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FAC 02-23-2010 • DRAFT MINUTES FINE ARTS COMMISSION 5 'c. I j, Regular Meeting Tuesday, February 23, 2010 CUPERTINO PLEDGE OF ALLEGIANCE At 7:05 p.m., Chairman KC Chandratreya called the meeting to order in Conference Room A, 10300 Torre Avenue, Cupertino, California. ROLL CALL Present: Chairman KC Chandratreya and Commissioners John Fiegel, Robert Harrison and Jessi Kaur, Absent: Srilakshmi Sitaraman. Staff present: Kimberly Smith. ORAL COMMUNICATIONS WRITTEN COMMUNICATIONS APPROVAL OF MINUTES 1. Minutes of November 10, 2009, and January 26, 2010. Harrison moved and Fiegel seconded to approve the November 10 minutes as presented, and the January 26 minutes corrected to show that Commissioner Jessi Kaur was appointed as Vice Chairperson. The motion carried with Commissioner Sitaraman absent. PRESENTATIONS - None NEW BUSINESS 2. Overview of Zerol event in San Jose on September 16 -19, and possible City of Cupertino /Euphrat Museum participation. Staff Liaison Kimberly Smith distributed copies of her earlier email message which outlined some of the events slated to take place, and noted that the City's Economic Development Director planned to contact local restaurants and corporations about possible discounts and /or sponsorships. She said the Director of the Euphrat Museum of Art may also participate by producing an exhibit at the museum which would tie into the event theme of "Build Your Own World." She noted that the City of San Jose just issued an updated project deadline and announced a series of micro - grants for SJZerol. Smith read a description of the event, as follows "The future is not about what's next; it's about what we can build to ensure that what's next matters. How can we, as resourceful, innovative, and knowledgeable local and global citizens, build and participate in a desirable future in the face of global climate change, economic meltdown, political instability, and cultural divisiveness? The 2010 01 SJ Biennial is predicated on the notion that as artists, designers, engineers, architects, marketers, corporations and citizens we have the tools to (re)build the world, conceptually and actually, virtually and physically, poorly and better, aesthetically and pragmatically, in both large and small ways. Under the theme February 23, 2010 Fine Arts Commission Page 2 "Build Your Own World," the 3rd 01 SJ Biennial will present a broad range of exemplary work, which not only imagines the future (world) but builds it." "The 3rd 01SJ Biennial will take place September 16 -19, 2010, throughout San Jose. It is about how powerful ideas and innovative individuals from around the world can make a difference and come together to build a unique, city -wide platform for creative solutions and public engagement. It is about the inspiration needed to build a world we want to live in and are able to live with. [It] will further position San Jose and Silicon Valley as an international center for arts and culture. With over 45,000 attendees in 2008.....the 01 SJ Biennial is emerging as one of the world's most significant events of its kind. Its phenomenal growth is due in large part to the fact that it is a mirror of the innovation and spirit that define Silicon Valley and provides a unique perspective to the world and a synchronicity with the region where it exists." 3. Budget request for FY 2010 -2011 Staff Liaison Kimberly Smith distributed copies of the previous year's budget request and the Commission discussed whether to request additional grant funding the Euphrat Museum of Art, especially in light of their participation in the SJZero 1 event mentioned in the prior item Kaur moved and Chandratreya seconded to make the following budget requests. The motion carried 4:0, with Sitaraman absent. $6,000 for Euphrat (an increase of $2,000) $1,000 for "Evolve "(program under development to leverage grants) $1,000 for Distinguished Artist and Emerging Artist awards $500 for Fine Arts League of Cupertino (FALC) judge at Fall Fest event It was agreed that the "Evolve" ad hoc committee of Chandratreya and Fiegel would meet with the Euphrat Museum Director and explain that the $2,000 grant increase, if awarded, is to encourage the museum's continuing support and participation in San Jose's Zerol arts festival this September, to help bring visitors to Cupertino. 4. Review Distinguished Artist & Emerging Artist materials for publication in next month's edition of the Cupertino Scene and consider ways to "energize" the competition. The commissioners discussed various alternatives and people to be contacted to help spread the word about the artist recognition and award. Kaur said she would contact the Cupertino Courier and/or Mercury news to see if they would do a feature article about last year's Distinguished Artist, Iona Ezaki, since it wasn't covered as fully as usual. Harrison said that he would contact Polly Bove, the Fremont Union High School District Superintendent, and Nancy Canter, DeAnza College Dean of Fine Arts, to help promote the program. He would also remind the Fine Arts League of Cupertino about the upcoming nomination period, which ends May 14. February 23, 2010 Fine Arts Commission Page 3 All Commissioners agreed to review the existing legal ad /announcement and provide suggested changes and /or artwork for the Scene. City Clerk Smith would send the revised ad announcing the nomination period to the news media, and also place it in the Cupertino Scene for both April and May. In addition, she would send the announcement and a blank application to the former winners for their assistance in spreading the word. UNFINISHED BUSINESS 5. Public art proposed for the park site near The Markham (formerly The Villas), 20800 Homestead Road. Applicant is Michael Ducote, Prometheus Real Estate Group. At the meeting of January 26, the Commission accepted the conceptual proposal. Additional materials for review at this meeting include photographs of plant materials and a revised schematic drawing from the artist. Staff Liaison Kimberly Smith handed out copies of the revised proposal, which included changes to make the art work more visible from the street by imbedding the brass disks in the pathway toward the park entrance and out onto the sidewalk. Other changes including improving the accessibility of pathways, raising the height of the plinths so that the shortest is 18 inches high, clarifying color details, including references to Cupertino's agricultural history, providing additional details of the patterns for metal disks to be inserted in the concrete, and providing an example of the identifying plaque. The Commission members accepted the project as proposed. They asked for the following follow -up items for information, as the project proceeds (1) Email the final CAD designs of the remainder of the brass disks, (2) Notify the City Clerk when the park site has been created; and (3) Provide digital photographs upon completion of the landscaping and artwork installation. 6. Report from ad hoc committee (Fiegel and Chandratreya) regarding opportunities to leverage grant funds. Chandratreya reported that the committee was still in the planning stages. They have talked about various ideas, which may include tours or workshops at the Euphrat Museum, group activities at the schools, and arts- related games and competitions with parents and children. The other commissioners brainstormed additional ideas, such as an on- the -sport art competition, creating a venue for arts participation at the DeAnza Flea Market, or using that location for something like a chalk art festival. Harrison said he would be working on the Fall Fest arts program for the festival on September 25 and 26, and that would be a good place to incorporate additional activities. COMMISSIONER REPORTS The commissioners borrowed various copies of the Sourcebook of Architectural and Interior Art so they could review photographs of various styles and materials, particularly with the PW Market project in mind since it was early in the process and no artist had been selected. In the future the Commission may wish to have a more detailed artists' registry in order to provide guidance to developers in their selection of art work or artist. February 23, 2010 Fine Arts Commission Page 4 STAFF REPORTS 7. Distribute updated 2010 Work Plan Staff Liaison Kimberly Smith distributed copies of the updated work plan. No action was taken. NEWS ARTICLES ADJOURNMENT At 8:55 p.m. the meeting was adjourned. Kimberly Smith City Clerk and Sta Liaison