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CC 08-31-04 Noticing SS CUPEI\1INO AGENDA CUPERTINO CITY COUNCIL - SPECIAL MEETING City Hall Council Chambers, 10300 Torre Ave. ," Tuesday, August 31, 2004 ' 4:00 p.m. '., ROLL CALL PLEDGE OF ALLEGIANCE WRITTEN COMMUNICATIONS ORAL COMMUNICATIONS This portion of the meeting is reserved for persons wishing to address the council on any matter not on the agenda, Speakers are limited to three (3) minutes. In most cases, State law will prohibit the council from making any decisions with respect to a matter not listed on the agenda. NEW BUSINESS I. Consider enhancements to City of Cupertino's public notification policies related to land use issues and General Plan amendments. ADJOURNMENT F CUPEIQ1NO 10300 Torre Avenue Cupertino, CA 95014 (408) 777-3308 FAX (408) 777-3333 Community Development Department SUMMARY AGENDA NO.- AGENDA DATE August 31, 2004 SUMMARY: Study session to consider amendments to the City of Cupertino's public notification policies related to land use issues and General Plan amendments Council Committee The Council asked Mayor James and Council Member Lowenthal to meet to discuss options to enhance notification for major development projects and General Plan Amendments. The committee met on August 23, 2004 and discussed several options for enhancing noticing. ()pt:ions for Enhancing Notification 1) Provide a post card mailer to every postal address (rental and ownership) in the City using the Cupertino Scene list for major projects. Provide display ads in the local papers. Provide a display notice and/ or enhanced article in the Cupertino Scene. Place inserts or messages into utility bills such as; Los Altos Garbage, San Jose Water and Cal Water. Provide a notice on the City Web site. Limit major General Plan Amendments to once or twice a year and "bundle" the applications or changes together. Require some form of story poles for commercial/ office construction. Implement some combination of the above methods. 2) 3) 4) 5) 6) 7) 8) Issues for Discussion 1) Provide direction using the above or other techniques to enhance public awareness of major development projects. Printed on Recycled Paper 1- ( Notification Study Session August 31, 2004 Page 2 2) Charge developers or property owners seeking amendments for this service. Costs are approximately as follows: . Display ads 1. $1,000 for the San Jose Mercury News (2 by 3 inches) 2. $ 200 for Cupertino Courier (1/6 page) 3. $ 500 for Cupertino Courier (1/2 page) . Direct small-sized post card mailing costs approximately $5,000 . Half-page post cards (4.25 x 11 inch) cost approximately $8,000 3) Incorporate the notification procedure into the policy structure of the General Plan so that all major General Plan Amendments (including changing the procedure) would require full city-wide notification. 4) Generally decide on project significance thresholds to determine what needs the city-wide notification (e.g. major General Plan Amendments, specific plan amendments and development applications) Enclosure: Email from Penny Whittaker dated August 25, 2004 Prepared by: Steve Piasecki, Director of Community Development Approved by: Steve Piasec i Director of Community Development f1)L David W. Knapp City Manager G:notification study session 8-31-04 (-,2 Page I of I Steve Piasecki From: Linda Lagergren Sent: Wednesday. August 25, 2004 10:38 AM To: David Knapp; Steve Piasecki; Kimberly Smith Subject: FW: Meeting on Noticing FYI -----Original Message----- From: Denwhittak@aol.com [mailto:Denwhittak@aol.com] Sent: Wednesday, August 25r 2004 10:33 AM To: Kris Wang; Sandra James; Patrick Kwok; Richard Lowenthal; Dolly Sandoval Subject: Meeting on Noticing I will be unable to attend the meeting on Tuesday, August 31 st, at 4:00PM so I wanted to give some input. Since the Scene appears to be the only written notice that goes to ~residents on a regular basis, how about putting more thorough explanations about possible "volatile" upcoming votes rather than just a one or two sentence description on the last page? It would also be helpful if the notices were sent more than a few days ahead of any important discussion since people in this area are so busy. Another idea would be to publish agendas in the Cupertino Courier with details. This is a problem in that the Courier basically needs this information 2 weeks in advance so is there some way to work with the paper and figure out a way to do this? It is amazing how many people do not receive the Courier and of those who do, many just throw it away so I am not sure this will get lots of results. How about a banner across Stevens Creek advertising well in advance, public hearings or votes on big projects or projects that might be controversiai? Or notices at big stores such as Target, Albertson's, PW, Coffee Shops? How about a place on the website where possible controversial issues could be highlighted on the first page with a link to further information...such as City Council agendas and where to get more information and when votes will take place? I find it very time consuming to try to get to an agenda just to see if there is something I need to pay special attention to each week. I'm sòrry I will miss the meeting as I feel it is an important one....again not enough noticing time. I just happened to catch it in the Courier today. It is a good idea though. I hope other people noticed the article and will be able to attend. Sincerely, Penny Whittaker 8/25/2004 1-3 EXHIBITS BEGIN HERE exlv i, r êc Ihllov Council . Council discussed enhancing ~ . Mayor James and Council Membe Lowenthal met on August 23, 2004, discuss noticing options Options for En 1) Post card mailer 2) Display ads 3) 4) cing Notification Notice or enhanced article in the Cupertin Inserts or messages in utility bill, Los Altos G Jose Water and Cal Water 5) Notice on the City Web site 6) Limit "major" General Plan Amendments to lor 2 a y 7) 8) 9) Story poles for commerciaVoffice construction Create a list serve notification through" Access Cupertino Post artist renderings at the site 10) Longer notice times 11) Announce at preceding CC meeting . Charge developers/owners seeking . . ISCUSSIOn . Provide direction on the above notificati and issues . Incorporate the notification procedure into General Plan so that all maj or General P Amendments (including changing the procedu would require full city-wide notification. . Define proj ect significance thres wide notification - Major General Plan AmendmentsjU' - Specific plan amendments - Development applications . Vallco .HP . City Center . Menlo Equities - Objective threshold criteria (e.g. > 50 units, 50,000 square feet or 2 acres) HCD List Se Responses . 5 out of 20 respondents have notices . Special purpose meetings: - Saratoga-Budget Meeting - Los Altos-GP Update "wouldn't do for for a specific pro - Napa-Housing Element - Belmont - Visioning Program spent $I2k per mailing for 91{ addresses - Walnut - major housing project (268 homes on 500+ acres) List Serve . Gosh, I don't think we've done city-w~otice for anything. We do Web notices for big ~oj'you're never going to get everyone-City of Davis . Our City Council doesn't like to spend inordinat of money on advertising-City of La Canada Flin . We're being asked to do city-wide noticing too-City Morro Bay . That's nuts!.. . City of Anonymous . Who is asking for such a thing?. . City of Anonymous To . . . . H ypath eti ca raced u re Set up the List Serve Send out post cards for major projects GP Update Development Projects-Charge developers Specific Plan amendments Define major project threshold (e.g. 50 units, 50, square feet or 2 acres) Limit /lmajor" General Plan Amendments to 2/: . Display ads $200-$1,000, dèN1ding on the publication . Post card mailing-$5,000 . Half-page post card-$8,000 . Saratoga post-card notification to 12k addresses used bulk rate "postal custome local" for $1,600 . Belmont did 9k addresses for $12 k . Following Council direction - Staff will develop revised notification pro - Schedule for a public hearing . Council adopt as interim measures . Incorporate into General Plan update to it "teeth" City of Palo Alto. om,e of the City -..e<' Welcome ExhtblT Ct r -3 ;:ðIO¡¡44PM Gitv of Palo Alto,!,"lrn!i". I'):! 