July 22, 1970k
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CITY OF CUPERTINO, State of California
10300 Torre Avenue, Cupertino, California
Telephone: 252-4505
MINUTES OF THE REGULAR MEETING OF THE ARCHITECTURAL AND SITE APPROVAL
COMMITTEE HELD JULY 22, 1970 IN THE COUNCIL CHAMBER OF THE CITY HALL,
CUPERTINO, CALIFORNIA
The meeting was called to order at 8:05 p.m. by Chairman Adams who led
the salute to the flag.
Roll Call
Members present: McLaren, Ryder, Small, Chairman Adams. Also present:
Chief Building Inspector Benevich, City Clerk Ryder. Member absent: Marquez.
Minutes of Previous Meeting
It was moved by Member Small., seconded by Member McLaren and passed unan-
imously that the minutes of July 8, 1970 be approved as submitted.
Written Communications
Chairman Adams recognized' Mr. J. Robert Dempster who had submitted a
written request to appear before the Committee. Mr. Dempster said that he
had discussed a particular interpretation of the sign ordinance with Mr.
Benevich and, with mutual agreement, this matter was being presented to
the Committee for their decision. He said the question involved shopping
center signs and whether it was necessary to include thereon the names of
all tenants even if those tenants did not wish to be so named. He said
he had reviewed the sign ordinance and had found it to be permissive
rather than demanding.
Mr. Dempster continued by saying the particular situation involved the
Crossroads Shopping Center. Unaware of the interpretation as applied by
Mr. Benevich, leases had been signed which included certain allocated space
on the Center sign. He requested clarification of this from the Committee.
During the discussion Chairman Adams said that if the ordinance was not
clear, any legal interpretation must of necessity be forwarded to the
Council and the City Attorney. Member McLaren pointed out that Section 11.1
of the ordinance calls for the chief building official to interpret intent.
Chairman Adams then said the section in question involves the word "may"
and not "will".
Member Small said that this was not a question of interpretation and that
the Committee should concern itself only with the square footage of the
sign and not whose name goes on it.
HC-12
f lag
salute
Iroll call
minutes
approved
recognition
of
mr. dempster
crossroads
shopping
center
interpreta-
tion of
ordinance
page 2 11 Minutes of H-Control July 22, 1970 HC-12
391-HC-69
legend
request for
retaining
wall
explained
landscaping
and parking
discussion
continuation
favored
reluctant
approval by
vallco park
This was agreed to by Member Ryner who added that it would be his pre-
ference to see free-standing signs for this Center and limited to only
one. He thought the matter of whose name was involved to be between
the tenant and the owner.
Mr. Dempster commented that he had no argument with Mr. Benevich but
had wanted clarification only; but if it was acceptable to the Commit-
tee he wished to have approval on the Center sign at this meeting
because of a time limit hardship.
It was moved by Member Small, seconded by Member McLaren and passed
unanimously that the Committee consider this Center sign as a part of
the total application under No. 437-HC-69.
Public Hearings
1. Application 391-HC-69, Sears, Roebuck & Company,
2650 E. Olympic B1vd.,.Los Angeles, requesting
approval to install a concrete retaining wall at
the northeast corner of the Sears property on Wolfe „
Road.
Mr. Kenneth Mendia addressed the Committee saying he represented Mr.
Charles Luckman, the architect.
Mr. Benevich explained that the request for a retaining wall had been
necessitated due to incorrect contours having been placed on the topo-
graphical map by the several engineers. This was not discovered until
the grading had been well under way; and in order to maintain a level
parking lot with adequate drainage, this wall had been proposed. It
would extend in height some four feet; and would slope down to practic-
ally nothing. It was pointed out that the elevation of this parking
area would make visible to passing motorists and pedestrians the wheels.,
bumpers, and under parts of automobiles in this parking lot. He said
that one of the alternate suggestions would be to have this particular
wall inset in the existing landscaping along Wolfe Road by some four
feet, which then would permit a corresponding setback for automobiles
parked in this area. This would min?mize the unsightliness but not
correct it.
