CC 2-5-19 Item #14 Parks & Recreation System Master Plan - PresentationCupertino Parks & Recreation System Master Planlab
City Council Meeting
February 5, 2019
Cupertino Parks & Recreation System Master Planlab
Purpose of the Meeting
•Draft Master Plan
presentation
•Clarifying Questions
•Public Input
•Council Input
Cupertino Parks & Recreation System Master Planlab
Purpose of the Plan
•Integrates the community’s vision
and aspirations into a cohesive
strategy to guide the future
development, renovation,
management and activation of City
parks and recreation facilities.
•Provides overarching direction for
the Recreation and Community
Services Department through the
year 2040.
Cupertino Parks & Recreation System Master Planlab
Function of the Master Plan
•Supports the development of
annual workplans, budgets, a
strategic plan, and 5-year capital
improvement plans that will be
brought to Council for approval.
•Identifies further study,
coordination and outreach
needed to implement specific
projects.
Cupertino Parks & Recreation System Master Planlab
Planning Process
Cupertino Parks & Recreation System Master Planlab
Plan Organization
•Executive Summary
•Chapter 1: Introduction
•Chapter 2: Vision and Goals
•Chapter 3: Systemwide Objectives and Actions
•Chapter 4: Recommendations Highlights
•Chapter 5: Implementation
Cupertino Parks & Recreation System Master Planlab
7 Appendices
A.Park & Facility Inventory
B.Recreation Programs Overview
C.Engagement Methodology
D.Park Access Maps
E.Recommendations and Costs
F.Potential Funding Sources
G.Prioritization Tools
Cupertino Parks & Recreation System Master Planlab
City Park Land
•223+ acres of parks, trails, creek corridors,
sports fields, recreation facilities
Park Category # of Sites Total Acres
Community Parks 2 85.8
Large Neighborhood Parks 8 66.4
Small Neighborhood Parks 6 6.4
Special Use Sites 5 10.7
School Sports Fields 9 45.5
Trail Corridors 3 8.7 (Stevens Creek Trail included above)
Cupertino Parks & Recreation System Master Planlab
Recreation Facilities
Sites with Athletic Facilities
•12 with Baseball/Softball Fields
•12 with Soccer Fields
•5 with Basketball Hoops
•4 with Tennis Courts
•1 with Cricket Field
•1 with Volleyball Court (plus 1 area
shared at Library Field)
Sites with Indoor Facilities
•7 with Recreation Buildings
Most parks have traditional facilities to support play and picnicking. There
are fewer unique and specialized facilities or natural areas in parks.
Sites with Outdoor Facilities
•16 with Playgrounds
•14 with Picnic Areas
•13 with Open Lawn Areas
•2 with Water Play
Sites with Trails/Natural Areas
•4 with Trails
•3 with Natural Areas
Cupertino Parks & Recreation System Master Planlab
Technical Analysis
•Parkland level of service (acres/1,000 residents
citywide)
•Distance that residents must travel to parks (park
availability within ½ mile of residential areas)
•Availability of different types of recreation
experiences (type of amenities, facilities and
landscaping in parks)
•Distribution of different types of facilities
Cupertino Parks & Recreation System Master Planlab
Opportunities Analysis
•Opportunity A: Expand the System
•Opportunity B: Connect the System
•Opportunity C: Foster Natural Systems
•Opportunity D: Diversify Recreation Facilities
Cupertino Parks & Recreation System Master Planlab
Unique Community
•Diverse cultures
•Many families
•Growing and aging population
•Priorities: education, innovation, achievement,
community livability, high quality of life
Cupertino Parks & Recreation System Master Planlab
Community Representation
Several Groups met throughout the planning process to help the
Master Plan reflect Cupertino’s unique needs and goals.
