EXC-2014-11b OFFICE OF COMMUNITY DEVELOPMENT
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CITY HALL
10300 TORRE AVENUE•CUPERTINO, CA 95014-3255
C U P E RT 1 N O (408) 777-3308 • FAX(408)777-3333•planningCc�cuqertino.org
October 17, 2014
Shell Service Station
Attn:Judy Hui
20999 Stevens Creek Blvd
Cupertino, Ca. 95014
SUBJECT: DESIGN REVIEW COMMITTEE ACT'ION LETTER—Application EXC-2014-11
This letter confirms the decision of the Design Review Committee, given at the meeting of October 16,
2014; approving a Sign Exception to allow LED signage on an existing fuel price ground sign and to
allow one additional wall sign at a service station (Shell), located at 20999 Stevens Creek Boulevard,
according to Resolution No. 324.
Please be aware that if this permit is not used within one year, it shall expire on October 16, 2015.
Also, please note that an appeal of this decision can be made within 14 calendar days from the date of
the mailing of the notification this decision. If this happens, you will be notified of a public hearing,
which will be scheduled before the City Council.
Sincerely �
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Kaitie Groeneweg
Assistant Planner
City of Cupertino
Enclosures: Resolution No.324
CC:Permit Services,Attn:Elizabeth Schmidt,2080 Encima Dr,Concord CA 94519
Sign Development Inc.,Arin:Sal Pablo,1366 W.Ninth St,Upland CA 91786
EXC-2014-11
CITY OF CUPERTINO
10300 Torre Avenue
Cupertino, California 95014
RESOLUTION NO. 324
OF THE DESIGN REVIEW COMMITTEE OF THE CITY OF CUPERTINO APPROVING
A SIGN EXCEPT'ION TO ALLOW LED SIGNAGE ON AN EXISTING FUEL PRICE
GROUND SIGN AND TO ALLOW ONE ADDITIONAL WALL SIGN
LOCATED AT 20999 STEVENS CREEK BOULEVARD
SECTION I: PROJECT DESCRIPTION
Application No.: EXC-2014-11
Applicant: Sal Pablo (Shell Service Station)
Location: 20999 Stevens Creek Boulevard (APN 326-31-021)
SECTION II: RECITALS:
WHEREAS, the Design Review Committee of the City of Cupertino received an application for a Sign
Exception as described in Section I. of this Resolution; and
WHEREAS, the necessary public notices have been given as required by the Procedural Ordinance of
the City of Cupertino, and the Design Review Committee has held at least one public hearing in regard
to the application; and
WHEREAS, the project has been determined to be categorically except from the California
Environmental Quality Act;
WHEREAS, the applicant has met the burden of proof required to support said application; and
WHEREAS, the Design Review Committee finds as follows with regard to this application:
SECTION III: FINDINGS
1. That the literal enforcement of the provisions of the Sign Ordinance will result in restrictions
inconsistent with the spirit and intent of the ordinance.
The proposed sign is consistent with the intent of the Sign Ordinance in that it minimizes glare and
distraction to motorists, bicyclists, pedestrians, and neighborhood residents. The LED numerals function
similar to the existing plastic numerals in that they change depending on fluctuations in fuel pricing. The
lighting intensity will also be similar and has the ability to be reduced if deemed necessary by the City.
2. That the granting of an exception will not result in a condition which is materially detrimental to the
public health, safety, or welfare.
Resolution No.324 EXC-2014-11 October 16,2014
Page-2-
The proposed sign will not be detrimental or injurious to property or improvements in the vicinity, and will
not be detrimental to the public health, safety, or welfare. The project includes automatic dimming technology
to reduce glare and will not include animated messages.
3. That the exception to be granted is one that will require the least modification of the prescribed
design regulations and the minunum variance that will accomplish the purpose.