Chairman Adams said this was a very unsightly development, particular-
ly along a main entrance to the City. Member Ryner was told that it
was not now possible to move dirt and rearrange grading contours. He
was also told that the row of parking involved could not be removed
in that this would reduce the number of parking spaces below that
required by the ordinance.
Member McLaren favored continuance of this application to permit more
information to be developed.
When asked by the chair, Mr. Will Lester of Vallco Park said that this
particular design had been approved'by Vallco Park under its architect-
ural control, but with reluctance. He said they were totally opposed
to the removal of any street trees or any incursion into the land-
scaping areas. This landscaping was the chief asset of the industrial
park. He would prefer the loss 'of ;parking_ spaces if the Council would
waive the minimum requirements.
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to
Minutes of H-Control July 22, 1970
HC-12
page 3
Mr. Benevich informed the Chairman that if the status of parking require-
40
ments was to be changed, the whole project would have to go back to the
suggestion
Planning Commission. He suggested the possibility of having this sent
by chief
back to the engineers in Los Angeles to see if the topography could not
bldg. inspector
be somehow blended without construction of a retaining wall. Mr. Mendia
for solution
said this could be done, but time was of the essence. Member McLaren said
she would have no objection to the calling of a special meeting if it
became necessary.
It was moved by Member Ryner, seconded by Member Small and passed unani-
391-HC-69
mously to continue Application 391-HC-69 to permit time for the applicant
continued
to present an alternate proposal.
2. Application 437-H - 9, Federal Signs, 1521 Terminal Ave.,
437-HC-69
San Jose, requesting a blanket approval of all of the
legend
shop signs at the Crossroads Center and an additional
wall sign for Mervyn's Store on the west side of the
building.
Mr. Benevich advised the Committee that this application had been continued
revision
in order to permit the signs to be redrawn and recalculated'for.stdnddrd-
of signs
ized effect within the Crossroads Shopping Center.
Mr. Gene Barber, 915 Ferngrove Drive, San Jose, referred the Committee to
.the printed work sheet which showed the allowable square footage for each
applicant's
sign and the proposed size for each. He requested approval for these
representative
®
standard sizes but said that neither color nor design could be standard-
requests
ized because of trademarks and possible identification. He pointed out
approval
that the approval requested also was for the construction of the signs,
which included their being set one foot away from the wall. ,
Chairman Adams said that the Committee should treat this particular appli-
cation in phases -- phase A being limited to the size of signs, plus their
construction; phase B pertaining to Atwood's Import sign only; phase C
application
pertaining to the sign for Morris Fabrics; phase D to the Mervyn's sign
to be treated
at the west end of the building, and phase E to the free-standing Center
in phases
sign.
It was moved by Member Small, seconded by Member Ryner and passed unani-
approval of
mously that phase A of Application 437-HC-69,for the size of signs only as
phase "a"
presented, be recommended for approval.
Member Ryner pointed out that the printed agenda was in error as the wall
agenda
sign for Mervyn's store was to be on the west, not east, side of the
correction
.building.
It was moved by Member Ryner, seconded by Member Small and passed unani-
mously that phase B of Application 437-HC-69 be recommended for approval
phase "b"
as presented and submitted but that the additional lettering to be added
approved
in the lower righthand corner not be obtrusive and that the color and
lighting be the same as shown.
It was moved by Member Small, seconded by Member McLaren and passed unani-
mously that phase C of Application 437-HC-69 be recommended for approval on1phase
"c"
the basis of the applicant's statement that the word "Morris" would be in
approved
acrylic rose color and the word "Fabrics" would be in turquoise blue.
page 4
Minutes of H-Control July 22, 1970
HC-12
P
request for
slides by
chairman
mervyn's
sign
landscaping
unsatis-
factory
lighting
not approved
phase "d"
approved
shopping
center sign
discussion
of colors
Chairman Adams wanted the record to show'that the other nine signs would
be required to come before the Committee for approval. He also requested
the applicant to have colored slides available for the Council so it
could see specifically what had been recommended for approval.
