CC Resolution No. 22-088 accepting the Annual Evaluation Report for FY22 (Year 1) of the 2021 Santa Clara County Multi-Jurisdictional Program for Public InformationRESOLUTION NO. 22-088
A RESOLUTION OF THE CUPERTINO CITY COUNCIL
ACCEPTING THE ANNUAL EVALUATION REPORT FOR FY22 (YEAR 1) OF
THE 2021 SANTA CLARA COUNTY MULTI-JURISDICTIONAL PROGRAM
FOR PUBLIC INFORMATION
WHEREAS, in 1968, the United States Congress passed the National Flood
Insurance Act creating the National Flood Insurance Program (NFIP). The NFIP
was designed to reduce future flood losses through local floodplain management
programs and provision of flood insurance to those most in need. The NFIP
requires that participating communities adopt certain minimum requirements
intended to reduce future flood losses; and
WHEREAS, in 1990, the NFIP implemented the Community Rating System
(CRS) as a voluntary program for recognizing and encouraging community
floodplain activities that exceed the minimum NFIP standards; and
WHEREAS, in 2005, the City of Cupertino was admitted to the CRS. The
City's participation in the CRS program gives flood insurance policy holders a
discounted premium; and
WHEREAS, in 2013, the Federal Emergency Management Agency (FEMA),
the agency responsible for implementing the NFIP, updated the CRS program by
adding new elements to encourage each participating community to increase
efforts in promoting CRS goals; and
WHEREAS, one of the new public outreach elements of the CRS program
is the formation of a Multi-Jurisdictional Program for Public Information (PPI) that
will encourage targeted outreach to a larger regional area; and
WHEREAS, in 2015, the first Santa Clara County Multi-Jurisdictional PPI
(2015 PPI) was approved by the Santa Clara Valley Water District Board for use by
communities within Santa Clara County that participate in the CRS program; and
WHEREAS, every five years, the PPI must be updated and adopted by the
governing bodies of all participating communities in order to continue receiving
CRS credit for the PPI activity. The 2021 Santa Clara County Multi-Jurisdictional
PPI (2021 PPI) is the updated five-year plan adopted by the Santa Clara Valley
Water District.
Resolution No. 22-088
Page2
WHEREAS, in 2020, the City of Cupertino, along with other communities
in Santa Clara County, worked with the Santa Clara Valley Water District to
update the 2015 PPL The 2021 PPI was developed jointly and must be approved
by a community1 s governing body in order to provide enhancement to the local
agency1 s CRS program; and
WHEREAS, on August 17, 2021, the City Council of the City of Cupertino
adopted Resolution No. 21-073 accepting the 2021 PPI; and
WHEREAS, in each subsequent year, FEMA requires an annual evaluation
report be created to describe PPI implementation within the fiscal year. The
Annual Evaluation Report for FY22 (Year 1) is the first annual evaluation report of
the 2021 PPI; and
WHEREAS, in 2022, the City of Cupertino, along with other communities
in Santa Clara County, worked with the Santa Clara Valley Water District to create
the annual report. The annual report must be shared with a community's
governing body in order to continue receiving CRS credit for the PPI activity.
NOW, THEREFORE, BE IT RESOLVED that the City Council does hereby
accept the Annual Evaluation Report for FY22 (Year 1) of the 2021 Santa Clara
County Multi-Jurisdictional Program for Public Information.
PASS ED AND ADOPTED at a regular meeting of the City Council of the City of
Cupertino this 19 th day of July, 2022, by the following vote:
Members of the City Council
AYES: Paul, Chao, Moore, Wei, Willey
NOES: None
ABSENT: None
ABSTAIN: None
Resolution No. 22-088
Page3
SIGNED:
/?~---V
DarcyP~
City of Cupertino
ATTEST:
Kirsten Squarcia, City Clerk
~l'l/wz.<z
Date
Date
8/8/22
Attachment B
Santa Clara County Multi-Jurisdictional Program for Public Information 2021
Annual Evaluation Report for FY22
(Year 1: July 2021 to June 2022)
CITY OF
PALO
ALTO
CITY OF
CUPERTINO
~'~ ~ ~ _,
Sunnyvale
~-CITY OF MOUNTAIN VIEW
CITY OF MORGAN HILL
CITYOF ~ ,A. SAN J OSE ~ Valley Water
CAPITAL OF SILICON VAUEY
LOS ALTOS HILIB
r::P~ -CALIFOR NIA
June 2022
Prepared by:
Santa Clara Valley Water District
and
County of Santa Clara CRS Participating Communities
I. INTRODUCTION
The Community Rating System (CRS) is a voluntary program of the Federal Emergency Management
Agency's (FEMA) National Flood Insurance Program (NFIP). The CRS program allows communities to
earn flood insurance premium discounts for their residents and businesses by implementing local
mitigation, floodplain management, and outreach activities that exceed the minimum NFIP
requirements to reduce the risk of flooding.
In Santa Clara County, 11 (eleven) communities have been active participants in the FEMA NFIP CRS
for over 30 years.
The CRS participating communities are City of Cupertino, City of Gilroy, City of Los Altos , City of
Milpitas, City of Morgan Hill, City of Mountain View, City of Palo Alto, City of San Jose, City of Santa
Clara, City of Sunnyvale, and the Santa Clara Valley Water District (Valley Water).
CRS participating communities, along with their external non-governmental stakeholders, non-
participating communities: City of Saratoga, Town of Los Altos Hills, Town of Los Gatos, and County of
Santa Clara who opted to join the 2021 Program for Public Information (PPI), comprise the PPI
Committee. The PPI Committee is listed in Table 1. Members of the Santa Clara County
Multi-Jurisdictional 2021 PP/ Committee of the 2021 PPI. (Attachment #1)
FEMA requires that each community participating in the PPI provide at least two representatives to the
regional PPI Committee, with at least half of the representatives from outside the local government.
Additionally, at least half of the representatives must attend all the meetings of the regional PPI
Committee.
An important benefit of the PPI Committee's work is close collaboration between local public agency
staff who work on flood protection throughout Santa Clara County. Together, PPI Committee members
continue strengthening their individual CRS programs and ensuring communities can evaluate their
flood programs against a nationally recognized benchmark.
The 2021 PPI Committee, along with the remaining non-participating communities (City of Campbell
and City of Monte Sereno), and other interested parties, make up the Santa Clara County CRS Users
Group.
The Santa Clara County CRS Users Group collaborates to ensure floodplain management activities
provide enhanced public safety, reduced damage to property and public infrastructure, and avoidance
of economic disruption and loss in Santa Clara County. Through the 5-year PPI development and the
annual reporting process, members of the SC County CRS Users Group learn from one another about
local floodplain management activities, including flood protection and land use issues. For both the
Santa Clara County CRS Users Group and the PPI Committee, the PPI is one of the most impactful
activities of the CRS Program.
Under the CRS program, flood insurance premium rates are discounted to reward CRS participating
community actions that meet the three goals of the CRS: (1) reduce flood damage to insurable
property; (2) strengthen and support the insurance aspects of the NFIP; and (3) encourage a
comprehensive approach to floodplain management.
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Flood insurance premiums for participating CRS communities are reduced in 5% increments for every
500 CRS points earned . As of April 30, 2022 , the total savings for Santa Clara County residents from
CRS discounts is approximately $2 million .
Valley Water is the lead flood risk reduction agency for Santa Clara County. Valley Water performs
many flood preparedness outreach and stream stewardship/maintenance activities that earn CRS
po i nts for participating communities . Since Valley Water is not a land-use agency, the points Valley
Water earns, as a fictitious community, provide a foundation upon which the CRS participating
communities can build. FEMA approved this unique arrangement with Valley Water in 1998.
The CRS Coordinator's Manual, 2013 Edition , included the option to undertake a Program for
Public Information (PPI) which is a method to customize flood risk and loss reduction outreach
messages and increase CRS points. Each participant of the PPI Committee brings unique
perspectives and suggestions that enhance the PPI. Each community must adopt the PPI through a
formal vote by the community 's governing body.
In 2013, Valley Water initiated and facilitated the effort to develop the first Multi-Jurisdictional PPI so
that all Santa Clara County CRS participating communities could work together and benefit from this
activity. Non-participating communities were also invited to participate in the development of the PPI.
This work effort resulted in the 2015 Multi-Jurisdiction PPI (2015 PPI).
On April 14, 2015, Valley Water's Board adopted the 2015 PPI , which sunset in April 2020. Following
Valley Water's lead, the other CRS participating communities' governing bodies adopted the 2015 PPI
soon thereafter.
Under the CRS, the PPI must be updated every 5-years. Each subsequent year after adopting the
PPI , the committee must submit an Annual Evaluation Report to FEMA describing the PPI
implementation for the prior fiscal year. The PPI Committee must evaluate whether the flood risk
reduction messages in the PPI are still relevant and adjust the PPI, if needed. The Annual Evaluation
Report is shared with each participating community's governing body as an informational item.
As required, Annual Evaluation Reports for FY16 (Year 1) through FY19 (Year 4) for the 2015 PPI
were prepared, sent to the governing body, and included in annual recertifications .
FY20 (Year 5), the PPI Committee was required to update the 2015 PPI. The Insurance Services
Office (ISO), FEMA's CRS management contractor, exempted the committee from submitting an
Annual Evaluation Report for FY20 (Year 5) as the committee focused on updating the 2015 PPI.
In February 2020, Valley Water hosted the start of the 5-year PPI process. Fifteen Santa Clara
County communities worked together to update the 2015 PPI. These communities included the
current eleven CRS participating communities as well as four non-participating communities that
expressed interest in joining the CRS . Staff and external stakeholders from each community
participated in developing the new PPI.
In March 2020, the Coronavirus (COVID-19) outbreak started. The California State Emergency
Services Act, the Governor's Emergency Declaration related to the COVID-19 pandemic, the
Governor's Executive Order N-29-20 , and Order of the County of Santa Clara Public Health Officer
dated March 16, 2020, went into effect.
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The COVID-19 pandemic caused far-reaching, unprecedented changes. Businesses and
organizations faced economic and operational uncertainty across every industry and sector. The
workforce impacts during COVID-19 caused delays beyond control, including the PPI Committee's
ability to continue its work of updating the 2015 PPI. Many communities shifted priorities to respond
to the public health crisis; therefore, FEMA provided an extension of completing the update to the
2015 PPI to early 2021.
The PP! Committee reconvened in October 2020 to resume the PPI update. Several virtual
meetings followed until the PPI Committee completed the 2021 PPI in April 2021. The 2021 PPI
was adopted by participating communities, as indicated in Table 1. Dates 2021 PP/ Adopted.
II. 2021 PPI DEVELOPMENT PROCESS
Valley Water, along with the CRS participating and non-participating communities, initiated the
2021 PPI process in February 2020. The Santa Clara County 2021 Multi-Jurisdictional Program
for Public Information document was completed in April 2021 (refer to Section /. Introduction for
COVID-19 related delays).
Virtual meetings were held between 2020 and 2021 to develop the 2021 PPI. In addition to FEMA's
six priority topic messages, three additional messages below were identified as important for Santa
Clara County. See Table 3 in the 2021 PP/: CRS Priority Messages for the complete list.
I. Encourage residents and workers to make a personal Family Emergency Plan .
II. Ask residents to download disaster apps; and
Ill. Urge drivers to slow down on wet roads and avoid driving through ponded water to reduce
traffic accidents.
The PPI Committee worked between the meetings to draft the 2021 PPI and review the extensive list
of outreach and flood response projects. (Attachment 2, which is Appendix A of the 2021 PP!)
Based on the PPI Committee's evaluation of the 2015 PPI, the consensus was that most of the
2015 PPI flood risk reduction messages were still relevant, so only minor edits were
incorporated as needed. This became the basis for the 2021 PPI; therefore, no additional FEMA
review was required, as the 2015 PP! already ensured its provisions were fully compliant with
FEMA requirements.
The number of CRS points that the 2021 PP! activities will earn is determined by FEMA's CRS
Specialist and Technical Reviewers in the Insurance Seivices Office (ISO). The PPI Committee
estimates that of the possible 350 points, participating communities could earn up to 300+/-points
per participating community for the PPI efforts.
Once Valley Water approved the 2021 PPI (5-Year Plan), the final document was provided to
the PPI Committee to present to their government bodies for adoption and implementation.
Table 1. Dates of PP/ Adoption shows the 2021 PPI approval dates by agency (Community).
All 11 CRS participating communities have adopted the 2021 PPI as noted in Table 1 Dates
2021 PP/ Adopted below. As non-participating communities are not in the CRS Program, they
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are not required to adopt the PPI. At this time, all non-participating communities have chosen
not to adopt the 2021 PPI.
Table 1. Dates 2021 PP/ Adopted
Agency (Comm unity) Date Presented Adoption*
Santa Clara Valley 4/27/21 X Water District
City of Cupertino 8/17/21 X
City of Gilroy 7/01/21 X
City of Los Altos 7/13/21 X
Town of Los Altos Hills (non-CRS Not Not required*
community) required*
Town of Los Gatos (non-CRS Not required* Not required*
communitv)
City of Milpitas 5/18/21 X
City of Morgan Hill 6/16/21 X
City of Mountain View 6/22/21 X
City of Palo Alto 6/14/21 X
City of San Jose 11/16/21 X
City of Santa Clara 7/06/21 X
County of Santa Clara (non-CRS Not required* Not required*
communitv)
City of Saratoga (non-CRS community) Not required* Not required*
City of Sunnyvale 6/29/21 X
Total Approved 11 .. *Non-CRS communities are encouraged to part,c,pate in PP/ Committee activities and initiatives,
but are not required to adopt the PP/, nor report out in the Annual Evaluation Reports.
111. ANNUAL EVALUATION REPORTS
The 2021 PPI states that the PPI Committee will meet at least once yearly to evaluate the PPI and
incorporate any needed revisions. This meeting is coordinated in conjunction with the ongoing CRS
User's Group meetings, which occur at least twice a year.
The evaluation will cover:
• Reviewing projects that were completed .
• Evaluation of progress toward outcomes.
• Recommendations on projects that have not been completed.
• Recommendations for new projects not previously identified.
• Target Audience changes; and
• Impact of the program during a real flood event if one has occurred.
The Annual Evaluation Report is prepared by the PPI Committee for submission with each CRS
community's annual CRS recertification package (or schedule 5-year cycle visits). The report is then
shared with each CRS participating community's governing body as an informational item.
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Section V. 2022 Santa Clara County CRS Users Group/PP/ Committee Meetings -Monitoring and
Evaluating the 2021 PP/ of this report, summarizes the meetings held to develop the FY22 Annual
Evaluation Report (Year 1 of the 2021 PPI).
Table 2 below shows how each community expects to share the FY22 Annual Evaluation Report
with its governing body.
Table 2. How the 2021 PP/ Annual Evaluation Report for FY22, Year 1 will be shared with Commun ity's Governing
B ody
Community Method for Sharing*
Santa C lara Valley Water District Board Non-Agenda Item
City of Cupertino Consent Item Council Aaenda
City of Gilroy Consent Calendar
City of Los Altos Council Consent Calendar or
Informational Staff Reoort
Town of Los Altos Hill (non -CRS Not required
community)
Town of Los Gatos (non-CRS community) Not required
City of Milpitas Memo to City Council
City of Morgan Hill Council Consent Calendar
City of Mountain View Council Weekly Update "Council
Connection"
City of Palo Alto Informational Staff Report
City of San Jose Council Consent Calendar
City of Santa Clara Council Consent Calendar
County of Santa Clara (non-CRS Not required
community)
City of Saratoga (non-CRS community) Not required
Citv of Sunnvvale City Manaaer's "Update Sunnyvale"
*Non-CRS communities are not required to share the 2021 PP/ Annual Reports with their governing bodies.
IV. 2021 PPI ACCOMPLISHMENTS FOR FY22
The PPI Committee identified three efforts needed from each CRS participating community for the 2021
PPI and to prepare and finalize subsequent Annual Evaluation Reports .
1. Governing bodies must adopt the 2021 PPI (Table 1. Dates 2021 PP/ Adopted). The PPI
Committee must prepare Annual Evaluation Reports and share the reports with its governing body
as informational items.
2. For each fiscal year (July 1 -June 30) the communities must carry out and monitor the
implementation of the outreach/flood response projects identified in Attaqhment A CRS Creditable
Outreach and Flood Response Projects by CRS Community of the 2021 PP/. (Attachment 2)
3. The PPI Committee must review and consider the 'New Initiatives' identified in the 2021 PPI (page
66) for advancing flood risk reduction efforts.
Governing Bodies Approval: Including Valley Water, all 11 CRS participating communities' governing
bodies adopted the 2021 PPI by the end of FY22. The approval dates are shown by agency
(Community) in Table 1. Dates of 2021 PP/ Adopted noted above.
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Tracking System: The 2021 PPI is multi-jurisdictional and includes 15 agencies ( 11 CRS participating
communities and four non-participating communities). Tracking implementation is quite complex
compared to a single-agency PPI. As the informal lead, Valley Water continues to oversee the
record-keeping to ensure consistency throughout the county. An electronic file-sharing system,
Egnyte, is set up with folders for each community to file and share documents related to the 109
potential outreach/flood response projects identified in the 2021 PPI , and all CRS-related
documentation. This also includes a comprehensive spreadsheet tracking which projects were
accomplished in any given fiscal year, by the individual communities . This spreadsheet, along with
the Annual Evaluation Report, will be submitted with annual CRS recertifications or a part of
scheduled 5-year cycle visits .
Insurance Services Office (ISO) assigns credit for Valley Water outreach/flood response projects to all
Santa Clara County CRS participating communities' ratings. Some communities also choose to carry
out and report on their own outreach/flood response projects, in addition to those of Valley Water.
These projects are shown on the composite spreadsheet and include input from each agency .
The PPI Committee discussed the benefits of using the Egnyte shared-filing system for tracking
the 2021 PPI outreach/flood response projects and all CRS-related documentation . The PPI
Committee also discussed the importance of ensuring each agency uploads their CRS
documentation regularly. These benefits are:
Information Share/Knowledge Transfer: CRS participating communities can view each other's
program documentation. When a community improves its CRS rating, another community can
access the documents submitted to determine how the CRS credited activities helped improve
the score.
Document Repository: A central location for CRS-related documentation, organized to mirror
the CRS Coordinator's Manual (by community/activity/element) proves helpful when a
community experiences staff turnover.
Documentation Submittals: CRS documents are organized and easy to share with the CRS
Specialists conducting cycle visits and/or annual recertification .
