Exhibit CC 09-20-2016 Item No. 10 Written Communication on Payday Lending
SENT VIA E-MAIL: citycouncil@cupertino.org.
September 19, 2016
Mayor Barry Chang
Members of City Council
10300 Torre Ave.
Cupertino, CA 95014
Re: Item 10 (September 20, 2016)—Payday Lending
Dear Mayor Chang and City Council:
We write on behalf of the Coalition Against Payday Predators (CAPP), 1 a broad coalition
of individuals and over 40 community-based organizations who support policy reforms
regarding payday lending and local restrictions on payday lenders in Santa Clara County.
CAPP believes that sensible regulation of payday lending will lead to greater economic
security and prosperity. We support staff’s recommendation to adopt moratorium on
the establishment of payday loan and check cashing stores as an interim urgency
ordinance, and we urge the City to move forward quickly to establish a long-term
policy to ban the establishment of payday lenders in Cupertino.
Payday Loans and Payday Lending 2
Payday loans are lending transactions in which a borrower provides a lender with a post-
dated check and receives immediate cash from the lender. The borrower’s check includes
not only the principal loan amount, but also any interest and fees charged by the lender.
The lender then cashes the borrower’s check on the borrower’s next payday unless the
loan has been repaid by that date.
Payday loans, sometimes called deferred deposit transactions or cash advances, comprise
one corner of a larger universe of “alternative” or “fringe” financial services, which also
1 CAPP’s core leaders include the Law Foundation of Silicon Valley, Asian Law Alliance, West Valley
Community Services, United Way of Silicon Valley, Working Partnerships USA, the Opportunity Fund,
and Sunnyvale Community Services. CAPP’s efforts are funded in part by a grant from the Silicon Valley
Community Foundation.
2 The text of this section is taken largely from a memo submitted by CAPP to the City of Cupertino in
March 2016; staff include a copy of that memo in the Council packet.
2
includes check cashing services, pawn brokers, and rent-to-own stores. 3 In California,
payday loans are small-dollar loans; state law caps them at $300. 4 However, these loans,
including the relatively large fees associated with them, must be repaid quickly; the
average term of a payday loan is 16 days. 5 Due to this short repayment timeframe, their
average APR 6 is 366 percent. 7
Payday lending is widespread in California. In 2015, payday lenders issued over 12
million payday loans. 8 Although payday loans are advertised as short-term credit
products for use in emergencies, data show that most payday loan borrowers are unable
to repay their loans in lump sum and that payday loan borrowers are indebted for an
average of five months per year. 9 Further, the average payday loan borrower takes out
eight loans per year, “often renewing an existing loan or taking out a new loan within
days of repaying the previous one.” 10 In 2015, there were more payday loan borrowers
who took out 10 payday loans than there were payday loan borrowers who took out only
a single loan. 11 Sixty-four percent of the total fees collected by the payday lending
industry in California were collected from borrowers who took out 7 or more payday
loans in a year. 12 Nearly half of all repeat payday loans made to repeat borrowers were
made to the borrower the same day that the borrower paid his or her prior loan. 13
Payday lenders and other fringe financial services tend to be more densely concentrated
in lower-income areas and communities of color. 14 One study found that “[e]ven after
controlling for income and a variety of other factors, payday lenders are 2.4 times more
concentrated in African American and Latino communities. On average, controlling for a
variety of relevant factors, the nearest payday lender is almost twice as close to the center
3 See, e.g., Sharon Hermanson and George Gaberlavage, “The Alternative Financial Services Industry,”
AARP Public Policy Institute (Aug. 2001) (available at http://www.aarp.org/research/credit-
debt/credit/aresearch-import-198-IB51.html). The San Francisco Municipal Code also uses the term
“fringe financial services” to refer to these types of establishments. San Francisco Muni. Code § 790.111.
4 Cal. Fin. Code, § 23035, subd. (a).
5 California Department of Business Oversight , Summary Report: California Deferred Deposit Transaction
Law—Annual Report and Industry Survey (2016) 6 (available at
http://www.dbo.ca.gov/Licensees/payday_Lenders/payday_lenders.asp).