During the discussion of phase D, which is for the Mervyn sign at the
west end of the building, it was said that this would consist of indi-
vidual metal letters with plastic faces on a metal background. Each
would be individually lighted and the overall size would be 2' X 17'.
Member Ryner said this possibly was out of context and he was totally dis-
satisfied with the landscaping of this development --- if that was a
criterion on the control and standardization to be employed by the devel-
oper, he was opposed to it.
IMr. Dempster said that his client was in the audience and was most inter -
jested in determining what the problem was and assured that corrective
!action would be taken. Mr. Ryner said that no landscaping plans had come
;before the Committee, and consequently had not been approved by that
Committee. The large trees that had been moved in had died, leaving but
'one juniper, and the planter area was smaller than what would be placed
lin a residential yard. Chairman Adams.added that the lighting had not
!been submitted to this Committee for approval either, but yet had been
linstalled.
Mr. Dempster offered to meet with Mr. Benevich and the owner to go over
each item on a checklist, before taking' whatever corrective action was
required.
It was moved by Member Small, seconded by Member McLaren that phase D of
Application 437-HC-69 be approved. The motion passed, with Member Ryner
voting "no".
During the discussion of the free-standing shopping center sign, it was
stated that it would be of a stippled epoxy material, off-white in color.
It would have self-contained lighting in all -metal cabinets behind plastic
facing. It would be located right at the sidewalk area of the property
line between the bank and the shopping center. It would be placed in a
planter area.
Member Small pointed out that the rendering submitted and the colored
slide shown did not match and asked that this be corrected prior to the
Council meeting. The colors of the sign were then discussed and it was
determined that the wording for the bank would be white on green with
bronze trim. The wording for Crossroads would be black letters on white
and brown letters on white, and Atwood's would be white letters with
black outline on red plus red letters, on white. Tine sign would be perpen-
dicular to Stevens Creek Boulevard.
It was moved by Member Small, seconded by Member McLaren and passed unani-
phase "e" mously that phase E of Application 437-HC-69 be approved subject to the
approved requirements that the sign area be'landscaped, the colored slide be cor-
with rected, and that the sign include no other individual signs than what had
conditions been approved.
on council lat
Chairman Adams advised the applicant that this would be before the Council
agenda its meeting of August 3, 1970.
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Minutes of H-Control July 22, 1970
page25
3. Application 438-HC-69, Sambo's Restaurant, 3760 State St., 438-HC-69
Santa Barbara, requesting approval to erect three wall legend
signs (126+ sq. ft. total) at Sambo's Restaurant, located
at 10385 S. Saratoga -Sunnyvale Road.
Mr. Benevich said this had been continued from the previous meeting due to
the inability of the applicant to be present. He then introduced Mr. Ron
introduction
Brenneman of Medford, Oregon, representing the Medford Aeon Company.
of applicant
Member McLaren said that at the previous meeting she had been concerned
with the visible bracing on the roof sign and asked if there was any way
it could be hidden. She did not care for this to be sitting on the tip of
a sloping roof. Mr. Brenneman said that the support rods were but one-
half inch in diameter and would not be that noticeable. For the total
sign the letters are six inches in thickness, four feet two inches tall,
and seventeen feet long.
Considerable discussion ensued, the consensus of the Committee was that
the roof sign as presented was objectionable. The applicant was advised
roof sign
®
that this particular property qualified for a ground sign, suggested
objectionable
`And
that this be considered. The Committee was told that there was confusion
to committee
because of the three separate parcels. Because of the probability that a
shopping center would be constructed here .and, if -so, aiground sign for
this center would be wanted -on Sunnyvale -Saratoga Highway, and inasmuch as
this particular parcel had the only frontage, a ground sign was being re-
served for that purpose. Mr. Benevich pointed out that should this occur
a variance would be required for parcels A and B before the installation
®
of a sign on parcel C.
Member Ryner said that he had noticed an alarming trend of the placing of
signs on the fronts and sides of too many buildings.
Chairman Adams asked the applicant if he would consider continuing this
matter and coming back with a new proposal on the facts and information
presented during this discussion, to which the reply was affirmative.
