CC 04-05-2022 Item No. 15. Economic Development Committee_Staff PresentationApril 5, 2022
Economic Development Committee
CC 04-05-2022 Item No. 15
•Economic Development Committee (EDC) has met
informally.
•Council requested staff to amend the Muni Code to
codify the EDC as part of the City Work Program.
•At the February 15, 2022 meeting, Council provided
direction to staff:
•Membership comprised of two members of the
City Council and three members from the community
representing retail, hospitality, and the technology
industry.
Background
Discuss items of importance pertinent to local
businesses and to provide feedback to staff on
business related City initiatives or projects.
EDC Historical Purpose
ED Committees or Commissions in Other Cities
City Committee/Commission Composition Purpose
Mountain
View Downtown Committee
11 members:
•4 property owners or downtown business reps
•2 community‐at‐large members who are residents
•4 business‐at‐large members with reps from:
•1 Downtown Business Association
•1 Chamber of Commerce
•2 businesses not in the Downtown
Encourage economic development specific to the
downtown area.
San Jose Community and Economic
Development Committee 5 Councilmembers Encourage a strong economy; ensure arts, cultural, &
entertainment offerings; create healthy neighborhoods.
Santa
Clara
Economic Development,
Communication, and
Marketing Committee
4 Councilmembers Proactive economic development and effective
communication, review marketing & branding strategies.
Fremont Economic Development
Advisory Commission
9 members:
•5 reps: Business, Resident; Real Estate; Community College
•3 reps from Commercial / Industrial sector
•1 rep from the Chamber of Commerce Promote and facilitate economic development.
Milpitas Economic Development and
Trade Commission
7 members:
•1 Councilmember
•1 Chamber of Commerce
•1 Real Estate
•1 Resident
•1 Milpitas Unified School District/Education
•1 Business
•1 Technology and Trade
Advise on broad economic development and business
issues, cultivate international trade relationships.
Provide expertise and guidance on policy related to economic development, and
actively promote Cupertino as a location of choice for current and prospective
businesses by:
1.Making recommendations to City Council on a broad range of strategic
matters broadly applicable to the City’s economic development goals;
2.Serving as an ambassador to shed a positive light on the City by sharing
economic development resources and information to prospective businesses
and stakeholders, thus positioning the City as a location of choice; and
3.Encouraging public/private partnerships to further the City’s economic
development goals by identifying potential resources.
Proposed EDC Purpose
Seven (7) members including elected officials, industry sector
representatives, and key partners:
1.City Councilmember
2.City Councilmember
3.Technology Sector Representative
4.Retail/Small Business Representative
5.Hospitality/Tourism Sector Representative
6.De Anza College Representative
7.President of the Chamber of Commerce or Designee
Proposed EDC Membership
1.Conduct the first reading of Ordinance No. 22-2240
“An Ordinance of the City Council of the City of
Cupertino Adding Chapter 2.96 of Title 2
(Administration and Personnel) to Codify the
Economic Development Committee".
2.Find that the proposed actions are exempt from
CEQA.
Recommendation
Questions?