EDC 05-22-96
Economic Development Team Meeting
May 22, 1996 Summary
Present at the meeting were: Carol Atwood, Don Brown, Doug Huston, John Statton, Steve
Dowling, Lauralee Sorensen, Donna Lawler, Bob Cowan, Bert Viskovich and Dorothy Steenfott.
Carol Atwood reviewed the list of follow up items from prior meetings. Specific updates
included:
. A letter was sent to DeAnza College stating that the City would not be participating in their
economic development project. DeAnza has now requested that the City participate as a key
sponsor without monetary support and it was decided that the we would.
. Bert Viskovich spoke to the attorney for Davidson Chevrolet (Century Auto Plaza) and was
informed that they are continuing work on the project.
. Carol Atwood, John Statton and Dorothy Steenfott met to discuss the welcome packet. The
group proposed a multi-purpose brochure jacket which would reflect the theme of high-tech,
education and environment. Internal inserts would be produced to accommodate an
attraction packet and a retention packet. The attraction packet would include a video,
welcome brochure, key contact list and chamber directory. The retention packet would
include a welcome brochure, key contact list, and chamber directory. The interior sheets
could be updated/tailored as needed. Steve Dowling will work on creating a design for the
cover.
. The group discussed the major business contact list and updated several items. John Statton
will get additional contact information and provide a copy of the Chamber tech list for the
next meeting.
Current issues included the following:
. John Statton reported on the Chamber business survey. He felt that the previous questions
seem appropriate and requested input from the group. He suggested that option check
answers on the survey would make the document more user fiiendly.
. John Statton reported on the Cupertino Village Econ Development Brown Bag and Don
Brown updated the group regarding the Whole Foods situation.
. John Statton discussed the formation of Vallco Merchants Group. They will be meeting
weekly and Carol and John will be attending. Karle Najemnik, the new Vallco Marketing
Manager, will address our group once her business plan is in place. Because signage will be
a key issue, Bert Viskovich was asked to follow up with Caltrans regarding fÌ'eeway off ramp
signs for Valleo and Cupertino Village.
Economic Development Team Meeting
May 22, 1996 Summary
Page 2
Current issues (continued)
. Carol Atwood reported on the DeAnza Learning Center expansion which meets the group's
criteria for a 21st century library concept. She suggested that the City market the facility and
Bert Viskovich will invite someone from DeAnza to address the group on this project.
. Don Brown gave an update on the status of REI. Bob Cowan stated that there would be more
information in the next two weeks and will follow up again on the Fabricland concept.
. Carol Atwood reported on the top 40 sales tax producers. She stated that these companies
make up approximately 63% of our tax base. She reported that the sales tax numbers for
December, 1995 look better than 1994. John Statton suggested that the top 40 should be
incorporated into our site visits.