It was moved by Member Small, seconded by Member Ryner and passed unani-
438-HC-69
mously that Application 438-HC-69 be continued.
continued
4. Application 454-HC-70, Sterling Homes, Inc., 489 Division St.,
454-HC-70
Campbell, requesting approval to install a 6 ft. masonry
legend
fence at the 140-unit townhouse complex located off Foothill
Boulevard and north of Stevens Creek Boulevard.
Mr. Pat O'Connell of Sterling Homes explained that the masonry fence I measurements
would be 610 feet in length, which was considerably more than the require- of fence
ment for this particular development. It would consist of individual
12-ft. concrete panels 6 feet high reinforced with 3-inch steel resting
in two steel channels. He presented colored slides of the area and
similar fences.
It was moved by Member Small, seconded by Member McLaren and passed unani- 54-HC-70
® mously that Application 454-HC-70 be recommended for approval as per the pproved
plans submitted.
Chairman Adams advised the applicant that this would be before the Council �Renda
n council
at its meeting of August 3, 1970.
1page 6
Minutes of H-Control July 22, 1970
HC-12
oversight
to be
corrected
discussion
on don's
Dastrami
'city clerk
to advise
'council
mayf air
'market
key
chevrolet
beautifica-
tion of city
corporation
yard
1. Member McLaren commented it had been the policy and custom of the
City to present former officers with certificates of appreciation.
She noted that three former members of this Committee had not been
so honored. They were Members Aguilar, Fitch and Youmans.
Mr. Ryder said he thought this was entirely an oversight and the
matter would be processed.
2. Member Ryner asked about the status of the deficiencies of the Don's
Pastrami establishment and the Burger Chef.
Mr. Benevich said that he had again informed the owners of Don's
Pastrami that corrective action needs to be taken. He had been
promised that it would be, but obviously nothing had been done yet.
Member Small reminded the Committee that the City Attorney had said
the Committee's powers are enforceable only through Council action.
He wished the minutes of this meeting to stress that the City
Council again was being requested to take appropriate action.
It was moved by Member Small, seconded by Member McLaren and passed
unanimously that the chief building official write to the Burger
Chef Company asking for compliance with the conditions imposed.
When asked by the Chairman, Mr. Ryder said that in his capacity
as City Clerk he would see that this information was contained in
the minutes, but also in his capacity as Acting City Manager and
Ex-Officio member of this Committee he would inform the Council in
a separate City Manager's Report of the feeling and position taken
by this Committee.
3. Member Small asked by what authority the current outcropping of
signs were being placed on the back of a building at the Mayfair
Market Center. He said these were in violation of the ordinance
and should be removed.
Member Ryner said that there seemed to be a lack of enforcement
as well as questionable practices by some firms. He commented
that the old Key Chevrolet sign that had been removed from its pre-
vious location now very cleverly'had been stored to the rear of the
property, but in such a manner that it was clearly a commercial
identification sign to motorists driving east on Stelling Road.
He said he was not implying any malice but that this, too, was in
violation of the ordinance.
New Business
1. Mr. Benevich advised the members of the Committee that the City
Council had requested the Committee undertake a project to arrive
at recommendations for the beautification of the City Corporation
Yard. He presented colored slides to orient the members as to
the problem and the location of;the Yard. Different possibilities
were discussed in general, and it was agreed that the members
should individually make a personal inspection before further dis-
cussion.
U
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Minutes of H-Control HC-12
page
9
2. Chairman Adams commented on the proposed changes in procedure to procedural
® improve the presentations, deliberations and record keeping of appli- changes on
cations before this Committee. He said in view of the late hour and applications
the absence of one member, he would postpone further discussion and postponed
the taking of any formal action on suggestions that had been sub-
mitted already.
Adjournment
It was moved by Member McLaren, seconded by Member Ryner and passed unani- adjournment
mously that the meeting adjourn. The meeting was declared adjourned by
Chairman Adams at 11:05 P.M.
Submitted for approval,
/14 61. /___ 217.
C ty Clerk
0 /es