Exhibit CC 06-06-2017 Item No. 4 Biennial Community Survey Highlights2017 Biennial Community Survey Highlights
Overall
• More negative responses across the board
• Traffic (57%) and controlling growth/development (24.6%) have risen to the top of the list of
concerns, pushing affordable housing (20%) to third on the list
Controlling Growth/Development
• Concerns regarding controlling growth and development have jumped from 17% in 2014 to 24.6%
o General mentions of Vallco (4.6%) are not included
• Satisfaction with how the City manages land use has dropped to 39% vs 68% in 2014
• Satisfaction with the shopping environment dropped to 53% vs 78% 2014
Traffic
• Concerns around traffic have spiked at 56.8% compared to the historical 10-20%
• While the percentage of respondents driving alone (87%) remains relatively constant, the use of
alternate modes of transportation is increasing
• While the preference to drive (42%) is still the main issue, inconvenient transit routes (36%) and
schedules (28%) have been highlighted as barriers to alternative transportation
Crime
• 11.6% identified crime as an important issue
• The perception that crime has increased over the last 5 years is at 41.4%, an increase of nearly 15
percentage points from 2014’s 26.6%
• 32% feel unsafe at leaving their homes unattended, 22% feel unsafe walking alone in their
neighborhoods at night, and 18% felt unsafe allowing their children to walk to school alone
• Instances of Crime per 1,000 Inhabitants
Crime Type 2011 2012 2013 2014 2015 2016
Total Crime 13.29 15.00 15.36 16.58 17.13 16.65
Robbery 0.27 0.36 0.38 0.36 0.40 0.22
Burglary (Residential) 1.58 2.00 2.39 3.16 3.65 2.96
Burglary (Vehicle) 3.26 2.75 3.47 4.68 3.38 3.09
Population 58,840 58,596 58,156 58,153 58,038 58,185
Information
• The Cupertino Courier (27%) remains the #1 way people receive City information while Social Media
(19%) takes 2nd with NextDoor being its largest component at 12.6%
• The Cupertino Scene is 3rd and has risen from 8% in 2014 to 18% as a source of information
• Interestingly, the top 3 ways people prefer to be informed are via brochures/flyers in the mail,
email, and the city website
Ethnicity
• Perceptions of race and ethnic relations have remained relatively constant with 85% reporting
excellent/good ratings
• Since 2006, respondents reporting that they consider themselves Asian has increased by 23
percentage points while those reporting Caucasian have decreased by 22 percentage points
Other Demographics
• The percentage of total household incomes under $160k (43%) have been declining while those
making over $160k (35%) have increased over the years
• The percentage of household incomes over $200k has nearly doubled since 2014, coming in at 23%
• The age spread of those surveyed remains relatively constant
• This year’s survey captured more respondents who have lived in Cupertino 16 years or more (50.9%)
compared to 37% last year