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Cupertino Courier 09-21-2005, Commemorative Series, Volume 58, Number 35 , Soo wins shootout Coach is sentenced Housin costs rev up bun ityClassifieds Cupertino computer man gets top Must pay fine for serving booze i\ ledian price of homes rebounds The West Valley's Hometown award at unusual competition to 18—year—old soccer players $Ij,000 to former record high Classified Advertising Section .r page 5 .,- page 9 page 10 p 36 Cu pert i n o 1 5 • the n u��ertrno C)URIER Increase i local meth problem volume 58, Number 35 • S(.ptember 21, 2oo5 • Cupertino, CA • Est. 1 947 • vvv cupertinocouriercom reflects growing national issue �� BY HUGH BIGGAR o ublic officials gathered to open , the new headquarters of a dru X treatment center in Cupertino > , . " i § / z on Sept. 12, in an event that also - F � " . o drew attention to the area's growing f substance abuse problems. g Gen. Barry McCaffery, the former _ federal "drug czar," Congressman s 1 4, ' M Honda and Mayor Patrick * r Kwok were among the officials gath- . t m ` E , ered to launch the new headquarters _ ` ° of Stev the ens CRC Health Boulev Group ard on ,: - ' e' ' : p Creek ' = ° '''''''.' "Through substance treatment we' - , - .,, address a profound crisis in .America, ------ , I . ; reduce the associated crime . and return [rehabilitated] chronic .addicts . • i to suety," McCaffery- said at the cer- ,, I • y ` la Cf1A� the most recent drk a� t # � + a t pro centers on methamah I tide; ; National a recent survey. by the ational • `- ;" ' a "y , Association of Counties lists the salt t t t stance as the country s biggest drug . problem. 0. ' TA, "There has been a switch from ", ` ` -: cone methamphetamin' Job ! 17 loltawa , a captain with the e sherif€'s office NVestside Substation, said. . — , „,. 4 t - "It's been getting worse over the ,'- - �, , . last five ears.", . 'estside Substation police records 4 ° f ' ►; E; fm this year show ro . y 'e� irt �. yr . itilo ethttmpbetaxnine report a week ; s Januaiy. Tl>te incidents include ;' `� �` ' individuals r unn running down the street in a d state and ridin a �, " bike at night without a headlight. i S Sheriff' officers also discovered a ; . „, i'. drug, Iaboratory'in Cupertino in Jul Metha heeta p mine is particularly4 popular because make , it is easy to make "c �t . , , 4,, ,"`� and can be sold cheaply. "It only requires a basic understand - ing of chemistry," Hirokawa said, noting . a y ingredient, ern In this second issue of the COURI1=R's RY SAlaillittiA' '' ' ES be found in readdy available cold medic commemorative series, we take a historical ^� $ " of ix nstant innovatior2 thafsymbolites nes one at the Cuperti ` 1 ' g beipertinct' o S c today was bcrn before May, sheriff's officers s , a man transformed over the last eenttiry roi►r Ap ple, ` iM and o ther firm the M4jah s b egan to dot its a veh violation and discovered 432 . estants ben a Valley of Hearts Delight to the sal a an and _ eve' c ore CI` t seined `t' t -iii being a when this area, then calle th ea`VVest A search of thep�nger's apartm h igh —tech city it is today. -- dr t or , _. side, w as no hing but Just a and access «r page 12 air. orug , page 9 , 1955 • CUPERTINO .2005 c . C . ads i ,,,.,,,,.„./..,..,.,. Industrial Town Durin and after World War II, the d emand for cement seemed endless, with r But Cupertin was bu industrilding iaitsel beglfinnings . Roads the boom in residential and commercial 1 , v tarted A in the early y 1940s. This was the building projects. During this time Kaiser C " li� r t . time A y cement was also one of the biggest s l i were and buildings ere spreading employers in the region. Thousands of across the country. That's when a young locals counted on mining and quarry Henry Kaiser saw potential in the huge pi limestone deposits overlooking the work at Permanente for their livelihood. he 4 4 Permanente Creek along the another business in town, Paul and l l - aro un d C upe rti no. I n 19 3 9 , K a i foothills And many of those workers supported ser won Eddy's Monta Vista Inn, sto in for a � a 3 � °''' the bid to supply cement, sand and grav- Y' PP of g E:� , . e for the construction of the Shasta cup of coffee in the morning or a shot ° Dam i whiskey after work. Paul and Eddy's is t1 With on the the bid Sacramento