art instruction were
provided.
TEACHING TOURS
Hands -on Teaching Tours of the Euphrat Museum of Art are arranged for school children during
major exhibitions. Over 1,000 student -hours of hands -on Teaching Tours were provided by
Euphrat artist /teachers on site at the Euphrat during the school day.
EXTENDED YEAR PROGRAM
Summer 2008 program offered Extended Year classes at one elementary and two middle schools
in the Cupertino Union School District (Eaton, Hyde Middle, and Kennedy Middle). Over 15,040
student -hours of during - school fee -based art instruction were provided.
COMMUNITY EXHIBITIONS AND EVENTS TIED INTO EUPHRAT ARTS & SCHOOLS
PROGRAM Community exhibitions have been a way for elementary and middle school
students to grow in self- esteem through recognition of their work and a way for staff, families, and
the community to be more aware of student work and the art program. We have placed rotating
exhibits throughout the year at these locations: Columbia Middle, Kennedy Middle, Nimitz, Eaton,
and San Miguel schools, and the Qunilan Community Center. The Euphrat children's art
exhibition Drawing from Life: Artwork by Cupertino Area Children and Youth was sponsored by
the Cupertino Fine Arts Commission and held in conjunction with the Cherry Blossom Festival.
Children's artwork was also displayed at the Euphrat's booth in conjunction with the Cupertino
Fall Festival. An estimated 11,000 people viewed these exhibitions.
EXIIIBITS
BEGIN
HERE
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EXHIBITS
BEGIN
HERE
FY 2010-2011
CAPITAL IMPROVEMENT
PROGRAM
CITY COUNCIL
BUDGET WORKSHOP
MAY 24 1 2010
FY 201 0 -201 1 CIP SUMMARY
Pavement Management S
3,000,000
Stevens Creek Parl< -Tree Eval
1,250,000
BBF Golf Irrigation
550,000
Storm Drainage -Monza Vista
400,000
Sports Center Sports Court
250,000
Park Paths and parking repairs
250,000
Temp. Dog Park - Mary Ave.
225,000
McClellan Ranch Envir. Classroom
215,000
Resurfacing - Sch. Sports Fields
125,000
Civic Center AV Upgrades
1 15,000
Scenic Circle access
110,000
Minor Maintenance projects ---
__ 5__2.5,000
TOTAL, CIP 2010- 2011 S
7,01 5,000
FY 2010-2011 CIP SUMMARY
Additional Project Funding
(Funded from 2009-2010)
Linda Vista Ponds (Reserved) S 1 75,000
Streetlight/ Irrigation (Sieniens) S I '34.000
TOTAL PROPOSED CIP
TOTAL NON—GF REVENUE
NET GENERAL FUND
$ 7
( 5,040,000)
$15975000
2011 5 -YEAR CIP-- UNFUNDED
City Hall Remodel 5
3
Sports Ctr. Gym
2.500.000
Skate Park
250,000
Add] Tennis Lights -SC
250.000
Lawrence Mitty Add] $$
1.500,000
Simms Property
300.000
Stevens Creek Trail Study
100.000
Stockelmeir Property
TBD
Stevens Cr Trail UPRR Bridge
2.000.000
Tank House Completion
500,000
LINDA VISTA PARK
POND RE�►TORATION
CITY COUNCIL
BUDGET WORKSHOP
MAY 24, 2010
EXHIBITS
B EGIN
HERE
�l
Linda Lagergren
From: Darryl Stow [darryl_s @pacbell.net]
Sent: Monday, May 24, 2010 9:49 AM
To: City Council; David Knapp
Cc: Carol Atwood; Corinna Dixon; Daniel Nguyen; Darlene Thorne; Don Sun; Donna Austin;
Helene Davis; Jane Alvarado; Jill Costa; Jim Walker; Linda Walker; Mark McKenna; Mike
Mansch; Ray Bortner; Steve Ting
Subject: Budget Study Session
Mayor Wang and Members of the City Council:
It has been brought to my attention by two members of the City Council that at tonight's
budget study session, consideration will be given to allocating funds to certain non - profit
organizations. As President of the Cupertino Historical Society and Museum, our organization
had considered asking Council to help support our efforts, but assumed that in the current
economic situation, the Council would not be entertaining such requests. However, since you
are considering funding requests from other non - profits, we would ask they you consider our
request, as well.
