February 15, 1988f� ,e.:'1
10300 Torre Avenue Cupertino, California 95014 408) 252-4505
SUMMARY
AGENDA ITEM AGENDA DATE: February 15, 1988
Q SUBJECT
APPLICATION 51.771.1 -- CSAA : APPEAL of denial by the Architectural and Site Approval
Committee of a modification to an existing sign program for an office building located.on the
West side of Saratoga Sunnyvale Road northerly,of Prospect Road.
II) BACKGROUND
A) Current sign program at this site''I lucies the following elements:
1. Two office building ground,signs I`ea�,uring 50 square feet each.
2. One California State Au tornobil'e,Assoclatlon (CSAA) ground sign measuring
approximately 10 square feet (see�Exhibit F-1 of Application ASAC 51,729.1).
is B) Applicant proposed to replace current CSAA sign with an enlarged ground sign
measuring 6' x 6' (see Exhibit F of Application ASAC 51,771.1).
C. The Sign Ordinance typically limits office buildings to one sign. In the past, staff
has utilized the more liberal commercial standards in evaluating this site given its
lengthy frontage. The Ordinance 'limits commercial properties to two ground
signs, ASAC approved the third sign,finding that it has a low profile design which is
unobtrusive when viewed from the street.
III) MAJOR ISSUES
PUBLIC:
-None
STAFF:
The proposed sign is larger 'dnd h' as° a more'; monolithic appearance than the
existing sign. Staff does not believe that a: nding of unobtrusiveness can be made
for this sign.
APPLICANT:
Proposed sign justified to reduce public confusion in finding the building, given the
multiplicity of names by which the street is called.(See Minutes of 01 /25/88, Pg.. 2)
0
SUMMARY REPORT -- ASAC 51,771.1
fe Page-2-
RECOMMENDATION:
02/16/88
ASAC recommends denial of the proposed sign program modification, citing inconsistencies with
the intent of the Sign Ordinance for Office uses, and inconsistency with visual context.
NOTE: The applicant's appeal letter contains a modified ground sign proposal; the Council may
wish to withhold action on the Exception and remand the application to ASAC for consideration of
the alternative design.
ENCLOSURES:
Exhibits A and F of Application ASAC 51,771.1
Resolution 1355
Exhibit F-1 of Application ASAC 51,729.1
ASAC Minutes of 01 /25/88 Pg 2
Applicant's Appeal Letter of 01 /27/88 w/encl.