CC Exhibit 06-05-2018 Item No. 19 RYDE PresentationProgram Timeline
December
2016
•Saratoga
conducts
pilot program
•Conversations
with Joe
Simitian
begin
January
2017
•Research into
program
models begin
March
2017
•Initial
proposal for
RYDE
created,
circulated to
key
stakeholders
for feedback
June 2017
•Funding for
RYDE secured
•Project
approved by
SCC Board of
Supervisors
•West Valley
cities and
towns sign on
to the pilot
August
2017
•SASCC and
WVCS sign
contracts
with County
October
2017
•Program
launches
October 23,
2017
•As of the end
of May, RYDE
has been in
operation for
7.5 months
Program Overview
Based on a program at Avenidas that has been running for 16 years
In coordination with Age Friendly Cities Initiative
Goal to improve local accessibility, support increased socialization, and
connection to the community for senior adults
For adults 55+ living in the west valley (Campbell, Cupertino, Los Gatos,
Monte Sereno, Saratoga)
Geared toward adults not eligible for Paratransit and unable to easily access
public transportation (VTA)
Curb-to-curb pick-up (for ambulatory adults only)
RYDEs provided by a combination of paid driver (1 per site) and volunteer
drivers
Cost of one-way RYDE based on three fixed tiers
Discounts available for individuals living in poverty
Total pilot cost: $250,000 ($125,000 per site)
Cupertino investment for 2017-2018: $22,000, paid to Santa Clara County
Marketing
Marketing materials
Posters
Tri-fold brochures
Postcards
Car magnet
Media Coverage –Mercury News
Press Conference/Kick-off event
City/Town publications
Mailers from Supervisor Joe Simitian’s Office and Santa Clara County
Online
Face-to-face outreach and word of mouth are the biggest drivers of new
RYDErs.
Outreach
Abundant Life Assembly of God
Atlas Health
Bethel Lutheran Church
Chamber of Commerce / City
Hall
Chateau Cupertino
Chinese Church In Christ
Church Assembly In Cupertino
Church In Cupertino
Cupertino Healthcare and
Wellness Center
Cupertino Library
Cupertino Senior Center
CVS Pharmacy
De Anza Community College
First Baptist Church of
Cupertino
Good Samaritan United
Methodist Church
Good Shepherd Christian
Church
Hillview Bible Chapel
Homestead Bowl & The X Bar
International Baptist Church
Joann Fabrics and Crafts
Live Oak Senior Day Services
Lutheran Church of Our Savior
Minute Clinic
New Life Church
Northwest YMCA
Panera Bread
Peninsula Bible Church
Quinlan Community Center
Rite Aid
Saint Joseph of Cupertino
Parish
Self Help for the Elderly
(Cupertino)
St Andrew Armenian Church
St Jude's Episcopal Church
Sunny View Bay Area
Retirement Community
Target Main Street
The Home of Christ Church in
Cupertino
Union Church of Cupertino
Valley Church
West Valley Presbyterian
Church
Whole Foods
Clients by Neighborhood
C1
2%C2
6%
C3
8%
C4
16%
C5
8%
C6
6%
C7
30%
C8
4%
C9
20%
Key Metrics
Total Cupertino residents month by month with projections
0
20
40
60
80
100
120
Oct Nov Dec Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
There are 50 Cupertino residents enrolled in RYDE (over 200 for the pilot)
We project to almost double Cupertino enrollment by the end of December
Key Metrics
RYDEs delivered to Cupertino residents month by month with projections
0
50
100
150
200
250
300
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
469 RYDEs have been delivered to Cupertino residents (over 1,600 for the pilot)
We project that we will deliver more than 1,500 RYDEs by the end of December
Other Metrics
Average RYDE length
2.03 miles
Average client age
79
This age demographic is less likely to be using smartphones/apps
Number of Cupertino clients receiving financial assistance
40 (29% of all pilot clients receiving financial assistance come from Cupertino)
Average cost per 4 mile ride for clients on financial assistance: .90
Method of payment
60% credit card, 39% check, 1% cash (we just began accepting cash mid -May)
RYDEs delivered by volunteer drivers (versus paid drivers)
20%
Popular Destinations
Cupertino Senior Center
Safeway
Kaiser in Santa Clara and Campbell
El Camino Hospital in Mountain View
Odd Fellows Cupertino Lodge
Hair Salons
Challenges
Program launched in September, but participation was low until January
Building awareness, understanding, and trust among older adults
Travel distance
Hiring drivers
Volunteer recruitment
Proposal for 2018-2019
Cupertino is asked to consider an investment of $22,000 in RYDE for the next
fiscal year
Estimated numbers for 2018-2019
Total Cupertino clients enrolled: 140
Total Cupertino RYDEs delivered: 3,080
Average Cupertino Investment per RYDE: $7.14
Questions?
Thank you
for your
support!