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EDC 08-21-96 Economic: Development Team Meeting August 21, 1996 Summary Present at the meeting were: John Statton, Tom Hall, Donna Lawler, John Bautista, Bob Cowan, Steve Dowling, Bert Viskovich, Don Brown, Carol Atwood and Linda Lagergren. Steve Dowling gave an update on the brochure and asked the group for feedback. on the following issues (answers denoted in italics): Who is the target audience? Business retention and attraction. Who will use the brochure? Econ Development. Parks and Rec. Chamber and Sponsors How will it be used? To promote Cupertino and it's facilities Should it have a theme? Yes (one suggestion "State of the Art Community") Quantity to produce? Large supply of folders with inserts kept to a minimum (for updates). Check with printer re: price break Possibly order 5.000. Cost? Budget is $15,000. Approach sponsors - especially real estate community and banks. Steve and Linda will pursue a 2 or 3 page generic folder with multiple color/picture combinations. Inserts will be standardized but produced in house and tailored to the use of the brochure. The City Council has asked the committee and Planning Commissioner Orrin Mahoney and Housing Committee Chair Kathy Robinson to review and recommend possible amendments to the Housing Mitigation Plan. Bob Cowan explained the issues at hand and it was decided to devote the entire meeting of September 18 to this project. Bob's department will provide a staff report and survey information on other city fees prior to this meeting. Please plan on a one and one-half hour meeting on this day. Carol Atwood reviewed the proposed articles to be written this next year as part of our education focus. The Economic Development Team will be listed as the author of the articles. The subcommittee will follow up with Michael Cronk for SJ Mercury coverage and send all articles through the committee for review. John Statton suggested the it would be beneficial for the group to discuss ordinances that will impact economic development (eg sign ordinance). A-frame signs were also discussed as increasing in the City. It was decided that a supportive article in the Chamber newsletter explaining the proper use of A-frame signs may be beneficial in curtailing the problems. Web site "homework" is due today. Thanks to everyone that contributed. Joint Venture Silicon Valley has approached all cities asking them to respond to a developer request for sites for a Marriott Suites product (lower end of a Marriott Residence Inn). Bob Cowan and Carol Atwood explained the proposal and expressed concerns given the current recruitment efforts of a Residence Inn and attraction of this product itself. Bob will contact the developer and follow up on the concerns of the committee. John Statton expressed his thanks to everyone that helped make the Country Festival a success. Profits were higher than anticipated. Congratulations! Next meeting is Wednesday, September 4 at 7:30am. Economic Development Updates Retention. Expansion and Revitalization 1. Vallco a) Confidential - Mr. Dillard was in Cupertino on August 26 to look at the Emporium site. John Statton and Carol will follow up with a Cupertino specific gift basket no later than September 12. b) John Bautista and Carol met with Karie Najemnik (Vallco-Marketing Manager) on August 28. She advised that we proceed independently with freeway sign proposals. Carol is obtaining quotes to add anchor stores to this sign. (See current agenda for discussion.) We also obtained contact names for follow up and site visits with Heitman management. Don has scheduled a meeting in Chicago on September 23. John Bautista and Carol will also attend. Education and Administration I. Education a) Articles - Tom Hall and John Statton will draft our first article introducing the Economic Development Team and its purpose. Our goal is to meet the deadline for the November Scene. A draft will be distributed by mid-September. 2. Administration a) Dorothy is preparing a congratulation card for each of the top 40 sales tax producers. The cards will be distributed by mid-September. Attraction 1. We have been approached by a real estate concern regarding hotel possibilities in Cupertino (City Center site). Information was sent and they are requesting more information. Marketinl! I. The web site committee will be meeting on September 6 to develop a draft from the web site homework for the Economic Development Team to review by the end of September. 2. Dorothy is working on the first draft for the brochure inserts and should have it ready for the October meeting.