The strict application of the ordinance standards would not allow the LED technology that is currently being
used in other service stations throughout the region. The illumination intensity and appearance of the sign
addresses the intent of the City's Sign Ordinance since they would not create distractions nor impact the City's
aesthetic appearance.
NOW, THEREFORE, BE IT RESOLVED:
That after careful consideration of maps, facts, exhibits, testimony and other evidence submitted in this
matter, subject to the conditions which are enumerated in this Resolution beginning on Page 2 thereof,
the application for a Sign Exception, Application no. EXC-2014-11, is hereby approved; and
That the subconclusions upon which the findings and conditions specified in this Resolution are based
and contained in the Public Hearing record concerning Application no. EXC-2014-11 as set forth in the
Minutes of Design Review Committee Meeting of October 16, 2014, and are incorporated by reference as
though fully set forth herein.
SECTION III: CONDITIONS ADMINISTERED BY THE COMMUNITY DEVELOPMENT DEPT.
1. APPROVED EXHIBITS
Approval is based on the plan set received on September 22, 2014 entitled, "Shell, 20999 Stevens
Creek Blvd., Cupertino, CA 95014," drawn by Sign Development Inc., consisting of 13 sheets labeled
1-13;except as may be amended by conditions in this resolution.
2. ACCURACY OF PROTECT PLANS
The applicant/property owner is responsible to verify all pertinent property data including but not
limited to property boundary locations, building setbacks, property size, building square footage,
any relevant easements and/or construction records. Any misrepresentation of any property data
may invalidate this approval and may require additional review.
3. EXCEPTION APPROVAL
A Sign Exception is hereby granted to allow an additional wall sign and LED gasoline price signage
and a new background to replace the existing sign face on an existing ground sign at an automobile
service station. The color of the LED numerals shall be red, and the background shall be black.
4. ENHANCEMENTS TO EXISTING SIGNS
The following enhancements are required for the existing ground sign:
a. Insta115" high address numerals on both sides of the sign.
b. Add additional landscaping at the base of the signs as determined appropriate by the Director of
Community Development. T'he address numerals may be free of landscaping.
Resolution No.324 EXC-2014-11 October 16,2014
Page-3-
5. LED SIGNAGE LIGHTING COLOR
LED Lighting colors will be limited to red, blue or violet, or other color as approved by the Director
� of Public Works on the three uppermost LED price numerals. Green or yellow lighting will not be
permitted except on the bottom LED price numeral.
6. ILLUMINATION INTENSITY AND HOURS OF ILLUMINATION
The intensity of the ground sign shall not exceed 250 foot-lamberts. All illuminated signs shall be
turned off by 11:00 p.m. A letter from the business operator shall be provided prior to final building
permit approval acknowledging this condition of approval and incorporated in the building permit
plans.
7. LED SIGN REQUIREMENTS
The following requirements shall apply to the LED fuel price sign:
a. The sign shall not display animated messages, including flashing, blinking, fading, rolling,
shading, dissolving, or any other effect that gives the appearance of movement.
b. The sign shall not include any audio messages.
c. The sign shall utilize automatic dimming technology to adjust the brightness of the signs relative
to ambient light so that at no time shall a sign exceed a brightness level of three-tenths foot
candles above ambient light, as measured using a foot candle (Lux) meter aimed directly at the
sign face at a distance of 100 feet from the sign.
d. An ambient light measurement shall be taken prior to final inspections using a foot candle meter
at some point between the period of time between 30 minutes past sunset and 30 minutes before
sunrise with the sign turned off to a black screen.
e. Immediately following the ambient light measurement taken in the manner required above, an
operating sign light measurement shall be taken with the sign turned on.
f. The difference between the ambient light measurement and the operating sign light
measurement shall be three tenths foot candles or less.
g. The sign shall contain a default mechanism that will cause the sign to revert immediately to a
black screen if the sign malfunctions.
h. The LED copy may only contain fuel price numerals.
i. The sign shall comply with Section 13532 of the State of California Business and Professions Code
and all other State regulations regarding LED signage.
