CC Exhibit 09-19-2017 Item No. 1 Parks & Recreation System Master PlanCupertino Parks & Recreation System Master PlanlabCupertino City Council UpdateSeptember 19, 2017
Cupertino Parks & Recreation System Master PlanlabMaster Plan Update•Preliminary Analysis Highlights•Interpretation of Planning Directions•Vision, Mission and Goals•Purpose: To provide an overview of work accomplished and receive direction before developing recommendations.
Cupertino Parks & Recreation System Master PlanlabPreliminary Analysis Highlights
Cupertino Parks & Recreation System Master PlanlabProject Initiation & OutreachTrends, Demographics & Policy ReviewExisting Systems Inventory & AssessmentInterpretation of Key Planning DirectionsCommunity Needs & Opportunities AssessmentMaster Plan Goals & RecommendationsPlan Development Review & RefinementPlan Adoption
Cupertino Parks & Recreation System Master PlanlabEarly Project Outreach•Roughly 1,000 people provided feedback on the City’s park and recreation system and desired improvementsActivity Dates #City‐wide online survey March‐July, 2016 679Intercept events March‐July 2016 ~250Stakeholder interviews 34Community workshop May 2016 8+Block leader workshop June 2016 24+TOTAL ~1,000Project Initiation & Outreach
Cupertino Parks & Recreation System Master PlanlabReview of MaterialsTrends, Demographics & Policy Review
Cupertino Parks & Recreation System Master PlanlabParks and Facility InventoryExisting Systems Inventory & Assessment
Cupertino Parks & Recreation System Master PlanlabPreliminary Park ObservationsSterling Barnhart ParkMcClellan Ranch PreserveSenior CenterDon Burnett Bridge
Cupertino Parks & Recreation System Master PlanlabPreliminary Park Observations•Parks are well maintained.•Recent park and facility development is high quality. •The City has an organized approach to meeting traditional recreation needs.•Many park landscapes seem ordinary and standardized.•Parks provide a limited variety and diversity of recreation opportunities.•Few parks emphasize or integrate natural systems and habitat.•Parks and facilities should be more comfortable, social and user friendly.•There’s a legacy of fixed, single‐purpose facilities and spaces.•Park functionality and synergies can be improved.•Parks have immense potential to create community identity and sense of place.
Cupertino Parks & Recreation System Master PlanlabInterpretation of Planning Directions
Cupertino Parks & Recreation System Master PlanlabPlanning DirectionsInterpretation of Key Planning DirectionsCommunity Outreach FindingsTrends, Demographics, Policy ReviewInventory & AssessmentFactor (time+23)(value)2 What does this all mean?+City Council GuidanceParks & Rec Commission Guidance
Cupertino Parks & Recreation System Master PlanlabOutreach ThemesInterpretation of Key Planning Directions
Cupertino Parks & Recreation System Master PlanlabRecreation ParticipationParticipation in Cupertino’s Parks, Recreation Facilities and ProgrammingInterpretation of Key Planning Directions
Cupertino Parks & Recreation System Master PlanlabAmenity/Facility NeedsInterest in Recreation Amenity Enhancements or AdditionsInterpretation of Key Planning Directions
Cupertino Parks & Recreation System Master PlanlabMajor Facility NeedsInterest in Adding Recreation FacilitiesInterpretation of Key Planning Directions
Cupertino Parks & Recreation System Master PlanlabProgram NeedsInterest in Recreation Program Additions or EnhancementsInterpretation of Key Planning Directions
Cupertino Parks & Recreation System Master Planlab•Geographic analysis•Opportunities analysis•Recreation programs analysisCurrent Planning TasksCommunity Needs & Opportunities AssessmentRecommendations & Master Plan Goals
Cupertino Parks & Recreation System Master PlanlabPark Distribution and Access
Cupertino Parks & Recreation System Master PlanlabPark Distribution and Access
Cupertino Parks & Recreation System Master PlanlabAquatics Distribution and Access
Cupertino Parks & Recreation System Master PlanlabAccess to Nature
Cupertino Parks & Recreation System Master PlanlabOpportunity to Foster Natural Systems
Cupertino Parks & Recreation System Master PlanlabOpportunity to Enhance Connectivity
Cupertino Parks & Recreation System Master PlanlabVision, Mission and Goals
Cupertino Parks & Recreation System Master Planlab•Vision and goals questionnaire•Master Plan vision, mission and goalsCurrent Planning TasksMaster Plan Goals & Recommendations
Cupertino Parks & Recreation System Master PlanlabVision and Goals Questionnaire•Collected community feedback to help define the Master Plan vision and goals•Was available July 10thto August 9th, 2017•Advertised via social media, printed publications, lawn signs, flyers, mailing lists and email notifications•1,206 respondents participated
Cupertino Parks & Recreation System Master PlanlabPriorities for VisionWhich of the following words best describe the ideal future for Cupertino’s parks and recreation system?