6 The APR, or Annual Percentage Rate of Interest, was developed by Congress “as a standard measure that
calculates the simple interest rate on an annual basis (including most fees), accounts for the amount of time
the borrower has to repay the loan, and factors in the reduction in principal as payments are made over
time.” Center for Responsible Lending, “APR Matters on Payday Loans” (June 23, 2009) (available at
http://www.responsiblelending.org/payday-lending/research-analysis/apr-matters-on-payday-loans.html ).
7 DBO, supra note 5 at 7.
8 Id. at 6.
9 The Pew Charitable Trusts, Payday Lending in America: Who Borrows, Where They Borrow, and Why
(Jul. 2012), 6 (available at
http://www.pewstates.org/uploadedFiles/PCS_Assets/2012/Pew_Payday_Lending_Report.pdf ).
10 Id. at 9.
11 DBO, supra note 5 at 7.
12 Id. at 8.
13 Id. at 7.
14 See, e.g. , Brookings Institution, “From Poverty, Opportunity: Putting the Market to Work for Lower
Income Families,” (2006) (available at http://www.brookings.edu/reports/2006/07poverty_fellowes.aspx ).
3
of an African American or Latino neighborhood as a largely white neighborhood.” 15 In
2015, approximately 60 percent of California payday loan borrowers had incomes of
$30,000 per year or less. 16
Local, State, and Federal Policy Efforts
CAPP and its allies throughout California have been advocating for stronger consumer
protections for payday loan borrowers, as well as local land use policies that limit the
proliferation of payday lenders.
In California, payday lenders are governed by the Deferred Deposit Transaction Law
(Fin. Code, §§ 23000 et seq.) and by regulations promulgated by the Department of
Business Oversight (Cal. Code Regs., tit. 10, ch. 3). These laws govern the maximum
loan amounts, fees, and other aspects of how payday lenders operate. Because California
has adopted this comprehensive regulatory scheme, local jurisdictions are prohibited
from regulating the terms of payday loans under the legal doctrine of preemption.
However, local jurisdictions are legally permitted to enact local policies that combat the
proliferation of payday lenders in their communities and the overconcentration of these
types of businesses in low-income and minority neighborhoods, as well as the blight,
nuisance, and other problems caused by payday lending stores. Silicon Valley voters are
in favor of such local measures according to a 2010 poll, which found that an
overwhelming majority of respondents supported restrictions on payday lenders, and over
half believed that such restrictions were appropriate actions for city government. 17
In Santa Clara County, the cities of Los Altos, Gilroy, and Morgan Hill, as well as the
County itself, have all imposed permanent moratoria on payday loan stores. While
existing stores may continue operation, they may not expand or move, and no new
payday loan stores may locate in those cities. San Jose, Sunnyvale, and Campbell also
cap the number of payday loans stores and limit their placement. Several cities (and the
County) imposed temporary moratoria on payday lenders while they considered the
policy options for longer term regulation of payday lenders.
Although check cashing outlets are a different type of “fringe financial service” that are
licensed differently than payday lenders, they often exist in the same store fronts with
payday lenders, and many cities have elected to regulate payday lenders and check
cashers together.
15 Wei Li, et al. , “Predatory Profiling: The Role of Race and Ethnicity in the Location of Payday Lenders
in California,” Center for Responsible Lending (Mar. 26, 2009), 25 (available at
http://www.responsiblelending.org/payday-lending/research-analysis/predatory-profiling.pdf ).
16 DBO, supra note 5 at 8.
17 Goodwin & Simon Strategic Research, San José Payday Loan Store Restrictions Survey (Dec. 2010)
(available at http://www.responsiblelending.org/california/ca-payday/research-analysis/San-Jose-Payday-
Lending-Voter-Poll-Memo.pdf ).
4
At the federal level, the Consumer Financial Protection Bureau (CFPB) issued draft
regulations regarding payday lenders in June and will be receiving public comments until
October 7, 2016. 18
Recommendations
Cupertino does not currently have any payday lenders, so now is an ideal time for the
City Council to act to prevent payday loan stores from opening in the City. We support
staff’s recommendation to adopt a temporary moratorium on payday lenders and check
cashers as an urgency ordinance on September 20, and we further urge the city to move
forward quickly with a long-term policy. We encourage the City to consider—and to
adopt, a permanent ban on payday lenders in Cupertino.