250" '¡"111111011 Avenne, Palo Alto, LA 94301' .'.. . ,-"-\ ."y,,':; Se'a.rch: ¡¡;¡!~". '.r', ~,¡;¡, ~ lli2m.e" Departments Ii" City Manaaer RedeveloDment Aaencv Read Frank's Weekly .t=tJ:..D:!2 Weekly Memo Archive ~ Qhr.W.QW ~ Frank's BiD Code of Ethics Citv Awards & Honors Sianuo for Frank's Weekly Memo OFFICE OF THE CITY MANAGER "To provide leadership to the organization in the implementation of City Council policies and the provision of quality services to the community" citvmor(1j)citv. palo-alto.ca. us 7th Floor City Hall 250 Hamilton Avenue, Palo Alto, CA 94301 Phone: 6S0-329-2392 Fax: 650-325-5025 Map and Directions Under Palo Alto's form of government the City Council appoints the City Manager. Other appointed officers are the City Attorney, City Clerk and City Auditor. 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Piease read our Acceotable Use Policy This page last reviewed: August 12, 2004 bttp,llwww..ity.paI...lto,oa.uolm...gerl P..e 1 of 1 City of Palo Alto - Li" Admini"",!io. exL'b¡'t tt (-3 (~o'l 8/31104340PM Palo Alto List Administration This page provides easy access to subscription lists. Provide your e-mail address where requested for the list and make sure to click on the correct action (add or remove). Your Email Address: I Frank's Weekly Memo Weekly notice when Frank's Weekly Memo is posted on the web. () Subscribe () Unsubscribe Council Agenda Weekly notice when the Palo Alto City Council agenda is posted on the web. Planning Permits Weekly Update Starting In September 2004, reports the status of development applications being reviewed by the City's Planning Division. () Subscribe () Unsubscribe () Subscribe () Unsubscribe I Subscribe/Unsubscribe Copyright @ 2003, City of Palo Alto, Please read our AcceDtable Use Policv This page last reviewed: May 19, 2003 http://www.city.palo-alto.ca.../sob..,ibe.hlm! Paga' of! Ci'Y of Palo AUo. Ci'Y M~..., - Fmok', Woekly Momo E!\~{('t Ct th/~ 8/3i/04 NS PM Search: i¡J¡:' ~ ~ .' Deoartments Ii' City Manaoer ¡. Weekly Memos Frank's Weekly Memo August 13, 2004 Frank's Memo Goes on Hiatus While the City Council is on vacation, Frank's Weekly Memo wHl take a break as well. This issue will be the last one until September 17. Major news items will be posted in the City's online archive of press releases at httc://www.citvofoaloalto.ora/cress/cress.htmi Ground Squirrel Hotel Removed from Golf Course Golf course staff is experimenting with an innovative idea to minimize ground squirrel activity within the golf course which may also reduce pesticide use. Ground Squirrel Hotels Ground squirrels prefer living in areas with low grass and broad views that allow them to quickly spot predators (golf courses are perfect habitat!). Modeled after a successful effort at Moffett Field, shade cloth was hung along the golf course/ airport fence line to decrease the animals' ability to see long distances. This is expected to reduce ground squirrel activity, pesticide use and costs, and avoid harm to "non-target" animals . that might be hurt by chemical controls. If successful, the program may expand to other sites. For more Information about this project call Environmental Compliance at 650-329-2117, or Palo Alto Golf Course at 650- 329-2175. Emergency Calls Covered During Police Department Meeting The Police Department will be conducting a Department-wide meeting on Friday, August 20 from 7:30 a.m. to 1 p.m. This is the first meeting for all Department personnel in more than six years. Atherton and Mountain View Police officers wil1 be handling Police catls for service that come into Palo Alto's 9-1-1 Emergency Dispatch Center. The Police Department's front desk will be closed during that time. The Animal Shelter will be closed the entire day, but Animal Control officers will be available to respond to emergency btt¡>: Ilwww .city. palo-allo.ca. usimanag..120040813/w..klym.mo. btml Pag.lof4 EXHIBITS END HERE