8. LIGHTING INTENSITY VERIFICATION
Prior to final ins�ections of sign perxnits, a licensed lighting engineer shall confirm that the lighting
intensity is in compliance with the conditions of approval in this resolution.
9. SIGN EXCEPTION REVIEW/ADDITIONAL RESTRICTIONS
If complaints are received related to the intensity of the LED signage under this Sign Exception, and
the complaints are not addressed immediately by the property management, then the Design
Review Committee shall conduct a public hearing on the Sign Exception at which time, the approval
for LED signage may be modified or revoked.
Resolution No.324 EXC-2014-11 October 16,2014
Page-4-
The City reserves the right to require additional measures to reduce lighting intensity if deemed
necessary.
10. SIGN PERMITS REOUIRED
T'he applicant shall consult with the City's Building Division to obtain the necessary sign permits for
this project.
11. TEMPORARY SIGNS
Temporary signs shall comply with the Temporary Sign regulations of the City's Sign Ordinance
(Chapter 19.104 of the Municipal Code). A temporary sign permit is required for all banners, a-
frame or other freestanding signs (except those required by the State of California), and promotional
devices.
12. CONSULTATION WITH OTHER DEPARTMENTS
The applicant is responsible to consult with other departments and/or agencies with regard to the
proposed project for additional conditions and requirements. Any misrepresentation of any
submitted data may invalidate an approval by the Community Development Department.
13. INDEMNIFICATION
To the extent permitted by law, the applicant shall indemnify and hold harmless the City, its City
Council, its officers, employees and agents (the "indemnified parties") from and against any claim,
action, or proceeding brought by a third party against the indemnified parties and the applicant to
attack, set aside, or void this Resolution or any permit or approval authorized hereby for the project,
including (without limitation) reimbursing the City its actual attorneys' fees and costs incurred in
defense of the litigation. The applicant and City shall use best efforts to select mutually agreeable
legal counsel to defend such action, and the applicant shall pay all compensation for such legal
counsel, following the applicant's receipt of invoices from City, together with reasonable supporting
documentation. Such compensation shall include reasonable compensation paid to counsel not
otherwise employed as City staff and shall include City Attorney time and overhead costs and other
City staff overhead costs and any costs directly related to the litigation reasonably incurred by City.
If the applicant and the City cannot in good faith agree on joint counsel, the City shall have the right
to retain counsel of its own choosing, separate from the applicant's litigation counsel.
14. NOTICE OF FEES, DEDICATIONS, RESERVATIONS. OR OTHER EXACTIONS
The Conditions of Project Approval set forth herein may include certain fees, dedication
requirements, reservation requirements, and other exactions. Pursuant to Gover nment Code Section
66020(d) (1), these Conditions constitute written notice of a statement of the amount of such fees,
and a description of the dedications, reservations, and other exactions. You are hereby further
notified that the 90-day approval period in which you may protest these fees, dedications,
reservations, and other exactions, pursuant to Government Code Section 66020(a), has begun. If you
fail to file a protest within this 90-day period complying with all of the requirements of Section
66020, you will be legally barred from later challenging such exactions.
Resolution No.324 EXC-2014-11 October 16,2014
Page-5-
PASSED AND ADOPTED this 2°d day of October, 2014, at a regular Meeting of the Design Review
Committee of the City of Cupertino, State of California,by the following roll call vote:
AYES: COMMISSIONERS: Chair Lee,Takahashi
NOES: COMMISSIONERS:none
ABSTAIN: COMMISSIONERS:none
ABSENT: COMMISSIONERS:none
ATTEST: APPROVED:
/s/Gary Chao /s/Winnie Lee
Gary Chao Winnie Lee, Chair
Asst. Director of Community Development Design Review Committee
LED Sign requirements:
a.The signs shall not display animated messages, including flashing,blinking,
fading, rolling, shading, dissolving, or any other effect that gives the appearance
of inovement.
