CC Exhibit 12-19-2017 Item No. 3 Opticos Presentation12 /19/2017
#:3
Certified
Vallco Mall Specific Plan ~. OPTIC.OS
City Council Presen tatio n Opticos Oesign,lnc.. j Oi:tchc, 27 .l0i7
Daniel Parolek
Principal , Opticos Design , Inc .
Mitali Ganguly
Associate , Opticos Design , Inc .
December 19 , 2017
a About Opticos
1
Comm itted to Creating Vibrant , Wa lkable Urban Places
Cupertino City Counc il Meeting J 19 Dec 2017 Vallee Mall Spec1f1c Plan and EIR
National Le aders in Z oning for Peop le-Cen tered
We w rote the se m i nal b ook o n
Fo rm -Based Coding
Cupertino City Council Meeting ! 19 Dec 2017
Zoning codes for
people-centered places
Opt icos is a world leader in zoning reform for wa lkable, sustainable
communities. We didn't create form-based coding, but we've been
trailblazers in the field for more t han 20 years. We are experts in
understanding how the form of buildings will shape community spaces, an d
we can simplify the process of introducing form·based codes wit h a
p redictable build-out.
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j Le arn more about Form-Based Codes j
Vallco Mall Specific Plan and EIR
12 /1 9/2 0 17
2
Conventional Zoning is an Out of Date Operating
System
Cuportino City Council Mooting I 19 Dec 2017 Val!co Mall Specific Plan and EIR
Clarity, Usability and Predictability are Key Objectives
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Cupertino City Council Mooting j 19 Dec 2017
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Vallco Mall Specific Plan and EJR
12/19/2017
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Numeric Parameters are Carefully Vetted
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Cupertino City Counci l Meeting 119 Dec 2017
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Vallco Mall Specific Plan and E!R
Can be A Vert Targeted Tool : Transitions to Adjacent
Sites
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Cupertino C ity Council Mooting i 19 Dec 2017 Vallco Mall Specific Plan and EIR
12/19/2017
4
Operating System Based on Form: Think Simple
Cu pertino City Counc il Moo ting ! 19 Dec 2017
Overall
Scale
Setbacks
Size of
Uses
Val!co Mall Speclltc Plan and EIR
Thought Leaders on Innovative Housing Solutions
Walkable, attainable communities
people love to call home
Cities turn to 'missing middle' hou s in g to
keep older miIJennials from lt>..aving
irl)c bJasbington post
f l • "n 1 'J f), 111 /) JI~ I ,
Cuportino City Council Mooting J 19 Dec 2017
12/19/2017
5
Creating 21st Century Specific Plans
1.1 VISIOl1 SUmmary
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Cupertino City Council Mooting I 19 Dec 2017 Val!~o Mali Specific Plan and E!R
Founding B Corp Committed to Triple Bottom Line
• ' .
Cupertino City Council Mootin g I 19 Dec 2017
Certified
® \Vhat are B Co rps? Become a B Co ri> B Corp Co mmunit y
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Corporation· -
Meet the B Corp Community .,.a,
Leading a global movement to redefi ne s ucce..'is in business.
:ter1Vortd 8ooi,S seven
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765 B Corporations 27 Countries 60 Industries 1 Unifying Goal
Vallco Mall Specific Plan and E!R
12/19/2017
6
A Few Relevant Projects
Sonoma Boulevard Specific Plan
Vallejo , CA
Opticos Design , In c. led a multidisciplinary consultant team lo assess and synchronize the past
and current planning efforts along a 1.8-mile portion of Sonoma Boulevard in Vallejo , and refined
them to create a Specific Plan . Guided by a Specific Plan Working Group and City Staff, the
project utilized two public charrettes to examine lot-by-lot development opportunities and
constraints .
Cupe rti no City Coun ci l Moo ting I 19Dec 2017 Vailco Man Specific Plan and EIR
12/19/2017
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Midtown at Forest Acres
Forest Acres , SC
Opticos Design In c . was involved in a large-scale
redevelopment effort to convert a failing 32-acre
shopping mall into a mixed-use center featuring a
Main Street, mid-rise housing . live-work units and
new civic structures . A detailed Form-Based Code
and architectural guidelines ensured high-quality
development for the total build-out of over 3 .5
million square feet of program .