in handR, ver. Kaiser con- still around today, next to, the post office. _ strutted a two -kiln plant called Kaiser A new growth - C'ement Corporation (now Hanson Permanente) next to the quarry on the Later, a young Japanese American ' mountains —in only nine months. turned his dream into a successful business By 1941, Kaiser Cement was the venture. The year was 1948. Taro ' x z world's largest cement plant boasting Yamagami, a second- generation Japanese • four kilns and an annual capacity of Ameri can, had grown up in the orchards of P hotographs c ourtesy Cup H is to rical Museum 940,000 to Kaiser cement was used in 1 the valley. His parents had moved to Charlie Baer built his Cupertino Garage at the crossroads i n 1915 right on the spot the construction of the Bay Bridge, America as migrant farm workers. But where his father's blacksmith shop had been. Baer's garage was the first in Cupertino Shasta Dam, Chicago subways and Yamagam• dreamed big. In 1948 he pur and it lasted for 50 years. Tow trucks must have been a rare thing back then. almost every major construction in the chased two acres of prime land from one of Bay Area. the areas old -time families, the Regnarts. The intersection at De Anza w. a on nd Stevens Creek boulevards d -�° ,�, has long reflected the times 1,, . ) .. Continued from page 1 nesses served its orchards. The Cali eik- � ' - of agricultural land where grapes, cher- brothers, Rosario and Joseph originally from Sicily, saw that the city needed a F ries, apricots and prunes grew aplenty, way to transport its farm products. the first seeds of entrepreneurship were Be znnin with a sin le truck, the ` g g g y f sown by the immigrants that came to ,, ' a � � •� � � � soon established a truckin tom an work the land. They created award -win- ning wines, and their fruit served the g p uted y ` with a fleet of vehicles that distri �` local farm goods throw h out Cali f ornia. x nation. It was these hard working Indus- g g trious people that the first local business - In 1936, the Cali brothers diversified and opened a rain mill. With the R. Cali & ` ° - es served Cupertino's early businesses p g were located around the crossroads of Bro. Co. mill they no longer had to bring r Stevens Creek and De Anza (Highway 9) cattle feed into the area, but could man- r boulevards. While hard to imagine, the ufacture it on their own. "a Cupertino we know today was once a The Cali mill is said to be the first Ivy tiny village. And the Crossroads was the business in Cupertino to make $1 mil - happening place on the West Side —the lion. The mill and the trucking company place where everyone came to do busi- were located at the site of the new Cali lr ness and socialize. Park Plaza at the corner of Steven Creek - *, According to the Cupertino Historical and De Anza boulevards. Museum book From the Ground Up -How The Marian family also contributed Business Grew in Cupertino, in the early enormously to Cupertino's economy. The t ." 1900s there were two churches a general father -son duo of Paul and Paul Jr. has the merchandise store called Home Union, a distinction of being innovators in the The Camar Joseph, Jose h, 96, and Rose, 87, pictured here cutting a ricots in blacksmith shop, a cooperage, a post packaging industry It was the first to office, a telephone station and a town hall. develop methods of drying and later pack- July 1983 at the Camarda drying y ard s on Stare p g p evens Creek Boulevard next to Cali The Me 's store and shopping cen- aging prunes that were ready for distribu- M ill. The pits go into the old coffee can° The Camardas owned 21 acres, scattered ter now occupy the place where these tion.The Marianis established a large fruit i five locations in the area. Joe also worked in a fruit packing house at night, businesses once stood. drying and packing factory in Cupertino and Rose worked in a cannery. The couple was married more than 70 years. In the early days, Cupertino's big busi that was moved out of the city in 1983. Joseph d at the age of 100 and Rose at 93. 12 THE CU�F.RTTNQ COURIER SEPTEMBER 21, 2005 I -1955 • CUPERTINO . Yamagami started a produce stand along ( � _ , Highway 9 (De Anza Boulevard). This t ° ' route was the main thoroughfare to the S ii ' S, * ' anta Cruz Mountains and the beaches t t , x ` � Right behind the stand, Yamagami contin- _.