•City Council
•Parks and Recreation Commission
•Project Advisory Group
•Project Management Team
Cupertino Parks & Recreation System Master Planlab
Community Voice in Planning Process
More than 2,000 participants were involved:
•City-wide Survey (679)
•Intercept Events (240+)
•Stakeholder interviews
•Public Community
Workshop
•Block Leader
Workshop
•Council and
Community Leader
Interviews
•Recreation Staff Input
Meetings
•Vision and Goals
Questionnaire (1,206)
•PRC/Community
Workshop
•Parks and Recreation
Commission Meetings
•City Council meetings
•Draft Plan Review
Meetings
Cupertino Parks & Recreation System Master Planlab
Outreach, Survey #1 –citywide survey
•Flyers & brochure stands &
bookmarks
–Quinlan Ctr, Sports Ctr, Senior Ctr,
BBF Golf, City Hall, McClellan
–Bulletin boards & postings
•Social Media
–Next Door –Twitter
–Facebook –Instagram
•Email
–Rec list –thousands
–Master Plan list
–All Commissioners
–Block Leaders –posted
–Neigh. Watch/ECAP –posted
•Hard Copy Surveys
–Senior Center
–Quinlan Center
–Mailed to Sr Ctr members,
~1,400
•Website
–News Item
–Project Web Page
•Additional Outreach
–Booths at Events (Earth Day, Big
Bunny, Cupertino Day, 4th of July)
–Lawn Signs –30
Cupertino Parks & Recreation System Master Planlab
Outreach, Survey #2 –vision & goals questionnaire
•Social Media
–Next Door –Twitter
–Facebook
•Email
–Rec list blast –~14,300
–Senior Center list ->1,600
–Block Leader Newsletter –~380
–Master Plan list –>230
–CERT/Citizen Corps list –840
–City staff, Commissioners, Council
members –>250
–Sports Center members –~130
•Additional Outreach
–Lawn Signs –30
–Final week reminders (all social
media, email blasts to above contacts)
•Flyers & Postcards
–City Hall, Lib, Quinlan, Sports Ctr,
Senior Ctr, BBF Golf
–National Night Out, flyers, surveys
–Summer Concert, flyers, postcards
•Printed Surveys & flyers/stands
–At Teen Center, Quinlan & Senior Ctr
–Surveys & fliers, Teen areas at 2 Libs
–Leader-in-Training dinner (surveys)
–Summer camps (surveys)
•Website
–Website homepage
–News item
–Project Web Page
•The Scene
–Cover article, July/Aug issue
–Mailed to > 20K homes
–Also at City Hall, Lib, Quinlan, Sr. Ctr.
Cupertino Parks & Recreation System Master Planlab
Outreach, Workshop #2,May 23, 2018
•Flyers & Brochure Stands
–Quinlan Ctr, Sports Ctr, Senior
Ctr, BBF Golf, McClellan, City Hall
–Flyers at Library, bulletin bds.
–Flyers to Teen & Lib. Commiss.
•Social Media
–Next Door –YouTube
–Facebook –Twitter
•Email
–Rec list –> 10,000
–Block Leaders –> 300
–Master Plan list –> 500
•Website
–News Item
–Banner on homepage
–City Calendar
–Project Web Page
•Additional Outreach
–Lawn Signs at major sites
–Scala images on video screens
–Cupertino Radio
–City Channel TV station
–Rec staff
Cupertino Parks & Recreation System Master Planlab
12 Outreach Themes/Priorities
Cupertino Parks & Recreation System Master Planlab
Master Plan Vision and Mission
Cupertino Parks & Recreation System Master Planlab
Master Plan Goals
•MP1. CONSERVATION Protect nature, trees and natural areas
in parks and throughout the city to support wildlife, ecological
functions and a stronger connection to Cupertino’s natural
environment.
•MP2. CONNECTION Provide an interconnected network of
multiuse trails, walkways and bikeways, close-to-home parks,
and community destinations.
•MP3. EQUITABLE ACCESS Distribute parks and facilities
throughout the community for easy and equitable access.
•MP4. ENHANCEMENT Reinvigorate and revitalize parks and
recreation facilities to support broad and inclusive recreation
interests.
Cupertino Parks & Recreation System Master Planlab
Master Plan Goals
•MP5. ACTIVITY Provide programs, events and services that
foster social cohesiveness and lively, diverse activities for
people of all ages, abilities, cultures, and interests.
•MP6. QUALITY Create high quality recreation experiences,
places and services that are welcoming, safe, responsive,
comfortable and reflective of Cupertino’s unique character.
•MP7. SUSTAINABILITY Provide, manage and maintain parks,
facilities, programs and services through sound management
and stewardship, sustainable choices and the wise use of
resources.
Cupertino Parks & Recreation System Master Planlab
Types of Recommendations
•Systemwide objectives and strategic actions that
provide policy guidance
•Site-specific recommendations for existing parks
and trails
•Recommendations for potential major
investments
•Recommendations for added recreation elements
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 1: Conservation
1.A Protect natural resources, habitat, and riparian corridors through acquisition and collaboration.
1.B Manage meadows, natural areas, wildlife habitat and creeks to maintain and restore ecological health and function.