b.The signs shall not include any audio messages.
c.The signs shall utilize automatic dimming technology to adjust the brightness of
the signs relative to ainbient light so that at no time shall a sign exceed a
brightness level of three-tenths foot candles above ambient light, as measured
using a foot candle (Lux)meter aimed directly at the sign face at a distance of 100
feet from the sign.
d.An ambient light measurement shall be taken using a foot candle meter at some
point between the period of time between 30 minutes past sunset and 30 minutes
before sunrise with the sign turned off to a black sct een.
e.Immediately following the ambietlt light nieasurement taken in the manner
required above, an operating sign light measurement shall be taken with the sign
turned on.
f.The difference between the ambient light measurement and the operating sign
light measurement shall be three tenths foot candles or less.
g.The signs shall contain a default mechaiiism that will cause the sign to revert
iminediately to a black screen if the sign malfunctions.
h.Tlie LED copy may only contain fuel price numerals.
i.The signs shall comply with Section 13532 of the State of California Business and
Professions Code and all other State regulations regarding LED signage.
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related materials,is the valuable and proprietary information of Sign Deve/opment Inc.It is provided so/ely for the
purpose of evaluation for purchase and,without fhe express wrilten authorization of Sign Developmeni Inc.,may not be
disclosed or duplicated,in whole or in part,for any reason.Sign Development Inc.expressly reserves all patent,
copyright and other proprietary rights to this document,including all design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT INC.
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SUBJECT TO CITY AND SHELL APPROVALS
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PROPRIETARY/NFORMATION. The information disclosed in this document,including all drawings,designs and
related materia/s,is the valuable and proprietary information of Sign Development Inc.!t rs provided sole/y for the
purpose of evaluation for purchase and,without the express written authorization of Sign Development Inc.,may nof be
disclosed or duplicated,in whole or in part,for any ieason.Sign Development Inc.expressly reserves a/l patent,
copyright and other proprietary rights to this document,including all design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT INC.
,i� LED PRICES- 156.80 FOOT LAMBERTS MAXIMUM \�
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NO. N1860 PAGE: 2 OF 8
20999 STEVENS CREEK BLVD.
DATE: 05.13.14BA � � � CUPERTINO, CA
REV: 05.28.'148A 05.28.14BA 07.28.14BA
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PROPRIETARY INFORMATION. The information disclosed in this document,including all drawings,designs and
related materials,is the valuable and proprietary information of Sign Development lnc.!t is provided solely for the
purpose of evaluation for purchase and,without the express written authorization of Sign Developmenf Inc.,may not be
disclosed or dup/icated,in whole or in part,for any reason.Sign Development Inc.expressly reserves a!I patent,
copyrighf and other proprietary rights to this document,including all design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT INC.
CUSTOMER APPROVAL
SIGN AND PRINT FULL NAME DATE
N O. N 1860
DATE: 05.13.14BA
REV: 05.28.14BA
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SUPPLY AND INSTALL FLAG SIGNS. (SEE FLAG SIGN DETAIL PAGE)
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PROPRlETARY INFORMATION. The information disclosed in this document,including al1 drawings,designs and
related materials,is the valuable and proprietary information of Sign Development Inc.It is provided solely for the
purpose of evaluation for purchase and,without the express writfen authorizafion of Sign Deve/opment Inc.,may not be
disclosed or dup/icated,in who/e or in part,for any reason.Sign Development Inc.express/y reserves a!I patent,
copyright and other proprietary rights to this document,including a!I design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT/NC.
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NO. N1860 PAGE: 4 OF 8
DATE: 05.13.14BA 20999 STEVENS CREEK BLVD.
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disclosed or duplicated,in who/e or in part,for any reason.Sign Development Inc.expressly reserves all patent,
copyright and other proprietary rights to this document,including all design,manufacturing,reproduction,use,and
sales rights therefo.O 2011 S1GN DEVELOPMENT 1NC.