- ' , ued to run his orchards and a camp for the 1 t migrants who worked there.The Yamagami ' � produce store was e first Asian busi 8 ness to open in the also th. town - �- While business thrived during the sum- mer, Yamagami realized he needed a , ' ' mod � � ,€ ,� � •' boost the rest of the year That's when his �� ' > : , , - 1 e� : . 4 spirit of innovation took over In the lat 1950s, Yamagami, going back to his " = ' " . Japanese roots, started a nursery and ", 3 e r landscape design shop as an extension of ; �< ,. -' � his business. His new service was in great s l y Y. demand, and some his landscapes can -,_ 0. # ' ., still be seen in the Bay Area. . < g 3s; : Yamagami also housed several tenants a • in his store: from gardeners to plumbers, `�, '� s realtors and beauticians. It was one of the - °a . ry few businesses in the area to be modeled , r along the lines of a modern mall. 4 $ „ t i - ; „ meow Yamagami's is one of the few businesses in t the city to survive the passage of time and - ( , if the economic ups and downs that have i i Or been a part of the American economy. The r ji 's A jiff ' Oka family, who took over Yamagami # ,� �1 , Nursery in 1963, currently owns it. I 1 , I E ” Incorporation .. , . .� In the late '40s, Cupertino —like the rest m. Photograph courtesy Cupertino Historical Museum of the Santa Clara Valley —was swept up in postwar population explosion. The Home Union general store stood at the crossroads at Stevens Creek Boulevard and Highway 9 (De Anza Boulevard) dur- Unplanned development began to sprout ing the late 1800s. It was also the site of the West Side Post Office. everywhere. Higher taxes became a bur- den to the working class and piecemeal cially became "Cupertino," Santa Clara class electronic engineering department, One morning when he was out spraying annexation to adjacent cities left the resi- County's 13th city, on Oct. 10, 1955. many of its graduates left the Bay Area his orchard at 2 a.m. —He had to get it dents of the West Side worried. In 1954 an ad headed to the East Coast because of done before he left for his job at the Cupertino's community leaders began a Electronic and high -tech boom the lack of employment opportunities school district —the sheriff showed up drive for incorporation, a process that Cupertino's high -tech era began slow- here. One man played a crucial role in and told Camarda a neighbor had com- would award city status to the area and ly in the late 1930s. In the beginning, the campaign to stop the brain dram, plained about him disturbing the peace. define its borders. The "West Side" offi- though Stanford University had a wor ld- professor Frederick Terman. "You tell him he's disturbing my peace," Terman, who later became the dean of Camarda told the sheriff. "I was here first. " the electronic engineering department at "You can't farm where there are hous- Stanford, convinced many of his research es," Camarda says. Eventually, his family students to start their own firms in the sold their orchards, too. ~9 Santa Clara Valley. As the Valley of Heart's Delight .: Among the more famous Stanford rushed headlong towards a high -tech graduates who took his advice were Bill makeover, Cupertino secured a firm ' Hewlett and David Packard who started footing for itself in the transformation d ', their business in their now - famous Palo process by establishing De Anza College "4 , , ` Alto garage. Another graduate was in 1967. In the last 38 years, the commu- Cupertino resident Russell Varian. nity college has seen tens of thousands of }� ` In 1948 Varian and his brother Sigurd its students graduate and join the tech started Varian Associates, which invented business community. It's also established - , - ' an.d commercialized microwave tubes itself as one of the top community col - , and electron tubes for radar. leges in the nation. " ` ' i� ' Meanwhile, other electronic firms But the story of the birth of Apple ' sprouted across the valley. Fairchild computers in the late '70s is the stuff of i g= Semiconductors (which later led to s u c h which legends are made. In 1976, Steve ?, spin -offs as Intel and IBM), Huggins Jobs, 21, and Steve Wozniak, 26, founded is ri i n Laboratories (1948), Stewart Engineering Apple Computer Co. the Jobs' family , 4 N.:: - • (1952), Watkins- Johnson (1957), and garage. Both Steves are Homestead High z MEC (1959) were just a few. School alumni. Apple Computers has " ` Through continuous innovations, these remained in Cupertino through all its ups "` corporations established themselves as and downs And the city has since become ` ' the preeminent U.S. producers of elec- home to Portal, Symantec, Hewlett- „ 4 -'- - tropic tubes. During the Cold War, many Packard, IBM, Sun Microsystems and of these tubes were used in a variety of other high -tech firms. ' ' ' � ' military systems. r During the 1950s Cupertino started its Italic° Photograph courtesy Cupertino Historical Museum Chamber of Commerce, and housing Vallco Fashion Park, now mainly a tracks were popping up across the valley. - retail shopping center, was originally a Before the orchards, vineyards filled Cupertino. It was a virtual wine country that Orchards were slowly disappearing. business park developed in the 1960s. included the Las Palmas Winery, Baldwin M Winery, the Cupertino Wine Joe Camarda, who'd grown up in The letters that make up Vallco, are in Company and the Picchetti Winery, which is still in existence up on Montebello Cupertino and worked his family fact, an acronym; the letters standing for Road. Some of the local vintners earned international awards for their wines. orchards, says he saw fames he'd known well - known Cupertino families rian, What essentially closed the wine industry in Cupertino was the phylloxera all his life leaving the area. "You could sell Lester, Leonard, Craft and Orlando. microbe that killed the grapevines. The families turned their land into orchards, one acre of land here and buy 15 acres m Knowing that Cupertino was becoming mainly growing apricots, prunes, cherries and walnuts. The carved wine cask Stockton or Merced or Patterson." industrialized, owners of the land in the Camarda recalls one incident that pictured here was imported from Europe. , illustrates how Cupertino was changing. or High—tech, page 14 SEPTEMBER 21, 2005 THE CUPER'I'Ih1O COURIER 13 1955 • CUPERTINO .2005 - " - the camaraderie and personal care that was part of the small businesses "'There was a small grocery store called Rifredi's and a • hardware shop I used to visit But they are all gone now. It's such a shame. These bus- .r"" ` nesses were run by the locals and they ~ r^- ' ` � ,; *°, -,, .. . M.' . �„ o ff ere d a pe rsonalized service he says " °" "` I Still the boat place to do business ,, •, Despite the c hanges Cupertino's busi- I: CD1'5 € nesses have seen the city in the last sev- eral decades, the city remains one of the jai. as i m" most attractive places to do business. a s ie itoa intamairr it umw "Portal chose Cupertino as its home . 4 0 " . because of the key location, ease of ° , _ a from all parts of the Bay Area via i'` " 1 a highways 280 and 85 and the surround- , > ing infrastructure of shops and restau- k . * rants, which our employees frequent," -,- V I110 , I ' says Dave Labuda, resident, CEO and 4. `' s -* ` • , co- founder of Portal, which is headquar- ! 1 ' . ` � a, - " • . • . _ * , . tered in Cupertino. "Our location in the ' :� _ 9 ` heart of Cupertino has enabled us to g attract the highest quality employees ` ' r,, .ate i" � ,� � .."' -. fromthroughout Silicon Valley." Symantec Corp., another high -tech com- pany with its headquarters in Cuperti fully appreciates operating out of the city. " _ "From our base in Cupertino, we have Photograph courtesy Cupertino Historical Museum access to the vast array of new compa- Charlie and Adriana Rifredi opened their store in what was then called Monta Vista in 1931. It was a comfortable place for Hies and new ideas continually flowing locals to hang out. In the early years, Charlie delivered groceries to seniors and frail customers for free, and during hard out of Stanford, Berkeley and the many times, he allowed customers to purchase groceries on credit with only a handshake as collateral. other fine educational institutions in the region —not to mention one of the most effective venture capital systems in the world," says Don Frischmann, senior High -tech: Apple founders were h ome grown band 1e c ent nications and "Symantec is pleased to call Cupertino and the broader Bay Area our home." Continued from page 13 Surviving businesses find in these bigger retail