CC 01-15-2019 Item No. 16 Clean Water and Storm Drainage Survey Results - PresentationCC 01-15 -2019 Item No . 16
City of Cupertino
Clean Water and Storm Drainage Survey Results
Presented by:
Jo hn Bliss & Su sa n Ba rn es
January 15, 2019
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_ Survey Objectives
• Evaluate property owners' support , desires and priorities with
respect to the City of Cupertino 's proposed storm drainage
improvements.
• Measure the feasibility of a funding measure for clean storm
water and storm drainage maintenance , operations and
capital improvements .
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CC 01-15-2019 Item No. 16
Survey Scope of Work & Methodology
• Initial property owner analysis
• Surveys were mailed on December 4, 2018 and responses through January 4, 2019 were
-incluEled in the SlJrvey results
• Surveys were mailed to almost 12,000 property owners and 1,689 responses were
re ceived, for a 14 .5% return rate and an overall margin of error of± 2.25)
• Three rates were tested :
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• $50.65 per Single Family Equivalent= Operations & Maintenance (O&M) Only
$89.11 per Single Family Equivalent= O&M and High Priority CIP
$109.63 per Single Family Equivalent= O&M, High Priority CIP and Green Infrastructure
(Ra/es va,y bast:d on a vanety of factors such as property type and size, type of struc/1/re and 11nperv101JS a,ea)
100.0%
90.0%
80.0%
70 .0%
60 .0%
50.0%
40.0%
30.0%
20 .0%
10.0%
0 .0%
SCIConsultingGroup
Overall Support by Rate
Overall Support by Proposed Rate
49.1%
$50.65 $89 .11 $109.63
50%
Thresho ld
$50.65 49.1% 50.9%
$89 .11 45.0"-' 55.0%
$109.63 41.3% 58.7%
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CC 01-15-2019 Item No. 16
Overall Detailed Support by Rate
Detailed Overall Support by
Proposed Rate
100%
90"/o
80"/o
70"/o
60"/o • Definitely No
50"/o • Probably No
40"/o • Probably Yes
30"/o
20"/o • Definitely Yes
10"/o
0%
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Support by Political Party
Support by Political Party and Rate
90.0% ~----------------
80.0% -t-...----------------
70.0% +-11--------=,----------
1: 60.0 % ...... --~--------------
&. 50.0 % NHa-11-_..--t1Ha--.""T""-----1a--+
Q. -~ 4 0.0 % -r-
-;;e_ 30 .0 % -
20 .0% 1-,__ -,_ ,__ >-
10.0% 1-'-'--->-
0 .0% ......----.-----....----,-,---..-----.---.....
D DD MX OR R RR
Political Party
50%
Thres hold
• 50.65
•89.11
• 109.6 3
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CC 01-15-2019 Item No . 16
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70.0%
60.0%
t:: 50.0%
g_ 40.0%
C.
~ 30.0%
'?I!. 20.0%
10.0%
0 .0%
Support by Years in Residence
Support by Years in Residence and
Rate
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-,__. ,__. -
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50%
Th reshold
• 50.65
•89.11
• 109.63
00 to 04 05 to 09 10 to 14 15 to 19 20to 25 25 to 99
Years in Residence
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Service Priorities -Most Popular Issues
De ta lied Support by ProjKb and Issues for All Respondents
Th e funds ca nnot be used by the City for anything else
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Re-charge the ground water basins for use during drought
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Aging Infrastructure must be properly mainta in ed
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Sanitary sewe r and storm sewer systems must be maintained
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Protect from flooding by maintaining aging infrastructure
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Pro actively clean storm drains & other preventative ma in tenance
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Ensure safe, clean, healthy water flows to creeks & bay
Meet or excee d Federal water quality sta nd ards
Construct green infrastru cture and protect sou rc es of water
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Decrease flooding on local properties
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Reduce this risk of property damage & dalms agains~ the City ,.
Coordinate creek dean-ups, presentations, education
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CC 01-15 -2019 Item No. 16
Survey Comments In Support
• Flood control is important (28)
• Proper maintenance is important (26)
• Clean water is important (25)
• I would like more information (19)
• Infrastructure investment is important ( 16)
• Education is important (9)
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Survey Comments Not In Support
• The City doesn't need the money (176)
• Nonewtaxes (154)
• Mistrust of government (67 )
• I would like more information (56)
• Get the money from somewhere else (32)
• Flooding is not a problem (22)
• Seniors/on a fixed income (14)
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CC 01-15-2019 Item No. 16
Summary of Findings
• Operations & maintenance, ground water recharging, and
clean water are desired
• Support is less strong for capital improvements
• Property owners desire more de a1leBand qualitative
information, including :
• How current tax funds are being spent
• A description of the specific services that will be provided
• Why the City needs a dedicated revenue source for these
services
• Strong fiscal controls and accountability are key provisions
• Property owners will likely support a fee for these services in
the range of $46-$48 per home.
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Recommendations
• Straightforward messaging, but with significant supporting detail and
analysis .
• Rigorous engineering and financial analysis give much-needed heft and credibility
to an effort to increase local revenues .
• Authenticity and credibility are critical!
• Authentic communication means communication should be professional but not
slick -honest and not overly rehearsed -passionate but not theatrical. The public
does not demand perfection from local government -but it now does demand
absolute credibility and full truthfulness .
• Direct public engagement is a must.
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• Authenticity also means direct, uninhibited communication with the public , often in
the form of face-to-face community meetings. E-mails and phone calls from known
sources can also be effective .
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CC 01 -15-2019 Item No. 16
Comprehensive Community Outreach Is Vital
• Form a committee
• Engage local stakeholders
• Develop communication infrastructure
• Develop branding and messaging
• Engage local media
• Community outreach
• Community meetings
• Door to door
• Email
• Social media
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Questions
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