11. North Valley Study Committee
10300 Torre Avenue
Cupertino, CA 95014
(408) 777-3308
FAX (408) 777-3333
Community Development Department
CITY OF
CUPEIUINO
SUMMARY
AGENDA NO..i.L
AGENDA DATE: September 5, 2006
Application Summary: Discuss the process for selecting North ValIeo Study
Committee members and planning process
RECOMMENDATION:
Select one of the alternatives for the Study Committee appointments.
BACKGROUND:
The City Council approved a work program, a budget item and an urban design
consultant to support Phase One of the North ValIeo Master Plan Study. Phase
One includes convening a Study Committee, three Community Workshops, and
recommending a conceptual Master Plan to the Planning Commission and City
Council. The August 15 City Council discussion regarding the urban design
consultant also included discussion on a proposed 15-person North ValIeo Study
Committee. Bruce Liedstrand, consultant to the study, encouraged the City to
select a focused Study Committee made up principally of stakeholders in the
North ValIeo area, instead of an at-large committee such as the General Plan Task
Force. The intent is to provide the City Council a list of stakeholders for the
Study Committee who represent a spectrum of interests. The Council requested
that this subject be rescheduled to consider a process for a broader outreach for
selecting Committee members, should the Council elect to do so.
DISCUSSION:
Role of Study Committee
The role of the Study Committee is to:
~ Encourage community involvement in the North VaIlco Master Plan
process by promoting attendance at Community Workshops and by
reporting back to neighbors, business associates and interest groups.
~ Attend and enter into dialogue at three Community Workshops
~ Attend Planning Commission and City Council study sessions/public
hearings
~ Reach consensus and recommend land use/ design options to the
Planning Commission and City Council
Printed on Recycled Paper
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North Vallco Study Committee
Page 2
September 5, 2006
Study Committee Alternatives
Alternative 1: Staff (Steve Piasecki and Ciddy Wordell), Marty Miller, Planning
Commission Chairperson, and Bruce Liedstrand, consultant, prepared a list of
stakeholders for City Council endorsement as the Study Committee (Exhibit A).
The stakeholders include commercialj office and residential property owners and
tenants, as well as residents with general interest in the City of Cupertino.
The criteria used in selection of members is included on the list. Staff requests
that the City Council endorse the list.
If the City Council wishes to consider other members for the Study Committee,
two options are described. Regardless of the option selected, staff recommends
that the size of the committee be 15-20 members.
Alternative 2: Each City Council member could appoint one additional person.
To implement this option, each Council member could select a committee
member who is not on the list. If two City Council members choose the same
individual, one of the Council members could appoint another individual. Staff
estimates that it would take two to four weeks to confirm the final selections.
Alternative 3: The City Council could widen the solicitation of membership on
the Study Committee through the newspaper, the Scene or a Citywide mailing.
This option would increase the time and the cost (depending on the method
selected) of Phase One. This process could take at least two months and would
cost $3,000 if there were a City-wide mailing.
The City Council asked for information on whether some work could proceed if
the Study Committee is convened at a later date. The study is projected to take
approximately nine months. The length of the project would not be extended if
there were a delay in the selection of the Study Committee; background work
and other preliminary activities could occur in the meantime.
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North Vallco Study Committee
Page 3
September 5, 2006
Enclosures:
Exhibit A: Proposed North Vallco Study Committee
Prepared by: Ciddy Wordell, City Planner
Approved by:
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avid W. Knapp C:;,F .
City Manager
Steve Piasec .
Director of Community Development
G:planning! pdreport! cc!2006! ccnorthvallco study committee
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iproposed North Vallco Study Committee T
Name Phone # Participate
1 Darryl Stow 252-3ll7 yes
2 Fari Aberg 253-7960 yes
3 Wendell Stephens 996-8964 yes
4 Thorisa Yap 973-ll70 yes
5 Lynn Ching 777-9l9l yes
6 Frank Geefay 996-7013 yes
7 Darryl Lum 446-1343 yes
8 Mahesh Nihalani 806-9l42 yes
9 Ann Ng 257 -6506 yes
10 Roger Costa 257-3310 yes
11 Debbie Stauffer 252-0963 yes
12 Marty Miller 805-1318 yes
13 Kevin Wu 415613-8926 yes
14 Shawna Holmes (HP) yes
15 Elinora Mantovani (Apple) yes
16 Mike Foulkes (Apple) 974-2503 yes
17 Bill Brown (Cupertino Village) 425 641-9716 yes
18 Rick Hausman (Cupertino Union School Dist) 828-5416 yes
Possible alternates or additions
Larry Dean
Darlene Thorne
Cary Chien
Susanna Tsai
Gilbert Wong
Selection/ Objective Criteria
Open mindedness
Ethnic balance and gender balance
Respected in community and with Council
Portal Neighborhood representation
Rancho Rinconada representation
Environmental sensitivity representation
N 0/ slow growth representation
Pro growth! pro housing representation
Young family representation
Property owned developer representation
School system representation
Chamber of Commerce representation
Number limits: 15 - 20 people
Decision Process: Consensus
Time Commitment: 15 - 20 hours
Responsibility: Must commit to participate in all meetings
Exhibit A
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