TC 03-02-88Cable Television Advisory Committee
Regular Meeting
Wednesday, March 2, 1988
Cupertino City Hall -- Conference Room
MINUTES
CALL TO ORDER
The meeting was called to order at 7:04 p.m. by Leonard Batchelor, Chairman
ROLL CALL
Committee members present: Batchelor, Bill Fletcher, Michelle Mann, Dorothy
Schmid. Absent: Committee member Jane Chiavacci
Staff Present: Donna Krey, Community Relations Officer
Eliott Margolies, Channel 30 director
Guests Present: Joe Wilcox, marketing director of United Cable TV
APPROVAL OF MINUTES OF FEB. 3, 1988 MINUTES._
Wilcox asked that a change be noted in his report. Instead of recording
that United had increased its monthly rate, the amended statement would read that
United "had plans to increase" its monthly basic service to $16.45. Mann moved to
approve the minutes with that correction and Schmid seconded the motion. The motion
passed unanimously.
ORAL COMMUNICATIONS
There were none.
WRITTEN COMMUNICATIONS
The committee received copies of a letter written by Batchelor to the Mayor
and City Council which transmitted the committee's support to open negotiations with
Gillcable regarding the renewal of the franchise agreement Gill has with the City.
STAFF REPORT
Krey said that in light of United's rate hike, the City had received sur-
prisingly few complaints --only one regarding rates and one other on a service problem.
REPORT FROM JOE WILCOX, UNITED CABLE
Wilcox submitted copies of a status report outlining subscriber statistics
for the month of February and a summary of customer complaints. There were six com-
plaints in February, one relating to the rate increase. He also spoke about promotions
underway through United. Committee members discussed a Channel 30 call-in show which
featured Wilcox and allowed viewers to call the station with cable -related questions.
There was a steady flow of calls, but only a handful relating to the rate increase.
Wilcox said inquiries ranged from callers wondering when Channel 32 would be reinstated
to questions about the Cable TV Guide. He also reported that United's mailing house
was late in sending out the March bills to subscribers and now that more people have
their new bills, more complaints may follow. Mann asked to see a copy of the United bill.
ACCESS COORDINATOR'S REPORT
Margolies spoke about the first Valley Cable Recognition (VCR) awards ceremony
which linked Cupertino, Mountain View and Los Altos access producers in a competition
for different awards. He said Cupertino was well represented, with all Cable TV
Committee members in attendance, as well as three councilmembers. Some 18 Cupertino
programs were selected as finalists and five won a first or second place award. Costs
for the event were shared by the three cities and Margolies said he would bring an
expense report to the next meeting.Committee members discussed the idea of sponsoring
another such event next year. Schmid said several senior citizens did not attend because
of the Foothill College location and the number of steps to be climbed.
CTVC Minutes
March 2, 1988
P. 2
ACCESS COORDINATOR'S REPORT, CONT.
Pros and cons of the VCR awards were discussed. Among pros, as mentioned
by Mann, was the concerted effort by the three cities to join the access centers
together. Cons included the such things as the event dilluding individual community
spirit and, as Margolies noted, the number of people who don't win are much higher
than those who do. Fletcher suggested a preliminary event for each city highlighting
the "best of" Cupertino, etc. so that more people would attend the tri -city com-
petition and more producers could be honored. Mann suggested to Margolies that he
get more input from the other cities involved before making any decisions about
whether or not to repeat the VCR ceremony.
Margolies also reported on a trip he took to New York with a grant from
De Anza and on Channel 30's student liaison projects. One project on Route 85
has gained much recognition, both he and Mann said. Two other projects are nearly
done and one other did not work out. He said he will return the $100 grant for the
latter project to the city.
Margolies gave an update on the equipment at De Anza and said that while
the college was waiting to okay funding for a new battery analyzer (which the committee
had agreed to help fund) the cost increased by $1300. The committee's increased
cost would be $433, representing one-third of the total increase. Margolies also
submitted a "wish list" for next year's fiscal budget and requested budget worksheets
for the next Cable TV meeting.
EXTRA FUNDING FOR BATTERY ANALYZER
Mann motioned to approve the extra $433 needed for the battery analyzer and
Fletcher seconded. The vote was unanimous.
REPORT FROM CHAIRMAN -- MEETING WITH GILLCABLE REPRESENTATIVES
Batchelor discussed the Feb. 26 meeting with Bob Hosfeldt of Gill Industries
and Gill's operational manager. Also at the meeting were the city manager, city
attorney and community relations officer. Batchelor said the meeting was pleasant,
with Hosfeldt indicating that there would be no changes in the system management with
the Heritage takeover. He also said that city officials let Hosfeldt know of their
desire to see Gill carry Channels 30 and 53 and Hosfeldt responded by saying he didn't
know of the current status regarding that. Batchelor said the feeling from Gill was
that their system could carry those channels via microwave set up at De Anza.
Committee members wanted to know who would pay for installation, etc., but expressed
enthusiasm for this idea. Mann asked how the committee would be involved in the
Gill franchise renewal process. Krey responded by saying the City Council first
needed to give the go-ahead for the process to begin and that she would send committee
members copies of the city attorney's outline of the process. She said Hosfeldt had
asked to speak to councilmembers at the March 7 City Council meeting.
FUNDING FOR GARDEN GROVE REGIONAL BOARD MEETING
Margolies reported that he had been asked to serve as a board member for the
regional NFLCP group and that the March 12 meeting would be held in Garden Grove, Ca.
He said he was not sure he could attend, but would like the option. Mann said his
attendance at the meeting was important and moved to release up to $200 for a plane
ticket from the committee's budget. Fletcher seconded the motion and it passed 4-0.
DISCUSSION ON FEASIBILITY OF SURVEY REGARDING PEG VIEWERSHIP
Committee members expressed concern that a survey conducted so close to the
Gill franchise renewal may not be in the best interests of access. Margolies said tra-
ditionally, surveys in other cities show access viewership at about 1 percent. Mann
suggested that the committee does not have the expertise to conduct such a survey and
said if it were to be done, it should be by a professional. Fletcher said he would like
to see a survey to know where access stands now and to be better able to set definitive
goals about the future. He suggested a postage -paid postcard with three or four questions
CTW Minutes
March 3, 1988
P. 3
f SURVEY, CONT.
that could be stuffed in United Cable's monthly bill. Mann said she wanted to see
what types of surveys are available, how much they would cost and who would do it.
Batchelor offered to check into available options and asked Krey to find out from the
city manager what the council's feeling on such a survey would be.
ADJOURNMENT
Schmid made a motion to adjourn; Fletcher seconded and Batchelor adjourned the
meeting at 9:15 p.m.