Thank you for your time and careful attention to this important policy question. If you
have any questions about the CAPP Coalition or about our position, please contact
Melissa Morris at 408-280-2429 or melissam@lawfoundation.org.
Many thanks,
Melissa A. Morris
Senior Attorney, Law Foundation of Silicon Valley
/s/
Richard Konda
Executive Director, Asian Law Alliance
Sujatha Venkatraman
Associate Executive Director, West Valley Community Services
/s/
Gwendy Brown
Vice President, Research and Policy, Opportunity Fund
[ADDITIONAL SIGNATORIES ON NEXT PAGE]
18 To view the draft regulation and submit comments, see: https://www.regulations.gov/docket?D=CFPB-
2016-0025.
5
/s/
Marie Bernard
Executive Director, Sunnyvale Community Services
/s/
Derecka Mehrens
Executive Director, Working Partnerships USA
/s/
Liana Molina
Director of Community Engagement, California Reinvestment Coalition
cc: Angela Munuhe, Assistant City Attorney
Jaqueline Guzmán, Assistant to the City Manager
1201 K Street, Suite 1840 Sacramento, CA 95814 P: 916.400.4372 F: 916.491.4098
September 20, 2016
Honorable Barry Chang
City of Cupertino
City Hall
10300 Torre Avenue
Cupertino, CA 95014
Dear Mayor Chang and City Councilmembers:
This letter is in response to the staff report dated September 20, 2016 to consider adopting a
Moratorium on the Establishment, Expansion, or Relocation of Payday Lending businesses..
The members of the California Consumer Finance Association (CalCFA) are committed to providing
access to a range of affordable, state-regulated, small dollar credit options so consumers and small
businesses can choose legitimate products and services that suit their specific financial
needs. CalCFA member companies have always worked with legislators and local government
officials to create laws and regulations that allow regulated credit options that serve the needs of
California residents.
Consumers are best served when they have a variety of legitimate, competing financial options from
which to choose the best solution for their needs. The proposed ordinance will limit choices for
consumers and their access to credit. It will also limit business competition in the local financial
marketplace. The proposed ordinance will negatively impact both consumers and businesses.
A payday loan is just one option consumers have for short-term credit. To qualify, a consumer must
have a bank account and a steady source of income. Often, a payday loan is the most economical
dollar-for-dollar option when compared to the higher costs of bouncing a check, paying overdraft
protection fees, or incurring late payment penalties. Consumers need to be able to choose which is
best for their individual situation. But, the proposed ordinance would curb access to the payday
loan option, even if it is the most cost-effective option. Is that good for Campbell consumers?
Please see the attached article, “Overdraft Fees Continue to Weigh on Bank Customers”, by Anna
Maria Andriotis (The Wall Street Journal - May 12, 2015).
And, often consumer choose payday loans because of more than just cost. Some prefer payday loans
because of their convenience, ease and extended hours of operation. In fact, according to one study,
borrowers’ preference for payday loans over similar credit union products is driven “most strongly
by credit unions’ shorter hours of operation”. (Anti-Payday Lending Zoning Restrictions Can Harm
Consumer Welfare, Community Financial Services Association of America.)
1201 K Street, Suite 1840 Sacramento, CA 95814 P: 916.400.4372 F: 916.491.4098
Page 2 of 2
The proposed interim urgency ordinance will limit options and competition for legitimate, short-
term credit. But it will certainly do nothing to curb consumer need and demand. Consumers will
continue to seek short-term, small dollar credit. And they will find it. If regulated, legitimate
options are limited as proposed in the ordinance, consumers could be forced to use unregulated,
unlicensed sources of credit risking much higher costs and unknown collection practices. These
unregulated lenders, many of them on the Internet, operate beyond the reach of state and federal
law. In fact, this challenge has sparked a significant Department of Business Oversight effort to stop
illegal, unregulated Internet payday loans. Please see the attached article, “Payday loans thwart
regulators”, by Claudia Buck published in The Sacramento Bee (February 21, 2015) and CalCFA’s
response, “CalCFA Applauds DBO Action Against Unlicensed Lenders” (February 24, 2015).
