CC 10-04-2022 Item No. 8. Economic Development Division Update_Staff PresentationCupertino City Council
October 4, 2022
Economic Development Division Update
CC 10-04-2022 Item No. 8
Division Overview
City Manager’s Office –1 FTE
-Outreach and Marketing
-Understand Business Needs
-Partnerships
-Regional Perspective
-Cross Department Collaboration
-Permit Facilitation
-Champion for Local Businesses
-Marketing Arm for the City
-Public/Private Sector
Facilitation
“Vitality and Vibrancy”
Quality of
Life
Attraction/
Retention
Jobs
Increased
Spending
Sales Tax
Revenue
Amenities/
ServicesImportance of
Economic
Development
Recent Accomplishments / Upcoming Initiatives
-Cupertino Business Outreach Program -CBOP
-Business Connect e-Newsletter
-Small Business Support
-Economic Development Research Survey
-Cupertino Store
-Study Session for Regulating Diversified Retail Use
-Economic Development Committee
CBOP
Business Visit to Water Efficient Gardens
Newsletter (Re)Launched
4,000
subscribers
Small Business Support
Economic Development Market Research Survey
Cupertino
Store
COMING 2022!
Small Business Startup Space Technology Hub
Launching
Nov. 2022!
“Diversified
Retail Use”
Economic
Development
Committee
Next Steps
July 2022: EDC codified
•October 2022: Recruitment Open; Outreach begins
•November 2022: Applications Due on 11/10/22
•Late November 2022:Council interviews
and selects members
•Early 2023: First EDC meeting
Marketing & Advertising Channels
•Cupertino Courier
•Business Connect Newsletter
•World Journal
•Social Media
•Cupertino Scene
•City & Economic Development Website
•LinkedIn
•Commercial Real Estate for Women (CREW)
•Silicon Valley Economic Development Alliance
(SVEDA)
•Nextdoor
•Chamber of Commerce
•Cupertino Rotary
•CERT graduates
•Neighborhood Block Leaders
•Leadership 95014 graduates
•Past Commissioners
•Notice posted at City Hall,Quinlan Community
Center,the Senior Center,and the Library.
Thank you for your support!