Cupertino Parks & Recreation System Master PlanlabImportant Elements of GoalsHow should parks, facilities, programs and services address the following?a. Natureb. Variety in recreationc. Cupertino’s unique character/identityd. Cultural diversitye. Recreation accessf. Play g. The artsh. Trails and connectionsi. Youth / teen empowermentj. Events and gatheringsk. Welcoming places and servicesl. PartnershipsThese questions helped define goal areas/strategic directions and test support.
Cupertino Parks & Recreation System Master PlanlabPriorities for GoalsHow important is it to include these ideas in Cupertino’s goals for parks and recreation?
Cupertino Parks & Recreation System Master PlanlabRecreation Interests and ParticipationANSWERCOUNTPERCENTAGENature Walks/Hikes 598 63.7%Walking for Pleasure or Fitness597 63.6%Cultural Events/Performing Arts/Concerts 457 48.7%Bicycling (recreation) 431 45.9%Fairs and Festivals (attend)426 45.4%Exercising/Aerobics/Weightlifting 408 43.5%Gardening 344 36.6%Swimming 341 36.3%Arts and Crafts335 35.7%Picnicking 327 34.8%Do you or members of your household participate in any of the following recreation and leisure activities? –ALL RESPONSES
Cupertino Parks & Recreation System Master PlanlabDraft VisionThe vision reflects the City’s aspirations for parks and recreation. It paints a picture of the desired future the community wants to achieve.We aspire to create an inspiring, lively, healthy, diverse and sustainable community by connecting our residents to outstanding parks, nature and one another.
Cupertino Parks & Recreation System Master PlanlabDraft MissionThe mission describes the business or approach staff will take in providing parks, facilities, trails and open space. The City of Cupertino:•PROMOTES parks and public spaces as integral elements of our City’s character;•RESTORES, preserves, and protects our creeks, meadows, trees and natural areas;•ENGAGES our diverse residents in healthy, inclusive events and activities; and•CREATES a safe, connected, walkable and welcoming community.
Cupertino Parks & Recreation System Master PlanlabDraft GoalsGoals are the desired outcomes to be achieved by implementing the Master Plan. Six goals are proposed:•MP1: Protect nature, trees and natural areas•MP2: Create a walkable, bikeable and accessible city•MP3: Reinvigorate and revitalize parks and recreation facilities•MP4: Support social gatherings, events, programs and activities•MP5: Create high quality recreation experiences, places and services•MP6: Provide, manage and maintain parks, facilities, programs and services
Cupertino Parks & Recreation System Master Planlab•Policies, strategies and recommendations•Project list and funding sources•Phased projects and programs•Draft Plan, Final Draft and Final PlanNext Steps in Planning ProcessRecommendations & Master Plan GoalsPlan AdoptionPlan Development, Review & Refinement
Cupertino Parks & Recreation System Master PlanlabQuestions/DiscussionDo the six goals present concisely the key directions of the Master Plan?What would you like to see emphasized in the Master Plan?
Cupertino Parks & Recreation System Master Planlab