CC 07-07-2022 Item No. 15. Economic Development Committee Ordinance_Staff PresentationJuly 7, 2022
Economic Development Committee
CC 07-07-2022 Item No. 15
•Economic Development Committee (EDC) has met informally.
•Council requested staff to amend the Muni Code to codify the EDC as part of the City
Work Program.
•At the February 15th meeting, Council provided direction to staff:
•Membership comprised of two members of the
City Council and three members from the community representing retail, hospitality,
and the technology industry.
•At the May 19th special meeting, Council provided further direction to staff:
•Membership comprised of two members of the City Council, five members from the
community representing retail, hospitality, commercial real estate, education, and the
technology industry, and two members from the Sustainability and Technology
Information and Communication Commissions.
•Include optional language to indicate that a majority of members must be Cupertino
residents.
Background
Discuss items of importance pertinent to local
businesses and to provide feedback to staff on
business related City initiatives or projects.
EDC Historical Purpose
ED Committees or Commissions in Other Cities
City Committee/Commission Composition Purpose
Mountain
View Downtown Committee
11 members:
•4 property owners or downtown business reps
•2 community‐at‐large members who are residents
•4 business‐at‐large members with reps from:
•1 Downtown Business Association
•1 Chamber of Commerce
•2 businesses not in the Downtown
Encourage economic development specific to the
downtown area.
San Jose Community and Economic
Development Committee 5 Councilmembers Encourage a strong economy; ensure arts, cultural, &
entertainment offerings; create healthy neighborhoods.
Santa
Clara
Economic Development,
Communication, and
Marketing Committee
4 Councilmembers Proactive economic development and effective
communication, review marketing & branding strategies.
Fremont Economic Development
Advisory Commission
9 members:
•5 reps: Business, Resident; Real Estate; Community College
•3 reps from Commercial / Industrial sector
•1 rep from the Chamber of Commerce Promote and facilitate economic development.
Milpitas Economic Development and
Trade Commission
7 members:
•1 Councilmember
•1 Chamber of Commerce
•1 Real Estate
•1 Resident
•1 Milpitas Unified School District/Education
•1 Business
•1 Technology and Trade
Advise on broad economic development and business
issues, cultivate international trade relationships.
Provide expertise and guidance on policy related to economic development, and
actively promote Cupertino as a location of choice for current and prospective
businesses by:
1.Making recommendations to City Council on a broad range of strategic
matters broadly applicable to the City’s economic development goals;
2.Serving as an ambassador to shed a positive light on the City by sharing
economic development resources and information to prospective businesses
and stakeholders, thus positioning the City as a location of choice; and
3.Encouraging public/private partnerships to further the City’s economic
development goals by identifying potential resources.
Proposed EDC Purpose
Seven (9) members including elected officials, industry sector representatives, and key
partners:
1.City Councilmember
2.City Councilmember
3.Technology Sector Representative
4.Retail/Small Business Representative
5.Hospitality/Tourism Sector Representative
6.Education Sector Representative
7.Commercial Real Estate Representative
8.Sustainability Commissioner
9.Technology, Information, and Communication Commissioner
Proposed EDC Membership
1.Conduct the first reading of Ordinance No. 22-2240
“An Ordinance of the City Council of the City of
Cupertino Adding Chapter 2.96 of Title 2
(Administration and Personnel) to Codify the
Economic Development Committee".
2.Find that the proposed actions are exempt from
CEQA.
Recommendation
Questions?