stores," he says. And most of these large firms give Over the years Cupertino, like every But the changes in Cupertino's land- back to the community. In the last 65 has een business scapc in the last several decades leave years Hanson Permanente has become northeast part of Cupertino began meeting other city in the Valley, in their homes. According to the book es come and to. Most of the s original shops some long -time residents unhappy. Jack one of the biggest participants i n com- Cupertino Chronicle by the California have either closed or changed owners. E. Summer moved to Cilpertino in 1963. munity outreach programs. HTistory Center De Anza College, this group There are a few that still have the same old "At that time there was no De Anza "We have focused on support of local decided to pool their land, reasoning that names: Brook Cupertino Glass, Imahara they could control the development of that land, and they would all benefit equally. llege. It was one big orchard. Stevens educational foundations, local communi- Produce & Oriental Foods, Azuma's Creek Boulevard was just a two -lane Japanese Cuisine, Paul & Edd the street," he says. Summer says he enjoyed Business, page IS AP y. From this endeavor came the Vallco Business and Industrial Park where the mall now stands and still is a work in P y's Cupertino Bicycle Shop and more. But lasting a long time isn't easy. People Greeters, run by Ed Bloom, . ;x e was established in 1970 as a welcome ry process. And more of the land is being wagon but has been forced to change its developed. b usiness strategy to survive. "The only reason we are still here ` t oday is because we have the tremen �� dous capacity to survive. We evolved from a welcoming service to selling '�� � , advertising specialties to selling bat- _ f lo Bloom says. People Greeters i s t „ __ one the multitude of car dealers along the of the main suppliers of balloons to a _ % � � _ � , � - T' Stevens Creek corridor. ` s .� • Bloom says he runs his business as a , '' t i • `' " ‘ 44Attp family venture out of his home, which Nn► .- : ' has helped him last this long. "I've seen . �. , - ,,, . .ia several of my friends and acquaintances " forced to close dawn because of the l overheads, and they were not ready to . � change their business strategies." �w"`*M Preston Oka, the owner of Yamagami :. ,. � . � , :: Nursery, says learning to adapt to change - - . w has been the key for his survival. .\ "During the recession, we too had to Photograph courtesy Cupertino Historical Museum ` our t labor for But to a we'vee created a The Cali brothers bought five acres of land at Stevens Creek Boulevard and Photograph courtesy of the Yamagami family niche for ourselves ' he says. Oka says Highway 9 (De Anza Boulevard) in the late 1920s and eventually built an A young Taro Yamagami started the that while big stores such as Home enormous feed mill and a million dollar business selling and delivering feed to Yamagami business in 1948 when he Depot and Target sell plants, many of farmers in the area and throughout Northern California. The Calis put a locals come to the nursery frustrated and bought two acres of land along Christmas tree at the highest point on the mill every year. Part of the agreement looking for advice about growing plants. Highway 9 (De Anza Boulevard). H is "Our goal — like the old Yamagami tra when the family sold the property to developers was that this tradition should produce stand there was the first d ition — has been to provide absolute G us- continue. That is why there's a Christmas tree high atop the buildings at the Asian business to open in Cupertino. tomer service support that they might not corner of Stevens Creek and De Anza boulevards each year. 14 THE CUPERTINO COURIER SEPTEMBER 21, 2005 rly time 195 - UPERTI�TO - 2 005 - - ' 7--- p oi _.. < e a h is v, % a s .fie % s ® the @ 4 3% A if ,,, o� 1§ 6% 8 31, °)''': � � $ 5e 8 % 4 e Y . P ' % 38 i 3 t a d® n' r5 8 e bB 'B - tt S r $ , 9 3 d ffi Y ffi � , o Par& f ey area • / fig . • / p to y � YF � iatitya, aeelang a aerate c li ma te to contt beating' r and ., anrll l�s esta ® wa. to ieSide lir an area w a Ebel rate ira�a - fi y rec�ol i s first I r ead an article in the San . 