Summary of PP/ Projects Accomplished in FY22
The complete list of outreach/flood response projects is included as Attachment 2 of this Report,
listing all projects proposed in the 2021 PPI, with a "Project Accomplishments" column noting actions
taken during the first year of the PPI, FY22 .
Audiences Projects Accomplished
Community at Large (CAL) 81 potential projects, 63 accomplished
Residents and Businesses in the 18 potential projects, 16 accomplished
Special Flood Hazard Area (SFHA)
Messengers to Other Target 10 potential projects, 10 were accomplished
Audiences (Organizations &
Businesses Serving the Community)
*Total Accomplished Projects I 89 of 109 . . .. * Note: All proJects earned out by CRS part1c1patmg commumttes were accompltshed m FY22 .
Variance in the number of potential projects versus accomplished projects is due to no updates received from non-
participating communities, which is not required for this report.
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These numbers go well beyond the minimum requirements of the CRS Program, and we anticipate
all CRS participating communities will receive the maximum number of credits for our collective
efforts in FY22.
It is important to note that most public events in 2020 through 2022 were heavily impacted or
canceled due to shelter-in-place orders and the COVID-19 pandemic. Those events that were not
canceled were often redesigned for virtual participation or smaller, socially distanced groups.
Valley Water's Outreach/Flood Response Projects
Annual Flood Awareness Campaign
Valley Water's FY22 Flood Awareness Campaign theme was "Flooding Can Happen During a Drought."
It launched after the 1 Fourth National Climate Assessment was published; there could not have been a
better time to have this conversation. The federal report assessed that intense extreme weather and
climate-related events are becoming more frequent and will have catastrophic impacts on vulnerable
communities, infrastructure, ecosystems, and our economy. Extreme storm events could result in more
frequent and severe flooding in our region. Valley Water's message emphasized its commitment to
reducing flood risks and protecting the community but acknowledging we cannot eliminate all risks.
Thus, our communities must adapt and prepare; and it starts with being informed and aware of risks.
An educational paid advertising campaign supplemented Valley Water's community outreach effort.
This year, its advertising campaign was supported by a series of formative research to understand
target audiences, their awareness levels, and explore what educational messages and images most
appealed to them.
The Flood Awareness Campaign lasted four months, from mid-November 2021 to February 2022. The
paid advertisement campaign cost a total of $200,000.
Valley Water's FY22 Annual Flood Awareness Campaign shifted from genera l digital and public space
advertising to a series of direct mailings to the 52,000 homes and businesses in Santa Clara County's
FEMA SFHA.
Valley Water sent three separate targeted mailers to all homes and businesses in or near a high-risk
flood area, as designated by the FEMA SHFA. The mailers were multilingual (English, Spanish,
Chinese, and Vietnamese) and are posted on Valley Water's website.
1. Annual Floodplain Mailer
54,790 mailed on December 13-14, 2021
4,450 delivered to cities/county (Public Works and Planning Departments) between
December 2021 -February 1, 2022
2. Multilingual Postcards with 9 CRS tips and links to flood preparedness webpages
52,502 mailed on October 29, 2021
3. "You Live in a Flood Zone-Do You Know What to Do Before, During, and After a Flood?" Trifold .
54,790 mailed on January 11, 2022
1 US Global Change Resource Program (USGCRP) has a legal mandate to conduct a state-of-the-science synthesis
of climate impacts and trends across U.S. regions and sectors every four years, known as the National Climate
Assessment (NCA).
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During FY22, Santa Clara County experienced a drought emergency. Valley Water's annual Floodplain
Mailer reminded everyone that flooding can happen anytime it rains, and that climate change has made
extreme weather the new normal. Drought conditions can harden the ground and increase run-off to
streams and creeks during the first few days of heavy rain, increasing the risk of flooding . In addition,
the flood mailer showcased Valley Water's ongoing flood protection projects in areas susceptible to
flooding .
In FY22, the mailer featured QR codes, a magnet with important flood safety websites , a detachable
emergency phone list, and photos of our most recent flood protection projects.
The direct mailing strategy was developed after the 2020-2021 post-Flood Awareness Campaign poll
which indicated that only 29% of FEMA SFHA residents remembered receiving the annual Floodplain
Mailer, while recollection of other broad advertising efforts hovered lower. The outreach shift from
advertising to targeted mailings resulted in substantial savings while proving much more effective.
Valley Water also deployed a small-scale multilingual social media campaign, with the slogan "Flooding
can happen during a drought," on social media and the web platforms including Facebook, lnstagram,
Google Ads , El Observador, Cali Today , and News for Chinese. The campaign launched in Winter
FY22, starting with the season's first rains in December 2021 and continuing through January 2022.
Digital ads targeted residents and commuters in or near the SFHA, using zip codes from published
FEMA flood maps.
A key strategy for the paid campaign was incorporating all 2021 PPI messages in Valley Water ads.
Staff crafted messages derived from Valley Water's annual Floodplain Mailer to residents in the SFHA.
Additionally, the Valley Water Board of Directors shared posts on Nextdoor highlighting the "Flooding
can happen during a drought" messaging and the nine CRS topics in Winter 2021 . Valley Water posted
a flood preparedness blog on its website in November 2021 and a digital copy of the Floodplain Mailer.
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Campaign Results
Facebook
Run Date Language CTR Clicks Impressions CPC CPM
1/14 -2/24/22 English 0 .24% 2,012 838,548 $1.49 $3.58
1/14 -2/24/22 Spanish 0 .31% 1,956 635,945 $1.28 $3.93
0.27% 3,968 1,474,493 $1.39 $3.73
lnstagram
Run Date Language CTR Clicks Impressions CPC CPM
1/14 -2/24/22 English 0.07% 786 1,122,829 $7.00 $4.90
1/14 -2/24/22 Spanish 0 .08% 335 434,737 $8.96 $6.90
0.07% 1,121 1,557,566 $7.58 $5.46
Google
Run Date Language CTR Clicks Impressions CPC CPM
1/14 -2/24/22 English 0 .05% 2,660 5,537,579 $3 .01 $1.45
1/14 -2/24/22 Spanish 0.09% 2,310 2,537,994 $1.74 $1.58
1/14-2/24/22 Chinese 0 .07% 1,077 3,100,420 $3.23 $1.03
1/14 -2/24/22 Vietnamese 0 .03% 1,308 1,823,830 $1.43 $1.13
0.06% 7,355 12,999,823 $2.59 $1.36
Nextdoor
Run Date Language CTR Clicks Impressions CPC CPM
1/14 -2/25/22 Eng lish 0 .16% 1,379 542,392 $14.98 $38.07
0.16% 1,379 542,392 $14.98 $38.07
Valley Water also used its month ly newsletter, news blog, and social media profiles to enhance flood
awareness efforts before and during forecasted storms starting as early as September. During the
length of the campaign and leading up to anticipated storm events, Valley Water posted flash flood
warnings , shared posts with critical messages about flood safety, and promoted the Flood Watch Tool
throughout the winter.
Valley Water's flood protection resources page at ValleyWater.org/floodready serves as a hub of flood
safety information with icons leading to a series of related web pages, including information on flood
zone maps, signing up for emergency alerts, sandbags, reporting local flooding, and safety tips.
Of these subpages, the flood zone awareness page was the most accessed, which features a brief
explanation for determining if a home is in a FEMA-designated flood zone. It also features an
instructional YouTube tutoria l for using FEMA's Map Service and a reminder that flooding can happen
anytime it rains .
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All communities were requested to add a link redirecting visitors to ValleyWater.org/floodready ,
floodsmart .gov , and ready .gov from their respective flood protection resource pages or homepage.
All Santa Clara County communities received hard copies of Valley Water's Floodplain Mailer.
Valley Water shared a "Flood Follows Drought 2021-22 Flood Awareness Campaign Media Toolkit"
with the CRS communities. The toolkit provided links to the multilingual floodplain mailer, social media
graphics , messages for all nine flood awareness tips (PPI CRS message topics), and blog posts for all
Santa Clara County communities to use.
The 2021-2022 post-Flood Awareness Campaign survey found:
• 59% recalled receiving mail with information about flood safety (29% in 2020-21).
• 76% are confident they have taken all necessary precautions to protect themselves from floods
(64% in 2020-21 ).
• 61 % rate the job Valley Water is doing at keeping them informed as excellent, good, or fair (32%
in 2020-21 ).
• 10% increase in food zone awareness over last year (now at 50-60% awareness).
• 32% increase in recall of flood mailings vs. last year (now at 59% reach) with good recall amongst
Spanish, Mandarin, and Vietnamese speakers.
• 58% of respondents clearly understood Valley Water's three main calls to action (find your risk,
get flood insurance, develop a plan).
• 12% increase in respondents who believe they have taken all steps to be ready for a flood (now at
76%).
• 11 % increase in respondents who have flood insurance (now at 51 %).
• 100% of high-risk residents in mobile home parks are aware of our messaging.
The results above demonstrate an effective campaign that is less expensive than general advertising ,
yielding a savings of approximately $150,000 with more robust results. In the future, direct mailings to
the FEMA SFHA seem to be an alternative outreach strategy for the flood awareness campaign rather
than targeted advertising.
Valley Water discussed the new targeted mail approach with the PPI Committee and the Insurance
Services Office (ISO). All agreed with this strategy.
Valley Water Education Outreach Program
Valley Water's Education Outreach includes flood awareness messaging in every program presented
year-round. A dedicated flood-focused program is offered from October through April, depending on
the rainfall situation on any given year.
Valley Water's role as a flood protection agency is highlighted in all presentations, so that participants
in the Education Outreach Programs know that flood protection is one of Valley Water's core objectives
in Santa Clara County.
The following are the Education Outreach efforts from October 2021 -March 2022.
Valley Water Flood Awareness Messaging
Flood awareness messaging is included in classroom presentations, STEAM (Science , Technology,
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Engineering, Art, and Math) programs, libraries, camps, and Wonders of Water Wednesday, an after-
school science program.
The following numbers represent the results of general flood protection messaging:
• 197 Presentations
• 4801 attendees
• 193 Educators
Flood-focused Programs
Education Outreach has two programs that focus on flood awareness and preparedness: "The Three
Little Pigs and The Bad Weather Wolf' and "Watershed Maps".
The following numbers represent the results of Flood-focused Programs:
• 47 Presentations
• 986 attendees
• 54 Educators
Community Events
Due to the COVID-19 pandemic, countywide community events in FY22 were postponed.
CRS Participating Communities Outreach/Flood Response Projects
The PPI Committee identified the outreach/flood response projects for each community. The
implementation of these projects is reflected in the FY 2022 'Project Accomplishments' column of
Attachment 2.
V . 2022 SANT A CLARA COUNTY CRS USERS GROUP/PPI COMMITTEE MEETINGS -
MONITORING AND EVALUATING THE 2021 PPI
Santa Clara County CRS Users Group/PP I Committee meetings were held on March 10, 2022, and
May 19, 2022. Agenda and attendance sheets for each meeting are included. (Attachments 3-6)
Attendance was good at both meetings and quorum was met with staff from the eleven CRS
participating communities. Staff from some non-participating communities, external stakeholders, and
other interested parties were also in attendance.
As required by CRS , the objective for the March and May meetings was to monitor the implementation
of the 2021 PPI and to determine if the desired outcomes were achieved, as well to discuss if any
changes to the 2021 PPI were needed to complete this Annual Evaluation Report. The PPI Committee
agreed that the 2021 PPI messaging and projects would remain the same for the duration of the 2021
PPI, which sunsets in 2026.
11 of 14
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022)
At the March 10, 2022 meeting, a draft Project Accomplishment PPI Annual Evaluation Report for FY22
was shared with the communities to review .
The PPI Committee:
• Assessed whether the desired outcomes of the 2021 PPI were achieved in FY22, and what , if
anything, should be changed .
• Discussed which communities have adopted the 2021 PPI and that conformed/enacted copy
of their agenda items related to submitting the 2021 PPI to their respective governing bodies
should be uploaded into Egnyte and a copy sent to Valley Water.
• Provided instruction on how communities will submit updates to Appendix A of the 2021 PPI to
Valley Water for consolidating report.
• Communities were informed that all updates were due by the next CRS Users Group Meeting
or sooner.
An ISO CRS Specialist shared best practices for Verification Cycle Visits. The specialist also reviewed
updated/new/modified prerequisites for CRS Classes 6, 8 , and 9 , per the Addendum to the 2017 CRS
Coordinator's Manual (Edition 2021) which went into effect January 1, 2021 .
Lastly, to comply with CRS Activity 350 -Flood Protection Information, Element c). Flood Protection
Website , from the CRS Coordinator's Manual, CRS participating communities were reminded to ensure
to review their flood information landing page monthly, to verify all links are valid and annually, to
ensure content is still relevant and current.
At the May 19, 2022 meeting, the PPI Committee discussed the 2021 PPI Annual Evaluation Report for
FY22, reminding the group that the report will be due during scheduled 5-year cycle visits (for Cities of
Gilroy and Morgan Hill) or as part of communities' annual CRS recertification package which are due on
August 1, 2022.
Valley Water Communications staff presented an overview of the 2021-2022 Flood Awareness
Campaign , including the Floodplain Mailer that was mailed in December 2021 to all addresses in the
FEMA Special Flood Hazard Area (SFHA), as well as to city/town/county managers, public works and
planning directors, and the communities' CRS staff.
Additionally, Valley Water Communications staff also shared the FY22 post-campaign polling results
with results . Valley and the PPI Committee determined that future flood awareness campaigns have an
opportunity for expanded outreach to renters of both single-family homes and multi-family units, as well
as providing localized historical flood information and outreach materials in public spaces .
Valley Water CRS staff shared information on the Department of Water Resources (DWR) statewide
agency coordination calls scheduled to begin by July 2022. The DWR calls lead up to the
2022 California Flood Preparedness Week (CFPW) that is held annually each October (specific dates
for October 2022 to be announced). We shared Valley Water's experience in participating on these
calls, including the benefits of learning about CFPW, ways to participate, setting up lobby displays for
the public , and how to access available resources for public events.
All communities were strongly encouraged to participate this year, including presenting a Resolution
(Valley Water's template available, upon request) to their respective city councils to adopt CFPW, and
to forward the information to their communication and emergency service teams.
12 of 14
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022)
We also discussed Valley Water's plan to provide all communities with 'emergency starter kits ' and
'flood event kits' for their use as plans to recommence booth support at various city-hosted events,
safety fairs , etc. These resources will ensure our messaging and information on how to 'Get Flood
Ready ' is uniformed throughout the county.
The consensus of the PPI Committee is that our 2021 PPI implementation is on target and that no
changes are needed. Cities who have had the PPI approved by their elected officials reported
receiving strong support.
This Annual Evaluation Report is the first report for the 2021 PPI to document our outreach project
activities .
VI. FUTURE MESSAGING -Other New Initiatives
The PPI committee identified several new initiatives :
1. Continue and expand the standardized flood message prepared for each community to include
flood messages in utility bills yearly, including PG&E .
2 . Expand on partnerships with local chambers of commerce to disseminate and share flood
preparedness information .
3. Expand on outreach to the Asian and Latino communities who live in flood-prone areas .
4. Expand on outreach to "hot spot" flood-prone areas by hosting on-site or virtual events.
5. Expand on reaching local homeowners associations (HOA)s and apartment associations
(i.e., Executive Council of Homeowners [ECHO]).
6. Expand on reaching residents in marginal and low-income communities through partnering
with organizations that reach these communities (i.e ., Second Harvest Food Bank and others).
7. Communities could pursue FEMA Matching Funds Grants for severe Repetitive Loss Areas .
8. Review and expand other public information activities, such as Flood Protection Assistance
(Activity 360) and Flood Insurance Promotion (Activity 370).
9. Develop a region-wide Flood Response Preparations (FRP) messaging plan .
The messages that the PPI Committee originally chose are still relevant to Santa Clara County. The
committee will continue to increase its efforts to encourage people to prepare personal/family
emergency plans and be flood-ready. This will be incorporated into the flood preparedness outreach
that is done every fall. The PPI Committee will also continue coordinating efforts with the Valley
Water's Education Outreach Program to promote flood preparedness in local schools.
The PPI Committee recommends continued use of social media for messaging . Mobile usage among
individuals has increased exponentially over the years and online platforms are rapidly adjusting to
mobile-friendly standards . This provides an excellent opportunity to modernize campaign ad efforts by
utilizing social media and digital advertising to increase exposure and reach a greater number of
residents in Santa Clara County. Furthermore, these modern advertising methods allow for
specialized demographic targeting to allow reaching a narrow and defined audience, improving the
ability to effectively reach vulnerable populations.
In support of our preparedness messaging, the PPI Committee will continue to promote the
importance of having family emergency plans and emergency kits ready to go before an
emergency/flood event occurs.
13 of 14
Santa Clara County 2021 Multi-Jurisdictional Program for Public Information
Annual Evaluation Report for FY22 (Year 1: July 2021 to June 2022)
In October 2021, Valley Water partnered with Second Harvest Food Bank of Silicon Valley, to
distribute 2,000 emergency preparedness starter kits of emergency supplies to underserved
communities.
The PPI Committee will continue to promote the American Red Cross All-Hazard App which monitors
alerts for severe weather, including floods, and the Floodsmart.gov and Ready.gov websites . The
communities will distribute American Red Cross Emergency Contact Cards at events throughout the
county.
VII. CONCLUSION
Overall, the CRS Users Group/PPI Committee successfully implemented the 2021 PPI in FY22. The
2021 PPI allowed participating communities to mutually decide which flood risk reduction messages
are most appropriate and identified means by which messages are delivered. The objectives of
participating in the 2021 PPI are to enhance the effectiveness of the flood risk messages to
residents, reduce flood risks within the county, and earn valuable CRS credit points when identified
projects are implemented by communities.
The CRS Users Group/PPI Committee will continue their work efforts through FY23.
Attachments for submission to Valley Water Board, City Councils/Managers, and FEMA as part of
2022 Verification/Recertification Package, as required:
1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
2 . Appendix A from 2021 SC County Multi-Jurisdictional PPI noting FY22 Project Accomplishments
3 . March 10, 2022 Santa Clara County CRS Users Group Meeting Agenda
4 . March 10, 2022 Santa Clara County CRS Users Group Meeting Attendance Sheet
5. May 19, 2022 Santa Clara County CRS Users Group Meeting Agenda
6. May 19, 2022 Santa Clara County CRS Users Group Meeting Attendance Sheet
14 of 14
Table 1. Members of the Santa Clara County Multi-Jurisdictional 2021 PPI Committee
Community Local Government
Representative and Alternates
County of Chris Freitas, Sr. Civil Engineer
Santa Clara Neville R. Pereira, PE, Development Services
Manager, Department of Planning and
Development, Floodplain Manager
Cupertino Chad Mosley, Assistant Public Works Director/City
Engineer, Public Works Department, Floodplain
Mana~er
Jenni er Chu, Senior Civil Engineer
Public Works Department
Gilroy Ga~ Heap, City Engineer
Pub ic Works Department
Jorge Duran, Senior Civil Engineer, Floodplain
Manaqer Public Works Department
Los A ltos Steven Golden, Senior Planner, Floodplain
Manager
Andrea Trese, Associate Civil Enqineer
Los Altos Hill Carl Cahill, City Manager, Floodplain Manager
Nichol Bowersox, Public Works Director/
City Engineer
Christine Hoffmann, Assistant Enciineer (DPW)
Los Gatos WooJae Kim, P.E, Town Engineer
Parks and Public Works, Floodplain Manager
Milpitas Steven Erickson, City Engineer/Engineering
Director, Floodplain Manager
Kan Xu, Principal Civil Engineer,
Engineering Land Development Section
Brian Petrovic, Associate Civil Engineer
Engineering Land Development Section
Elizabeth Koo, Administrative Analyst, Engineering
Land Development Section
Morgan Hill Maria Angeles, Senior C ivil Engineer, Floodplain
Mana~er, CFM
Charlie Ha, Supervising Civil Engineer
Enqineering & Utilities Department
Mountain View Renee Gunn, Senior Civil Engineer, Pub lic Works
Department
Gabrielle Abdon, Assistant Enciineer, CFM
Palo Alto Rajeev Hada, Project Engineer, CFM
Public Works Department, Engineering Services
Division, Floodp lain Manaqer
San Jose Arlene Lew, Principal Eng ineering Technician
Vivian Tom, Senior Transportation Specialist
Department of Public Works Development Services
Division
Santa Clara Evelyn Liang, Senior Civi l Engineer
Falguni Amin, Principal Engineer
Public Works -Enciineerinq
Saratoga David Dorcich , PE, QSP/D, Associate Civil
Engineer, Community Development Department,
Floodplain Manaqer
Sunnyvale Tamara Davis, Senior Management Analyst
Valley Water Trisha Howard, Program Administrator
Paola Giles, Public Information Representative Ill
Sherilyn Tran, Office of Civic Engagement Unit
Manaqer
-7-
External Stakeholders
Marsha Hovey, CADRE Board Chair
Jim Oberhofer, Emergency Coordinator
Cupertino ARES/RACES
Merna Leal, City of Gilroy resident
Christopher Wilson, Operations
Manager, Los Altos Suburban District,
California Water Companv
Phil Witt, General Manager Purissima
Hills Water District
Annamaria Swardenski, Swardenski
Consulting
Warren Wettenstein, Chairman of the
Economic Development & Trade
Commission and President of the
Milpitas Chamber
Swanee Edwards, City of Morgan Hill
resident
Kevin Conant, PG&E
Dan Melick, CERT Volunteer
City of Palo Alto resident
Shari Carlet, City of San Jose resident,
certified Floodplain Manager
Kevin Moore, Retired City Council
member
Rebecca Gallardo, Real Estate Agent
for lntero, a Berkshire Hathaway Affiliate,
servicinq all areas of the Bay Area
Jeff Holzman, u1rector, Real Estate
District Development Google
AQnes Veith, City of Sunnvvale resident
Nikki Rowe, American Red Cross
Attachment 1
Page 1 of 1
Community At Lar1e
(CAL)
-Multllfnguol
CommunltieJ
-Groups with Sptdal
Evacvatlon N«ed:s
-New Resld«nts,
Vis/ton and Tavrlsts
!m!tl.: ln• your flood hiu.td
MaDile JA • ICllow,ourflood r"-
M•ut• 11 •CO..tac:t yourllDodpllltl muaprlo lh!l ou1 rp,,
propertyili1111'toodplaln
Me9N11lC-01.t.lyou:rhcn1otbul~llln1Spa:i11AuodH•.d ., ..
12&1:"'sureyourpn,,-rtyforpurffood•arwd
M1U1&12A ·GetfloodillM!niKaah.-daftlrM
M1Da11JI-IMI .. JOUpropa'ty
Msut1JC-Ther11J1~walt}riapariDdlorthepollcytotU:1 .....
J22ltl: Pnitm peopla from ttM flood huard
Me1.-JA -Nyo1,trl-dayem .. entyklttDpeh•
MesN1elll-follow._.acu.-10n Oldas
Meu~1lC-Wm theberttoutll'tO hl1h1rownd
Jals.!: Prated: your propa'tyfwom thaflood tlaant
M~4A-Pn1Ceclyout,ropetyfrDmtt..floodk&utd
Ml!DIIP41 • Pnpll'lplfliorM
Maup4C-s.dbip0U1.,,,..prutedtotlaplnll1flKltHlasllf .........
Maut14E•G•wndbapbef'of1~flood
hl:2!U.:.,..,.pomlbllty
Meswte5A • a.Id repomlliy ii floodpWM
-..eu11151-C.OmJ#t'wlll dewllloprll.C.~lnb
"4.eu..:eSC -Dl«:lwlttl,,..,,locallloodp&Mllma11..,be'ofwyaubulld
Im£.l: Prd:«t Mturll floodpWn MICdoftl
M15U1e6A-blpO"Nb C.. WldftoM'II
Meua,a.&8-Xapdebr1Jlftdtralta&aof1111r1tN11n.
u-•-t&e:-DDn1__.,._ ,..,_ o,dra&n.-w..••o..ts
.APJl!lnijfll.A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Oiua County Multi-Jurisdictional PPI 2021
FY ZDZZ (Yt• 1) ~ Accamplbllmtnls by CJIS Communities
Outcome
Project(•) PrClpCINd to
Suppo,tlll•M-
Ollt-C-ly----11
EducateDUrc:ommunlly (V#O,IOl)Mut~tuuirtywtdeM._.(CWM)tow-,pm.11.ddnlltrl
onnoodprolettlon iNld s.nuO..County(ropla,J-5.d7,t)
ptepa1adnl!S1 mNSure .
Aulpuntnt 'Schadult
........
OCloberot
Novembar
Stakeholder
AISltltlClan
CountyW
CommunlUes
1 ~: Dutrudl fnltsb(oP): Topic 1-11'.no'#jlUllr flDOdtuurd;Toplcl-lllltll'■ 'fO'll proptrtyforyuur noodtaurd; Topic l-Prat.c:tp■ople from the: ftDOdhaord,;Toplc 4-Prolecl'fO'll pu1perty ftun, lht h1onl;Toplc: 5-Bulldrespon,,l~y.
Topic 6-Plot.ti natunil ll~1ln lurctlons; Tuple 7-Develop I Fillrnll'f Em1 r1enr;y P1111,; Topic 1-DownlOld ds.1111!11 llpplr,; Topic 9-Undtntmd sh1l1aw flood'na 1llb -•Don't drift th-ou1h stilrdn■ wabtr!
Flood fterplMIIP .... tlo11.1 (FHP): Whill lo Do e,rnr., Ourlf'.-•nd Mm, I Aood/SIOrm
1 Eac:hSii!ptambar,.aUdeltwnblnneedtoblrcpl'lf"ledtoY•1tc'fW•tirrfDr,mkl"IP1JfPOSff-
FYam
....... -""'-· INPUT HERE ONLY
v.anevw•.-sarllt!PIAqust2021Cou,qw1cteMailet'
(CWMJn,SMtbltwee!Aupat24 -Aualat'D,l021,
CDU'lltywldeto73S.11J add18H1(/JSP$: KJl"NU .
&tmdltd/&th(JradCOtrlw~ Mo\:lltfnriil~
SatvtvbPuffa/QnbM'),lhCWM,idldlSftood
pro1edJon Md ~edneu muMKl!S lllhtnmtlo1,
)ld,dlnl FCMA map radi11111fVk:es, tett~ flood
insuranw. f1111lly al\efllrl(V p1..,,., dowl'llo~ln1
eme11ntv ~Min en 1pp -Rftdy sec,• ;and wh•eto
1etundba&'I.
Olpetlno ,uppom and promotes Valley water's
outr~pro)«ls.
Glrur,Autlltybllme1:n,Hll'ttoweryaddtesln
GllroylnAp,lllJll.
lo1Aftottus,portl.Mdprllffl01:1!SV11tyW,t .. seutr&dt
~oru.
Mllplta:ALI.IDlybaftffl WB --,1.o eweryadd,111 h
M~Otlll/JIJ/21. llliln,Mntout•four~s
IE"lftlh, SIMM .. V'-'-MrMH Md Qlllese) .
M0!.111\a111 ,._ Mll'll out Yahy Wl1.-'s Ge Flood Rady'
llllra11utlltybllil\llnsattoft9"f'Cl'futllityantom«
t.tw..9/6/20J.11nd1CVZ5/ZOU.
P•Ako a,ppottsllllf p,omCJtfl van.,w11..-s outrmth
"'""·
TheCJty-OfSlntl C!lrawppolb: 1ndpro1710l•V•lfaot
wa1.-1DUttud!Arts.
1 A~U11bl1,,r.11mcy,..-pffallOl\,OfplkSGn(olhtrlNnlNcOll'lmlntyltwlr)INIMlpflOl'blNmns,1e. 5tiMNlldencantw:1nlfllllRIDICOfflpifny'lhaltpubl!Jhq,abroduu011floodi11111'W•U,■"f lllr1t1u.1ou1~01ytu1;1loal~pl!flhllpqblllhes,1Road orturle1n.MMOn
suppl11n■nl1.teh•1Hr :RMA,l(,for111amplc,1FtMAbr«t,,re l1 usedu1nlr!ftwm.1ll0111lmalltri1l;Khlolsthallmplmmll01Jb'1tac:h ac:thfdH;a loul ~;•ntl....,..hood«c:Mt;tMOC1alh1nttm~,;1,'!lho1U1preMl!Mflo nby 1~1'1!\lrilyC~1111llltycompany-lhallncllldi!lp,rrlf,_nt
1rlklulnl15monlffybitk;«prHft1111foffifflldeby1Ubt..-F£MAsUlt1!1Rl~Map1nttlf,:w.
ATTACHMENT 2
Paga 1 ol 17
Audience 'Meuop
l.!!el£.Z: DNelop a F,mlly Emer&«1cy Plan
Mawa:e 7A: oev,e&op •n emepncy pl,n
~:Dowllbadcktst•APPJ
Mes1~geaA-Dllwnmdd"JMStern.,.ftCf'~
!Qmd.:Undemandshallowflclodlll1dsb-dow'tdrlv•tt.vuahNnlllq
w,ta
Mesgle9A-Undmundshallawtlobdifllrllb • don't drt.le.throua,h
standln&Wlter
fEMA'5 meu•e:~umA,qund Don'I ar-•.-
Appen~lx A
CRS Credita ble Outreach and Flood Response Projects b y CRS Comm u nity
Santa Oara County Multi-Jurisdictional PPI 2021
FY 20ll (Y-1) Pn,fKt A<compllsllrnents by CRS CommWlltles
Outcome
Project(s) Proposed to
Support the Messa1es cxx-~-.,._,_,., A1111nm1nt
(VW OP IOlJ Olstt1Wes • sott cop( otourAood~l!lyTips bnKtlu,.tor alSCC Yan., w••
Cft5 cnmmunltil!S" use (print hard copies to dtslrtbute. • event5 -.nd/Ofpast af flood CommunlcatlDM
prep,ndness websw1es) (Topia 1-9)
SUkeholder
AJISWaOMta
COuntyCRS
communllks
{CUPOPIOJ)Floodnatlcablliieloafn~lttl«,-ifiecupenlnoSatH"'(Toplal-I Ot-,afC\.lpatlno 1 Eadloctobsor I N/A
9J 1 NovBnbar luue
1lA<Wrii4)Two(2)newl~pers-.iittMLol...-;., ... ow(Top1cs1-r l ClyofLosAlos i hdlfall ~
l
FYall
PfatldAooucpW. .....
INPLn' HERE ONLY
va,...-, n,nets,.,.,_, ,_,...._.,,.ou,,..au,.i.~2"
Flood Awareness Cllmp,lan MedlaToolt1• wttnt11eCRS
communities h Nowembw 2'Ul, The too lit prorided
links toth muil&n1ual lloodplllln m,1111', soda! media
1raphlcs, mesu1• for all nine flood ilWilreftl5S tjJa (PPI
CRS mesu,etopk:s), and 11&,s pasts for all ~nta ~ra
county conwnunh11!5 to UM.
CUpertlno dlstrfbut• Cllpies ofVdey Wat«'s Aoocf
Safe\)'Tips at vatbefatn/~enb(l.e., Earth°"' Fertl'lal)
and prov6de addlUonalmples forth• p.ibllc on clspliy ill
CltyHalL CUpertlnoabohasadlrectUni:toValley
Water's an nu.al mallet and Flood Ready webp,se on the
Cfty's "'Ottr.en Prtp1redllm"webpla1t.
LosAlt01dlstnbutebrodtureivan.i,-atc:1tyllall,
llbniry,andCDfflmunltycents. 1ll~1~akodistnbuted
at mmmun•Yft'ffl\s(~tnlnffl&.wln ■stroll,
etc.).
Pak,Atto pnmots and dlilrfbdes Valley W..,s Flood
Silfety Tips at tm and pWldes a -1 lnformatlonal 11:ern °" utlllty n.usant--,yar.
TheClly of S111l1 Oan t.. hW COP,bnidiuta wa!Ubte
"atdtyhaltandcnt,-lbrwy.Plannin&to~eat
yeartyartl.wlll•fettnlaWIII.
Cupertino pubiiii;;J ~nualflood P'lflNnltlon .1rtlde
In th• Nowen1bff2az111.lue or-n.e CUptrt.lno SCll'lle9.
Los AiospubQshed two MWSPlpel' .Ids tli.ct "AIM!U
YOUfAoodP.ktlftdFloodhsu~Aw.t.bitly"on
10/10/U 1nd10/l7(l.1 In the lD1 Alm Town 0$er,
----(lAH OP ICl5) The town's "'Our Town"' "''"erty newsll!!terlndudes lllfom,atton on To'#II of UIS
floodprepandnm. Thenew5letlerll mlllafovi tOW!l-'Mllland 11111.o _,.ble A,i:osHRbi
~----r,;;. --Town af Los Altos HIiis: No upJ".;~tu. IIClfl-OtS
Pffildpnln1 CCllllfl'IUlliy,
0111int1 on the town's W!mite (Topia 1BD'dllf"fll1 qdnlsl'r)
-{Wt OP IOti)Thetown dl5ttibuces wil1cMI$ lloodp-eparedn~nds,fdy 111atef1M~Los Allnualrt,SP'lftl N/A
atennts,hicbS!n&V.uerwater'siln!Klaf~lnrnallll'a11dJRMOttoNll:em AJ101HA a,id&.r:•
(q., erneflefl(J SUlrt• kits, Get Flood Read)' Efneraency Supply Odlb1 tote
b.gs, etc.), FEM.\ Rood lmur.11nce Information,~~ Amertcan fled cross
Floodi1pps,AJertSCC,undbaa;awde(ines,ftoodprotectlonpruj«t-specfficnotkm, !
FEMA NFIP m•lffilh, and preparedness k!Mty/wlonlg boob, 111c.)to tbepubllc
(MII.Of'l07),=loodPubffcAdrilory9brodlur&toanmunlyatLars•(Topksl-6)-f-cit-,~rM~a EadlDtaffl"i.r ~
I or January
Town of Los AlosH/Rs:: No updi; .;,nTble -n11n-cRS
?1'1kfPltWIICDnW11U11ty.
Mllpttas:A~lmenwassentto "Y.ddresil
Mllpltasa11U/l0/ll.1l!Bwassentoutlnfourl1np;iiges_
ATTACHMENT 2
Page 2 of 17
Audience i Messaae
AJifltn!I '
CRS Oeditable Outreach and Flood Response Projects by CRS Com munity
Santa Oara Cou nty Multl-J urtsdtctlon~I PPI 2021
FY mn cY•• 11 Pnlftct Actampll-bot CIIS Comm-•
Outcome
Project(,) Proposed to
Support the M11salfl .,.._.___ ---"
(Mv OP at9) S-di--rhl!Vlew" dty'#ide n-7'.«•, wi'nterven;lon, lndu~
Information 011 floodrtst, floodur.ty, and lhe lrnpo,unce ufbuyln1 nood
tMUr.anai(Topk:11-9)
(MYOPllO)Malls1a,;111tybilllris.ertto11N~.11tdbuuiessa011tatnt.lM
lnfonn,tlcm Of'I floodrbt, ftoodNftt'f', and thlmpo,t1nmaf buyl111 flood
lnsumce (To,pks t)
~PA OP Ill) S.,.dl ttie•AreYou fludy'(or WIIIW 5tonns1"' ffl•(ab Utlllt1es lnsart)
' to all l'llldMIU and bJslftes.Hs._ the City, 1lon1w1ththelra,;U1tybllls(Topla 1-9)
(PA OP 112) Seruts out utllly .nnounceme11t. •An~lme It an ralrl, l an flood. f Don't1etc:aiititaff-cumt"(Topia 1,2,3,,,5,6, 7, &9-tltillpun~oddlngothff
n~ •Liil'h, c:ly distrlbut111nriolnnooci~ess &ndslfely doalmeia,
1 fndudblcffMANr-lPmllertdlf'oe'pbk/puVqtlo&dln
jSCOPl14fM11bout.1dt,-w.~•lorreiilnu1ndbusinelll!Scahd
"lllsldc S.llll dar.-{Topfcs 1-t)
Educ,te ourcommunlly , (VWOP11$) floqdfludy'webpqe: Flood•Jafdy, FloodPtd:ectlon Reouras,
on flQOd probcll on and ! lnclida tl00dpla1n and countywldemallen
prtpa ttdnlu ml!a1ure1 1 lrttpsllwww.YJll!yWJhr.pn(floodrwdy
lncrt1M!ln'hltl'on
ValleyW1ll!rand
communltlu Rood
PtOUICllon Rnources
-bp,1e
111eJt-mill!proif!ds
ar-tatditr:dundtr
Activi~J50-Flaod
Proltctlan ln/r,rmarian,
tlt,,.ntc). ~load
praltclfan-mit•
IW~.
Alqnment
CityufMargo1n
Hffl
c1tyurMINic,1n -
OtyufM«.i•• -
CJtyufPak,Al:o
Otyaf P.11\oAto
0tyafPMOAto
OtyafSanta
a,~
v,1i.,w11.er
2 5chedule Stakeholder
Annully~doi.· .,.
taordurlnathe
startofthf-
nilnysason
iiifnewslettff N/A
edi!:1011
~All¥• .,. .... -..
Ead!Fitll .,.
""' .,.
Marth/AprfJ
Yarlblncl N/A
f.ofa.11 .,.
YearRourid All Santa~~
County CAS
Comm11nllles
nazz ,...., ••·•·••h
MOJIIII H ■tn1hdoutctywtdetJie--Z02l Flood 11:eport"
bnldtute bit--. 1/26/2021 111d IJ/'l/20U.
· Mountain View p.ibtbhedtheVolume'l, 1021 llditlon of
11'1• V. Ill September 'l021 th ■ fNt\JIW Information on
floodN1f'llltu.floodinsuranot,o1nd~tln,fDrthe
Mnt•ston"II.
MounUln VIN Sant out Vo1ley W.11lefs Ge Hood wet,
k•1utltlyb11Jn.antrtlow_.,ct'(V\Jltyantoner
.,._.,.9/5/'lOl.1 andlQ/15/1JJ'll.
P.SOAltoHl'lt•mvou ke,ldy'forWlnt«Stormsr fllen
to ,0 t11ldlnls Hd bislnt!HS Ilona with thlltt utlllty bills
lnSept1111ber'l02l.
PifoAlto stftta\ltllty announcenent u 1n lnfonnillion1I
annountlM!ent on utillly bits In Mardi 'l021.
,._A1:aati-..S~~"'mdooi111eMJtN"-,
yur4.lrlll.atllelMtltOlyennto1ndPlklAio'IMie
0,-.kOl.!IL
Sanll Olla: ~ewsleii•,.&SJentto reidelts
and Is IVAllableonthtdtyweblllefn Nowmber'l022.
v,11..,. Water's flood prutl!dlon ra:ourc.s Lindina paae
lnct.ldel the m05laurent Vllf'llon oftht1nnu1I lloodpl1ln
ando:,untywldemo1111B.
Cupertlna's Flood s«tlon UAMl'th• "'ClltHII
P,.ndnl!U" webpace 1111 a lLnt tflil'l f'Wdnd.s taV.ali.,
Watet'I Aood llady lindn.1 pace.
Glllo(1"'FloodM.111apment"Md"'Emerpncy
Prepa,edneu-wllbP1115lillktovalll!'(Wat«'snood
~bndhl1P11e.
Los Ahas' "F1aodpbln Management lnfDrmatlon• web
Pia• Qnb taVaDw,W.ater's Flood kelcty wtti pap.
P1lo AA:ds "Fiood lnform•lon ■ndWlnt• Storm
P,..-Nn1SS• Wftlplle ndlrKtt to Viii., Water's Flood
R~bndlntpace.
ATTACHMENT 2
Page 3 of 17
Audience 1 Messace
AppegahlA
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa dara County Multi-Jurisdictional PPI 2021
,non IY•• 11 Praie<tAmxnplbhmentsbyCRSCommunltiel
Outcome
norcrrdt tf'di,n,{»1
Ac!iwil)'ll'.I
tll!!l:Torf/aiworty
WEScl'l'd/'-rhr
cu,,,imunirv's-bure
ml!Jft711'ct!M}olf¥Mllf
crlrwla:
J1wCOIMlllnltymW1
clleclrrh•w,mftr'sllllb
at /rem monlh/y, and JI•
mowthotortt.nolonor,
«cllf'Elre.Arfnst
lfffl'll.l!l/ly, !Mc1J1P1ITNUIII)'
MUJttt!WHtthl!CMtrnl
IQel'ISlltl!thatlt i-f flill
Cll/'ffl!tGl!d,-nJMrtt
Projoct(s) Proposed IO
support the Meuqes
(XX dlllotasCo _a,....,.._
•nd~PtalKt.l)
(AU.OP 116) All communll:W webslt•tlood protection resourceWdlpqe
ind.Jdeltangu~e1h.t contilnsthetht•,ddltlonal l'Plpriorttyme~eos noted .....,
7. ~Pan eme,pnq plan
a. DDwnlllad dbaster apps
9. UndatW!d1hallowfloodiltlrilb-don'\drttetb~nandlJIIWltllf"
l~a-s1omandf~~Raou1as"-«Jpilt
ftllilablefor all roldenb Iii the C0t1nty, lntlidei r.-dlrmbl& to
:nw-ftoom1111ftMY httm;{(www,.amoy91J01ta/opa/Pws/sfonn Mp
Asllpment
At1Sant10lr.1
count,'
COmmunllles
'Sd,edulo
si11t.1a,,a I Yftf'Routid
CountyOfflc:eaf
PubncAffaln
Stakeholder
NJ•
FY:11122
Pn,joct _,,,..._
INPUT~EREQNLY
v.1-, --~•l-protectlollttSOUl'D!IYndln1paae
JndJdf!I lhat11p 6 CRS prlortty topk mm~es, a ~1 •
the3 ,cldltioulmesaaes ldentlffl!!dklthe202l PPl{pc:rgl!
45).
O,pertfno's Flood Sedkm under the •0ttz•
Pr1p111!dn_. wtbP11e lndudes the OS 9 topics.
Glroy's •Emqmq Prep,redrN!u"' webp,aaeinc:tJdf!I tM'
W 9 topla.Ackltlon ■ltJ,several posU on f.m•tl &pres
ilnd10C1;ilm..-.weH1l1iredwilhthllmtSHlini-
Morgan Hllr1 •flood tnformilUJn, Floodplilll'I
Milnigernlfflt•~•lndudm11inktothe"'l0UFlood
Rfiport"tlllt lnduda tMCRS!lltopla.
P•loAlo'1~lns--.Wdf!l.tthtftaddil.loNIPPI
priority mBSJ&l!I, Ind llleflood lnfl:mn•kln ind Winter
Storm PreparedMSS website h• I tint to th• u1ffty Insert
wtildl shows the thrN addltional PPI.
Oy of Santa Olds "Rood Pruteq:ion tnfOf!Ntlon• weti
pagel,d,df!I reouras for pnpuedntss.
siiit10u1Cal.inty:NovpcbtelOluble•no~-OtS
putldpaUna:conwnunlty
(KCfiilii'jHostst"fioodsafecy-hrf'onnalro'n-~1r.hld.lde'"1r«1in,to I Santat'llta ~ .. '/ .. r-=-------Santa Clara county: No upcbte availiible • non-OlS
m-yaRtywM9'AIIO'e9!teJY bttm;J{md,wpy.grgfftood-gfftlafprmatlon Countr
(sec OP flUIJ Hosts a -a. a Prepared eommu.;... Meniber"-"!N&et.llatlnct.tcles
ernqmty prwpa,_,nes.s Information
blles/fPDMlfflMnlDIIIIDll1t¥PPYP~fflUO!tt:mffllhtc
(scc'cii ll0)HOIU a -Ptopl'wlth Auas lfldF,i"(tiDnilJ NftdsW'if wmplle
""9fi(fcmaWKYrnlOIDPtl'd:d!iA9Yn9'tbmP r1 fiJDQfpftel:nndJ·
.om
COlllUmW
Prottdlon .....
SMt■ Cl■ni-Vear Round
CountJOfflmof
£n11111 .. tY
I Ma11...,..ent
r ~Clara J YRf'Roll!Mf
CountJOfflcitDf ==-I
pa"ldpatlnl CZll'l'fflUnlty
~.----Smt■Oua Cou11ty: No upcbtenalabte • Mfl-OIS
pa"ldpalln1 cornmunlly
Sa.ii Clara Cal.int,-: No u~e walllbt,r. non-0!.S
pa,tldpatlnt011T111Unlty _,_
ATTACHMENT 2
Page4 of 17
·-
Appeodl•A
CRS Creditable Outreach and Flood Re1iponse Projects by CRSCommun1ty
Santa Oara County Multl-Jurfsdlctfonal PPI 2021
FY zon (Yeor 1) Project Accompl-IP/ CRS CAJmmomltln
Project(s) Proposed to
Audience 1 Mes111• Outcome Support the M1111ces
OOldlMta~..,..,.,.., ... __ ,,
I ICUP OPtilll Hosts a •0ttr:m Praparedneu" W~l!ll\x /ncude5 ffllefJfflty
pnipwed.wu lrrfoJT11&\k>n, illdudes rw-diredlna to v,u.,w11.-s
I wwwY!Pft'Wltff,oru'rloodmcfy WSS)lle
bU~Rtll•ruulfflralclelmlmI11D1i1a------lmlmmlil· ! WYkP{dJb.Mt:Df!Pl'JdolU
i
(Gil OP •22) Th1tdty hosts u -imlq;en(Y Pn,parei:lnes• webpajtlmmm5l
1!:cmmllllll I fillmt '6-!2!11'1i1WslabldNall!lluwa[I) (listftllnAppendblB)
I
I
I
(lA OP12JJTh• dty's Publk:Worb ~rtment ho5lS a 'flood Zo~ lnlom,Mlon'
I ~1•on Its Wlbslt•flamJ tiAppt!lflr/lM 8)
hllllililbmw: 12Hll:111sa mdii111lzllimldll/--"llood-111:n1:111rmmi1111m
(lAH OP UC) lhetavffl h05b a~ tnform,t'°"" Wfbpiaeon th• tUWll's
' w.bslte. l111s1Wbpas•lnckldes informat5on anthePPlnlnetaplcs,lnckldl1111
support Int; mes:,ap. Thewebpace ftdu"Cll to thl!followlnt by resource
I wt!b11t11:m.~••.orallload!m-J1ocwtsni1rt:m!l:!!l!!a!li!lb:m
! f ancl m!!!!!l!l!!•.as!!
1-I lLGOf>~webll•~.-.n relda'lts 1~~inl!Uesto purffine
, ftood MJllnlnm.111dred1retUYisl.an;ta ww,Jkzochmut:19't I L. -
' (MIL o, 121) 1111• dty\' websll:eh.n • "'Flood Worm.il'°n" Webpill!lh-contains
1 lnform1Uon on swtnl of the PPI mm11• topks: the webpage a;o redlreds to
Va ll ~Wll•,FIMA,NO.U..w..wJloochmtrtADV ~andUSGS
I ! webpaa:a
! Th 1dty'sWtalkealsohas1~po1U11tFloodHat1nllftf01111aU111r"~thM:
I
contllM Mfanut1G11 on~ohhPftlMIWl•l~thewebpaa;ubo
J =loY===-~~=,=.m,~=~~AWfndil81
:-f (MHOP'27)1111eclty'sWlbslte ha 1 "'F5ood Inform Ilion, Floodpl1tn Mana,emetit"
! =!h:.~:ni:~~in'~":'::-::,:h~::::u~~~
( Raport.•11iewlbp,a;e redlrKU ValleyW,tff's flood racty webpa,e and 1150
~ cnntal/\1 FEMA flood lnfurm,tlon hlll!·~ D:!Rmi!!:bHba,1~'.lMZlEIR!zd:
i ·-I ; fie9AAklnMtnvrrnmt I Clvef¥grmH llCA·9fflcW »'.ml s
Assipment 1 Schedule
aty ot Cupertilto YNTRaulld
Ollkeol ..,......., ·-
CltyofGllrur Ye.irRound
Are~rtment
Oty ofl.m.Alos Yurlllound
PubllcWorts
Oeputment
Town oft.as Yarllound
Altos HIiis
TC1WT1oflos Veulbmd ·-~
CityofM._,.ilS YarRound
Engineertn1
D11Mrtm1nt
Cllyoflforpn Yearlllound •• En&lneerln,Ulnd
Development
FYZllll
I l'Nlie<t_,..,._
Stakeholder
.,.
.,.
.,.
N/A
N/A .,.
.,.
lbeMJ:Hf!E~LY
-~----·-0 "'-tt1e•t111t1n P,..,.cin~ wmpq .. lll~dlnl, link lhll
redlr«D to Vallay Wltet's "'1od RN!ty ir,,ebpqe.
Gllr,;i\l contlnueitoriiabuln an ~m~;.c.y
Prap,a,r.tMis'" waplle, lndldln& 1 lln• that radlr«u to
Y.O.,w-..-s Aood flMdy llndlq Pl&•, the Nation.!
Weath«Savlol~ .. andtfleaty'sf'lood
Man,..,..,,, Wlbpaae. The EffierJe111q Preputduss
~hrwllwimo1Ke~monll111td11pd1Cldn ·-Las Altos:lllewebpap Is updlled n nNd.d.n;-
~•hn ban updated and n-URL k:
bn n,d'-.12ailllm:lilmlii!Mblll.m:IDlRilllfl2Rdli!!IID
:f!'IDMn:Dtm·lotwrn!tlen
Tvwn of 1.m Allas HUis: No u~I! n1H,1t,le -non-OtS
pirtfdpltln1cnmmunlty
--Town of Los Gll:os:No upditeavalllbfe,. non.as
pirtk:ipatln1 UllllfflUnlty
Mllpftm:01t-toin&-Unk:
f!llE?Slbmlr&f:m!!ab!:,g,m£mllH1!1ldl!Nrtml!!lll1!1
p!m!M(floocHnfqmyion/
---Mol'J'n MIi's "'Flood lnfurrutilln, Floodplain
Menaaem..-wet,paae ind.Ide I n,,t to th• '"2021 Flood
Report" brodture.
ATTACHMENT 2
Page 5 of 17
-
Audience 1 Messqe
I
Appendl,A
CRS Cred itabl e outreach and Flood Response Projects by CRS Community
SantaOara County Multt-Jurisdictlonal PPI 2021
FY ZOZ2 l\'nr l) Project Accompllsllmems by CIIS camm-
Proled{•J Proposed lo
Support 111• Mes■ops DIX-t------11 Asslanment
(MH 09121) Til•dty'swebsltehn an "Etn .. anq, Prep;11rednes' Wd:lp.111eflisted City ot MOJp11 YNI Round
lnAppfflf/Jr 8) httT&[('ffw.mpmtMllllAr,oy/1.ll{Em§J!PSY:frpa'Jdnm HUI Potk.e
Department
(MY OP 129) Hostl • •Flood Prut«iio"n Md ,.;,ranc:e lnfonaltlon" .tr~eo11 ih , C"llV-of Muu~.Jn
wlbslte{IJsmJ lnAppm/16 BJ VIN Pubflc
www-rnountainyfm.gqy{WJ(pw/flood POSNloO:NP Worts
Stueholder
NIA
INPUT HERE ONLY
MOl'IMtn•COnt•ue om_._,nna -·•-efflCV
Preparedn_. MIIPII•· In Febnmy 2021, a Hnk to the
Cltf'sotfk:eofEmercenc,Semces"(OES) • Do 111111\1"'
emqtnq, pr9p,1rwdnen campalt,n WIS addld to the
-&neqenty Preparedness-wl!bpa,e. 111e•0o t Tlllnl" Is
a 12-month procram wlh a 1oal of nsll.tln11he
conimunlly to be blltw prepared for lffllfJ;fflc:t. ind --
Mou11t.ln \1eW ~nUnu'5tummtaln"is flood PfOIKl!on
-... =
~nm1nt
(PAO, • .,, Hosts 1 ~~plain Mau1M'l8t" ~e {11Jttd,; Appttldl:18} Oty of~ Alo
htlm;/fnw,dtyo(pflode-mfffl{drpg/ppd(gpanw,t,u'flpodl91Wzf19 Pub61c wom --Year Round ~ -P,10Akohna"Flood~lnM.11nasement'"~ill.t -
hnall,._...tlllform11tlonr.prdin1floodpl.iln
nunapnllllllo,,b.
(PAOP1Jl)Hans.-F1ooc1saf1tyTJps"webp,,a:•,nwdtygfpalP,aft9:9'11fl2f1Dili• Cltyof~ v~r,.;;.nd -~,._
flood :uR 1MfAku1Y9'Pik!tl9:A£11 l ===
IPAOP 132) Horu •'CIMI Monlor'webpap(llftrdlnApJJffldiit8) t Cltyof P~o ,-Yea~/A
httm;/fwww:.sjtypfp;pomr[p(dpslpwd{affl mMf!orfdf(wLpp PublcWoru
P.ab Alt~s "Flood lnform1Uon •ndWlnl• Slorm
Preparednll5ll Webpla_.. hn finks to the '"FklodSaf«y ---Palo Ako harts a ml Um•creelr. monitor w«lp,1e th.t
wam residmm of lrrmlnent dan1« of ftooclln1.
(PAOPlll)Horts•"Jloodlm'onutlonand--wtnterStomi"ii"r•r.sne'J"'webpice I ~AJ:o Yw~d ~ -◄~,..,-.. ~.,~,=.,.,..~~lofonn~~,. ... ~ ... -,.,.-.,-.. "~=-
wtlkh mntalM us.rul lnfonn-'on fDrflood readiness {listed ti A//Pffldb< BJ Officll of prep,nd11es" Mbsfte ha vsmll infvrrMIIOn an flood
hm§Jttaatt:ltygfp>lto.orp{slr)'k§fpul,k pt,;ty(ffogd lpfannf\ion wint« s Em«aencr prepndnmforbeforestonn,durinjllomi•ndafter
~ ..,Servicls It.om,.
(5'0PIJ.1)111edly'swebpaleslnducii.~Haiardzo""iies•Wfbpagewtilch OlyofSu.Jose Yr4o,.-,.,;t41 N/A ·-SanJose: Wlbslt•lnclldesffoodzone-•ndfloodsmut
lndudes lnfomatlan oJfloodprepa:red11eH !meEl'hl'r«:Hn!PIIA:H't'.hPYfw PubDr;WOfb:,
~rtO!f!'Sl{w~:1:lfYkl5/!le9d!: I Dwdopma,t
~ --l-s.vlm
(SC OP 135) Th• dty's "Flood Protection lnfonnMlon• welipaj• COftta6ns".lluable City of Santa N/A
Hormation on floodrlYtad topb httm;{fwwwantglarp,mylour: Oua
gty/dgrtmffl'H:J/pybfjc..wpm/ffig(Dnrt,,1fflood-prptgtjop (alto /i,tN fn
=~)Theclty'swebsftefMOUfilrl•raktents/buslneumtopvn:h~~+-Cltyof5.lmop YwRound ~
IMun1K11andradlndJ\lisltorsfa.,.,,-ffembpwt4RY
{SM.oinJJThedlyllaa~snwtntast~etM .. ~llweao CJryofSam~
linked lhedty's Wlree-Stome Mbpaae lo Yflllr Wlt:er's Flood Ready webpqe
lmPEUwn-HAS'MiR!Pfnl/Wlntff•S1PODf
-+----Ymr Round ! H/A
1suNOP 138) Thedly h.s • "fb;id Protacl1on• 'Mbp,qe Sunnw,s CA· Flood
fmtm!21L(/btm /n~U 8)
CltyofSonntY•le t Ysr~~d . N/A
infom,atton
Santa Cla(a: Wllbllle b updated a11d rM11ui;:; Rood topic
lnfonn.atlcm
Saratop: Noupdltewallablewnon-OIS ~,tldpalng
community
s.atoail!No;p;s;;. wl'Rabte • nan.as pa,tldpa~
""""'"""'
Sunny'lille:Tll~c:ontlnue toma~ nood
prol:ed.kJ11webl.ltL
ATTACHMENT 2
Page 6 of 17
Audience 1 Messase
Topics l-9and-.ipportffllmesuges
Flood Awareeu M~ Campalan, lndudlnticici.11 m.ria
-~A
CRS C,edltable Outreach and Flood Response Projects by CRS Community
Santa Cara County Multf-Jurfsdictlonal PPI 2021
FY ZOZ2 IY•• 11 PrDjKt Accomplishments IP/ CRS 0imm-.
Outcome
[M.lllt ow (ommlnty
onlloodPfolttlfonand
pfep,,edness me;DUrei;
ProJoctlol ProPoHd to
support the Mes,qes pac_, __
... ...,__11
r,l"f'OPIJ9JCollduds.attoodaateMUml!dllcam~radlln1tlle
community st Iara-. lndudln& ourmultlln,u;iil mmmu111ly.M1ny of the Santa 0.1'11
COl/nty CRS C.01JST111nllla recosnlt•V1He, w.11:nF10od Awllreneu campaJan and
Elnt It onther CDmfflllnJly'stlood nfonnatlon ~ pacund ll!dirett to Valle'(
Watet's FloodRelctiwei,pce(Topla, 1-9)
ColltP39'f',trtwe,JOdolnwclollldto,-rmdprMdng,on1Grloc4p/atfomts(i.,.
FocttlooA:, lWtlllr, 1mf1rfnJm, Mrzfdoor,,k.J. dipralbo-n, nitMpOpa
«MrtDrldr,.rodlaadtllfllimtd,,utlflty'dfoKZ11!'Pr""7WlW!ftkJilw
S9Tl07fl'N1&:lct43:ct(R VfkwWgtgrw:erffemM:f00'ond lldn#Jbl,'t .... afl
,.,..lfflg mfdlffl!I #ID liw /nflood-fl'Otff a-l!OlondfflUlltngc.ol tdwc -..
'Scbldule
VafllyWater Annualty,tor
c.ommunlcatlons lhedumlon of
the rainy
season,
typlcilllyfrom
Novembffto
April
Stakehold•
A11hnt1Clara
county CRS
Communlll•
tr. o m r , •
af • Ffood Awaraneas Campaign, Valley Water malled out
311'1~ pie.-to addresses In thttSFtlA.AUout~xh
~ ~ tha9 CRS topics and were
mullftancuaae.
1. FPM-60,790\11' .. printed; 4,450 were 11¥.ii to the
clie,/C°'-inty (P\Jbllc: Worband Pl.innln1 Dlplnm«1ts)
t,et,.,_,o..,iber2021-Ftbtua,yl,20ll;S4;7'0
ww.mllledonDKaY!b«U-14,lQll;lhFPM-
pas'l«I 011 v...,wn.-s website
z. Postard-55,IJ)OWllfllprlnted;Sl.SOl werwm111.i 011
10/19/2,J(l!ffdloftCD~ofpostmd)
3. "You Uwfn1 Flood Zona-Do You Know What to Do
Before, n,r1n1, and After• Flood?" trtfold: 54,190
milled OIi llnuary 11, 202l
We~ th•r-.lts of01e 2021-12 Flood Aw.aranes,
PrubolllyPolJ, The results below point to 1n tff«tN•
Qfflp,lan tl'lfl we )a epeu;MI th.an 1tnn
ldvertbll'II, yWdlflt,1swlnp oflbout Sl.50.000wth
lttonfa'taub.GDWll,0,,.ffli.d!red.m•llnptolh•
FEMAW'HA1..n 1obe1&ood~radlstl"llteayfor1he
ftood .w1rw,as caniplltn ws.1n&lled ldotstl51nl,
21" fnaaH 11'11hoHwho believe 1h11 V10., Water
b dolrc an__,.,: Job In kQl!Jlfna thffll Informed
of• flood (l'IOW 17" believe we do 1n amllent,
aoodorfalrjob),
• lDW lllcnas• Ill food IOllll aw.ar.nm OWi '-styRf
(IIOW,,t.50-fiDK-•renm).
• lltltntraMMrKalloflloodmdlllc,;w.lasty-,
(IIOW ,,t "" rad!) with aood ~1.amonFt
Sp,mbJI, M1nlbrtn 1ndVlltnames111pgken.
• SIK of l'8f)Oll(lellts dNrty undem:ood our 3 mlln
•to.a:lonlfl11.dyourrlsk,.1etfloodirlsuranw,
dwaop1plln).
nK IIICffMe in rnpondents who bellwe th.., hA'9
tabn d1ttp11D bereldyfor1flood (now It 71KJ ,
ll"lflUWISelnrepondents who h.,.flood
lnsuranc.("owel 51KJ.
M"W-.llomelsj)l'llpll'mfor1flood(l~of
ChineH, 1'1'ofVllllumesebetl.,...th.,11'91"91dy).
1~ offuah-tU: ~ In n11oblkf'lo1M pin:t 1ft
.---.of-.wrn~~
ATTACHMENT 2
Page 7 of 17
Audience 'Mas ...
•/\fir>tO l~/1
CRS Oedltable Outreach and Flood Response Projects by CRS Community
Santa Clara County Multi-Jurfsdk:t ional PPI 2021
FY ZOZ2 l\'UI 1) Project Aecom...--by CIIS Cllmm-
ProJ•dfll Pr-,d to
Support the Me,,....
OIX---C•,-1y...-. ____ ,_., Auipmont 'Schedule Stakebaldor
FYm2
.,.,_. n ram,11bm1srts
Areafor1rowth:
• W•"-&111oppo,tUNtyforl'utl.Jr•outr-.d!to
,men ofbal:fl~m,1/y homes1ndmu)tf.f,mlJi,
unlls.
tm Mos lndudect fl' lnl«t pnMdm ~ v,a., Water to
,q reklenb and bullneues vii I nfuH CDllectlon bill
Insert In Cldobar1od Damrnbel'"2021 .
-(VW DP •40)AJ p-trt of t helloodMINSJ Qmpal&n, a 'Get Flood FINdy',Sod;il VaileyWIAII' ~ t AISUUIC1an -Ya11evw~aldk5/a,Jnty1tssodal~
Medll aftd ~ ~owc:e Glili6e' b prowled to II '2 1es/m,.my In»~ o.,
COuntyforthatia•• part oftllWoutmdl 41ffotts
conpld:Ql(lf COUntyCRS 1ndwellrmour1mpifdelaMovemberlOU.
Ule.111nu•FPM c:ommunllles
(SCCOPl41)Shr•V~Water'scfl&l.alsoclllmedi.iin50Ul'Cellnudufintthe
floodsRSOn,lH"fklodsfoMowflre:.Ar.ya.illleldyrMd"GotS.1ndtwp"
messqesredlra:t ti;i V•..,.Water"s.,.ltc. MISQlei -in• on sodalmedY,.
shon form nW'li.tt•, short form naH, wtb, and Ned door
Satioi~ t Year~
CIXl"'YOffaof ..,_.., M~t
(CUPOPIU.)fla:osntiesfberubJstsodalm.i.campa(lnledt,rVal'-fWllt.er~d • Otya4'Q, o ~ N/,;:----
hnlinkedtbdty'smaln llood,nparatloll wa,plletoVallyW•.,.s Flood Rmcty -· (GI.OPMl}Tllttci,,,emt.nlHsV.ililywat.-1FloodAw.if91essGlmp,llan1nd~ CltyofGftnJJ Yairllou~ NJA
llnlled Oiedty'1ffl1lnflood ~•to VallilyWlt_., Flood RtlldV Wlbpa1e
{IAHOPl44)Tllet;;,. JIICOP1r.Bv.n.,wat.-1FloodAw,rw,euClmJ11'1nand ~~ YsrRou-11d
lmVnlledtheto.t1'1mllnfloodwabfNiletoY1!1e1Wat_.1Floodb.act,Mbplat AllosHIIJ
a,pertaa post.t • Hdes of todalmtldll P01tS <1.Jrin1
FkJod Jtreparsln• WM In October 2021 us1n1v,n.,
Wate"'splda.
IDs Alloshal iftclldedllnbto the flood IW'19'1ed
caap,iplMbf'l'Mlllrteslltefeclfottkll~tn«.lrlna
mou.
Palo Alto haV.111tw w11.-s FloodAwar-,-, tampatan
flnll.t 011 tlltClly'1Flllod lllformltlo11 .111d Wint« Storm
,,..,._ess...,.lte.
CJty ofS.tl Clara has posted soda! mldla pm5 forf1ood
awam1esswtS .,_ F.112021 ,
~laebracounty;NGupdlleft'allable •II~
p,11tidpat111&0)ftlfflunlty
ciipertJno mrittnu• to maintain the F5ood s.a"in undff
tllt"Oben~wetipa,e,inmldll!11 !Int that
redlrectst0Vllt1Watff(1Floodl'eldy ..... -.
Gltn,y:The~cyPtlplR'd11SS-aridPubllcWofb .
-.:load MM.118'1'1--wmplie bot.II Dnt toY1llily
Water's Flood Rffcff wtbfNp.
JownoflmAltosHllls: Nousxt-e1N1iiabla -11on.as--
pa,ildpllillatomnWnlty
ATTACHMENT 2
Page 8 or17
AppendbrA.
CRS Creditable Outreach and Flood Response Projects by CRS community
Santa dara !=aunty Multf•Jurlsdlctlonal PPI 2021
FY21122(Yo•1)Pnljoct~ill'CRS CommlNlitfes
Project(,) Proposed ID
Audlonco •M• .... Outcome SUpport the Mn...., DIX_.__.._ __ ,...,...,
(LGOPHS)fla::o&ntr:esY;ii"-YW•tlr'sfloodA.warenes.staftpalpmdllB.,._.
the Town'• main flood wel,pqeto v,s.,w.-..-1 flood lladV -..,.
(MV OP N6) The dty doe, soaal 119«!LI ncdlado11 about.storm pr~mlonfor
wlnltt stoma ahalCI of time. The n01tration dnm reldBlb to ths ~
Prot«lioll and IMUl'llnmlllforTNtkul'"~t. Thedtyha Mo l~edthedty's
,....1ov,-.,w.t.-1Flood~wetip,.•
~ ---(SCFN' 147)otypublshesNK»I r-.da polt:s,on F~k, T'triU•, 1nduth11r
platforms, focused on ufllly
I 1'111dty h.as prtp1rad a pre-flood pl.In (fRP) for Pl,lblk llllfonutlon protects thlt vr,11
! M "'1"'9m111tf!d before, dur1n&, and aft• 1 stom,,/llood, a well as ~Ul'ylnl .,,_o
I
ts ,_poMlblll for paslln1these mm..,a, wlut type of 1111ants U,e,o 1pplyto, ..tilt
· Sodllffltd&,pbtformstopantoandfrlowoften
I ' (SJ OP 1-41) Aacosnlzas V~ Wlt.,.t FbOd Awat.iMs tampal&n an d II• Dnked
th•ciry'sinM.ffoodw.tipqetoVdeyWltef'sFloodflady~e.lel!SII
v1...,W1ter'sfloodpl.llnmallerUIClocatlon,tCNyH1llformklerltsto~~P
I '
a(ldllMIOdlit11tu:ed,tni1outevei,t1UlfOIJPOIICthere,1r
(WIOPMll"-lnb•V•li;W1ter'sFloodA-;;::;;; .. campatip,Hdfrlahtd
I ! tMdty'smalnftoodwat,pac1tov,...,w11er'1Flood~wmpll• ..._ ___
(SAit OP ~I The cly doel asodal n1edia 1otllatlon about storm PfelWl'llon for
wlffl•rtormslhadoftJme
(SUNOPIS1)ThedtymMf";'pD5Ulloodsafay1nd~es~
throutfi sodll 111~ pa.tfarms (Lll.o Facabool and Twitt.,
~9.1Wof1iltl'M!SS ... E«1ull~c.,,;mfflty -(VWOPl5l)CoplaofV11wf°w11er'1rl'd:~.tpftoodp&,M111~~
on flood pl'OVdlllfl ilnd rt.eltableloll~UOatatlM.tnlyCAScomnu11Nleltoduefflll\1t11twarbn
Conimu11!tyEYfflll-Dlltl1bA•floodPfeparwdittuinltWbtot•• pr.ll!~lmHJllll!J WSIU,lnWclr!lbepl111tMrN1'1r'ftMtltlnlobhywe111forYll:l011to~~p.
O,ffllll\lnlty
lncfl!Hl!ln'hll:l'on
V11.., W••mefldiw,rba wnffll.lnllies'~lluau~thetounty•11d
dbsenlute flood rudlnes matwiats, lnd.ldln1nrtous FEMA ftoo6-n!tited
V11leyW1~r 1i,dcitiet; • pub11011:lons,11dV1"-YW1tl!f'floodrMd,fflllatals(Topks1-9)
RoodProb!cllon
RtlOUrC1!1p,11u;md ; lmprlllffV;i.lley~te,-5
Rood Cllmp,1lgn rl!Sults i
Rnldfnts f,w ,triw.
I «lflncemergendHand
------
• Aullnment 1 5diodule stuohold11
Townotl.JIIS y-,Aaund If/A ·-~
ctyafMouatain ---..~ N/A -
atvo«,-;-t.1 I Dllrln&th• .,.
Clal'llOffia!of 1tormsN.U11'1
Emqeticy , ......
Clt";'ofSln.lme YMrflound .,.
jt1tyofSU.ot• Y.,.lb.llld H/A
ClyofS,~ Y..,Roiiiid N/A
CltyofSu11nr,M OM1in1Ui•rlfny N/A
EnvlronrHnl&t ·--1--
M-)
v~~ Mnw.O,, .. .... a...
Sapnlw-""""""" "" Co111munitl8
FYaaz ,...., I ; 71 II
l~!YI !tHI mtL!
OWft--, at..:noupo,ftelQillblil•llOn-OIS
p,lftldpltlnaC:OlffllUlllty
M~III.In ..._, sh ... a Fae.boot. post Ill Octob.-2021
rep-dlrcprtlPffl'llbUl1uf)IQH',liqr.tlll.A.pst
"Pfdinllloodpttp1tldnass wnfutvrwdln our emll
dlstrb,1So11•0tyHalCoftn«:11ott•~~afAood
PY'IPifadnt:H WNl In Odobar 2021.
Santa Clan: Wo~lan -posted onsodll m.U.for
floud .rMireta$ ..... led IP/ dty strNU dlwillo11
SanJCJscfloodpWnmallerllVaikbllll OyH~and
webilteRl1k.ttoV&llayW1ter'sfloodlladywebp,ac,11.
~Noup:i,11.e,n!W,fie.llO!t-OS~ln& --....
s.mop:No-;pcill:•avdlble-llona.spZi'~~
con1munity
SU~ C..,std postal~ to F~
....-•akl!IIS'iqthestormdrllndNrtopnwnt -· v..,wa1.-s~•...,....,~spll1u,0i,~
111d Vlflum•tl annuli Fl'M --. pnMded toall Sanhl
01111 COllnly dty/caurrty l'llblcWDnS 1111d PiM11lfl&
~ertsbltweMDKmnba-2021-f11bNaryl,
202l. TheFPM ls posted on ourwlbllte.
60 z,o ffMs Mt Pdntwl· 54,7i0 _.. m•IW io
lddreum Ill I.JI• SftlA on Dllomb.-lJ-14, 2021; ◄,450
pnrrktl!d to lhecftle/CIDl.lnt-, (Public WOfU lftd P~nln1
Departmantl)---Oecllrnba-20Jt -ftlbNaryl,
2022; and rwn•l'I& o,pk!s wew used • naded bf
V1JlerWatl!f' cm, Comt11unbllotlls attd Gorrtwmmal
Rmllonsltlff.
ATTACHMENT 2
Page 9 ol 17
Audience 1 Musqe
ApjM!nUlkA
CRS Creditable Outreach a"d floocl Response Projects by CRS Community
Smta Oara County Multi-Jurisdictional PPI 2021
FY 20ZZ (Ynr 1) l'fOject Acalm,._OIS 11\'CIIS Comm,.,,_
Outcome
bettrrl)feparedbl!lor e•
noodevenl
PraJect(s) Prapastd ta
Support the M1111ps oar_.,_.,_ ... ..__If
(CUPOPISl!DiltrWeflood~Ndtnmertatsat-;~-u/
fdltle
(GI. OP 154) Pattld~ In two falr/evmti' ~~I (GF} and cty's.
PubllcWofb w• Cclmlftl,ilty OpM House(PW'WCOH)
(Wf OP 155} Hmtstwo WBm -£artll Day (EDI alldlhl'Towri Pk:nlc(Tl'J
(Ml. OP 156) CMstrfbute FE.MA ftoockl!Ytlld pu~lolll .t ~ wents
Asllanment 2 5dledule
------'--Clyofcapatino , ya,&oun4.~ 1 H/A , .....
CltyofGllror --~ End of .l.llf (GF} N/A --~ ....
TOWll---;,i;;--t =)Pfflll ~
AltosHln5 (£DI and lite
INPUJ:HEREONLY
1111 m .. -•--, -·-1 •• ,.-,n
Mdtr• vadout fairs/events and provide t>ddlio11~
mpla forlhe publkon di!lfUY at Cly Han .
Los Alias h.11 mall« wallable at cly hall and public
llbrlly. D.11111& mou, events ... en Hmlted !Neto
COVl>-19.
Palo Alto dlwbta y.aey Wtltt'I rmitl-'aft&\1 .. 11'
~ ~.,r1111fMr'fdufWII Ealth O.,.went and
P.alo Allo's Opell Hauw weryyear.
saru au.: F1len and ..tdltlonal Jnfonnatlon 1r11
rurffllt\t at city ha• and public ltinry,
O.,patllto dlstrtt:Ua c:oplSof Vakf wiflf's Roodpa--i;;-
Mlillr Md oth• pn,~I kems ptO¥ldld b/Va{ley
Wat1r.tvirlous f:llrt/111tM1ts Mdpn,rides tdd!Uonal
a,ples afthe-makrfortllepubllcon dkplay at OtyHall,
Gilroy: TheRWK "° GffllcFfflMI orPubllc wom Week-
Com~-Opm Houuht2011, 10 11om111r1111 ._,. _.,_
--1 -------~ ----TOWII of Los MO&Hllk: No 11pcl••av.&ib&I • non-CRS
partklpatfnl conmunlty L Summer(TP) l
CltyofM~j Y&r llaund ~,-.-,.---... -.. -... -.. -.. -.. -,.._-... -_,-_,-,,-th-,...,..---,_-,-w-~-,
"'Holidly Mack"'-.tlldl was had In Dtmfflber 2021.
::i:=1:=~~~d=:::,~M!:r:n:C::~,:;wT J ~ofM~r&a =ember MounHl\tlaw:O,,.toCOW>nstrtctloris~
<ldaothappa,or..-.modlledffomthape,,tousye,an,
Thenforit, .. Wnflol .hie lo dbtrblte ttt. ffUlftL If
COYl>f1StdcUoasdow,-~ntor-..ni•attM1dlnai
[r'A OP •sa)Stlft' ~•flood rad>ft1u tibia st tly'~h 01T [ED) ewent
ancf a\ the!Sy M11nk:lpal Corpor,tlon Ope,HOUM(MCOH}. Upclfl raquat,t111cly
also partldp,l:es., olb1r fw1 and pninkJl:f' fktodl'9dlnes:s,ln~Cre-ekwts•
nia8er/l,rodlU~
~---~~~-----(SJ OP •59) St.rt' hotts 1nd partldpl'ln In lhe 'Bulldlna Pennis and Home5ffl'ty
Ope-n House.' Thult(s also hosts 'Pumpll:lns lnthtParl' ..,a,11 whldl Yalle'f Wiler
staff parUdpltes Jn 111d p-ornotes flood prep...-tnns
10
{MYA&.Wf)
Months of apd dbtrftdloft ofm•nts In futura ,.an.
CltyofP1loAI; __J.l~::.~-~ -~1floodrudlneutAbtal'lthe£ArthO.., -
iilfld._1¥ dieperldl/tton Ev91landClyMunldpalCorpomlon0pMHouH. Th
{MCOt!J requests made Otfclllfbrtsfloodradl1te.tfllln4'r1"'lMl¥fflt.
toCltyto I supportta1n
CltyOfSanJose EKhM,tand ~-5a11Jose:. Otyhartsannr.1al8ulldln&and~wity --
October open house.. HOWWIJ, this year's event Is on hold due to
COYl>-19 pandemic.
ATTACHMENT 2
Page 10 of 17
Audience JMessaae
I
• ~:Prlltfldpa,plefromthefloodUUrd
' McmceJA-Playour3-diy en1JJ'flCVt1ttot•her
Meua dB-Fono. tYICUAIGn ordln
MasageJC-Lmm the bat route to hl&h a,ound
I limid.: Undtntandshallowfloodlq rtsb-mn't dtw•thnlu&h rta11cln1
Wiltff
Maup9/i -U~sha&o.fndlrcrisllS•don'\drti,ethrauill
stMc1111wrter
_ FEMA's~D1111'tDJ-o.m•,• __
IQl!{U: Protld: your propertyfrom U1eflood ,.._.,d
Mmqe4.._ -Prl:ll«t yourPJopartJfrorn o., flood hnard
Masa,e48-PreSMreyourhome
M1!5J.18e4C-s.tidbapQ/I offer protection ,-alnsl afool or less of
floodwlt«
Meu&a• -4E • Get sandbqs before a flood
!21!!tl: 8ulld taspo111lbllty
M~5A • Buld nspDM(btt'M~lnl
Men1e5B -Com,-Ylllll:lt~trequlr11!1811s
Mena• 5C • Oltd. ~ yourloalfklodpla ..... ~ .... tisontyou bAd
To2tJ_: PnHd natu~I floodpl.ln fun<tklns
Mcwte6A-lftpaeetsdmnand llowitll
Mm,qeH -ICeepdebrh mdtrahcu of ourltrNms
Meu.•1•6C -Don't pcA,te, cl.Imp, ordnln anytHn1 In aMS
j
APfllndl1A
CRS Creditable Ou t reach and Flood Response Projects by CRS Community
Santa Oara County Multi-Jurisdictio nal PPI 2021
FY 21122 (Y-1) PrajectAccompllsllmena i., CIIS c-unltles
Outcome
Project(•) Propused to
Support the Mesnaes 111-c---i--11 Asslpment 1 5chedule
(SCOPl6Uj0ty•mtsarloodradlness t lbteilttheAn&WlnefestMILV11fe1 ClyolSanta E,cf1
Water also 1po111om I t;ablut the festival promlllllllftood prepu..tneu a!ld Clara Seplembe'
dlltrfbutesv1rloul flood rndlnm matfflllsto th.ea11m11inlly
Leudamageduetothe , ISUNOP16t)Chyh11permanent-Jla1dM,yFlood"'s1r•slpsh;nssof thecttv CJty~ YearRound
noom; l mprowr sandba1 , prone ta flaodln& and pnitnote the ~loodZOne Looi! 0~ reatured an t he city's
tlstrlbutlon WKl!llt•
Fewe r accl~nti nnd
~~:::::::::~ ) ~= :::.:::= ~:':!:1t~:::i':.':!:::1::nd/ar
:.:~:~ndm:t:.mti':n:of i sllevlsbwtienraquest«I
wtthou1 parmlts.. {MR.OP I 63) Thedty affm Flood Prot-=tlan Altl5t1nc., Property Prated.Ian
lrcr1111,11 N.1111!.raf I Advlcaandproo,Wl!slo-peno.-floodr&tmM1Jlta1lan atthaffontcount«
r•p.lr1wllhparmlb !
Ensur1ptaplewha,re
LOO!rtsltd In PfOWCd rc
h!rptoptrtyfram
n-ana u 111ninc lht
helpNynted
Kte,.famllie.ual e
ISCOP iiij'ni ci:y affen Fbod ProtedlonAB15tana., f'fflSMnY Pratettlan AcMc1
Cltyof01pertlna Yl!lllrilaund
cttvofM~ YenRound
Otyofs.nt.11 YurRound
cw,
CleanerJtre.11 ms and (VWDP l&S)•DDNOI Dum~flleplcllmpln1meswpbsent Nth vurto .1111511111 YalktvWller bchliil•
Odobe'ar
Novembe'
(CWM)
,_er dumpln1 Cla n County raldtrltl 11'1 Yai., Water's CWM and FPM communlatlo115
violat ions
Fewer debris blod.ages
durln& hlah -flow events
Dnkta1e lflspecton
report fewe, a lb and 1
deaNSe in the amounl
of trash r.moved
11
.... ........ ,
""-"" (FPM )
Stakeholder
.,.
HJ• .,.
All Santi a.ni
CourrtyCAS
communities
FYJIZ2
Pra)ldli 4.kw.zatl
l!IE!!I.filRE ONLY
sunnynlc Ontaln&, Otv stiff stlll p,umat•tia'u~ ofii;;
~lonelaOtup!
CUpetlna: ~ Th•Oty maintains• lot of FEM A•
,-■t«lrequeu.
MUptta: on,oiii,. Qy maintain; loo of FEMA-fflated .........
Sanh ~ On-loift& per f8'Jat.l foth•dtJ
Valley Water'• m2 FPM Included the 'Do Nat [)Jmp'
mess1P11-AddN:lan1ly, Yallev' Water's wetntteflood
rudv Ludlntp,11e contalns 'Do not polU;e, cl.Imp, or
dralll1nyU1ffllltlcrms'undertheBefor.aFlood
Mdlan. Mfps;l[www.yt11cww11«-on/floodl1!J•
WIYRloodfftdr/llood:!fhtt-advb
Valley WII• hosted Cont al ONnup ~ (CCD) on
S~emt.11, 202 1 (Rnrits: 9llp«,p/epar11dpoted;
ff.5 dlst«a dfaMd "'1ft; 18,084.15, /ndldri
rrqdables, lll'l'igllto/trosh m/lmftl; l,J,45.s» Might of
rrqdoblu a>ll«:trd), and Nltlanal River CINnup DIV
INRCO) on M,v 21, lllll (Result£" 596Pff)p/e
porVdpur.¢ J6.01 dli:tmo dNned miln.· 21,6515.04
lndudri rff}'dl,bfts, llffflghto/trmh colmed; 2,5&9.Sl
•lvlit a/ mydabl" o,/lmftf). Swer~ of our CRS
communil:le p,1rtldp.c«l
ATTACHMENT 2
Page 11 of 17
~jlpel\1ffll•A
CRS Credltable Outreach and Flood Response Projects by CRS Community
Santa Oara County Multi-Jurlsdlctional PPI 2021
FY 20Z2 (Yew1) Pr<lf«tAcc-pllshmllfllS by CRS COmm-ln
Pro)ect(s) PropoHd to
Audience: 1 MHS111e Outcome Support the Mess .. es A11J,nment 1 Schtdule
CXX dlnoCaConMMtty KMflflll, ... ...._.,..,....,
I
-
(VWOP 166) -OONotiitm~l&ffl~~......,.duinn• ... ...,11111 .... JI N ◄--• "'"
(VWOP'67)UstspolMJgn~•mblrtit•Pnifed.Notlm 'i!A,-Yt M ,. ... '-..
Commut1katlo1&
I
(SCCOP1611)5toffll0ru5tendfiollM~Prop:flp~ lHl itOtn ,-,....1..w-1
County
I
t!'i ll li<iF°l'li-1 1 Tltt,cq"li"'I IC'l"l:::n"IIHMl4il r, l,/,(h if-1.(:1,1 ti .. CUrp~ltPII C'll1'-'111t1 ■""':i ~, .... ,..
I (AIJ.OPl70)0wmpmentsthaar.modl'yqorc:onstrudtftc11twatdi .. I YarAol.lnd
1Msins/,5t0fffldnlns/Wds .. ffl1Ulred,.,-thebtiow-M1tedp.-ntlls_tollmdfthe
-..oo.unpllt&lflcn■stoe..,..• llllidcltlml,someoflMM<til!t,.... .. lltd
doalnl1t1tsforap\llprotemwhktlarerllOdll'rtncorCONtr\ld:.,.MWatdt
balns, t,nd fl!IJ,llrt tl'tl!contractonto lutan tMumelflfldl Th• P"Jll'affl II also
I hltfillthlll:I on dlll!s' wmllta.
• SollthCOUflty lfflJddpallfln cn,ub/«t rofhe ~ "Ff,osita" NPOES I -• NorthCOIH!l)'fllll"ldpplMSot1t1"0/l:ftto~fF "'1j,ftndpolllitfllaml I l l ~ NPDES IWmlt "-
(CUPOPtn)TIIHtt(sannuilllloodnotk:elntlttk>caln~.'JMOlpattno I 0,ofOJplftfflo,j An11Ually,
l Sm1111.'mnQlmdum1M&ts .... l'llesuclnsMd~to~ Odoba'· ....... -.
12
fY21122
I Prajoct:Am,m ............
SUkeholder
INP!lI Ht!!~ Qf:tLr
· u,pertmo-s~--.. ..... uftde"t,-... , .. l!II
P1..--iness" wabpqe ha a Unt to V,1llty w,t_.s
Floodplain Miller. ltieClly illso Ind.Ide the-Do Not
DimP-menq.In1 in TheCUpertlnoSc.n.-s ~11nual flood
pr~redneuattlde.
Pllo Alto ha~ W•_..s CWM .ad rPM IIMfd on the
Cly's Roodlflfonnallon and Wit« Stont1Pr..,._eu
...... L -.,. v.a,,,, W.C:lf's Operaifloosl M•t•anc.ec»nUnuts 15
practice of plidn1 'Do Not Dimp' si,ns on WIii.-./
dlilnnels.
--------.....
,._. ....,,.~ ruo .
COo,tyCRS
Communltle
.;.
IN/A
I __
I NI•.
V.itey'W•lf's proJ«t natkes lira thepolUlon hDIDne
munb«.bDll!lillmva1ww:11a:.m:r.lm:Rillil·
pelCft/)egyc-wltl!PJ\oed
--Pillo Alo 1nrt•St0ffl'I Cnln steiu:ffl11.I/M.S.lilln on aN
pubDcrightafw11tatdl Nliin andlnltts.
CJty ofS..,b Cbira:Stendll"lfMed.illion lr$alled on
pubic catch bas~
Sa11taCbraCountr,Noupd,t•~·non-OtS
p•Udpal:Mj c:onwnunltJ .
Sunnyvale: Th•Cltys11II proclJDl!S thitHor\on newsld.tcr
and lndudes ii Ml)o Not DlmS,-m~
V°a:BeyWat•mvri ~lnletwllh ii .,.oDti,.---;;,i--
FloMto&ay-mewa:eonV•lleyW.terpn,penle.
Gllrr,y te:1Jil'IS al a«ws1onn lnlmandatdt AIIM to
lndudeast1t1dlotmeddlon witltnoGltTIPIII, t'lowl to a-,._,,~ lln1Uaa•fordeveloprnmt projecb.
Morpn HID require 1n m>rm drain hltes ind catdt
bnlns wkhlnthit projed. 1rm ofdll'ffl0prnt11t
appaat.lonstot.1t1ndledwlhprohiblttfti.npaa•
~as;"'NODUMPWG-DRAltSTOCREir)and/or
papttlalkl:i,ato~ellepldumpfnJ.
eu~de th-. -no Not D.imS,-ffl5,ipll In 111•
Cupertino Scene's at1nutl flood prep.1ralnm •r11de.
ATTACHMENT 2
Page 12 of 17
Audlencl'
. Residents a nd
: Businesses In the
1 M1111qe
I ~=::r=~~ftoodflJl
M15SqelB-ColttxtfDUffloodpablffllftllWlollndGU\llyutlr
property Is In a tloodf'laln
Appendl•A
CRS CTedlt able Outreach and Flood Response Projects by CRS Co m m unity
Sa nta Oara County Multi-Jurisdicttona l PPI 2021
FT 2022 (Yell< 1) Project Accompllsllmonts by Cll5 Cllmm-
Outcome
Project(,) Proposed to
Support th• Messa,:es
l)DC-c.-.ay-
MdOmMdlP~I>
ICUP OP 1n1 P•rtkfPlte; In dalfHIP events: thl!~IIWII N.atlofl~ River Guff-up
' Dir (NRCD) ill'ld Coastal Oe.i...Up Olly (CCDI. They mcmllnltewkll V~ W~er 011
bachtheedm1~p llffarts, Thacityalso ~es lnVahyWallll"sAdopt+
Cfwt.Pn>1rat11
t (WtOPln)lltetown~pl'tl!SilllllllHi~prtl!l'lts:Natlon.!Rinl"
CINtt41p Dir (Adi M,y) and Comal OealHlp Dir{udl ifplll!nlbet) and
wordinlt• volintan. They c:oon:liNlewlih VIier Wiler on both thee dmrK!p
rffol'b. The town 11!io p,rtldf)lt.1!1 In Yaley W.t:15"1 Adopt-~ Prolf■m
i (MIL OP 174) 'flood l'Ub11cAdvfsoiy9 brochurecorrtaffts dumping Is U~I
mes.a,1111 and how to rwport
I i :=~~,:~s;;:::.:~::,~:~~ev:,~~==~:h"::~"n"'!:'
I both lh•• dun.tip lfforts. The dty 1bo p,rtldp,ltes In Vil~ Witer's Adopt+
CtatPr m ; (MH o,'11""•1'"-.-.,..---.--m-,.~,,..-m-..,..--.,-,-,_--, ..,.-.-,-,.-,-,.-,-out~
stmms -Do Not Dump ffll!Ualilll
(PA OP 1nJ "An You Ready for Winter 5torms7"' utflltles insert a,ntalns the Do Not
C..mp a11d rllS)Ol"t m•al m.lmpln1 meuges
(PA OP 171) Utllty bll htUrt ~des a 'ltUlity Announcament on floodS.t".c,,
llpl,'lrldidlnl ProtflCI MU~floodJulns-hepRlnr,rttfflandcninqe
dllntldftweofdlbrtl
(PAOP179)PMtktplttslnan11UaldaPH.1pffll!!lu:NalonalRN«O-.-vpD,y-
(NACDt1ndCon11ICIN..U,Diy(cm). Theymonllnlt.eWfthV,U.,W~&'Oft
bmh tMUdaan-up lllforts. Addlflondy, t he dty putldfN{e5 II Va~ Wlt5's
1 Adopil~ Pro,am
(P.1.0PIIO)Onn-uisoftrnhboolftlloat~lnMlladeroOeellandAdobetrl!S
.,. dolM 111nu1llrt on Ill &flamed basis. The dty mD messes lb hot Spc(J Nld
duns up the local dr1ln11esvstem OIi an 011101111 basil and part of lbi operations
1 1ndm1lnteri1nce
f-(SUN OP 111) "Horlr:orf nNSlat• lnWIMS .1 9bow How to S.Flood5af..-artkte
thlt p,omote the Do Hot OUmpmawa;e
Residents/businesses In I (VWoPffl)MulMan,uapl'loodplHi mo1U.(FPM}to .all reldenband~n.-;;
the5FHAareaware 'wftJllntheSft1AlnS1nt1Cl,qCoun1yrropicst-9)
they're In the 5FHA and
prepau! bll!f"ore floocb
13
Asslanment
ClyotCUper1illo
Ta-nofLos
AlOlHIII
OtyofMl!pitaJ
OtyofM'-'ltas
0y-;,~ ••
City of,a'i;A,1:-;;
City of Pala Alo
Otyof P.Ato
Cly of Pillo Alo
atyofSun"""'-
y~~w..
'Schedule
""'Moy
(NIICDland .... ~ ...
{=t
Ead'IM.,
(NR<Dtand
SIP,emblr
ICCD!
EKhDoum"'
orbnuilry
EKhMoy
(NRCO)and .........
Jo:t>L_
Annuillly-,dole
to or clufna; Ule
stvtofthe
~~ .... ,., -· M--
,..,_
(NIICDtand
.... embe<
!CCCI
-Allnua,lly-, .. , ......
ECIOctoblr,
FaUEditlon ....
Nonmb«/
Do<em..,.
St1keholdor
Voklntft!n
VallefW1tff
st~m
st-rdlhlp
VollnlNn
Viilley'Wat.w
StrYm
Stewilnkhlp .,.
Voklnteen
Yalle-JW,1ter
Stream
Stewardship .,.
., .
iiiA"
Yollntftn
VahyWater
StrNm
St.ankhlp .,.
.,.
All
op, o • p on
9/11/ll It C,l,abuaCl'Nt. Cupenino Mo heCperdto
9dyw\.lHe,,dsupponY1~Water's -v.tuai-deanupt
(demln1 up rour DWft nlll&hbortiood) Wf!fY S.urday In
M~!·
Town of a.All:osHIIII: N6upd.11:•wall1bla-non-OlS
p1rtkfp,1tln1 CDtm1Unlty.
Mllplla:11'1• City's tiood advkory utllty bll Insert h•
lnformltton about Blttal durnpln11nd how to report h.
Milplla; ctOhaiiiM~hybrtd ln-penon 1roup and
lndlvk:ku1fled lf'IS.,.embftJ021. NRCDS planned for
Miiy 2022 Wlh two dean up locatlans .
Mo.-.,n ~ i.port"" br~ura contained
Ule~es....,dehrilandtrmhcu:ofournrNms"'
a,nd-a'1IGl!&Jl to4nnplntoourcrms•.
Pilo Alto ~da Do llf~mp and Report IKepl
Ml!IAI• on City's lttnty lta«t.
hioMoindwde,ro1ectNftUBIAoodpg!as-leepr.i1ln
,utt .. •~ aftb fra of dtbtlJ mellollet on flood
s.rety tipl ••t .-lMityAftnCR'"ca'Hffl aod the n1«11nt
•.wi.t1.tirn911tHt.clltyt.larve,yfNr.
,.All~~~.,_ lllrin&N1tbu1ll\lviff
~p °"' on Mllldeo ind Adobe Creel. Palo Alto
aho plrtldJlitts 1n Ulemukl-;.lrlldlalonll effDrt on creek
duti'4lp of Sin Ftlndl4,llto Crwk.
P,,o Afto CllY •• dun.ups trnh booms on M1t1dero
CRek and Adobe0ft4i., mas hot spots and dean ups
on so oq:01111 _. on t he edftelty's storm d~ln
networtsp.-n.
Sunnyvale: TheCllystHlinduNJ • -nood Saft" rnas11•
&I the fall Hori.ton.
Ya~ Water's muki-bnp.-:(Eq:llsh, Spanlr,h, Chlnar,
and VlltUmesaj n 21-22 FPM •a sent to .an SC County
partmlnthltFEMASftlA:54,7'0FPMs-..n,al~on
December 11•14, lDU.
ATTACHMENT 2
Page 13 of 17
Audlenw
Special Flood Hnard
Area (SFHA)
-Low Lying Areas, Along
Rfve rs an d Cr eeks
, -Coastal Com munities at
I Ri1k f orSta Lf!lllt l
, R/se/rsvnom/s
-Repe titive Lou (RI.)
Are as
1 M1111p
Mesu,e l C-C.MdllyourltOlffo,bullllm&ln1SpedalflooclHalf'd ., ..
.J2&1: 1n5u,-rw,propenyfoiryourftood hawd
Ml!IWl4!:2A -GSftoodlm\.lrln0tHeadcftlme
M15111192t-lMlnyourpropaty
Mnsat1tlC-Tf'l .. b1JO.ct.,W1bli~flH'l.hpoll;ytotM.1 .....
Iuk..l: l'tat«f pm~ from th•llood bunt
MflSII• lA -Pia your l-U, eme,paq' tit toe.th•
Mel511eJB-Followft'I01atlon ord«I
Mesce3c-t..rn lJle blSt route to hlah1round
.Imzk.t: Pnltldyourpn,pertyfroffl U,ellood ••olfd
MBMt•4A• Ptlllld fOVf propartyfrom die flood haard
Mm;ap 41 ·P,.....yourhoffle
Mmce«-Sllldlwponoff•prot«tkln.-,fOOl«lenof .........
Mas511e4E -G«.sandbapbeloraaflood
.lllll!tl, ...............
MBWIISA • luld ns~ h floodplalft5
M~•51-Cofflptw .. h~t,_,lf_b
M.wcesc-o.twtthrwrloc:afllDodpWl."'111..-Ww1youbl.dd
I2115.i:Pnlledutunll'tuodplablbld:io.
Mt511P 6A-4Np ~ deM 111d"""""'
Mewp61 ·l .. dat1Mdtnah~ofautslrums
MesapK•DD1'tpo""1,~p,ordt1lnanytN!ltln~
I2..li!k.Z= [)waop I Fantltrt fr111191ency Plan
Mm.aae 7k DIWklp ,n emqency pbn
Im&,l: Downlo.-d Ad• App,;
Mm-a•&A· DoMltold diRst•an...-cr •pps
Iuk1: Urtdentand shalluw floocftn & rl5b-G:11t"t ckwwthroucfl ltlndn&
Wol ..
Mesc•M•Un~ndshalkiwlloodlft&rtsb-don'tdrwthnq,11
ll-.nclnJwat•
FEMA's lftl5UCC: -rumArwndDon't Drow.•.•
Appe •A.
CRS Credita ble Outreach and Flood Response Projects by CRS Community
Santa Cara County Muttl-Jurfsdfctkmal PPI 2021
FY zazz IY•• 11 l'nlject Accompllsllments by CIIS Communities
OVtcome
N:IHW in runMr of
llood ln1111111ce pc,l klts
lnlha SAtA1 1.nd R1..A!,ln
lha t01K1tyln1e nenl
l'J01pKtMbuyers
vnderst.nd fh1od rhll
lnanwnumbffof
ei.¥1t1oncertl !icates on
flle,1nd1truc:tures
rep;1 l111d wllh permits;
dll!cr eHe the number of
11petltlW1lou lncreast-
homo,
lrc rHwlndir 1111mber
olfloocllnlllr1.ru
pollclH wllhconte nb
COll'll r1111
Projod(I) Proposed ID
support lh•--CIDI_,._ _ ___ ., 'Schedule Stakeholder
{CUPOPIU)Flood~loallMlll'llltt•,lhecipar1JnoS01!11e.whlch
rOCMS raldalts IIMfbuslntuas lnthitSFHA[Toplcs 14)
CllyofCupe11t!0 £acll0do~~ NO'l'Mlblrmu■ !
II.A OP 114) utt.,ala.ne; ~ ■ •N•You Pnpar«I for• Rood In YGUf
Nfllhborllood1"' brudluritto propertyown1111 lntlleSFHA(Topla 1 .. )
jwio,mlTite~c,;_ .. "'arttttf,,_Jatt•lndudelnfCHTM11c>111>11 ~ -L ~ ~
floodp-eparadll151 .llllf ne.,,lttt•bruH.fouttOWIHPktieMCl111llowlllabll "'°'"·
onlln1t011tll•tOWft'swd&k•lrop,1a rt1Dd'1mflqdrl'tstr) l
(Mil OP '86) aw:lood Pubtk.Ad'rilGr,r bnK:hut1 to rmidelts and bu!ineBe within ~Cl~,~.,= .. ~,_,.~.-Ed DKiwnblr -r,.;r,:--
SfHA [Topics 1-fi) orJMk.11.,y
. (MHOPR7)s.dJ1eaywlde"'FleodR■po,t"brOOIU,-.,:McM1•t.othasalntlw
SFHA{Topksl-9) . ~ Mlfl• :::,:.;. f NIA
stanofdte
°'("'MV"°oo=.,=1,_,,c-:-::..,._=--,VIN""'°''"'-==-=.,."'¥11111"""'"'-==-=:c--;--;ai,=of-',...=,..=-111 i✓-=:er ""iiA
Wonnatio ■on rtoodrl5'-tlooduhly,,nd t llti&rnpo,taacaofbuylqtlood Y'-«akNI
lnsuranceCTopks 1-f)
I
(Mvii a t ) M .. i iiit1ty bill lnJO't to .n resldetrt 1nd bu:,Mies dilt cont1ln1
lntormltlon on floodrtsk, floodsafdy, 1rldtheir..pott11'1Qtofbuyffl1flood
~ITOflb!I)
I C1tyofMot11t1in I lletwl'lftl,V-7~ 1-,,...,.., I
I
T,,. o, 190) SandldH! "An You ftMCfyfOfWlnlt1Stomb?"fk(ota vtlfflnmoltr)
to ,n relderrts ind tarsklms• In 1t.e city, lndudftl to tllos• ill the SRtA, 111kln1 with
Oty of PaloAlci ~ ~
----~ -~-======--I -1,,.oPn1)S1tRdlCU utllty11111<1Unmm11tt,•A11 ,tirftela11tlU'l,IC1nflood ciyofPH)Alo ~
Di;an't1ec cwtht aff au•ld"IToplo t.t.J,4,5, 6, 7,&.9-W111'1'4'rswodt1Jtvolflff Mardl/Aprt
=ftZ)Mllluut•~lndud)\f .. addta!il!llnlMSftt,\MWtWl•lor I r..yofs..1-,-f~
.,.--
reldalb•nd~alld~Slllt1Cl&ra"'ffo,lal4I 011'1
14
ffJIIZZ
....... llllH■fl0 rts
CUpertlnopublllh■dthitannull~iii~
ln t heNO¥tmblt 20'U IJ.weol ~1tCUP91lno Scwilf".
lAsAlm::A.alDtybillkaatwasHntCMtoatmw;-u.1
a,st:omen In OC:lober IOd IICl>lllrnercW a,stelfftffli la
December YI• Mlbtin T1111R (!WuMCollecUon p,rtlltl"I. A
ll!nerto 1\1 SFHA property own., trfll be Sf'lll durln1
F\'2022.
lown-;;,LOl~o~K.blie•nM<Ai
p;anklp,Ullcmmm.rnay.
MHpkn:All:lltyblllhert .. MffltoweryadchJ~
Mllp/tnon UJ~l. Thb-Hnl ~ four&an&Mices
(EncHi,11, Vlltum•e, Spwlh ind OIIIMN) .
MOIJIII H•s-iou ~Rlport'" brod!u1eWaMflt out -
Mou11~~p.JiiisMd1beVobn12,lOii"~of
ta.eVlew~Ses,lnW JUllthil. fNtu,.SlnJonutlrlfl cin
flood1W1tW1•n,floodlMunncle,Md~fatthe
wlnterstonn.
--Moum~outYahyWater'sGd:FloodRNdy
ffleras 1utllltybllll111Jnstrtto-,.Clyutlity01SIOffllff
bdwemt/6/ZGU .nd l ~Z5/ZOZ1 .
-;;.Altoseat•Ne,uuketidyfcwWlnt•5tOffllS7,,_u
utllltyinMrll 4"1ntfalofZ021.
Palo Aho HIit l'lood 1111!1:y t lps u autltty 1nnOU11cament
lnMardlJOZl.
s-.-a:;..:Newslct-,..-s■ntHNownbrt'l,lOlJ,
_, ... ...,._IWIC!tyWDlt■-
ATTACHMENT 2
Page 14 ol 17
: Messen1ers to Other
'. Target Audiences
: (Organi:tatlons &
Businesses Serving the
· Community)
1 Messqe
I ~!IMU;;;~pertyfaryourfloocl"""ii"~rd-
, ,-ieuace2Ai•Getfloodinsul'lllnmahudof1lm•
M..._.ell-lnsllreyourproperty
Mll'IUflt'lC-Thre ha JO-uy waftlfl1 pe-k,dfl:lrtlle polkyto tu:e -
Im..1:~yautfloodUDni
Mma,alA-"'-yourfloodrill
Mesua• 11 •Contacl: yourfloodpt,Jn runqer to ftnd out I your
propenyblnaftoodpbiln
Mes.aa• lC •Chm I your lurneorbuslftm b Ila Special Fbod H.wd .....
!!!l!kl.: lnsur•yourprap«trfotyourffood hazard
Mmaa:•lA-Get floodlnsurancelhud ofUIM
MeJS11192B-S-eyourpropertJ
M....,.1c -ner.■a30-daywa1JntPlfblforlMpolltytotah -Ilzzl: Prcttd people from the flood IYurd
Meuc•JA • Pul yoltrJ-drr e-nlflenty kit IOI«••
Mau.,1 l8-Follow wacuatlon orders
Meswce3C-lflm lhebe5trouteto hllh1"11'it1d
.12m!:Proted yourpropertyfrumtheflood hmrd
M_,a,, 4A-Protect: your propertyfrum the flood haurd
MSU11,e411 •P~yourhom•
-"Jlilet!dlKA
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Cara County Multi-Jurisdictional PPI 2021
FY 2022 (Yeor 1) Prajtct o\ccompHsllments by otS Comm-
Oulcome
lnc1H1oel11numbero f
noodlrnitn1ncepollcles
lnthtSfttM,111.A.1,;md
lnthfc01Jntyln1eneral
l'TospN:llwbu'l"f1
und1mtand /lood rl,ks
ln;rl'iltoeinthenumber
of Hood l1111mu,:e
pollcleswllhcontentl
~111,e
Project(,) Propo,ed to
Support the M1H11es
CIIX1Nllteco......,.,..... ... ...,_,,_.,
(SUN OP t9l)Sads two 12) 1111llen and Ol)I: (11 "Hort,:on• newsletter artlde~
How to.,. Floodsd.-lhll promote lloodMfety ... d l'tood: pteparednll!Slli
1 IMIUlfn1t•1J•adto i1ll nlli:lent$andluln-.t1:hftth1tSi:HA(Topial and4)
(SUNOPliM)Se11k111allerto 10th1MlntheSFttAfl'opks 1-4, and 7)
(SCC OP IH)knds let'llnto the properties In the unlnc:Drporated seclloll k!the
L arus of the axu1ty's ~pped f'IP«ll:lv• 101& area
• (CUPOf'lt6)CMltlNH!ltoMnda~ertofom1errep,tllNelots propef11e
r IMH OP'97} s.,da. a nolketo repetlft lou (Kl) 1,re,11 H required bot FEMA
i------~---~ (PA OJI nl) S•ds 1at ... tothe properties In tile city's mappad repetitive lms
a,-. hlchllsbUna flood safay Ups
Ass•ment 2 Schedule
Oty ol SUnnpale &dttdarovnd .,., ...
OtyolSunll'f'lale Each October
SalltaClaQ AnnuaUy,&dl
COuoty hll
Otyolatpertllo A11nui1Uy,mid-
yeilr
atyolMorpn Allnually,udl
1111
°')'ofhloAlo j Annually,
typlallyAu&ust
-Septt!mbtr
Stakeholder
N/A
HJ•
.,.
HI•
.,.
.,.
(s.ioi 199}5'nds i.t'en tot he ptupertie!I In tti, city's nuppN repM:ltNt! illu aren Oty ofS..n lose Annullly-, each N/A
"'"'"' -
[M.lttourcommurity
on ftoodp,11 titloni1nd
pr1p,,edntumHWll!i
tr{l'oOfliJll!and
toordlnalln,awltharoup1
....tmJ.eMU
mimercers,topeople
whoarea1rbkof
floodln&,Htheypro'llde
lheltr~thol!buslnl!SS
'"'"
(VW Of' ,1001 Altnlnlun a -i.«s Talk w11.-spu•t'B lur-.. Pn>ar3ra tht
0.lllontlns praaitltloftsto upd,telfOUPSonspetiftc bsue p,ovideupdateson
Viii., W•er projtds, lnciidlna flood pmt.-:tlon proJect.s and to eduale ~ldfflts
on edrlln1 flood r1lb as well as provkle reoura, and 14:& to be flood rudy-.
httm;//wwwnffnwft,r:.orgt!ftminlfflllffllttt:ftl•;:wn•""Pfflnbur,au
(VW OP 1101) PMtldplta In booth m,ty Mlpport It nrtous we,iu ar,dhn:
thruupout Oleccunty, lnwdl111 Yalleif Wit er C..pllal project r1eetlnp Of"other
ft'fflb,asrftJ,le
stedbynliousorpnlzatlons
(VW OP IWJ) P.lttnffwfth local Seamd Harnst Food Bank wlh dlstrfbut1n1 FEMA
f and VaU., Wit« flood prep,uednm matl!Jlah, lnciidln1 promotional 11e-n(s) a
aviHabJI!
15
tommurik:atlors
u,N
VaO.,Watl!!I'
°"""" Gav«nme11t .........
Vall9yWatt!f'CltS ,...,.m
..,..,__
°"'"'"' OnaproJed•
spedfk:babor
as~estld
Annuai,:'
b.lqthe
ftood1NSon
(,to ..... ~
Sfptnnbff-
MolL
In October
(du1lngC,:P.,,,
eou1ii'varyfrtim
yai4:o-year , ......
Rot1ry0..b5
Homeownen ...
Ntllpborhood
Assodatlors
FcrumGroupi; ............ .......
Al~ctn°
COllntyCJIIS
Communities
S«ondHarvest
foodllankot
SllmnValleif
Sunnynlti; llle°')'atlllsends out these mak n.e
malte,wereMntOctoberlOJl.
SuuiC1lntouftty.Noupdatea-1a!lable•~n-OIS
partldpltlnt o:immunlty.
a,pertlitoconUl!umto1«1doutan .tn11ual leU•to "°""" repd•l'tt lou properties,
MorpnHIIIMflt l«tlffto properties ln th;Oty's
m1pped fWpltfthre Ion ar-. In July 1m1.
PaloAltosent~Mtopvpertleslnthec:Jty'sma~
fl!!MlltlY• loD ,reas1 hllftliahtlo1 flood safety tips bl
A.upst2011.
Siln Josr. lattm Mitt to 1eneral repeUUn loss property
aremlnMardll011.
Val.-., Walin 'let's T.alt. Wat et' Spoken 9urmu
Prvtnm ts .-ttveand avallableto Ole community.
Genni preentaUon dila.Jss Villlev' Water's flood
protedlon, lndudlri1ftood prep,11redneu aod aw,rtnm,
and our aeeb and «my.1te-ns. Customized
presentl11ons far l""'PI on tpedffc !mies ilr. ako
avallable.
Vdey Wllerdtd not undertake bootJi MJpport ~1'1111
mz due to OleCDVl().19 pandemic.
Valley-WM.•pa.rtn«tdwtth Secund HamstFood 8.lnk
(SHF8)ofSillQ!nValllyhOctober20Jl. 2JXIO'G.cF'lood
Reldy'emltl'ltnc;ystart•kltG>nltloru.weredlrob,ted
bySHF8011bltlal'ofalSMtaO..C011ntyCltS
a,m""'"!Ue.
