TC 03-06-96 Telecommunications Commission
Regular Meeting
March 6, 1996
CALL TO ORDER
The meeting was called to order at 7:04 p.m. by Chahman Mike Wincn.
ROLL CALL
Present: L.T. G-uttadauro, Bill Mannion, Ernest Tsui, Paul Rodwick, Mike Winch
Staff: Douna Krey
De Anza College: Ron Fish
Guests: Linda Grodt and Don Yaeger
APPROVAL OF JAN. 3, 1996 MINUTES
Paul Rodwick made a motion to approve the minutes as written; Ernest Tsul seconded and the
motion passed unanimously.
COMMUNICATIONS
Oral: Linda G-rodt and Don Yaeger introduced themselves to the new commission members.
Yaeger brought the commission up to date on his attempts to get access programming in the city of
Sunnyvale. He said he is still working on that and is at this point trying to contact city officiais in
Sunnyvale. He also distributed a copy of the Community Media Review, which is a publication from
the Alliance for Community Media, and in this publication, Yacger's access show, On the Move, was
featured prominently in three or four articles along with special articles about his daughter, Donna
Yaeger.
Written: Donna Krey distributed to commission members info~,,ation on the new
Telecommunications Act of 1996. The infommtion relates specifically to municipal authorities. She
also distributed a newspaper article from the San Jose Mercury describing a 15 percent increase in
cable rates. In addition, she handed out infom-mtion from a service provider and said she would bring
similar materials to the commission meetings for review. Guttadauro offered to be a clearinghouse for
examining some of this promotional material and reporting back to the commission.
OLD BUSINESS
Discussion of Work Plan and Goals for 1996: The commission discussed five goals for the
coming year and made a couple of minor changes to the list. The goals include: (1) developing a
calendar of activities; (2) working as a liaison with the educational community; (3) working as a liaison
with the public and service providers; (4) producing an annna! report to the city council, (5) creating
and collecting information about telecommunications that is relevant to the residents.
On this final goal, the commission wanted to make sure that there was a mechanism for
collecting input from the community. This might include a survey or some other way to obtain
feedback from the public. Guttadauro suggested targeting specific groups, like the educational
community, to determine what their needs were. Rodwick said that there could be an e-mail address or
some other central location for obtaining input from the community. Mannion suggested the
commissioners use The Better Part access show as a vehicle for dispersing information about
telecommunications to the public.
On the calendar of activities, Krey offered to develop a calendar which would be included in
the commissioners' packet every month and which could be updated as new dates were plugged into it.
On the educational goal, Tsul offered to develop an action plan for that. Wincn volunteered to
develop a timeline for the annual report to the city council. At the next meeting in April, this timeline
would be included in the packet along with the calendar and a question and answer sheet which will be
developed by Mannion and Tsui. This question and answer sheet goes back to'the informational
materials and it will include just basic questions that an average resident might ask concerning
telecommunications. Once the question and answer sheet is developed and approved by the
commission, the commission will determine how it should be distributed. The goals and workplan for
the commission will be discussed at the April meeting.
Consideration of grants proposal/Reforming of Grants Ad Hoe Committee: Rodwick
asked that Krey distribute grant guidelines and the application to the new members. He also explained
the grants program and recommended that the grant from David Cain be approved. This grant is for
$250. Rodwick made a fomxal motion to approve the grant; Guttadanro seconded the motion and it
passed unanimously. Krey explained the recommendation would be forwarded to the city council at its
next meeting for their final approval.
Discussion of Strategies to Promote New Public Access Channel Location: The
commission discussed buying paid advertisements in the Cupertino Courier but felt that that was
probably not a good use of money especially in light of the fact that TCI has offered to pay for some of
the costs associated with publicizing the new location.
Krey offered to develop a generic ad that might be put into the Courier and the Metro about
public access which could be paid for by TCI and would just run a couple of times or maybe on a
periodic basis. Ron Fish explained that money had been spent on banners, on magnetic car signs, on
stationary, on mini-banners, and said that those things would need to be replaced with the new channel
number. He was requested to come up with a list of things that needed to be changed along with
estimated costs. This will be presented to TCI with the advertisement developed by Krey in the form
of a proposal at the next meeting.
Marmion volunteered to contact station officials at KKUP radio station to see if they would be
interested in doing spot ads for the public access channel.
Fish also explained that the public access channel will be on site at opening day of the little
league program and would be videotaping the first game. The commission agreed that that would be a
perfect opportunity to pass out notices about the channel encouraging parents to watch the game on
television. There may be other opportunities during public events for the public access channel to gain
exposure and Fish was encouraged to look into any upcoming activities in the community where that
might occur. This item, too, will be continued to the next meeting.
One other comment from commissioners was that the public access channel should work on
getting an identity that is un~lated to the numerical location.
City of Cupertino: Krey explained the budget process to the commissioners, saying that the
funding source is not as it used to be now that there is a new franchise agreement with TCI. The
commission will be funded from the city's general fund just like all the other city commissions. She
said that she would be getting together with Chai,man Wincn to discuss any changes in the budget for
the Telecommunications Commission. She suggested other commissioners who have questions,
concerns, suggestions on the budget, contact Wincn and these would be considered when the budget is
being written for the commission.
Krey also told commissioners that the second educational channel, 63, is now on the air and is
focused on programming for elementary and high school students. Rodwick said that he had watched
the channel and his one comment is that it is a very loud channel and seems to be over-modulated.
Krey said she would pass that information on to those numing the channel at Cupertino High School.
Rodwick also expressed appreciation to TCI for its response to him on shared channel noticing.
In other news from the city, Krey told the commissioners that the County District Attorney's
office had asked to see the city's files on TCI and spent several hours reviewing those files and then
asked that about 800 pages be Xeroxed and sent to them. She explained also that this process was
going on in other cities in the county as well as San Mateo County. Krey told commissioners that she
would be involved in the city's SWING program March 11-15 in which 450 students would be coming
to city hall and participating in events and activities designed to familiarize them with the local
government.
De Anza College: Fish passed out monthly statistics on studio use and access programming.
He told commissioners also that the channel has a Web page and encouraged people to look at that. He
expressed concern about the fact that the channel operation is now at full capacity and does not have
any extra time for studio and editing hours. The commission asked Fish to broach this problem with
the officials at De Anza College to see if more space could be made available. He promised to keep
commissioners infom~ed on this problem. Fish told the commissioners that 20 public access tapes had
been submitted to the Hometown Awards and he indicated also that he would be attending the national
convention in Washington sponsored by the Alliance for Community Media. In addition, Fish said he
would be researching the problem of getting insurance for access equipment and he said that he would
be looking into this issue when he attended the conference to see how other access facilities deal with
insurance. He said at present all the equipment at De Anza College is working and that there is now a
much improved capability of making slides. The new method involves only 15 minutes which is a
substantial improvement over the old way of creating slides for PSAs.
TCI: There was no report. Krey said that Kathi Nee would send it along at a later date and it
will be included in next month's packet.
ADJOURNMENT
Mannion made a motion to adjourn the meeting at 9:23 p.m.; Tsui seconded and the motion
passed unanimously. The next regular meeting is April 3, 1996.
ATTEST: APPROVED: