20-040 Townsend Public Affairs, Inc. (TPA), State Legislative Advocacy Services5/5/2020
EXHIBIT A
EXHIBIT A
SCOPE OF SERVICES
Contractor shall maintain and abide by the following strategic and comprehensive approach to provide
state government relations and lobbying services to the City of Cupertino:
1. Conduct Detailed Orientation: Contractor will utilize a comprehensive onboarding process that
includes extensive meetings with various relevant members of City leadership and key City
departments to help develop a strategic plan that is carefully tailored to satisfy the needs of the
City, as well as designed for maximum success in the current political climate and funding
environment.
2. Develop Legislative Strategy and Advocacy Plan: Utilizing the information gathered during the
onboarding process, Contractor will coordinate with the City to develop an official legislative
platform, strategy, and advocacy plan that represents the City’s priorities in Sacramento. This
blueprint will be shared with key stakeholders in the State Legislature and Governor’s
Administration.
3. Implement the Legislative Strategy and Advocacy Plan: Contractor will advocate for the
City’s legislative agenda and implement the City’s advocacy plan utilizing the following
methods:
o Build and Strengthen Relevant Relationships: Contractor has cultivated a network of
valuable relationships that will be leveraged to promote the City’s legislative agenda.
o Leverage Relationships for Strategic Advocacy Plan: Contractor will engage various
techniques to leverage our network of relationships with key stakeholders and decision
makers on behalf of the City:
Schedule meetings for the City to discuss relevant legislation
Prepare all briefing materials and talking points for the City
Brief legislative offices and stakeholders on the City’s legislative agenda
Follow-up on meetings to ensure commitments and deliverables are being
met
Coordinate key stakeholder engagement for City’s advocacy priorities
o Coordinate Advocacy Trips: Contractor will work with the City to coordinate
advocacy trips to Sacramento to meet with the City’s legislative delegation, as well as
legislators that serve on committees relevant to the City’s agenda. Furthermore,
whenever possible, Contractor will also schedule site visits by legislators to the City.
o Track Legislation: Contractor will identify, analyze, and monitor all bill introductions
and amendments relevant to the City’s legislative platform and assess their potential
impact on the City.
o Craft Testimony and Position Letters: With consent of the City, Contractor will
prepare and submit written and verbal testimony regarding legislation relevant to the
City. Contractor will also draft and deliver, with consent of the City, position letters to
legislators and key officials on specific bill language.
o Draft Bill Language: Contractor will draft language and amendments for relevant
legislation, as required to protect and promote the City’s agenda.
4. Provide Progress Reports and Analysis: Contractor will confer regularly with the City on
advocacy activities. Contractor will provide timely electronic reports, and on an as needed basis,
EXHIBIT A
on the status of all legislative activity, such as bill language, amendments, and committee
analyses. Contractor will also provide summaries and analyses of bills. These analyses will
include the potential impacts on the City as well as a recommended course of action. In addition
to written reports, Contractor will be available to the City for conference calls, in-person
briefings, and meetings.
5. End of Year Summary: Present a report to the Council on outcomes achieved on an annual
basis. Provide a written Legislative wrap-up report when session adjourns for the calendar year
related to the City’s Legislative Platform.
6. Prepare and File Lobbying Disclosure Reports: Contractor will prepare and file, on behalf of
the City, all applicable state lobbying disclosure reports.