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CC 06-21-2022 #20 CHSM For Council_PresentationCUPERTINO HISTORICAL SOC MUSEUM June 21 City Council Meeting ABOUT US The mission of the Cupertino Historical Society and Museum is to preserve and share Cupertino’s past, strengthen our sense of community,and make Cupertino history available for all. The Cupertino Historical Society and Museum (CHSM)is the city’s oldest (and only)cultural organization whose purpose is to preserve and present Cupertino’s unique history.We have been bringing stories of our past to the community,our schools,and other organizations for over 54 years.Our collection spans over 100 years of Cupertino’s history and contains more than 5,000 items including manuscripts,graphics,photographs,books, artifacts,oral histories,and other historically relevant objects accessible at our museum or on loan at other organizations. Vision: We aspire to represent all Cupertino citizens as we meaningfully share the ever-evolving story of Cupertino with a broader audience. MUSEUM DOCENT AND BOARD MEMBER GAIL HUGGER WITH THE QUINLAN CENTER PRESCHOOL CLASS TREASURER AND BOARD MEMBER BILL KERR “DRIVES” THE KELLY TRUCK, ONE OF OUR PRIZED ARTIFACTS OFF OF THE TRAILER INTO ITS NEW STORAGE. GROUP PHOTO FROM OUR AMAZING TRIP CO-LED BY THE OFFICE OF MAYOR PAUL AND CHSM—JUNE 11, 2022. ANGEL ISLAND LOVELY VISITORS TO OUR “WHO WORE IT BEST” POP UP DURING THE TOYOKAWA CHERRY BLOSSOM FESTIVAL. SOURCES OF FUNDING AND INCOME MEMBERSHIP DONATIONS FUNDRAISING EVENTS LINE-ITEM CITY FUNDING Renewals have been down in 2021, but we are hoping that when things open our membership will increase. Donations and giving were up in 2021, compared to our budgeted amount and giving in 2020. Our expenses were double this year for the Annual BBQ; however, we also raised quite a bit more money. Considering that we were not able to hold a large-scale in-person fundraiser in 2020, this boon was welcome. Without this funding from the City of Cupertino, the deficit at which we continually operate is unsustainable. 4 CHSM: VALUE TO THE CITY OF CUPERTINO MUSEUM AND ARCHIVE •We provide, free of charge, professional and ongoing archiving services to the City of Cupertino. •We are the official repository of the city’s history, documents, photographs, and records. •All artifacts are kept in appropriate museum-quality storage observing archiving best practices. •We offer exhibits pertaining to local history and culture, including natural history in the museum space throughout the year. RESEARCH + INFORMATION CENTER •We are a trusted resource for community members seeking information about property, family, or local history. •As part of our public service, we answer numerous questions on local history with great frequency. •We catalog and maintain many family histories on local families. •We have the only archive of original Cupertino Courier Newspapers available for researchers. •We have supported the research of several scholars, most notably, local historian Wes Morse, whose forthcoming book on local history is due out later this year. COMMUNITY LOCUS •We form fruitful and lasting partnerships with local community organizations: Toyokawa Sister Cities, Friends of the Cupertino Library, Baer Blacksmith Shop, etc. •We offer a multitude of programming for a variety of ages/audiences that promotes a sense of place. •Our volunteer program attracts participants ranging in ages from 16 to 84. •Our interactive pop-up exhibit during the Cherry Blossom festival drew around 3,000 people in one weekend! If the City of Cupertino were to take on any of these three roles (among the many) we fulfill, it would come at costs in the hundreds of thousands of dollars in staffing, facilities, materials, etc. HOW CHSM HELPS CUPERTINO ACCOMPLISH SPECIFIC GOALS SET FORTH IN BOTH THE GENERAL AND MASTER PLANS MASTER PLAN GOAL LU -6 PRESERVE AND PROTECT THE CITY’S HISTORIC AND CULTURAL RESOURCES (P. 76) How we help: through our museum programming, educational outreach, museum archive, collection maintenance, and historic advocacy work. We also partner with historic sties/venues to host events related to history. GOAL LU-7 PROMOTE A CIVIC ENVIRONMENT WHERE THE ARTS EXPRESS AN INNOVATIVE SPIRIT CULTURAL DIVERSITY, AND INSPIRE COMMUNITY PARTICIPATION.(P. 77). How we help: we promote the work of local artists in our newsletter, through exhibits and our public programming. Some examples include, Crystal Tai and her translations of Chinese poetry, the art of Pete Emig, our upcoming retrospective on local painter Zoe Thompson, and traditional Chinese music. FROM THE 2020 PARKS AND RECREATION MASTER PLAN: “CUPERTINO IS A UNIQUE COMMUNITY AND RESIDENTS WANT PARKS THAT EMPHASIZE THE COMMUNITY’S CHARACTER AND HERITAGE. MANY RESIDENTS RECOMMEND INTEGRATING LOCAL HISTORY, ART, CULTURE AND NATURAL RESOURCES INTO PARKS AND FACILITIES TO HELP PROVIDE RECREATION OPPORTUNITIES THAT REFLECT CUPERTINO’S UNIQUE CHARACTER.” (PAGE 26) How we help: our exhibits, programming, partnerships with community organizations and stakeholders. Long term loan of blacksmithing equipment and artifacts at Baer Blacksmithing Shop, working to develop history walks around the Steven’s Creek Corridor and didactic panels along the Steven’s Creek Trail. CUPERTINO HISTORICAL SOCIETY, INC. 2022 BUDGET Category Budget 2022 INCOME Donations & Operations $20,400 Fundraising Event Income $30,500 Memberships $7,800 Store Sales $650 TOTAL INCOME:$59,350 EXPENSES Collections Storage $6,000 Fundraising Event Expenses $10,000 Insurance $6,100 Museum Operations $7,500 Office Expenses $6,225 Program Expenses $14,100 Staffing and Payroll (1 full-time and 1 part time staff)$70,790 TOTAL EXPENSES:$121,015 NET LOSS (-$61,665) ADJUSTMENTS 4% Endowment Withdrawal $21,300 Reserve Withdrawal $20,365 City of Cupertino $20,000 Balance $0 When we received a lump sum from Lehigh to lease the Snyder-Hammond property,for nine years,the Board wisely decided to set up a reserve account with that one-time sum of $120,000.As of May 31,2022,the reserve account balance is $$42,325.The purpose of the reserve account is to help “bridge the gap”to meet our budget deficit . However,when the reserves are gone,they are gone. RESERVE ACCOUNT THE LAW OF ENDOWMENTS The Uniform Prudent Management of Institutional Funds Act (UPMIFA).In California,the Board is subject to the rules on prudent investments as set forth in both the Corporations Code and UPMIFA .California’s UPMIFA includes the optional provision stating that an appropriation of greater than 7%of the average FMV of an endowment (averaged over the last three years)is presumptively imprudent .CHSM’s Board has elected to withdraw 4%of the fair market value annually. LINE ITEM VS. COMMUNITY FUNDING GRANT Parks and Recreation commission meeting dated April 4, 2019—the Parks and Recreation Commission voted that the Cupertino Historical Society + Museum “Cupertino’s Official Archivist.” (Minute: 1:57:22/2:58:14) Commissioner Neesha Tambe Parks and Recreation Commission Meeting April 4, 2019 “It seems very odd (for us)to designate an organization a formal partner of ours and then not give them any money.And that there doesn’t seem to be any point in having partnerships going forward if we’re not going to be putting our money where our mouth is.I would ideally like for that partnership to be something like a city line item now that it’s official,like Sister Cities is…if there’s a way that in the future we can push to have it treated like a Sister Cities Program instead of even coming through this grant process I would like to see that,but that’s the one that I would like to push a little bit more for.” SUMMARY While the Cupertino Historical Society + Museum does have a dedicated membership and an endowment that partially covers our operating expenses, we need regular and meaningful support from the City of Cupertino to continue operating without incurring a serious deficit to our quickly depleting reserves.