C'4lwtJno City council Meeting i ~s Det 2017
60' Retail Street
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12/19/2017
p [2]
Pleasant Hill Transit Village Plan and Code
Contra Costa County, CA ---------~----------------
9
Slide 18
DP [2]1 Add Pleasant Hill Transit Village Slide
Dan Parolek, 12 /19/2 017
Petaluma SMART Station Area Master Plan
Petaluma , CA
"I was originally
concerned that the
multiday charrette
process would not be
effective with our
challenging community.
Opticos adjusted the
process to meet our
needs, and in the end
the charrettes were a
huge success in terms
of building public
support and excitement
about the project." -
Scott Duiven, City of
Petaluma 's City
Manager 's Office
Cupertino City Council Muting ,~ nPr 2017
Doheny Village Master Plan and Form-Based
Code
Dana Point , CA
The Doheny Vi llage Form-Based Code sup port s a vis io n to transform Dana Po int's historic
settlement area from its curren t state of disinvestment into an appealing village main street
flanked by Missing Middle Housing neighborhoods on the east and a Maker Distri ct on the west ,
whi ch is ho m e to Ca lifornia 's early surier cu lture . The process included an intensive . fi ve-day
charrette and publ ic ou trea ch to connec t with the c ommunity.
Cup.-1:lno City council MHtlng 19 Dec 2017 n=!co Mail Spectfic P1ar: Yid EIQ
12/19/2017
10
Seaside , Florida Town Square and Beachfront Plan
Seasi de . FL
Cupertino City Coun cil Meeting ! 19 Dec zoi;
General Project Overview a and Timing
12/19/2017
11
DP (3)
Project Schedule -Major Timelines
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Cuportino City Council Meeting 119 Dec 2017 va11co l.,la!I S~1t1c Plan and ElR
P (4]1 .
a Collaborative Design
12/19/2017
12
Slide 23
DP [3]1 Need to add clarity of when Charrettes are
Dan Parolek, 12/19/2017
Slide 24
DP [4]1 Ask Bill about name of this process . Charrette?
Dan Parolek, 12/19/2017
The Collaborative Design Process
Co-Start
Scoping
Publi c Kick-o ff
Build
Readines
s
Build Trust
Community
Engagement
Base Data
Cuperti no City Council Meeting I 19 Dec 20 17
Co-
Design
• Workshop 1
• Refine
Workshop 2
Action
Specific Plan
Administrativ
e & Public
Review Draft
Vallco Mal! Specific Plan and EIR
1. Identify and connect with the community
Transportation
engineers
Elected officials
Neighbors
Fire Chief
Urban designers
Developer
Business owners
Environmental ists
12/19/2017
13
2. Create a Forum for Community-wide
Participation
Cupe rtino City Council Meet ing 11<::t Dec 2017 Va!lco Mall Specific Plan and EIR
3. Collaborative Design: Process and Product
Cupertino City Council Meeting I 19 Dec 2017 Vallco Mall Specrlic Piao and E!R
12/19/2017
14
12/19/2017
Embedding People in the Design Process
Cuperti no City Council Meeting I 19 Dec 2017 Vailco Mail Specific Plan and EIR
Charrette Feedback Loops:
The Three Transformative Moments
loop 2
d
loop 1 loop 3
Cupertino City Council Meeting I 19 Dec 2017 Vatlco Mall Speciltc Plan and EIR
15
p [4]
Questions and a Conversation
Vallee Mall Specific Plan
City Counci l Presentation
Daniel Parolek
Principal , Opticos Design , Inc .
Mitali Ganguly
Associate , Opticos Design , Inc .
December 19 , 2017
12/19/2017
·,c.o.s
Opticos D esign, Inc. j Oe1obi:r 17. 2Cl7
16
Slide 31
DP [4] 1 Ask Bill about name of this process. Charrette?
Dan Parolek, 12/19 /2017