104-C. General Plan Policy 2-23, 2-35, 2-43, 2-44.pdf2-16 LAND USE/COMMUNITY DESIGN Attachment C
Allocating Development Potential
2. Neighborhood Allocation. Allocate
Development activity should be con-
neighborhood residential units through.
trolled so that private development fulfills City
the building permit process unless sub -
goals and priorities. There is a finite amount of
division or planned unit development
new development that can take place before
applications are required.
traffic levels exceed the City's desired trans-
3. Major companies. Prioritize expansion
portation level of service. Full "build -out" is not
of office space for existing major com-
urgent goal. The uncommitted develop-
ponies in Cupertino. Retain a pool of
ment potential from properties that are not
150,000 square feet to be drawn down
"built -out" should be reserved to meet future
by companies with Cupertino sales
City development needs and overall goals. On
offices and corporate headquarters. New
a case -by -case basis, the City may allocate
office development must demonstrate
development potential to private develop-
that the development positively con -
based on the community benefits the
tributes to the fiscal well being of the
project
project would provide. The remaining uncom-
City.
mitted development potential will be allocated
as shown in the Development Allocation
4. Flexible Allocations. Allow flexibility
Table. Further adjustments to these allocations
among the allocations assigned to each
may be necessary to ensure that the City's eco-
geographical area. Allocations may be
nomic needs and goals are met. Citywide
redistributed from one geographical
development potential is calculated by sum-
area to another if necessary and if no
wing the development potential from each of
significant environmental impacts, par -
the City's areas. Each area has unique develop-
ticularly traffic, are identified.
anent concepts applied to it to determine its
potential. Individual properties are assigned
5. Allocation Review. Review allocations
base development potential, but most property
of the development priorities periodi-
owners will need to apply for additional alloca-
cally to ensure that the development
tions to develop their properties.
priorities meet City needs and goals.
Policy. 2-20: Diversity of Land Use 6. Development Agreements. Unused
Maintain a city structure of Neighbor- development potential committed in
hoods, Commercial areas, Employment development agreements may be reallo-
areas and Education/ Cultural areas. cated following the expiration of each
Provide sufficient developriaent opportu- development agreement, after a public
nities for these areas in order to enhance hearing..
their distinct character and functions,
while maintaining the desired trans-
portation levels of service. Neighborhoods and
Non -Residential Centers
Strategies: NEIGHBORHOODS
1. Citywide Development Allocation. Many of Cupertino's residential neigh -
Allocate new development citywide in borhoods are distinct enclaves, such as
accordance with Table 2-A Develop- Garden Gate, Linda Vista, Monta Vista,
ment Allocation.
CITY OF CUPERTINO GENERAL, PLAN
M
LAND USE /COMMUNITY DESIGN
33'��
00, Policy 2-34: City Center,
Maintain and enhance City Center as
a moderate -scale, medium density,
mixed use district that will provide
community identity and activity and
will support retail uses in the
Crossroads Area.
Development Activities: Office, housing,
hotel, public facilities, stores, restaurants
and mixed uses.
Development Intensity: Development
intensity shall be determined in. conjunction
with specific development review. Mixed
commercial and residential development
may be allowed if the residential units pro-
vide an incentive to develop retail use, if the
development is well designed, financially
beneficial to Cupertino, provides communi-
ty amenities and is pedestrian -oriented.
Commercial (sq. ft.)
2000 Built
Buildout
29,358
79,011
Office (sq. ft.)
2000 Built
1,032,072
Buildout
1,050,227
Hotel (rooms)
2000 Built
-
Buildout 2000
224
CITY OF CUPERTINO GENERAL PLAN
Residential (DU)
2000 Built 219
Buildout 656
Design Elements: Buildings are of varied
form and height. A public park is located at
the southeast comer of Stevens Creek and De
Anza Boulevards, combining open space,
landscaping, public art and retail uses that
front the plaza. It will serve as a focal point for
community identity and will include pedestri-
an connections to the Crossroads area.
Building Heights: Maximum height of 45
feet. Height exceptions have been granted
to create a high activity node in this area.
No further exceptions shall be granted.
UTTIMIAT9127 on, W1
001 Policy 2-35: Vallco Park North
Retain Vallco Park North as an
employment area of predominately
office and light industrial activities,
with neighborhood commercial. uses.
COMMUNITY DEVELOPMENT
Development Activities: Hewlett Packard
also has a development agreement for its 95-
acre campus site bounded by Wolfe Road,
Homestead Road, Tantau Avenue and
Pruneridge Avenue, which commits the City
to the development policies of the 1993
adopted General Plan, excluding the policies
on additional mitigated development that
were later rescinded. This development
agreement expires in 2015. Future potential
retail uses are a potential for this area.
Neighborhood commercial and hotel uses are
allowed. Residential uses are allowed except
on the Hewlett Packard campus.
Development Intensity: Hewlett Packard's
development agreement locks in the remain-
ing floor area allocated to their property. After
the expiration of the development agreement,
and for other properties in this area, the devel-
opment intensity shall be determined in con-
junction with specific development review.
Residential: Up to 25 dwelling units per
gross acre.
Commercial (sq. ft.)
2000 Built 127,806
Buildout 133,147
Office (sq. ft.)
2000 Built
Buildout
2,843,144
3,069,676
Hotel (rooms)
2000 Built
315
Buildout 2000
315
Residential (DU)
2000 Built
551
Buildout
851
Building Heights: Maxi -mum height of 60
feet.
Bubb Road
0- Policy 2-36 Bubb Road
Retain the Bubb Road area primarily
as a low-rise industrial and research
arad development area.
