97-064 Godbe Research & Analysis, public opinion survey August 20, 1997
Ms. Donna Krey
City of Cupertino
10300 Torre
Cupertino, CA 95014
Godbe Research&Analysis (GRA) is pleased to be working with the City of Cupertino again on
a public opinion survey.
This letter, the attached price schedule and standard business terms,will serve as an agreement 225Sout CahnlloNiglway
for the services specified below: Suite 200 Buildings
Nall ken Say CA 04310-1130
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1. - Meetings as needed with representatives from the City of Cupertino to lax 414157123131
discuss the issues to be tested. las m57t2at31
2. Drafting a survey questionnaire and pretesting it. 445 South FigueroaSneeI
3. Reproducing the final questionnaire for telephone interviewing. Suite2600
4. Conducting telephone interviews of 400 residents within the City of los Angeles CA93m1.1331
. Cupertino (survey length of 15 minutes). phone 2136249663
lax 2136248664
5. Coding and keypunching survey responses. ••'
6. Producing complete cross-tabulations of the survey data. - - - -
7. Analyzing the survey data.
8. Preparing a written report of the findings.
9. Presentation of the findings.
The total cost for performing these services will be$15,730.00. If the survey is shorter than 15
minutes in length the cost of interviewing will be reduced. The cost of generating the random
sample, telephone interviewing and one-half of the research fee will be due upon approval of
the questionnaire. The cost of questionnaire copying, the balance of the research fee and
miscellaneous expenses will be due upon presentation of the findings.
Sincerely, , Agreed and AcceptedlBy:
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( .(4S' Mr.W. 4. Ms.Donna Krey
cites, City Cupertino Godbe Research&Analysis of
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Godbe1eseaah&Analysis tai 1(�Z Eb:94 / 97-
Date I ( T • Date Y
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STANDARD BUSINESS TERMS AND
CONDITIONS
Contracts and agreements between GRA and its clients include the following general terms and
conditions unless otherwise specified in a contract or agreement.
Hourly Rates. Unless otherwise specified, the agency bills its staff time at specified hourly rates
for each staff member. When estimated hours are noted these are our best estimates of how long
a job will take. Actual hours incurred are logged on employee time sheets and final billings to
clients are based on these actual figures. Hourly charges apply to all firm staff working for the
client with the exception of general clerical support. Work on specifically clerical projects is
billed at normal hourly rates.
Flat Fees. The firm may opt to charge a flat fee for all or a portion of its services to a client in
lieu of hourly charge.
Advance Payment. In order to finance the client's work, the firm's policy is to require advance
payment for telephone interviewing. Advance payment of fees or hourly charges is normally
required, particularly in the case of new clients or political campaigns.
Subcontractors' Fees. Should the firm retain a special employee solely for the purpose of
providing services to a client,a fee equal to 15 percent of the costs of such person will be charged
to cover the firm's payroll costs.
Late Charges. Invoice terms are 30 days net unless otherwise specified in the agreement. A late
charge of 1.5 percent per month will apply on any amounts not paid within thirty (30) days of
the date of an invoice.
Indemnity. All copy will be approved by the client in advance of production. Each party shall
indemnify, defend and hold harmless the other party from and against any loss, claim, action,
course of action (including without limitation any defamation action), judgment, damage,
cost or expense (including attorneys'fees and costs) arising out of any actions of, or materials
written by, or information supplied by the other party.
Acting as Agent. In compliance with California sales tax regulation,GRA is designated as an
Agent for the acquisition of tangible personal property and services as they apply to its clients'
advertising and sales promotion activities.
Ownership of Materials. In producing finished products, it is expressly understood that
ownership of all materials purchased by GRA to complete the property to be produced passes to
its clients at the time of purchase and prior to any use by GRA.
Independent Contractor. The agency shall perform the services as an independent contractor
and shall not be treated as an employee of the client for federal,state or local tax purposes or for
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any other purpose.
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Applicable Insurance. The agency maintains in force a general liability policy of
$1 million, auto insurance of$1,250,000 for bodily injury, $1,500,000 for accidents and
$1,100,000 for property damages. The agency maintains required state workmens
compensation insurance.
Entire Agreement. This agreement constitutes the entire agreement among the parties with
respect to the subject matter and supersedes any prior negotiations, understanding or
agreement.
Successors. Any agreement between the agency and a client shall be binding upon, the heirs,
successors and assignors of the parties.
Attorneys' Fees. Should any action be brought by one party against the other party to enforce
any agreement, the prevailing party shall be entitled to recover from the other party its
reasonable attorneys' fees,costs and expenses.
Governing Law: Venue. Any agreement between the agency and a client shall be governed by
California law and any action arising out of it shall be instituted and prosecuted only in the
Municipal or Superior Court of the County of San Mateo.
Rev. 1/27/97
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Price Schedule
For this particular survey research project, Godbe Research&Analysis recommends that the City
of Cupertino conduct a 15-Minute RDD Survey comprised of 400 respondents for a total cost of
$15,730.00. GRA has provided the costs associated with conducting the recommended
research in the table below.
Random Sample $1,765.00
Questionnaire Copying $275.00
Telephone Interviewing $6,275.00
Data Processing $1,165.00
Research Fee $6,000.00
Miscellaneous Expenses $250.00
TOTAL $15,730.00
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