1 r unc i sco U nit a i tt 1956 tha the C S ooI was rat in the t op five school districts in California. My wife' and 1 d om ed Rodrigues Avenue in Gr c ' it. My initial esC were through .Cupertino Real Rsta te w Don Bam IIe ►rough D.31''' D.31''' I bye per planet mad,. John R odr i gt s and his far ei Photograph courtesy of Hanson Perman ents ' , Q ali i n t the +n ., where Henry Kaiser of Kaiser Cement Corporation (now Hanson P won the bid to s upply cement for the Tbwn & C nm1ry s ubd i v it was built, aLsoowned the agri- the c onstruction _.i. Shasta Dam in 19 39. By 1941 Kaiser Cem was the world's largest cement p lant. This cul l land sout h, adjacent tuthesubclivis►an a entt rigs e s picture shows t v ery first cement shipment to leave for Shasta. A� and east t s cll 9- . While 1 had the ip top u chase the entire tract of 10 agesfrom.the�tc Rodr Avenn (east) to, . H 9, I agreed to only p urchase 7S acre not including y the frontage on Hhway 9. ,. Jo hn Rodri -et' ncouraged me Tay saying, `°som heteda this a � M the be a valuable piece of property" How propic. - ,Wrii::;.'''''bk. ti III the ensu the Allario tenter was t develope . w th original o �3' as the anchor t � "" , � along 0 ' * t i ne 's Resta urant, Fisher yVie, dry c ugge r Jnte or I igu and t he A llarioApphance 9 dy :•, " More. . fn A pril 195 1 mowed my family from l to Rodr igues A venue. Fort the property incttrced two old ranch h awses, which John Rodrigues had rented for man yearn I conti to ren the houses to the existing tenants, the Boweter rs €amity and Mrs. Brown, a single mother and her „.0..„.,1..:‘, P hotograp h by Brian C onne lly daugh Caol. Ja and Ed Bloom's business, Pe ople G My family for sev months i an old ranch house has mans ed to stay afloat throw h t he a sand whrde ou new house on R odr i gues Avenue was being built. I / S y 8 P Simultaneously; Ibad contracted for th co nstruction of the downs of the economy since t 19 70x. ehrysan't!'te enhouses g the south side of rest "t odriu Aven • e ronte gr and aui> building Business ea as p' q n ee i e ' ,,,,y Town &Countty- dents "gu '° a cleliini�te d from the provinc defin ition of " awe," which was historically '`3' Continued from page 14 such and assoc pacic @ 4 plants After sevemlmeeri h theTawn & Country ty events in the ann ual Hanso n/Rotary Golf NetghborItoodAss ati and i w fro rg Cron, the was concl w the a prom Classic, which has ra over $ _ tin ( 1 f or m any local tre to the view from the needs during the last decade,” John Giovanola, coin- mun affairs manager at Hanson Permanents, says. of ,n m As aPe Apple Computers has helped organize events for f tear tirro; Tlwas po proud that the West Si�lc of the • and contributed to the Cupertino Educational trams f. era Valley t tbtavt+ opened to the costs the flci� g r owing Endowment F oundation, Fremont U nion High School / District Foundation, De Anza College and the b �7lty ' sse it a teandprt 59edn es sb ng so aa'ta to launch a ble busines ` - - C hambe r of Commerce. Apple employees also volun- Ian Y teer at Nimi Elem entary School. As the m and 1 watcltwl small ., Cuper has tran sforme d from a place fill ed w ith town transfooti from its a; A d evr ltural or to the ea i na- tionstt Mct of computer tecrnologl I recall watching the . ` so me of the world's most wonder ti w it to the home K „ i in 1959 at the corner '' �� s ¢ ' ''',-'1-%'`F:" �. of some of world - renown high -tech ce�inp The family names o those who started it all so long of Hrghw Sco Av sold the Rodrigues o Avenue oII. tto a land deve who b uilt the West Photograph court of H Pe r m anen ts ago have left their imprint on the land in the names of �,� .itbdlvl.t aiser o K aiser Cement Cor o ration now to day's streets: Tan tau, Regnart, Portal, Doyle, Henry ry f P ( With the acetnarltable gro in t he Cupert area in the McClellan, Rodri o Bollinger, Mille Blaney an d Hanson Pe rma nents) won the hid to sup cemen 1 94A. and rapidly increa p liv e values 111- 1963, I dead - and m for the construction of Sha Dam in more Who could have thought all th year ago ed aga in to rel our b but this nto San Jose. when app les only grew on trees and ruse were simply But om • 1939. By 1941 Kaiser Cemen was the w orld's little rodents that the Valley of Heart's Delight would co ntut u ed ; to live on Rodrigues Avenue l cement plant. become a Silicon Valley? un til into the 1970s. Harry W. D SE PTEMBER 21, 2005 THE CUPERTINO COURIER 15