EDC 08-14-96
ECONOMIC DEVELOPMENT
EDUCATION AND ADMINISTRATION FOCUS
EDUCATION - ARTICLES SUBCOMMITTEE
AUGUST 14, 1996
DISCUSSION ITEMS
I.
HOW OFTEN WILL WE PUBLISH ARTICLES?
a. Monthly
2.
WHERE WILL WE PUBLISH?
a. Cupertino Scene - Deadline is first Wed of each month
b. The Courier
c. SJ Mercury News - Editorial or Opinion Section (Call Cronk)
d. The City Channel
e. San Jose Business Joumal
f. Chamber Newsletter
g. KKUP (Cupertino Radio Station)
h. CityNet
3.
WHO WILL THE ARTICLES BE FROM?
a. The Economic Development Team
4.
WHAT ARTICLES DO WE WANT TO PRESENT?
a. What is the Economic Development Team.
b. What pays for your City Services? (General Fund Revenue make up)
c. What does $169 buy? (Average property tax per household)
d. Where do your property tax dollars go? (Chart of $1 breakdown)
e. Sales tax - How much and what are the trends.
f. Congratulations to our top 40 sales tax producers!
g. It's a partnership - Residents and Business pay for city services.
h. Valleo trends - what's new?
c: \ winwordlecon leducate. doc
Economic Development Updates
Retention. Expansion and Revitalization
I. Valleo and other shopping centers
a) Dillards or anchor - Heitman has approached Dillards this past week and Karle Najemnik
will keep us informed. Carol will call to follow up on marketing strategies the City can
direct towards Dillard's management.
b) Signage - called Karie Najemnik at Valleo and asked her to propose signing improve-
ments in writing to the committee. She is drafting signage concerns in conjunction with
a distressed property report and will keep us informed as to developments in this area.
c) On-going meetings - Lauralee is compiling a list of all managers and contact people.
Education and Administration
I. Education
a) Articles - Tom Hall, John Statton and Carol Atwood met and discussed upcoming year's
articles - see attached proposal.
2. Administration
a) Updated contact list - see attached draft.
b) Sent NetManage and CKS Group, Inc. a congratulation note with plants/balloons for
making the list of Silicon Valley Technology FAST SO companies this year.
Attraction
I. Marriott update - see attached e-mail.
Marketing
I. Web site - web site homework assignment will be submitted to the web site committee for
review. After the review is completed, the web site committee will propose a selection to the
economic development team in September.