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Upland,CA 91 786 (909)920-5535
NO. N1860 PAGE: 6 OF 8
DATE: 05.13.14BA t .� , 20999 STEVENS CREEK BLVD.
REV: 05.28.14BA 05.28.14BA 07.28.14BA � CUPERTINO, CA
08.07.14BA 09.22.14FB
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related materials,is fhe valuable and proprietary information of Sign Development lnc.It is provided solely for the
purpose of evaluation for purchase and,wifhout the express written authorization of Sign Development Inc.,may not be
disclosed or duplicated,in whole or in parl,for any reason.Sign Development Inc.expressly reserves all patent,
copyright and other proprietary rights to this document,including a/l design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT INC.
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CUSTOMER APPROVAL NO. N1860 PAGE: 7 OF 8
a ��. ,.._
DATE: 05.13.14BA
REV: 05.28.14BA 05.28.14BA 07.28.14BA
SIGN AND PRINT FULL NAME DATE OH.O7.14BA O9.ZZ.14FB
EXISTING CAR WASH BUILDING
SUBJECT TO CITY AND SHELL APPROVALS
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purpose of evaluation for purchase and,without the express written authorization of Sign Development lnc.,may nof be
disclosed or duplicated,in who/e or in part,for any reason.Sign Development Inc.expressly reserves al/patent,
copyrighf and other proprietary rights to this document,inc/uding al/design,manufacturing,reproduction,use,and
sales rights thereto.O 2011 SIGN DEVELOPMENT lNC.
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Sign Deve lopment Inc.
License#576277
Upland,CA 91 786 (909)920-5535
NO. N1860 PAGE: 8 OF 8
DATE: 05.13.14BA 20999 STEVENS CREEK BLVD.
°, ,
'' CUPERTINO, CA
REV: 05.28.14BA 05.28.14BA 07.28.14BA �� . .
,:;;„�.,���_
08.07.14BA 09.22.14FB
SUPPLY AND INSTALL MATERIALS TO
IMAGE SIX (6) DISPENSERS AS PER RVIe IMAGE.
DOES NOT INCLUDE FACE PLATES OR RISERS
NOTE:
CREDIT CARD
APPLICATION HOLDERS
MUST BE INSTALLED
ON THE DISPENSERS.
BOTTOM REVEAL BELOW
DISPENSER DOOR
PAINTED SHELL GRAY -
PROPRIETARY INFORMAT/ON. The information disclosed in this document,including all drawings,designs and
related materials,is the valuable and proprietary information of Sign Deve/opment Inc.It is provided solely for the
purpose of eva/uation for purchase and,without the express written authorization of Sign Development Inc.,may not be
disclosed or duplicated,in whole or in parf,for any reason.Sign Development Inc.expressly reserves a!I patent,
copyright and other proprietary rights to this document,including all design,manufacturing,reproducfion,use,and
sales rights thereto.O 2011 SlGN DEVELOPMENT INC.
INSTALL
RISER PROTECTORS
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Upland,CA 91 786 (909)920-5535
NO. N1860 PAGE: DISP.
DATE: 05.13.14BA 20999 STEVENS CREEK BLVD.
} ��` ' � CUPERTINO, CA
REV: 05.28.14BA 05.28.14BA 07.28.14BA �`�,,,,:;
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purpose of evaluafion for purchase and,without the express written authorization of Sign Development Inc.,may not be
disclosed or duplicated,in who/e or in part,for any reason.Sign Development Inc.expressly reserves all patent,
copyright and other proprietary rights to this document,including afl design,manufacturing,reproduction,use,and
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disclosed or duplicated,in whole or in part,for any reason.Sign Development Inc.expressly reserves al/patenf,
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REV: 05.28.14BA 05.28.14BA 07.28.14BA
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