1.C Maintain and steward natural resources in parks and on City property.
1.D Design parks and trail corridors to reflect local ecology and native landscapes.
1.E Expand opportunities to experience nature.
1.F Support environmental education and nature interpretation.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 2: Connection
2.A Implement recommendations for proposed trails and
paths in local and regional plans.
2.B Prioritize the completion of a comprehensive network
of off-street walkways, trails and protected bikeways.
2.C Support walking in parks.
2.D Encourage biking, walking and carpooling to parks
through physical and programmatic enhancements.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 3: Equitable
Access
3.A Provide parks within walking distance of most
residential areas.
3.B Continue to implement the parkland acquisition and
implementation program.
3.C Expand recreation opportunities by enhancing park
and facility access.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 4: Enhancement
4.A Renovate/expand major facilities to meet community priorities.
4.B Consider adding new major facilities.
4.C Expand swimming and water play opportunities.
4.D Diversify play experiences to support extraordinary play.
4.E Improve existing sport fields.
4.F Add a variety of new features to existing parks to support diverse recreation interests.
4.G Provide social hubs and activity areas to support social interaction, group activities and drop-in use.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 5: Activity
5.A Facilitate events, fairs, and festivals that foster community cohesiveness.
5.B Rethink facilities and programs to empower Cupertino youth and teens.
5.C Support lifelong learning and recreation for adults and seniors.
5.D Increase arts and cultural programming in collaboration with partners.
5.E Support environmental education and nature interpretation.
5.F Provide outdoor recreation programs in neighborhood parks.
5.G Prioritize core program service areas to manage and provide programs, events and activities.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 6: Quality
6.A Design and develop high quality, high functioning parks
and social spaces.
6.B Incorporate Cupertino’s identity and placemaking into
parks and facilities.
6.C Improve park hospitality and comfort to enhance user
experiences.
6.D Enhance communication, information availability, and
customer service.
6.E Track, monitor and report data to measure performance.
6.F Update recreation program management tools, data and
fees.
6.G Clarify roles, responsibilities, communication and
scheduling procedures and provide staff training.
Cupertino Parks & Recreation System Master Planlab
Systemwide
Objectives
Master Plan Goal 7: Sustainability
7.A Leverage resources and diversify funding sources.
(Financial Sustainability)
7.B Develop/implement customized guidelines and
practices for sustainable park design and development.
(Sustainable Choices)
7.C Steward resources and maintain assets. (Sound
Management and Stewardship)
7.D Collaborate with partners, stakeholders and
volunteers. (Wise Use of Resources)
Cupertino Parks & Recreation System Master Planlab
Enhancements To Existing Parks
•Memorial Park
Recommendations
•Stevens Creek Corridor
Recommendations
Cupertino Parks & Recreation System Master Planlab
Enhancements To Existing Parks
•Creekside Park
Recommendations
•Jollyman Park
Recommendations
Cupertino Parks & Recreation System Master Planlab
Enhancements To Existing Trails
•Trail Recommendations
Cupertino Parks & Recreation System Master Planlab
Potential Joint Use Opportunities
•School Joint Use
Recommendations
Cupertino Parks & Recreation System Master Planlab
New Acquisitions
•New Park Recommendations
•New Trail Recommendations
Cupertino Parks & Recreation System Master Planlab
Potential Major New Facilities
•Aquatics Facility
Recommendations
•Arts Facility
Recommendations
•Gymnasium & Multi-Use
Recreation Center
Recommendations
Cupertino Parks & Recreation System Master Planlab
Expanded Services
•Senior Center or
Services
Recommendations
•Teen Space or Services
Recommendations
Cupertino Parks & Recreation System Master Planlab
Added Recreation Elements: Diverse
Play Areas
•Nature Play
Recommendations
•Water Play
Recommendations
•Universal/All-Inclusive
Play Recommendations
Cupertino Parks & Recreation System Master Planlab
Added Recreation Elements: Unique
Recreation Features
•Neighborhood Event Space
Recommendations
•Diverse Features
Recommendations
•Sports Facility
Recommendations
Cupertino Parks & Recreation System Master Planlab
Natural Vegetation Enhancements
•Natural Vegetation
Recommendations