Through use of special gifts and other funding sources, we have been using the services of a
consultant to identify, catalog and preserve hurdreds of historical items and photographs in
our collection. We now want our consultant to put together a new exhibit in our museum, using
items from our collection. We are requesting a contribution from the City of $10,000 which
will allow us to renew the contract with our consultant so she can develop this new exhibit
and continue her important work in making sure we are meeting our obligation as a museum to
properly maintain our museum collection of Cuper-tino's history.
On another funding issue, the Cupertino Historical Society has been represented on the
Stocklmeir Task Force. For our part of the recommendation that was submitted to Council, we
requested that funding be provided for the presE!rvation and restoration of the exterior of
the original Stocklmeir farm house. We would like to see the original windows replaced with
non - breakable panes and boxed -in display areas built behind the windows, so users of the
Stevens Creek Trail can view how farm families lived in the early 1900's.
Thank you for your consideration of our requests.
Darryl Stow
President, Cupertino Historical Society
1
EXHIBITS
BEGIN
HERE
ec 54-Y 1/0
City of Cupertino
2010/11 Operating Budget
Expenditure Trends
A/C Description Change Key changes to this Budget
City Council and Commissions (page 61)
1042 Fine Arts Commission $3,567 Euphrat Museum $2,500 increase for grant & fine art week event
Administration (page 62)
1500 Legal Services $26,483 $20,1C0 in property tax, closing costs and moving expenses
Public /Environmental Affairs (63)
3300 Community Relations - $34,375 Last year includes Godbe survey $20K & EMS software $12K;
3500 Gov Channel - $13,990 Reduced IT costs /fixed assets
3700 Environmental Affairs - $22,899 Reflects fed energy grant reimbursements of $29,500
Law Enforcement (page 64)
2100 Sheriff Contract $223,004 Reflects 3% cola adjustment per contract
Administrative Services (page 66 -67)
4010 Leadership Cupertino - $12,500 Program will be paid by carry over of 9/10 budget
4040 Library Service $121,000 SCC Library JPA cannot fund 50% of excess hours this year
4100 Accounting - $29,203 No UUT consulting contract this year
4310 Duplicating and Mail Sery $16,857 New software - IT charges
4330 Elections - $197,900 Municipal election & UUT Ordinance in prior year
4512 Retiree Med Liability - $5,677,000 Represents asset transfer for trust fund - prior year
4540 Insurance Administration $170,533 Insurance prem & claim est
4800 Info Technology $82,951 Increased maintenance costs and depreciation reserve funding
9800 IT Equipment - $25,450 Cognizant effort to reduce IT acquisitions due to recession
Parks and Recreation (page 68 & 69)
6220 BBF Picnic Area $140,245 Reflects opening of park 100 days versus 59 days
6400 Physical Recreation /Sup $32,131 Additional Programs
6440 BBF Golf Course $83,304 Estimated $75,000 increase in water service
6549 Senior Rec Programs - $98,068 $100K decrease in trip expense
Expenditure Trends
A/C Description Change Key changes to this Budget
Community Development (page 70)
7301 Current Planning $34,424 Matrix report dept review & implementation $25K
7302 Mid -LT Planning - $182,567 Changes in Special projects
FY 9/10 FY 10/11
Heart of City $130K; $0
Housing Elem 50K; 0
Traffic Study 50K; 0
R1 Hillside Review 0 10K
South DeAnza Review 0 15K
Saratoga /Sunnyvale Review 0 15K
Monta Vista Review 0 15K
7304 Vallco RDA $269,342 Pass - through funds now budgeted in account
7403 Affordable Housing - $100,900 Grant Expenditures are different each year:
Sr Housing Sol $239K $0
Habitat 0 0
Maitri 100K 0
Rebuild together 40K 54K
Cleo Avenue 0 225K
7405 BMR Housing - $55,393 Project Expenditures are different each year:
WVCS $75K 0
Homeless Survey, BMR
legal costs; rental fee study 0 45K ** new
Habitat 250K 34k
Piaceholder for Habitat 225K ** not needed
Housing Trust 25K 25K
7501 General Building $94,090 Accessibility /Green Bldg Program $50K; Microfilm project $20K
Public Works (pages 71 -73)
This budget is analyzed in total as the department routinely reassigns the public work crews to
accommodate the needs in the city each year between streets, parks, trees, and other services.