ATTACHMENT 2
Page 15 of 17
Audience iMessace
Mesu1e•C -Sandbags an otter pro1ecuon against ,1 toot orle1 ot
floodwater
Menge 4E . Gel undbagt b@fore a Rood
~:&llldrepon:slbihty
Mesuge5A-Sulld responsibly kl Roodplalns
Menage 58 -Comply with development requlreme,U
Message5C . Check with your loc,,I floodplain managl!f before you bulld
Tu..l!!fi:Protectnatu~lllood~tntunctlon:s
Men1e6A-Keepaeeksdeinandflowln,
Menage 68 -ICeepdebris and trnh out of ourstrl'aml
Mesngl' 6C . Oon"t pollull', dump, or drain anvthing In crttks
!2R!£.Z: De-,l'lop I F1mlly Emergency Plan
MeUgl' 7A: Devl'lop an l'ITll!fgl'llcy plan
~:Oownloadd515let""Apps
Menae IA• Download disasier eme-aericy apps
Tol!!£j: Understand shallow flooding rilb-don't drive tt.-ou1h standing _,ff
Mense 9A • Understand shallow flooding risb -don't dr~e throu gh
st.1ndln1wuer
FEM A's mesn1e: "Tum Around Don't Dfown•:
~:lnsureyourpropertyforyourfloodhaurd
Menase 2A • Gel flood insurance ahead of tlml'
Mena1e 28 -Insure your property
Mena1e 2C-There II a 30-d'f wait Ina period ror 1he policy to take plac.e
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa dara County Mu lti•Jurfsdictional PPI 2021
FY 2022 (Year 1) Project Accomplishments by CRS Communities
Outcome
lncrn~Jn ,._,,mberof
llood lrnuianct pollcles
lnlheSFHAsandln lhe
cou ntylngtne,al
Punpectivebu~u
undenundHoodrisn
Projert(s) Proposed to
Support the Messases
(XXdenof• COfffflUl'tlyKJOffW'ffl,
•nd OUlJHch P,ofect I)
(All OP 110l)Othet New Initiatives fm not~ In tM PPfde>cumtntl
t . Continue and expand lhe11andardiled flood mesnge p.-epJired for e,ch
community to include f\ood messages In utilltybflls Nch yur, lncludlna PG&E.
2. Exp,1nd on ~rtn«shlP5 with bul dlambeB of commerce to disseminate and
sharefloodpreparednessinformatlon.
3. Eilp,1nd on oulreadl to the Asian and L1tino cammunlles who li>.le in flood
proneaieas.
4. Eilp1ndonoutreachto•ho1spot•floodproneareasbyhoS1ln1on.sleor11Jnual
evenu.
5 . E..pand on reaching loat homeowners anocbtlons (ttOA)I and apanmen1
a.ssodallons (I.e. Extt11tlll~ Coundlo/Ho"'"1wners[ECHOD
6 E.ltp,1nd on reach In& resldem in maralnal and low-lncomecommuniliesthrouah
partnering with organizations that rHch theecommunltie. (b. Sttond
Harvest Food Ba~ and o/Mrs)
7. Communities could puBUe FEMA M11chlng Funds Gl"ilnts ro, severe Repel it Ive
lollAfHS,
8 . Revlew1ndnpandotherpublJclnformatlonactivitles,suchasFloodProtectlon
Assisunce {Activity 300) and Flood Insurance Promotion {Activity 370).
9 . Develop a retlon-wldeFlood Response Prep,r.-1ons {FRP) messa1n1 pl.In .
Asslenment a Schedule Stakeholder
1110 1110
(CUP Of' t104) The cily provides a Winter Preparedness notlflatlon informing City of Cupertino On a projecl-Various
contraC1011 lh1t during the winter se;ison, they need to winterlre their Pf'O)«th} spedftc basis cont~cto11
site as certain soll distu~nce actlllltles ue not allowed during the rilln y se"on
lMIL Of'IIUl51 On a pro)ect-spedflc basis, the city provides contractor,; a Wlntl'f City of Ml¥!as On a proj«t-Various
Preparedneu noliftatlo n that Informs them that during 1hewin1ersuson, they specific bzlls contractors
need to wln!erize thl'lr projecr(s) site. Certain soil di.turbance actillitles are not
allowed durln1 the f"iliny suson
(MH OP#106) The city mails out a newslelter, •Asli; More You Buy: Know Your
Flood RlskJ• 10 loal real estate agents which are pnwlded to homebuy«s lo help
determine !he flood risk of t he property being purchased (1/sttd in ~,.pefl!liK 8)
(PA OP t107) Sends out letters to real elate a&l'!ldes Inform Ina them of their
responsibility to ldenlif'y flood h;uard areas and 10 take ,dvant,ge of the Flood
Zone Lookup on the city's webslt
16
CityofMoraan
HIU
City of Palo Alo
Ourlnatheralny RealEstale
Agencies/Agent
Annually, Real Estate
bl'gin11ingof A&endes/Agent
floodseason
(September/
~ober:
FY20ll
Projo<t Aaomplsll,...ts
lNPUT HERE ONLY
The followln1 new llliliatllles were accomplished In FY22 :
1).VaUeyWa1ercontlnues1oofrer assbtancetoall
communltle for1!1ndudllin1 flood meuasfng t o lodude
asautllityblllklsert.
5). Valley Wller's 'lei's Talk Water. SFJHk«s Bmeau
Pro1ramofrerspresfflta1lonsonthehlsto,yof1hedls1rla
and how weoperwie and Includes Information on flood
preparedness. Presenta1lons an be customl:zed ro r
aroups,urequest ed.
6), Due to the C0\110-19 p~ndemlc, count ywlde ln•person
a,mmunity events In FY22 were poslponed or canceled.
Instead, Valley Water partnered with Second HaNet
Food Bink orsilia,n Valley 10 dbtrlbute 2,000 emergfflcy
pr~rednessstarterk!Uofeme-aencysuppliesto
underservedcammunilleslnOctober2021.
9). Al the M.,-19, 2022 CRS users GrouWPPI COnvnlnee
Meellna, this inllia1tvew11 discussed. Thelde.i \WS to
developanFRPslmllar101h,onesubmlttedbytheClty
of San la Claf"il for which full FRP a edit was yielded. As we
are looking at thefeiSibiJJtyofre,lon~llzlngtheCRS
Programforour1re.a,thlslnlllit._,ewlllbee11aluatedln
tonJunctlonwith theFeaslbHtySCudybeinaconducted.
·Cupertlnoa,ntlnuestopr~1eandmal/1heralnyseason
lelterse11eryyNrtoappllableprojects.Theselelt«s
weremalledlnlateAugust20U.
Mllpltn: On•1oln1. The City of Mllpl!u wm be sendln1
outwlnt«tzatlonnotla5tolarserde11l'lopmentprojects
this winier.
Morg1nHHlw1HbesendJn11hebrodlure torealestate
a1en1slnflH2022.
• Palo Aho sen I lellers to real et•• qendes info rmlns of
thl'lrresponsiblt•y1oldl'!ltifyfloodhaz.ard areas In
August 2021.
ATTACHMENT 2
Page 16 of 17
Audience 1 Message
Appendix A
CRS Creditable Outreach and Flood Response Projects by CRS Community
Santa Clara County Mufti-Jurisdictional PPI 2021
FY 2022 (Year 1) Project Accompli shments by CRS COmmunities
Outcome
ninep,o,«uart
credited ut1dt r AdNly
JII0 (0fHandREB)-
Addilianalcrtdil is
p,CMdtdl/thtPPl1r11tt$
thc11 rt11/tsr111e11gent3
shlluld{"'h11~11grttd
roJ11dvisehDLLKhunttrJ
11bour1ht/loodh111ard
11ndllNlfrt11/eJllllt
11gtntsgivehouse
Project(s) Proposed to
Support the Messa1es
txx dfflolH Comm1r11ty i1Ct"Of¥n •
.mdo.truchPro}Kt ft)
(SJ OP #1081 Se,ds out letten to real esUte and lnsu,ance agencies and lenders,
Informing them of their f@Sponslbi(tylo lde,Ufy flood h1u1d arus and touke
advanuge oft he Flood Zone lookup on the dty's website on the -Flood H1.nrd
Zones webpage and advises to CIOntact the city fo, map 1eadingse,vla!s and
elevatlon certrflcatesonfil,
(SUN OP 11 109) Sends mailer/postcard tlfgdt!d t 11 real estate agents Informing
t hem of t he dlent's reponslbhty for ldl!!'ltiflutlon and purchase of flood insurance
andtheavallabllityoftheautomailc 15"dbcount
_______ J...-------~--~-----"""-"'''e!°'',:C"'-'<'-"""-',c"oces,h"'"'-'__.. __________ _
17
Assignment 'Schedule
City of San Jose At t he
beginning of
theflood .... .,
(Septembef -
December)
Cll.yof Sunnyvale EKhOctober
I
Stakeholder
RealElitate
Agendes/Age111
Real Es tate
Agendes/Ajents
F'f2021
Project Aa:omplsh.,..t.s
San Jose; mai ~ters to ru ~ate, ni uran~agenaes
1ndlendersUIJanuary20ll.
Sunnyvale:TheCll.yientthemallerstorulest ile agents
September 2021.
ATTACHMENT 2
Page 17 of 17
Agenda
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting
March 10, 20221 1-3 p.m.
Zoom Meeting
https ://va lleywater.zoom .us/j/88438590277?pwd=VDBFbWs5aEVBS IAyQ 2FaT3BValNoZz09&from=addon
Meeting ID : 884 3859 02771 Passcode : 5684941 +1 669 900 9128 US (San Jose)
Purpose : PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the
2021 Santa Clara County Multi -Jurisdictional Program for Public Information per Activity 330, Outreach Project ,
Element 332.c. Program for Public Information (PPI), Step 7 requirement (See page 2 of this agenda)
Outcome : 2021 PPI Annual Evaluation Report, Year 1 of 5 (See page 2 of this agenda)
Section
1.
2.
3.
4.
5.
6.
7.
Meeting Topic Presenter Time
Introductions All 10 min
Review of the meeting Purpose and Outcome Merna Leal 2 min
350 -Flood Protection Information
Element c). Flood Protection Website (WEB):
Merna Leal 2 min
• Monthly (links) and annual review (content) of communities ' Flood
Information landing page
Best practices for the Verification Cycle Visit -Discussion by Insurance
Services Office (ISO)
■ Addendum to the 2017 CRS Coordinators Manual (Edition : 2021)
Effective January 1, 2021
-Class 8 New Prerequisite : Enforcement of a freeboard Heidi Carlin , ISO standard for residential buildings CRS Specialist 5 min
-Class 6 Updated Prerequisite: New subsection inserted
-Class 9 New/modified Prerequisite: Subsection (3) replaced ,
and first sentence of Subsection (5) replaced
■ Need to see all higher NFIP regulations marked up in community 's
ordinance or regulations
■ Correlate Open Spaces with required parcel spreadsheet(s)
2021 Multi-Jurisdictional Program for Public Info rmation (PPI) Annual
Evaluation Report , Yea r 1 of 5
■ Assess whether the desired outcomes were achieved and what , if
anything , should be changed
■ Which communities have adopted the PPI? Conformed/enacted 45 min copy should be in Egnyte ; please upload and send copy to VW All
■ Using the 2021 PPI and Activity 330 Outreach Project worksheets
prov ided on 5/20/21 , discuss how communities will submit updates
to Valley Water for consolidat ing report input
■ Communities ' updates due by next CRS Users Group Meeting or
sooner
Next meeting -Joint CRS Users Group/Program for Public Information All 2 min (PPI) Committee Meeting
Adjourn
For questions , please contact Merna Leal at (408) 630-2366 or mlea l@va lleywater.org
ATTACHMENT 3
Page 1 of 2
Excerpts from the CRS Coordinator's Manual, Activity 330 I Edition: 2017
Step 7: Implement, monitor , and evaluate the program. The Program for Public
Information committee meet s at le as t alllluall y to monitor the implementation of the
outreach projects. The commi t tee a ss e ss e s w he t her the de sired outcome s were achieved
and wha t , if anything , s hould be changed. This work is de scribed in an evaluation report
that i s prepared each year , sent to the go v erning bod y, and included in the annual
recertification .
Documentation for PPI Provided by the Community
In addition to the materials provided for OP and FRP credit :
(1) At the initial verification visit ,
(a) A copy of the Program for Public Information document .
(b) Minutes of the meetings , sign-in sheets , or other documentation of the committee
members ' participation .
(c) Documentation that the Program for Public Information has been adopted by the
community.
(2) ~t eac h annua recertification,
(a) Documentation that the Program for Public Information document has been reviewed
and adjusted annually. This is in the form of a report , table , or spreadsheet that
summarizes each outreach project , what was done , and the outcomes.
(b) Minutes of the meetings , sign-in sheets , or other documentation of the committee
. members ' participation in the annual review .
(3) t su se uent ven 1cat10n v1s1ts when a Program for Public Information update is due ,
(a) Documentation that the Program for Public lnfonnation document has been updated .
This can be a new document or an addendum to the existing document that updates
the needs assessment and all sections that should be changed based on evaluations of
the projects. The update must be adopted following the same process as approval of
the original document.
(b) Minutes of the meetings , sign-in sheets , or other documentation of the committee
members ' participation in the update .
(c) Documentation that the Program for Public lnfonnation update has been adopted by
the community.
ATTACHMENT 3
Page 2 of 2
Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet
March 10, 2022
1 :00 -3:00pm
Zoom
Attendees
Name (Original Name) Guest
Merna Leal , Valley Water No
Sherilyn Tran, Valley Water No
Warren Wettenstein , Milpitas External Stakeholder Yes
Brian Petrovic, Milpitas Yes
Evelyn Liang, Santa Clara Yes
Lea Velasco, Sunnyvale Yes
Christian Tran, Santa Clara Yes
Maria Angeles , Morgan Hill Yes
Amy Fonseca , Valley Water No
Veney Woo , Los Altos Yes
Heidi M. Carlin , CFM -ISO Yes
Jennifer Chu, Cupertino Yes
Gabrielle Abdon, Mountain View Yes
Arlene Lew, San Jose Yes
Renee Gunn, Moutain View Yes
Marlene Jacobs -ISO Yes
Roberto Alonzo , Milpitas Yes
Rajeev Hada, Palo Alto Yes
Suzanne Park , Sunnyvale Yes
Elizabeth Koo, Miplitas Yes
Vivian Tom, San Jose Yes
Steve Golden , Los Altos Yes
Ga ry Heap, Gilroy Yes
Daryl Jordan, Gilroy Yes
Tamara Davis , Sunnyvale Yes
Steven Erickson, Milpitas Yes
David Dorcich , Saratoga Yes
Peter Pirnejad , Town of Los Altos Hills Yes
Quorum Met: Missing communities, County of Santa Clara, Town of Los Gatos
ATTACHMENT 4
Page 1 of 1
Agenda
Santa Clara County CRS Users Group & Program for Public Information (PPI) Committee Meeting
May 19, 20221 10:00am -12:00 noon
Join Zoom Meeting
https ://v all eywate r.zoom . us/j/82332622770?pwd=b VBXa3p Y cG54 Y2d6Wj RzM EF xVzB3dz09
Meeting ID : 823 3262 2770
Passcode : 174435
+1 669 900 9128 US (San Jose)
Purpose: PPI Stakeholder Committee Annual Evaluation Meeting to monitor the Implementation of the
2021 Santa Clara County Multi-Jurisdictional Program for Public Information per Activity 330, Outreach
Project, Element 332 .c. Program for Public Information (PPI), Step 7 requirement
Outcome : 2021 PPI Annual Evaluation Report, Year 1 of 5
Section
1.
2.
3.
4.
5.
6.
7.
8.
9.
Meeting Topic Presenter Time
Introductions Amy Fonseca 10 min
Review of the meeting goals and agenda Amy Fonseca 5 min
FY21-22 Flood Awareness Campaign new approach: targeted
outreach items to all addresses in the FEMA SFHA Paola Giles 20 min
FY22-23 Flood Awareness Campaiqn
Public Event Giveaway Items (All) Amy Fonseca 5 min • Emergency starter kits
California Flood Preparedness Week (October 2022)
• Statewide Agency Coordination Calls leading up to
CFPW (kicks off mid-May to early June 2022)
• Annual Valley Water Board Resolution Amy Fonseca 20 min
• Flood event kits for all cities/county
• Lobby display example
Complete development of the 2021 Multi -Jurisdictional Program
for Public Information (PPI) Annual Report, Year 1 of 5
Merna Leal 30 min
Note : Due during 5-year cycle visit or as part of annual re-
certification, due 8/1 /22)
Activity 350-Flood Protection Information
• Annual comprehensive review of communities' flood Amy Fonseca 5 min
information websites
Other items Amy Fonseca 5 min • ISO training -TBD
Adjourn
For questions, please contact Amy Fonseca at (408) 630-3005 (office) or (408) 691-8889 (cell)
or afonseca@va ll eywate r.org
ATTACHMENT 5
Page 1 of 1
Santa Clara County CRS Users Group / PPI Committee Meeting Attendance Sheet
May 19, 2022
10:00 -12:00noon
Zoom
Name (Original Name) Guest
Merna Leal (Valley Water) No
Amy Fonseca (Valley Water) No
Gabrielle Abdon (City of Mountain View) Yes
Lea Velasco (City of Sunnyvale) Yes
Meghan Azralon (Valley Water) No
Christian Tran (City of Santa Clara) Yes
Paola Giles (Valley Water) No
Falguni Amin (City of Santa Clara) Yes
David Dorcich (City of Saratoga) Yes
Elizabeth Koo (City of Milpitas) Yes
Gary Heap (City of Gilroy) Yes
Vivian Tom (City of San Jose) Yes
Jenn Chu (City of Cupertino) Yes
Darrell Wong (Santa Clara County) Yes
Roberto Alonzo (City of Milpitas) Yes
Steve Golden (City of Los Altos) Yes
Rajeev Hada (City of Palo Alto) Yes
Peri Newby (City of Campbell) Yes
Brian Petrovic (City of Milpitas) Yes
Swanee Edwards (City of Morgan Hill Ext. Stakeholder) Yes
Renee Gunn (City of Mountain View) Yes
Quorum Met: Missing communities , Town of Los Altos Hills, Town of Los Gatos
ATTACHMENT 6
Page 1 of 1