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DRC 03-01-07 Design Review Committee March I, 2007 Cupertino, CA 95014 (408) 777-3308 APPROVED MINUTES OF THE REGULAR MEETING OF THE DESIGN REVIEW COMMITTEE HELD ON March I, 2007 ROLL CALL Committee Members present: Cary Chien, Chairperson Gilbert Wong, Commissioner Committee Members absent None Staff present: Colin]ung Aki Snelling Staff absent: None APPROV AL OF MINUTES: February I, 2007 Minutes of the February I, 2007 Design Review Committee meeting were approved by Chairperson Chien at the meeting on February IS, 2007 and by Commissioner Wong at this meeting February IS, 2007 Approval of the minutes needed to be postponed to the next Design Review Committee meeting, as not all of the committee members who were at this meeting were present to ratify them. WRITTEN COMMUNICATIONS: None POSTPONEMENTS/REMOV AL FROM CALENDAR: 2. DIR-2007-05, EXC-2007-03, Aaron Kelsey (Marketplace Shopping Center), 19638 Stevens Creek Blvd #200-210 & 230-260 Postponed to the March 15, 2007 Design Review Committee meeting ORAL COMMUNICATION: None CONSENT CALENDAR: None PUBLIC HEARING: 1. Application: Applicant: Location: ASA-2007-02 Steve Peterson 19621 Stevens Creek Blvd. Architectural and Site approval for exterior signs, canopy and awnings for California Pizza Kitchen at Vallco Fashion Park 2 Design Review Committee March I, 2007 Design Review Committee decision final unless appealed Staff member Snelling explained that the Valko Development agreement requires that all signs placed at exterior entrances to the mall be approved by the Design Review Committee. The sign program incorporated in the development agreement has different sign standards than the current City Sign Ordinance. The applicant is proposing several signs on all facings of the building consisting of reverse channel letter signs and signs on the awnings. Staff supports most of the signage as proposed but has requested a few changes. The easterly elevation has a proposed total sign area greater than allowed on that wall. It has been explained to the applicant that they will need to apply for a sign exception permit unless the total square footage of the sign along this elevation is reduced. Staff would also like to have the company name removed from the canopy over the seating area and one of the "Take Out" signs removed (from the side facing Sears) just to reduce the redundancy of all of the signs. Commissioner Wong asked Staff member Snelling why she suggested removing the lettering from the canopy facing Stevens Creek Blvd.' She stated that the lettering was small and therefore, would not provide much visibility along Stevens Creek Boulevard. Chairperson Chien asked if the sign ordinance stipulates the number of awnings a building is allowed to have. Staff member Snelling explained that it does not. The Applicant, Joe Mueller for Chandler Signs, agreed with all of Staff's recommendation with the exception of removing the second "Take Out" sign. He stated that people need that additional signage. He also said that he must have made a calculation error and that the easterly frontage sign will be reduced to an appropriate size so as not to need a sign exception permit. A resident spoke that she likes the signs for the restaurant. They are very classy looking, but she wondered if some additional design features could be added to break up the wall facing Wolfe Road. Commissioner Wong stated that he liked the signage overall. He will be including in his motion that the 3 trellises have landscaping to soften the frontage along Wolfe Road and that the channel letter sign on that wall be reduced to no more than 92 square feet per the applicant's verbal agreement. He agreed with the applicant regarding the Take Out sign and the wording for the awnings. Chairperson Chien concurred with Commissioner Wong with the exception of the food products listed on the 3 awnings on the Western side of the building. Commissioner Wong suggested that the company name be listed there instead. The discussion continued regarding these awnings. Commissioner Wong motioned to approve the application with conditions that the 3 trellises be landscaped, the food products be replaced with "California Pizza Kitchen" on the awnings along the west elevation and that the 129' sign be reduced to no more than 92' . MOTION: Commissioner Wong moved to approve ASA-2007-02 with the noted conditions SECOND: Chairperson Chien ABSENT: none ABSTAIN: none VOTE: 1-1 2. Application: Applicant: Location: EXC-2007-01 Jonathan Hobbs (Square Peg Design for Symantec) 10200 S. De Anza Blvd. Sign Exception to exceed the allowed height for a wall sign Continuedfrom the February 15, 2007 meeting Design Review Committee decision final unless appealed 3 Design Review Committee March I, 2007 Staff member Jung explained that this application was heard at the last Design Review Committee meeting. At that meeting, Commissioner Giefer expressed a concern about the height of the logo sign. The height of the company name was not at issue, however, the Brand Manager for Symantec said there would be problems with reducing the size of one sign and not the other due to corporate proportioning guidelines. Staff member Jung explained that the other design aspects of the application had been discussed and agreed upon. The applicants, Jonathan Hobbs and Jennifer Otto, presented two renderings of the proposed sign. The first one showed the logo and lettering as originally proposed. The second showed the logo reduced from 72" to 60" (and the proportionally reduced lettering) per Commissioner Giefer's request. The applicants felt that the smaller sign was hard to read. This location on De Anza is Symantec's corporate headquarters so maintaining the integrity of their brand logo is very important. Reducing the logo but not the lettering is not really an option for them. Commissioner Wong asked for clarification of the building square footage and height and if there was any retail sales at this location. He supported the original sign proposal. He felt the sign was appropriate for the company headquarters and will provide good visibility for them at that intersection. Chairperson Chien was glad that the applicant revised their logo plans to try to reach a compromise as requested per the last meeting. He thanked the applicant for their efforts. He stated that he supported the original proposal. MOTION: Commissioner Wong moved to approve EXC-2007-01 SECOND: Chairperson Chien ABSENT: none ABSTAIN: none VOTE: 2-0 OLD BUSINESS: None NEW BUSINESS: None Respectfully submitted: 6a-k ~ bhtY\. Beth Ebben Administrative Clerk g:planning/D RC CommitteejMinutes031 07