Development Activities: Allowed uses con-
sist of those described in the West Valley
Industrial Park ordinance. In addition, neigh-
borhood commercial and residential uses are
allowed. Compatibility of non -industrial uses
with industrial uses must be considered when
reviewing new development.
Development Intensity: Development inten-
sity shall be determined in conjunction with
specific development review.
Residential: Up to 20 dwelling units per gross
acre.
CITY OF CUPERTINO GENERAL PLAN
LAND USE/COMMUNITY DESIGN
001 Policy 2-39: Partnerships
Encourage the private sector to partici-
pate in partnerships with nonprofit or
public agencies to provide community
benefits and services.
101 Policy 2-40: New Businesses and
Business Retention
Encourage new businesses and retain
existing businesses that provide need-
ed local services and municipal rev-
enues, contribute to economic vitality
and enhance the City's physical envi-
ronment.
Collaboration with Business Commu-
nity. Collaborate with the business com-
munity to facilitate growth, development
and infrastructure improvements that
benefit residents and businesses through
the City's Economic Development
Committee and other resources.
00, Policy-4 1: Maintain Streamlined
Development Review and Building
Permit Processes
Provide efficient and timely review of
development proposals, while maintain-
ing quality standards in accordance with
city codes. Look for solutions to prob-
lems, be responsive to community con-
cerns, promote positive communica-
tions at all levels of review and provide
analysis and advice to decision -makers
to help them make informed decisions.
The Vallco Industrial Park, North De
Anza Boulevard, City Center and West
Valley Industrial Park employment areas con-
tain most of Cupertino's office/industrial
CITY OF CUPERTINO GENERAL PLAN
development. Office/industrial areas have
evolved into office/research and develop-
ment, more than industrial. Apple Computer
headquarters and the office/industrial facili-
ties of Hewlett Packard are major office
developments in Cupertino. The two office
towers and the mid -rise office buildings at the
intersection of Stevens Creek and De Anza
Boulevards, and the smaller companies in the
West Valley Industrial Park on Bubb Road,
are other significant developments.
Office/industrial development brings prestige
and vitality to the City. However, considera-
tion needs to be given to maximizing eco-
nomic benefits to Cupertino, as well.
000, Policy 2-42: Revenue Analysis of
Office Developments
In reviewing office development pro-
posals, encourage office uses ' and activ-
ities that generate significant revenues
to the City, such as local sales offices,
capturing point of sale internet trans-
actions and business to business tax
revenues. New office development
exceeding 50,000 square feet shall be
approved only if one of these or similar
benefits are provided.
00, Policy 2-43: Conversion of
Officelinerr strial Uses to Residentiai
Evaluate the economic impacts of con-
verting office/industrial uses to residen-
tial uses.
Policy 2-44: Maintaining Cohesive
Commercial Cenb_-f_g_andDffice_P*yks
Cohesive commercial centers and
office parks are necessary to maintain a
healthy sales tax base for the city and
to retain opportunities for existing
businesses to expand in response to
changing business trends. Cupertino's
major retail commercial centers are
ECONOMIC DEVELOPMENT 2-35
located at Vallco Fashion Park, The 3. Provide a visible and publicly acces-
Marketplace and Portat Plaza centers, sible park/plaza or open space area.
Cupertino Village, the Oaks and the 4. Orient active building spaces to the
Crossroads Commercial District; the public or private rights of way.
office parks are located at Vallco 5. Provide superior building design
(North of Highway 280), North De with high quality natural materials
Anza Boulevard and Bubb Road. and building architecture.
Projects with residential or quasi -pub-
6. Demonstrate there are sufficient
lic components proposed to replace
existing or supplemental local rev -
some or all of the existing industrial,
enues to support municipal and
office and commercial uses on a site in
school services needed to serve the
these areas will be evaluated on a case
development.
by case basis to determine if they are
7. Show that the building is function -
complementary to the overall business
ally obsolete in a market sense and
park or shopping center, or otherwise
cannot be reasonably redeveloped
meet the criteria below. Two-thirds of
or marketed into a compatible use
the commercial/office square footage
within the surrounding area, or
that is converted to residential uses
show the existing building/use is no
shall be allocated to major employers
longer complementary to the larger
(companies with Cupertino sates
commercial center or office park.
offices and corporate headquarters).
8. Show that the development can
The remainder of the square footage
reasonably stand alone as a selfsuf-
shall be allocated to the commercial or
ficient land use that is otherwise
office pool in the subject area.
complementary to existing build-
ings and uses.
1. Integrate into the existing land use
pattern by:
9. Show that the residential or quasi -
public use provides an incentive to
Continuing established land use
incorporate a significant compo-
patterns (e.g. commercial next to
nent of commercial or office uses
commercial or residential adja-
on the site.
cent to residential)
* Continuing patterns of building
Commercial Development
massing, setbacks and height
Cupertino's most significant commer-
THE VALLCO
FASHION PARK
ciat center is Vallco Fashion Park. Because of
COMMERCIAL
* Establishing logical development
the economic decline of tb,- Vallco,l�,iqhinn
CENTER (POLICY
patterns bounded by visible nat,
Park the City initiated a redevelopment
2-30) PROVIDES
ADDITIONAL
ural or man-made features such
,
project area there in 2000. Redevelopment
DETAIL ON PRO -
as a public or private road, creek,
funds will be used to foster the revitalization
POSED USES AND
freeways etc.
of this regional shopping center through mall
REGULATIONS FOR
THE VALLCO
expansion, infrastructure improvements, and
FASHION PARK.
2. Provide visible pedestrian/bicycle
economic development programs and provi-
connections to and from existing
uses.
sion of very tow, low and moderate -income
CITY OF CUPERTINO GENERAL PLAN