105-Attachment 4. Design Review Committee staff report.pdfAttachment 4
CUPERTINO
OFFICE OF COMMUNITY DEVELOPMENT
CITY HALL
10300 TORRE AVENUE - CUPERTINO, CA 95014-3255
(408) 777-3308 - FAX (408) 777-3333 - planning (a,cupertino.org
DESIGN REVIEW COMMITTEE STAFF REPORT
Agenda Item No. I
Agenda Date: March 17, 2011
Application: Referral of a Director's Minor Modification, DIR-2010-26
Applicant: Raymond Jerome Lami
Application Summary: Referral of a Director's Minor Modification, DIR-2010-26,
modifying 20-U-86, to allow the operation of a farmer's market
at the existing Oaks Shopping Center, 21275 Stevens Creek Blvd.
RECOMMENDATION
Approve Director's Minor Modification, DIR-2010-26, based on the model resolution.
BACKGROUND
The applicant, Jerry Lami, is proposing to operate an outdoor farmers market at the Oaks
Shopping Center on Stevens Creek Boulevard at Highway 85 (Attachments A & B). In 2000,
Cupertino's original farmers market (managed by a different operator) at Vallco Shopping
Center was approved by the Director of Community Development on a temporary trial basis.
The market proved to be so successful and popular over the next two years that the organizer
and shopping center owner obtained a permanent approval in 2002. Currently, the Vallco
farmers market operates every Friday from 9 a.m. to 1 p.m. at Stevens Creek Boulevard and
Wolfe Road.
The proposed new market at the Oaks Shopping Center will operate in the shopping center
parking lot in the parking aisle along the Highway 85 sound wall (Attachment C). According to
the applicant, the parking area has space for 100 vendors who will be offering products such as:
fruits/vegetables (Department of Agriculture -certified), baked goods, processed foods, dairy
items, hot foods and also arts and crafts.
The applicant is proposing to start with a Sunday market with opening hours from 9 a.m. to 1
p.m. Typical setup and clean up times are approximately 1.5 hours before and after the opening
hours.
The applicant plans to expand the market to a second day on Wednesdays, starting April 2011.
The Wednesday market hours will be 3:00 p.m. to 7:00 p.m.
The proposed project requires a minor amendment to the Master Use Permit (20-U-86) for the
Oaks Shopping Center. Staff is supportive of the project and is referring the amendment to the
Design Review Committee due to the potential neighborhood concerns.
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21275 Stevens Creek Blvd. March 17, 2011
DISCUSSION
The farmers' market has been a popular venue for residents, shoppers and cities, helping to
revitalize shopping districts by bringing a wide variety of high quality agricultural products
and foods to city centers and attracting local and regional customers.
The proposed market site is in an underutilized parking lot at the Oaks Shopping Center.
Vendor parking will be primarily in the market area and secondarily on Mary Avenue.
Customers can park in the shopping center parking lot or on the street parking along Mary
Avenue. The market will be held during off-peak hours for the shopping center (Sunday
morning and Wednesday afternoon) and will not occur on the same day as the De Anza Flea
Market (on Saturdays). The proposed market will provide portable toilet facilities and a hand -
washing station for customers which will be removed after each market event. The Santa Clara
County Fire Department has reviewed and supports the project with conditions (Attachment
D). The Santa Clara County Sheriff's Office also reviewed the proposal and has no concerns,
other than the operator should provide portable toilet facilities and a hand -washing station as
proposed (Attachment E). Vehicle circulation will be maintained around the shopping center
buildings. The Mary Avenue driveway closest to the market will be restricted to exit only
during market hours.
It should be noted that the area proposed for the farmers' market is also the area approved for
redevelopment into a hotel and mixed use building. The market will be discontinued once the
redevelopment project is underway. The City has informed the Glenbrook Apartments and the
shopping center property owner has notified its tenants about the proposed outdoor market
through a mailer. Staff has received several comments from the shopping center tenants
through the center ownership (Attachment F) and the Glenbrook Apartment ownership has
stated its opposition to the project and concerns with added traffic, noise, portable toilets
and inevitably trash (Attachment G).
Prepared by: Colin Jung, AICP, Senior Planner
Approved by: Gary Chao, City Planner
Attachments:
Model Resolution
Attachment A: Project Description
Attachment B: Applicant's request to change date from Saturday to Sunday
Attachment C: Site Plan
Attachment D: Fire Department Plan Review Comments
Attachment E: County Sheriff's emailed comments
Attachment F: Comments from Oaks Shopping Center tenants
Attachment G: Glenbrook Apartments' Emailed Comments
G:\Planning\DRC\staff rep\2010\DIR-2010-26.doc
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