The bottom line is that a range of competitive choices of legitimate short-term credit products,
including payday loans, are needed by consumers in the community. Without these “non-
traditional”, state-regulated financial products in the marketplace, many community members
would not be able to access cash when they need it most.
We appreciate your consideration of our concerns regarding the issues discussed in this letter and
appreciate the opportunity to submit comments.
Sincerely,
Natasha Fooman
President
California Consumer Finance Association (CalCFA)
CC: City of Cupertino, City Manager
City of Cupertino, City Attorney
City of Cupertino, Project Planner
City of Cupertino, Planning Manager
City of Cupertino, City Clerk
Attachments: Wall Street Journal Article
Sacramento Bee Article
CalCFA Statement
CA Department of Business Oversight Payday Loan Trifold
(English & Spanish version)
Payday Loans in the State of California (CFSA document)
Comuníquese al Departamento de
Supervisión de Empresas de California
(California Department of Business
Oversight) para comprobar el estado de
la licencia de un prestamista de día de
pago, consultar el historial de acciones
disciplinarias contra un prestamista de día
de pago o presentar una queja contra un
prestamista de día de pago.
Para obtener copias adicionales de esta
publicación, envíe una solicitud por correo
electrónico a forms@dbo.ca.gov
CALIFORNIA
DEPARTMENT OF BUSINESS OVERSIGHT
llamada gratuita 1-866-275-2677
TTY 1-800-735-2922
www.dbo.ca.gov
CALIFORNIA
DEPARTMENT OF BUSINESS OVERSIGHTConsejos financieros de sentido común
Evite problemas de dinero en el futuro:
• Haga un presupuesto (enumere todas las fuentes
de ingresos y todos los gastos mensuales, incluido
el total de sus deudas).
• Dé prioridad a sus deudas (pague las tasas de
interés más caras primero); elimine todos los gastos
innecesarios.
• Cree un fondo de emergencia guardando una
pequeña cantidad de cada cheque de pago en una
cuenta de ahorros. Adquiera el hábito de hacer
depósitos con regularidad.
• Contacte un servicio local de asesoramiento
en créditos para obtener ayuda para hacer un
presupuesto mensual o un plan de pago con sus
acreedores.
Préstamos de día de pago en línea:
¡PRECAUCIÓN!
El departamento pide urgentemente a los
consumidores que verifiquen que un prestamista
cuente con una licencia antes de compartir su
información personal. Puede verificar la licencia en el
sitio www.dbo.ca.gov o llamando al 1-866-275-2677.
• Es posible que los prestamistas sin licencia retiren
dinero directamente de su cuenta bancaria de
manera ilegal y sin su permiso, incluso si usted no
puede pagar el préstamo.
• Podrían cobrarle ilegalmente una tasa de interés
mucho más alta que las leyes de California permite.
• Los prestamistas de día de pago por Internet sin
licencia pueden vender o piratear su información
financiera personal.
• Es posible que los prestamistas operen fuera del
estado o en el extranjero, por lo que puede ser
difícil rastrearlos y recuperar sus fondos perdidos si
violan la ley.
Si desea presentar una queja formal contra un
prestamista sin licencia, visite www.dbo.ca.gov y
presente un Formulario de queja del consumidor ante
el Departamento de Supervisión de Empresas.
LLAMADA GRATUITA 1-866-275-2677
State of California
Business, Consumer Services and Housing Agency
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DEPARTMENT OF BUISNESS OVERSIGHT
State of California
Business, Consumer Services and Housing Agency
Lo que usted necesita saber sobre
Los Préstamos
de Día de Pago
DEPARTMENT OF
BUISNESS OVERSIGHT
¿Qué es un préstamo de día de pago?
Los préstamos de día de pago también se conocen
como “adelantos de efectivo” o “depósitos diferidos”.
