101-Staff Report.pdf
OFFICE OF THE CITY CLERK
CITY HALL
1010300 TORRE AVENUE • CUPERTINO, CA 95014-3255
TELEPHONE: (408) 777-3223 www.cupertino.org
CITY COUNCIL STAFF REPORT
Meeting:May 3, 2011
Subject
Consider renewing the voluntary cap of $28,000for campaign expenditures in the 2011 City
Council election.
Recommended Action
Adopt the attached resolution setting a voluntary expenditure cap of $28,000for the election of
2011, or provide other direction to staff.
Description
Beginning in 1997, the City Council has set voluntary campaign expenditure limits for each
election. There will be no expenditure limit, voluntary or otherwise,unless the Council takes
action to set a limitfor the 2011 election.
Discussion
If a limit is established for the 2011 election, it would be voluntary and would have no force of
law. If candidates indicate in writing their intention to abide by the limitation, a black diamond
will beprinted by their names in the sample ballot.
First-class postage costs have increased from $.41 to $.44 since May of 2007, and Cupertino’s
population increased by 593 from 2009 to 2010 to a total of 56,431. (The 2011 estimates are not
yet available from the Department of Finance).
ELECTION YEARVOLUNTARY NOTES
EXPENDITURE LIMIT
1997$15,000
1999$20,000Rancho Rinconada
Annexation
2001$20,000
2003$20,000
2005$26,000Postage increases
Garden Gate and Monta
Vista Annexations
2007$26,500Postage increases
2008 Special Election$26,500
2009$28,000Postage increases
_____________________________________
Prepared by: Kimberly Smith, City Clerk
Approved for Submission by:David W. Knapp, City Manager
Attachments:A. Draft Resolution