8000 All categories - $68,758 Decrease! in fixed asset replacement of - $85,000
Finance /budget/2010 /2010 -11 expenditure trends.xis
Carol Atwood
From: Vera Gil
Sent: Monday, May 24, 2010 2:06 PM
To: Kelly Kline
Cc: Carol Atwood
Subject: RE: budget line 265 7405 63,26
The number was so high because we had to enter our budget info. earlier than CDBG hearings. We committed $259,000
to Habitat for Humanity and to guarantee that they would receive it, I placed a placeholder in this account. Now that
the CDBG has been approved, we can subtract the $225,000 that they will now be receiving from CDBG. What I do need
to fund are the following:
25K for the Housing Trust ( I have a feeling that they will be requesting $)
34K for the remainder of the Habitat for Humanity budget that will not be covered with CDBG
5K for Homeless Survey
20K has been set -aside to cover legal costs as they pertain to the BMR foreclosures
20K to cover the study for rental fees
Now that I am thinking about it, the bottom two would probably be better under professional and contract services. If
you like, I could have Traci make changes and have her make notes to the line items? Let me know.
-Vera
From: Kelly Kline
Sent: Monday, May 24, 2010 1:30 PM
To: Vera Gil
Cc: Carol Atwood
Subject: budget line 265 7405 6326
Vera,
Can you respond to all with a breakdown of what is includE!d in this line item? ($325k)
Thanks, Kelly
Kelly Kline
Redevelopment/Economic Development Manager
City of Cupertino
408 - 777 -3286 direct line
mailto: kellykCNcupertino.org
1
C 5
�I
Budget Message
City of Cupertino
■ Proactive Financial Planning
Budget Study Session ■ Prior Year Trends
riscdi're 010 i
■ Fiscal Year 10/11 Hi hli hts
May 24 zo, 0 9 9
• Fiscal Strategic Plan Recommendations
• Operating Budgets & CIP Projects
• Requests not Included
■ Conclusion
1
General Fund Trends General Fund Revenues
$45 Revenue Assumptions
$36 Property tax increases only 2% next year
Sales tax reflects declines in the retail and
$26 business to business sector
Only one new hotel is included in our TOT
Permits/fees are conservatively estimated
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
.Revenue Expenditure
~
General Fund Operating Expenditures—
Status Quo Budget including Programs not Included
• Selective Hiring Freeze/No New Positions
• Park & Building Maintenance • Sustainability Plan
• Two School Resource Officers • Commercial Allocation & Rezoninq of BQ/GPA
• Seven Day Library Service • Accessibility & Green Building Consultants
• Community Events including festivals • Consultant Study for Valuation of our Water
• Funding of City Infrastructure, IT, City Channel Company
Equipment & Vehicle Reserves
• SCC Housing Trust Fund, Euphrat & Deer Hollow
Farm
General Fund Reserves & Policy
Levels Capital Improvement Fund
Reserves & Policy Levels
■ FY 09/10 $16,153,000 ■ FY 09/10 $699,000
■ FY 10/11 $14,295,000 ■ FY 10/11 $ 106,000
■ FY 11/12 $12,457,000 ■ FY 11/12 $ 640,000
■ FY 12/13 $12,708,000 ■ FY 12/13 $ 640,000
■ FY 13/14 $12,443,000 ■ FY 13/14 $ 640,000
■ FY 14/15 $13,493,000 ■ FY 14/15 $ 640,000
■ Council Policy is $13,915,000 ■ Council Policy is $5,000,000
❖ Increase due to transfer -in of utility user tax reserve
4
Fiscal Strategic Plan Committee
Recommendations Departmental Budgets
■ Fiscal Year 10/11 :
• Pursue Rezoning Opportunities for Economic ■ Council /Admin /Attorney /Communications
Development ■ Law Enforcement
• Revisit Citywide Fee Proposal for 1 0/11 ■ Administrative Services
• Review BMR Program ■ Parks and Recreation
•
Paperless Agendas ■ Community Development
• Streamline Consent Calendar ■ Public Works
• Pursue November Ballot Measure for Clean
Stream /StormwaterAssessment Increases
5
Fiscal Year 2010 -2011
5 Year Capital Improvement Program ■ Questions and Answers
s
Fiscal Year 2010 -2011 Council Comments
■ Public Comments ■ Operating Budgets
■ Funded /New Programs
■ Unfunded Programs
■ Fiscal Strategic Plan Committee
Recommendations
■ 5 Year CIP
7
C L 5 CIl?