Con un préstamo de día de pago, el prestatario
escribe un cheque a nombre de un prestamista a
cambio de un préstamo de dinero en efectivo a corto
plazo. Por ejemplo, un prestatario escribe un cheque
por $300, paga una tarifa de $45 y recibe $255 en
efectivo. El prestamista cobra el cheque el próximo
día de pago del prestatario, hasta 31 días después.
Las tarifas de los préstamos de día de pago:
De acuerdo con las leyes de California, el monto
máximo que un consumidor puede pedir en un
préstamo de día de pago es $300. La tarifa máxima
que puede cobrar un prestamista es el 15% del
monto del cheque (hasta un máximo de $45). Se
aplican restricciones adicionales para los préstamos a
los miembros del servicio militar y sus dependientes.
Una tarifa del 15% es equivalente a una tasa anual
de intereses (annual percentage rate, APR) del 460%
para un préstamo de dos semanas. En comparación,
un préstamo para un automóvil nuevo por lo general
tiene una APR de entre el cuatro y el siete por ciento.
APR es la tasa anual de intereses total que un
prestatario paga por un préstamo, incluidos todos
los cargos y tarifas. APR se usa para revelar el costo
total de pedir dinero prestado.
Si usted pide un préstamo de día de pago:
Pida prestado sólo lo que puede pagar en su totalidad
en su próximo día de pago. Algunos prestatarios se
dan cuenta de que no pueden pagar el préstamo
cuando llega la fecha de vencimiento del préstamo.
Se recomienda a lo s prestatarios no sacar un
segundo préstamo de otro prestamista de día de
pago para pagar el primero, ya que esto puede llegar
a un ciclo de deudas costosas y difícil de recuperar.
Préstamos a miembros del servicio militar
y sus dependientes:
Debido a los cambios recientes en las leyes federales
y de California que limitan las tarifas de los préstamos
de día de pago para los miembros del servicio
militar y sus dependientes, es posible que algunos
prestamistas de día de pago decidan no conceder
préstamos a los miembros del servicio militar y sus
dependientes.
Las leyes de California lo protegen:
• En California, todos los prestamistas de día
de pago, ya sea en un local físico o en línea,
deben contar con una licencia autorizada por el
Departamento de Supervisión de Empresas para
poder hacer negocios en el estado. Visite el sitio
web del departamento para verificar la licencia
de un prestamista.
• Un prestamista de préstamo de día de pago sólo
puede hacerle un préstamo (que no puede ser
superior a $300), y sólo puede cobrar un costo
máximo de 15% del importe total del cheque (hasta
$45). Se aplican restricciones adicionales sobre la
comisión para los miembros de las fuerzas militares.
• Los prestamistas deben mostrar su licencia
de California y una tabla de tarifas en todas las
ubicaciones.
• Un prestamista de día de pago no puede darle
un nuevo préstamo para pagar un préstamo
existente.
• Un prestamista de día de pago no puede darle
un nuevo préstamo mientras exista un préstamo
pendiente, incluso si el saldo combinado del
préstamo existente y el nuevo préstamo no
supere los $300.
• Si su cheque es rechazado, el prestamista sólo
puede cobrar un cargo por cheque rechazado
(hasta $15). (Tenga en cuenta que su banco
puede cobrar cargos adicionales por falta de
fondos.)
• No se le pueden cobrar cargos adicionales si
usted solicita una extensión del plazo o un plan
de pago. Sin embargo, el prestamista no tiene la
obligación legal de aceptar su petición.
• Por ley, deben proporcionarle el contrato del
préstamo de día de pago en el idioma que usted
haya utilizado principalmente para negociar con
el prestamista.
• Un prestamista de día de pago no puede
amenazar con llevarlo a un tribunal penal por
fondos insuficientes.
• Además, es posible que usted tenga otro tipo
de protección legal de acuerdo con las leyes
de California. Si necesita ayuda o sospecha que
se están violando las leyes, comuníquese al
Departamento de Supervisión de Empresas.
Si tiene problemas de crédito:
Llame a sus acreedores y pídales perdonar los cargos
por pagos atrasados, reducir la tasa de interés o
trabajar con usted para establecer un calendario de
pago que funcione para usted.