Cupertino Parks & Recreation System Master Planlab
Implementing Early Action Initiatives
•Memorial Park Site Master Plan
and Initial Site Improvements
•Cupertino Loop Trail
Implementation
•Stevens Creek Corridor Master
Plan
•Expanded Teen Opportunities
•Neighborhood Park Activation
•Recreation and Community
Services Strategic Plan
Cupertino Parks & Recreation System Master Planlab
Short Term
Actions for
Additional
Recreation
Elements
•Nature Play
•All-Inclusive Play
•Water Play
•Improved Outdoor
Space for Citywide
Events
•Improved Outdoor
Space for
Neighborhood events
•Multi-use Sport Fields
•Cricket Field
•Dog Parks/ Dog
Areas
•Basketball
•Pickleball
•Community Gardens
•Recreation Diversity
in Outdoor Settings
•Improved Comfort
Amenities
•Natural Vegetation
Enhancements
Cupertino Parks & Recreation System Master Planlab
Short Term
Actions for
Major
Projects
New Neighborhood Parks
Trails and Trail Corridors
Aquatics Facility
Performing and Fine Arts center
Enhanced Teen Services
Expanded Senior Services
Other Replaced or Repurposed Existing Building
Cupertino Parks & Recreation System Master Planlab
Potential Capital Costs for Major Projects
Cupertino Parks & Recreation System Master Planlab
Operating Costs for Major Projects
•Additional funds
needed for
maintenance:
–Major facilities
–New parks and trails
–Nature stewardship
–Increased park use due
to population growth
•Additional funds need
for activities and
programs:
–Major facility operations
–Neighborhood events
–Programs in parks
–Increased programs and
events to serve growing
population
Cupertino Parks & Recreation System Master Planlab
Funding the Vision
Cupertino Parks & Recreation System Master Planlab
Prioritizing
Capital
Projects
Tool: Goal and
Community Priority
Alignment Checklist
Tool: Sequencing
Criteria
Cupertino Parks & Recreation System Master Planlab
Outreach re. Current Input Opps. for
Draft Master Plan, Jan –Feb 2019
•Social Media
–Next Door
–Facebook
•Incl. 3 promotions
reaching 10,023 residents
•Email
–Rec list –13,128
–Block Leaders –336
–Master Plan list –562
–CERT list –929
•Website
–Homepage banner
–News Item
–Event Calendar
–Project Web Page
•Narrated video
–Next Door, Facebook, website, Scala
TVs. Reached 2,228 Facebook users.
•Additional Outreach
–Lawn Signs –30
–Scala images on TV screens
(Quinlan, City Hall, Sports Center)
Cupertino Parks & Recreation System Master Planlab
Input, Bicycle Pedestrian Commission
January 16, 2019
•Emphasize the Cupertino Loop Trail
implementation
•Table E-1, Civic Center –add language re.
provide trailhead amenities & connections to
nearby bikeways and off-street trails (similar to
Wilson Park wording).
•Emphasize adding community gardens
Other: safety is important
Cupertino Parks & Recreation System Master Planlab
Input, Youth & Teen Forum
January 22, 2019
54 Comment Cards.
Appreciate teen/youth inclusion
Important items include:
•Trails & connectivity
•Conservation/environ. stewardship
•Serving entire diverse commty.
•Park land equity
•Strong school collaboration
•Wise financial choices
Cupertino Parks & Recreation System Master Planlab
Input, Public Workshop
January 23, 2019
•Park land acquisition -a top priority
•Park equity, adding parks in east side, walkable parks -a top priority
•Trails & walkability important
•Why spend $$ on a performing arts center?
•Unsure about need for swimming pools; consider partnering if needed
•Important for kids to learn to swim
•For more basketball, consider partnering with schools
•If a major facility is pursued, important to identify the O&M costs
•What further potential is there for school joint use agreements?
Cupertino Parks & Recreation System Master Planlab
Input, Parks & Rec Commission
January 24, 2019
Among the feedback is:
•Clarify -that plan is info & goals for future, compiles commty. input, is not a budget
•Clarify -that goals/actions & poss. projects are not listed in priority
•Support for school partnerships, connectivity, acquiring park space in deficient areas, expand neigh. events, various specific elements
–all-inclusive play, adult exercise equipment, parklets, dog areas, healing garden, flexible & creative solutions e.g.
Cupertino Parks & Recreation System Master Planlab
Creating our park
and recreation
system of the
future!
Cupertino Parks & Recreation System Master Planlab
Questions?And Comments!
Website is: Cupertino.org/parksmp
Note: Project team will review all public comments and recommended changes to identify MP revisions needed. In addition to comments received, non-substantive editorial &typographic corrections will be made.
Cupertino Parks & Recreation System Master Planlab
City Council Meeting
February 5, 2019