Budget Message
City of Cupertino
■ Proactive Financial Planning
Budget Study Session ■ Prior Year Trends
Fiscal Year 2010 -11
May 24, 2010 ■ Fiscal Year 10/11 Highlights
• Fiscal Strategic Plan Recommendations
• Operating Budgets & CIP Projects
• Requests not Included
■ Conclusion
1
General Fund Trends General Fund Revenues
■ Revenue Assumptions
Property tax increases only 2% next year
• Sales tax reflects declines in the retail and
business to business sector
• Only one new hotel is included in our TOT
projections — several years out
• Permits /fees are conservatively estimated
200"6 2006 -07 200 7-08 2003 -09 009-10 2010
Revenue Expenditure
2
General Fund Operating Expenditures—
Status Quo Budget including Programs not Included
• Selective Hiring Freeze/No New Positions
• Park & Building Maintenance • Sustainability Plan
• Two School Resource Officers • Commercial Allocation & Rezoning of BQ/GPA
• Seven Day Library Service / A \Gcessibiiity & Green Building Consultants
• Community Events including festivals Consultant Study for Valuation of our Water
• Funding of City Infrastructure, IT, City Channel Company
Equipment & Vehicle Reserves
• SCC Housing Trust Fund, Euphrat & Deer Hollow
Farm
General Fund Reserves & Policy
Levels Capital Improvement Fund
Reserves & Policy Levels
■ FY 09/10 $16,153,000 ■ FY 09/10 $ 699,000
■ FY 10/11 $14,295,000 ■ FY 10/11 $ 106,000
■ FY 11/12 $12,457,000 ■ FY 11/12 $ 640,000
■ FY 12/13 $12,708,000 ■ FY 12/13 $ 640,000
■ FY 13/14 $12,443,000 ■ FY 13/14 $ 640,000
■ FY 14/15 $13,493,000 ■ FY 14/15 $ 640,000
■ Council Policy is $13,915,000 ■ Council Policy is $5,000,000
❖ Increase due to transfer -in of utility user tax reserve
4
Fiscal Strategic Plan Committee
Recommendations Departmental Budgets
■ Fiscal Year 10/11 :
• Pursue Rezoning Opportunities for Economic ■ Council /Admin/Attorney /Communications
Development ■ Law Enforcement
• Revisit Citywide Fee Proposal for 10/11 ■ Administrative Services
• Review BMR Program ■ Parks and Recreation
• Paperless Agendas ■ Community Development
• Streamline Consent Calendar ■ Public Works
• Pursue November Ballot Measure for Clean
Stream /StormwaterAssessment Increases
Fiscal Year 2010 -2011
5 Year Capital Improvement Program ■ Questions and Answers
6
Fiscal Year 2010 -2011 Council Comments
■ Public Comments ■ Operating Budgets
■ Funded /New Programs
■ Unfunded Programs
■ Fiscal Strategic Plan Committee
Recommendations
■ 5 Year CIP
7