Si tiene pagos de facturas atrasados u otros
problemas de crédito, los servicios de un asesor
financiero pueden serle útiles. Los asesores le
ayudan a revisar su situación financiera en general
y le ayudan a desarrollar un plan personalizado de
manejo de dinero. Tenga en cuenta que una agencia
de gestión de deudas dice ser “sin fines de lucro”
esto no garantiza que los servicios sean legítimos o
accesible.
Una agencia acreditada debe enviarle información
gratuita sin que usted tenga que proporcionar datos
personales. Busque una amplia gama de servicios,
que incluyan asesoría para elaborar presupuestos
y clases sobre ahorros y gestión de deudas. Evite
aquellas que insistan en un plan de gestión de
deudas como su única opción antes de analizar su
situación financiera.
Visite el sitio web de la Fundación Nacional para el
Asesoramiento Crediticio (National Foundation for
Credit Counseling, NFCC), www.nfcc.org, o llame a
la línea gratuita 1-800-388-2227 para obtener ayuda
con problemas de crédito y con acreedores.
Si está en riesgo de quedar en bancarrota:
Las leyes federales recientes exigen que reciba
asesoramiento crediticio obligatorio antes de
declararse en bancarrota. Visite el sitio http://
www.consumer.ftc.gov/articles/0224-filing-
bankruptcy-what-know para obtener información
y ayuda acerca del asesoramiento crediticio.
El Programa Fiduciario Federal del Departamento
de Justicia de EE. UU. aprueba organizaciones para
que proporcionen asesoramiento obligatorio antes
de que usted pueda declararse en bancarrota y
educación obligatoria al deudor después de que se
declare en bancarrota.
Visite el sitio http://www.justice.gov/ust/eo/
bapcpa/ccde/ para encontrar una organización
aprobada cerca de usted.
CALIFORNIA DEPARTMENT OF BUSINESS OVERSIGHT LLAMADA GRATUITA 1-866-275-2677 TTY 1-800-735-2922 www.dbo.ca.gov
Payday Loans in the State of California
• To Get A Payday Advance You Must Have The Following:
o A checking account (proof of your checking account)
o Two valid forms of identification (generally a drivers’ license or ID and an utility bill)
o A job or steady income (with two recent paystubs)
• A payday loan is a flat fee per transaction product.
o California law mandates:
§ Stores can charge NO more than 15% of the face amount of the check. The maximum
loan of $255 plus the $45 fee equals a total of $300.
§ There are NO accruing interest charges and NO late fees.
§ It is illegal to charge any more than the initial fee.
• How are payday loans regulated?
o Payday loan companies are regulated by the Department of Business Oversight (DOB) and are
subject to audits.
o Every payday loan store is individually licensed and must abide by federal, state, county and
city laws.
o State law governs payday loan terms, fees, and consumer protection.
• In the State of California …
o The vast majority of customers pay back their loan, on time, in two weeks.
o The average customer earns approximately $55,000/year and more than half own a home.
o It is illegal to ‘rollover’ a loan - a customer cannot take out a new loan to pay off an existing one.
o Payday loan companies are regulated by the Department of Business Oversight (DOB) and are
subject to auditors by the DOB every two years
• APR vs. Fee-based Product: (Federal Truth and Lending Guidelines) The industry is mandated by the
federal government to display Annual Percentage Rate (APR).
o Though this is only a two-week loan, if amortized (one took out this loan every two weeks for an
entire year), it would amount to 391 percent.
o Under California law, payday lenders are only allowed to charge a one-time upfront fee for a
transaction. Compounding interest or late fees are NOT allowed.
• Payday advance compares favorably to many consumer alternatives, even when expressed as annual
percentage rates for two-week terms:
o $100 payday advance with $15 fee is 391% APR.;
o $100 bounced check with $54.87 NSF/merchant fee is 1431% APR;
o $100 credit card balance with $37 late fee is 965% APR;
o $100 utility bill with $46.16 late/reconnect fees is 1203% APR;
o $100 off-shore Internet payday advance with $25 fee is 651.79% APR;
o $29 overdraft fee on $100 is 755%.
• How Do Payday Lenders Compare As Employers?
o The entry-level employee makes between $10-15/hour - offering employees full medical
insurance and 401k options.