DRC 12-06-2018 Design Review Committee
December 6,2018
Cupertino, CA 95014
(408) 777-3308
APPROVED MINUTES OF THE REGULAR MEETING OF
THE DESIGN REVIEW COMMITTEE HELD ON December 6,2018
ROLL CALL
Committee Members present: David Fung, Commissioner
Geoff Paulsen, Commissioner
Committee Members absent: Alan Takahashi, Chairperson
Staff present: Ellen Yau,Associate Planner
Benjamin Fu,Assistant Director of Community Development
Staff absent: none
APPROVAL OF MINUTES:
1. September 6, 2018
Approval of the minutes of the September 6, 2018 Design Review Committee meeting were postponed to
the following meeting due to a lack of quorum
ORAL COMMUNICATION:
None
POSTPONEMENTS/REMOVAL FROM CALENDAR:
None
WRITTEN COMMUNICATIONS:
None
CONSENT CALENDAR:
None
PUBLIC MEETING:
2. Application No.(s): EXC-2018-04
Applicant: Jennifer Kirby(Target)
Location: 20745 Stevens Creek Blvd APN: 326-32-055
Sign Exception to allow for two (2) additional wall signs (a logo and an Order Pick-Up), with
both signs on one frontage on an existing retail building(Target)
Design Review Committee decision final unless appealed.
Staff Member Yau explained that the subject property recently gained an approval for fagade and
parking lot upgrades/modifications to facilitate curbside pickup of items purchased on-line. The new
signage was not part of that approval. The applicant is now seeking approval for additional signs for the
curbside pickup entrance part of the new fagade. These new signs will be on the eastern side of the
2 Design Review Committee
December 6,2018
building facing Bandley Drive. Staff supports the project as it meets the intent of the Sign Ordinance in
that the existing building is large on a large lot and the additional signs will help identify the retailer
from both street frontages with our being visually "cluttered". The current Target sign, before the
remodel,is approximately 210 square feet. The four signs(two on each frontage) will total approximately
200 square feet. No public comments in opposition to the sign exception have been received.
The applicant,Jennifer Kirby, representing Target, addressed the Committee. She reiterated that the new
signage and fagade modification project are all part of Target's re-branding and being done to enhance
the customer's experience when shopping.
Commissioner Paulsen confirmed the traffic pattern for the curbside pickup.He suggested that a ground
sign along Bandley Drive might be a good alternative to a large sign high up on the wall. He didn't feel
that a large sign would perhaps "grow" into the future look of the City, with the trend being for smaller
signs, more trees, slower traffic and more walkability. Staff member Yau pointed out that Target's
frontage along Bandley is small. A ground sign along there would have to be placed on someone else's
property. The applicant explained that Target had specifically designed smaller wall signs for this
project. Commissioner Paulsen asked about the trees along Bandley Drive and if the tree growth had
been taken into consideration. The applicant explained that they had. They felt that the trees will help
diminish the visual massing of the signs over time. Commissioner Fung commented that the curbside
pickup area has been changed from the approval at the Planning Commission. He felt that customers
might have a challenge locating the pickup area given that there are no directional signs. However, he
understood the design limitations of the site and in general supports the project. Staff member Fu
mentioned that directional signs are permitted on site. Such signs do not need Design Review
Committee approval so it is possible that these signs can be added in the parking lot areas during the
construction phase.
Commissioner Fung opened the Public Comment period.
There were no speakers
Commissioner Fung closed the Public Comment period.
There was no additional discussion.
MOTION: Commissioner Paulsen moved to approve EXC-2018-04 per the draft resolution
APPROVE: Commissioner Fung
ABSENT: Chair Takahashi
ABSTAIN:none
VOTE:2-0-1 (Takahashi absent)
OLD BUSINESS:
None
NEW BUSINESS:
None
Respectfully submitted:
&M,
Beth Ebben
Deputy Board Clerk